NRG fitness

Name

NRG fitness

Legal name

NRG fitness BV

Website

https://nrgfitness.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fitness Equipment Distribution and Retail

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industries

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

Keywords

• Fitness equipment distribution
• Commercial gym equipment
• Home fitness products
• Cardio strength equipment
• Benelux fitness retail

Headquarters

HQ city

Halsteren

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (B2C & B2B): Direct sales of fitness equipment, strength training gear, combat sports articles, sports & games products, and wellness equipment to both consumers and businesses in the Netherlands, Belgium, and Luxembourg. They sell both as a wholesaler (distributor) to dealers and directly to end customers via their e-commerce platform.
2. In3 Payment Plan (Third-party financing): Partnership with In3 to offer customers the ability to pay in three equal installments within 60 days without additional costs, facilitating higher-value purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NRG fitness BV is a Dutch wholesale distributor and direct-to-consumer retailer of fitness and sports equipment, founded in 1993. The company operates as the exclusive Benelux distributor for premium fitness brands (Body-Solid, Toorx, Torque USA, Centr, RDX Sports, Garlando) and sells cardio, strength, combat sports, sports & games, wellness and Hyrox equipment through its webshop (nrgfitness.nl), a regional premium dealer network, and direct B2B quotations.

Product overview

NRG fitness is a Dutch wholesale and distributor of fitness and sports equipment founded in 1993, serving Belgium, Netherlands, and Luxembourg. The company operates as an exclusive distributor for multiple premium fitness brands including Body-Solid, Toorx, Torque USA, Centr, RDX Sports, and Garlando. Their product portfolio includes cardio equipment (treadmills, ellipticals, rowing machines, spin bikes, airbikes), strength training equipment (power racks, functional trainers, dumbbells, barbells, weight plates), combat sports articles (boxing gloves, punching bags, protective gear), Hyrox race equipment, wellness products (massage chairs, massage guns), sports and game items (table football, air hockey), and commercial-grade fitness equipment. The company also offers gym setup services for various spaces and has recently launched the new STEPR stairmaster brand. NRG fitness positions itself as a B2B wholesaler with both private and business sales capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• NRG Boxing: Martial arts/combat sports brand distributed exclusively by NRG fitness
• NRG Wellness

Products and services

• Fitness Equipment (Fitnessapparatuur) Cardio equipment category covering treadmills, ellipticals, rowing machines, spin bikes, airbikes, steppers and ski trainers for home and professional users.
• Strength Training Equipment (Krachttraining) Strength training category including power racks, functional trainers, cable machines, smith machines, leg machines, benches, dumbbells, barbells, weight plates and storage solutions.
• Combat Sports Articles (Vechtsportartikelen) Martial arts and boxing equipment including gloves, punching bags, protective gear, pads and accessories distributed under the NRG Boxing and RDX Sports brands.
• Sport and Game Articles (Sport & Spel) Sports and recreation equipment including table football, air hockey, pool tables, basketball, table tennis, darts, swings and trampolines, primarily under the Garlando brand.
• Wellness Products Wellness products including massage chairs and percussive massage devices for home and professional use, distributed under the NRG Wellness and NIMBL brands.
• Hyrox Equipment Specialized equipment for Hyrox fitness races including sleds, battle ropes, wall balls, kettlebells, medicine balls and bumper plates.
• Fitness Space Setup Service (Fitnessruimte inrichten) End-to-end gym layout and setup service for sports halls, home gyms, PT studios and corporate fitness spaces, supporting commercial and residential customers across the Benelux region.
• Full Commercial Fitness Equipment Professional-grade commercial fitness equipment for gyms and fitness centers, including selectorized strength machines and plate-loaded equipment from the Absolute Line and Avant Line.
• STEPR Stairmaster Brand New stairmaster and stepper product line launched at nrgfitness.nl in 2026, expanding the cardio category for home and professional users.
• NIMBL XPRS Massage Gun Compact percussive fascia massage gun with 4 speed settings (1700-3200 RPM), 4 interchangeable massage heads, lightweight and quiet design, intended for muscle recovery for home and commercial users.
• CSX-3500 Multifunctional Dual Pulley Dual pulley functional trainer with 2x90kg weight stacks, smooth cable routing and complete accessory set for intensive full-body strength training in commercial or home gym settings.
• Centr Perform Series Rower Air resistance rowing machine with 10 resistance levels and live console data for intensive cardio and full-body training, sold under the Centr Perform Series brand.
• Centr Perform Series Ski Machine Air resistance ski machine with 10 damper settings and live console data, marketed under Centr Perform Series for intensive cardio, HIIT and full-body training.
• Centr x Hyrox Perform Series Air Bike Air bike with direct fan resistance, designed for intensive interval training, full-body conditioning and HYROX workouts, sold under the Centr x Hyrox Perform Series brand.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Body-SolidcoreChannel Partner/ Reseller/ DistributorExclusive distributor relationship for Body-Solid fitness equipment in the BNL region. NRG fitness provides annual service and sales training for Body-Solid products, enabling expert advice to customers and premium dealer network.
• CentrcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Centr and Centr x Hyrox fitness equipment. Products include the Perform Series line (rowing machines, ski machines, air bikes) and Hyrox-specific training equipment.
• GarlandocoreChannel Partner/ Reseller/ DistributorExclusive distributor for Garlando sports and games articles including football tables (foosball), air hockey tables, and other game room equipment.
• RDX SportscoreChannel Partner/ Reseller/ DistributorExclusive distributor for RDX Sports combat sports equipment including boxing gloves, MMA gear, protective equipment, and training accessories in the BNL region.
• Toorx Fitness / Toorx ProfessionalcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Toorx Fitness and Toorx Professional fitness equipment including barbells, dumbbells, racks, and strength training accessories.
• Torque USAcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Torque USA products including Pro-Style fixed barbells, dumbbells, functional training accessories, and suspension straps. Torque USA was founded in 2005 with 350+ years combined industry experience.
• NRG Boxing (Own Brand)coreChannel Partner/ Reseller/ DistributorTheir own combat sports brand (NRG Boxing) for boxing and martial arts equipment, distributed through their wholesale network.
• PolarminorChannel Partner/ Reseller/ DistributorDistributor of Polar heart rate monitoring products including chest straps and running watches, with special B2B purchasing options for commercial facilities.
• InspireminorChannel Partner/ Reseller/ DistributorExclusive distributor for Inspire fitness equipment products in the BNL region.
• EverfitminorChannel Partner/ Reseller/ DistributorDistributor for Everfit fitness equipment and accessories in the BNL region.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nrg_fitness
• Facebookfacebook.com/nrgfitnesssystems
• LinkedInlinkedin.com/company/nrg-fitness-systems

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NRG fitness