Vital Signs

What Vital Signs does

Vital Signs, operating under the legal entity Palmer Graphic Solutions LLC, is a privately held full-service sign and graphics manufacturer founded in 2005 by Josh Palmer and headquartered in a 15,000 sq. ft. facility in Webster, New York. The company designs, prints, fabricates, and installs exterior and interior signage (channel letters, monument signs, sign cabinets, dimensional lettering, wayfinding/ADA signage, flat panels, reception signs), printed signs (vinyl and mesh banners, yard signs, A-frames, real estate signs, pole banners), and graphics products (vehicle wraps and lettering, boat wraps, architectural wall wraps, and emergency-vehicle graphics via the Defender Graphics sub-brand), along with trade-show and event displays (pop-up fabric displays, retractable and hanging banner stands, table throws, canopy tents, and falcon flags). It also offers permit acquisition services for exterior signage as a professional-services add-on.

Revenue is generated through one-time project-based sales with a $200 minimum order, 50% deposit at order and 50% balance at completion, sold primarily direct-to-consumer via phone, walk-in traffic at the Webster facility, and website quote requests, with mobile installation crews dispatched across New York State for emergency-vehicle work. The customer base is heavily skewed toward local Rochester and Western New York SMBs, with select enterprise and nonprofit accounts (University of Rochester Public Safety, Paul Davis, AP Plumbing, Education Success Foundation), and the company holds 3M Certified Graphics Installation Company status, WBENC Women Owned Business certification, and BBB A+ accreditation. Co-owner Amy Catalano joined in June 2018, the firm operates with an 18-person team across design, production, fabrication, installation, sales, and support, and management projects sales volume will double in 2025.

Name

Vital Signs

Legal name

Palmer Graphic Solutions LLC

Website

https://vitalsignsroc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Vital Signs is a privately held Rochester, NY sign and graphics manufacturer designing, printing, fabricating, and installing exterior/interior signs, vehicle wraps, banners, and trade-show displays for local SMBs, fleet operators, and public-safety agencies across New York State.

Ownership category

akta.pro rank

Product category

Custom Signage and Graphics Manufacturing

NAICS

Sign Manufacturing (339950), Sign Manufacturing (33995)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Safety Signage, Evacuation Maps & Wayfinding Compliance Services (BPABAHAL)

Keywords

• Custom signage manufacturing
• Vehicle wraps and graphics
• Large format printing
• Trade show displays
• Sign installation services

Headquarters

HQ city

Webster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Signage: Custom exterior and interior signs including channel lettering, monument signs, sign cabinets, post & panel signs, dimensional signs, wayfinding & ADA signs, flat panel signs, and reception/office signs. Full design through installation service.
2. Vehicle Wraps & Graphics: Full and partial wraps on cars, vans, trucks, boats, tractor trailers. Includes vehicle lettering and spot graphics. Pricing based on material amount, design time, installation complexity.
3. Printed Signs: Vinyl scrim banners, mesh banners, yard signs, real estate signs, A-frame signs, cheer signs, pole banners. Unit pricing with quantity discounts.
4. Trade Show Displays: Pop-up fabric displays, retractable banner stands, table throws, canopy tents, falcon flags, hanging banners. Sale of display units with optional add-ons.
5. Permit Acquisition Services: For a fee, handles all communications with local municipality for sign permits and variances, ensuring compliance with local sign codes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Vital Signs is a full-service sign and graphics manufacturer offering turnkey custom signage solutions including interior and exterior signs (channel letters, monument signs, sign cabinets, dimensional signs, wayfinding/ADA signs), printed signs (vinyl banners, yard signs, A-frame signs), vehicle wraps and lettering (cars, vans, trucks, boats, tractor trailers, and emergency vehicles), architectural wall wraps, and trade show/event displays. All work is performed in-house from concept and graphic design through digital printing, CNC fabrication, and certified installation. The company also provides permit acquisition services with local municipalities for exterior sign compliance.

Product overview

Vital Signs is a full-service sign and graphics company offering turnkey solutions from concept to completion, including design, printing, fabrication, and installation. The company's product portfolio encompasses three main categories: Signs (exterior and interior signage including channel letters, monument signs, dimensional signs, wayfinding/ADA signs, flat panel signs, and reception signs), Printed Signs (vinyl banners, mesh banners, yard signs, A-frame signs, real estate signs, and pole banners), and Graphics (vehicle wraps, vehicle lettering, boat wraps, emergency vehicle graphics, and architectural wall wraps). Additionally, the company offers Displays for trade shows and events including pop-up fabric displays, retractable banner stands, indoor banner stands, hanging banners, step & repeat backdrops, table throws, canopy tents, and falcon flags. The company operates as a 3M Certified Graphics Installation Company with in-house design, production, fabrication, and installation capabilities from its 15,000 sq. ft. Webster, NY facility.

Differentiator

Problem solved

Functional benefit

Brands

• Defender Graphics: A division of Vital Signs specializing in reflective and 22K gold graphics for emergency response vehicles including police, fire, ambulance, and security vehicles. Offers custom design and complete line of graphics kits for all makes and models.

Products and services

• Channel Letters

Quantifiable outcome

• Vehicle graphics are more cost effective than any other marketing medium, providing ongoing daily advertising ROI
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Signs.com: Signs.com is a large online direct-to-consumer sign and graphics retailer offering custom signs, banners, vehicle wraps, and decals. It competes with Vital Signs on commodity signage categories (banners, yard signs) but lacks Vital Signs' local installation, permitting, and emergency-vehicle capabilities.
• Image360: Image360 is an Allegra marketing services franchise focused exclusively on signs, graphics, and visual communications for businesses. Directly comparable to Vital Signs in scope of custom signage, vehicle wraps, and trade show displays, with the difference being franchise-backed brand versus independent operator.
• Speedpro Imaging: Speedpro Imaging is a national franchise network specializing in large-format graphics and vehicle wraps using similar wide-format printing and 3M materials. Direct overlap with Vital Signs on vehicle wrap and architectural graphics services, with comparable customer segments and franchise-versus-independent operating model distinction.
• FASTSIGNS: FASTSIGNS is the largest sign and visual graphics franchise in North America with 750+ locations offering custom signs, vehicle wraps, and graphics solutions. It is the most direct competitor to Vital Signs' business model, with comparable service offerings, certifications, and target customer base of SMBs and enterprise accounts.
• Sir Speedy: Sir Speedy is a national print, signage, and marketing services franchise offering banners, signs, vehicle graphics, and trade show materials. Direct overlap with Vital Signs' printed signs and graphics categories, with franchise-versus-independent operating model difference.
• Allegra Marketing Print Mail: Allegra is a print, marketing, and signage franchise network with locations across the US, offering signs, vehicle graphics, and trade show displays. Comparable business model breadth to Vital Signs, though Allegra's print and direct mail services are broader than Vital Signs' specialty signage focus.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint is a Cimpress-owned online printing and marketing services platform with a national e-commerce footprint for signs, banners, and vehicle graphics. While much larger and broader in scope, it represents a structural threat on standardized signage categories where Vital Signs competes on price.
• Minuteman Press: Minuteman Press is one of the largest printing and marketing services franchises in North America, with a broader print-first service portfolio that includes signage as a secondary offering. Comparable on printed signs, banners, and some vehicle graphics categories, but a much larger and more diversified incumbent.

Others

• 3M Commercial Solutions Division: 3M's Commercial Solutions Division supplies the high-performance vinyl films, overlaminates, and reflective graphics that Vital Signs uses, and administers the Certified Graphics Installation program. It is a key supplier and credentialing body rather than a direct competitor, but its standards shape Vital Signs' competitive positioning.
• Roland DGA Corporation: Roland DGA is a leading manufacturer of wide-format inkjet printers, CNC routers, and sign-making equipment used by sign shops including Vital Signs. It is an equipment vendor and ecosystem participant, not a direct competitor, but its product roadmap affects production capabilities across the industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@vitalsignsroc
• Facebookfacebook.com/vitalsignsroc
• Instagraminstagram.com/vitalsignsroc
• Xx.com/vitalsignsroc
• LinkedInlinkedin.com/company/vital-signs-roc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vital Signs