Cherry Pulp

What Cherry Pulp does

Cherry Pulp is a Brussels-based digital agency founded in 2013, operating with a 1-10 employee headcount as a for-profit private company. Its website is cherrypulp.com and the firm describes itself as offering digital product services across the full lifecycle, from Product Discovery and roadmap strategy through UX/UI design, web development, and growth marketing. The technology stack includes front-end and back-end engineering, scalable architecture work, and platform expertise in WordPress, Drupal, and Shopify CMS ecosystems.

The service model is professional services delivered through flexible engagement formats: team augmentation, advisory and strategic consulting, dedicated delivery teams, project-based consulting, and managed services. Pricing is custom and not publicly disclosed. Customer segmentation is vertical-driven, with enterprise as the primary tier and dedicated offerings for Banking & Finance, Luxury, Manufacturing & Industry, Telecommunications & Media, and Energy & Utilities. The stated differentiation is a user-centric design approach applied to large, complex environments, paired with end-to-end coverage from strategy through to performance marketing.

Revenue mechanics rely on time-and-materials or fixed-scope consulting engagements rather than recurring subscriptions. The go-to-market is consultative enterprise field sales supported by content marketing (expert articles, case studies, an insights portal) and direct professional-services engagement with onsite, hybrid, or remote delivery. The input also references an umbrella brand (CBTW) with which Cherry Pulp shares overlapping service descriptions, suggesting Cherry Pulp may sit within a larger digital product consultancy ecosystem; the legal-entity and ownership structure is not disclosed in the data.

Name

Cherry Pulp

Legal name

CBTW

Website

https://cherrypulp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Cherry Pulp is a Brussels-based digital agency founded in 2013 that delivers end-to-end digital product services, including UX/UI design, web development, and growth marketing, primarily to enterprise clients across banking, luxury, manufacturing, telecom, and energy sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services - Digital Product Consulting: Consulting and professional services for digital product design, development, and transformation. Delivered through flexible engagement models including team augmentation, advisory consulting, dedicated delivery teams, and managed services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cherry Pulp is a Brussels-based digital agency that provides end-to-end digital product consulting, design, development, and growth marketing services to enterprise clients. Core offerings span the full digital product lifecycle, from Product Discovery and User Research through UX/UI Design, Web Development on WordPress/Drupal/Shopify, and Growth Marketing, delivered via team augmentation, advisory, dedicated teams, and managed services engagement models.

Product overview

CBTW is a consulting services firm offering a unified portfolio of digital product services organized around strategy, product transformation, and execution. The core offering is Digital Product Services, which encompasses six integrated practice areas: Product Discovery (research and opportunity validation), Product Vision & Management (roadmap strategy and governance), User Research (qualitative and quantitative user insights), UX/UI Design (experience design and design systems), Web Development (scalable engineering with WordPress, Drupal, and Shopify), and Growth Marketing (acquisition and retention optimization). These service lines function as a coordinated offering, supporting clients through the entire product lifecycle from initial discovery through launch and continuous improvement. Additional offerings include specialized audits (Product, UX, Accessibility), Digital Branding, and Performance Marketing, all delivered through flexible engagement models including team augmentation, advisory consulting, dedicated teams, and managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Product Services

Quantifiable outcome

• Higher task completion rates, more active users, faster navigation, and better user satisfaction scores for telecom app redesign case study

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Fjord (Accenture Song): Design and innovation arm of Accenture offering product strategy, UX, and service design to global enterprise clients — same service categories as Cherry Pulp but embedded within a global incumbent.
• Deloitte Digital: Big Four digital practice offering product strategy, UX/UI design, and platform engineering to enterprise clients across financial services, energy, and telecom — same verticals and service breadth as Cherry Pulp, at vastly greater scale.

Direct peers

• ustwo: Digital product studio with end-to-end product design, engineering, and growth capabilities serving enterprise clients — directly comparable in service mix and boutique-studio positioning.
• IDEO: Design and innovation consultancy offering product discovery, UX research, and product design services to enterprise clients — closely comparable on the strategy and design side of the portfolio.
• Artefact: Data and digital transformation consultancy offering analytics, marketing, and product capabilities to enterprise clients — overlaps with Cherry Pulp's growth marketing and digital product services.
• Endava: Digital transformation and custom software firm delivering design, engineering, and managed services to enterprise clients in financial services, telecom, and other verticals — closely mirrors Cherry Pulp's service mix and target segments.
• AKQA: Global design and innovation agency with digital product, branding, and performance marketing capabilities serving enterprise and luxury clients — overlapping service portfolio and vertical exposure.
• Thoughtworks: Global digital consultancy offering product strategy, design, engineering, and growth services to enterprise clients across multiple verticals — directly comparable end-to-end digital product services portfolio.
• Vaimo: European digital commerce agency specializing in Shopify, Drupal, and Adobe commerce implementations — comparable on the e-commerce and CMS platform expertise that Cherry Pulp lists.
• Netguru: European digital agency providing product design, web/mobile development, and growth services to enterprise and scale-up clients — comparable offering, scale, and geographic footprint to Cherry Pulp.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cherrypulpcom
• Facebookfacebook.com/cherrypulpcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Pulp