The Grand LA
The Grand LA is a Frank Gehry-designed mixed-use development in Downtown Los Angeles comprising a 305-room Conrad hotel, premium residences, 164,000 SF of retail, celebrity-chef restaurants, and the DATALAND AI arts museum. It serves affluent visitors, residents, and enterprise tenants.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What The Grand LA does
The Grand LA is a $1 billion mixed-use real estate development located at 100 S Grand Avenue in Downtown Los Angeles, occupying the center of the Grand Avenue Arts Corridor across from Frank Gehry's Walt Disney Concert Hall. It is owned and developed by Related Companies, a privately-held real estate firm with more than $60 billion in assets owned or under development and over 50 years of operating history. The site is the only location in the world where two of Frank Gehry's greatest architectural designs face each other, and the project is LEED Gold certified.
The development operates as a multi-vertical destination comprising (1) Conrad Los Angeles, a 28-story, 305-room luxury hotel operated under Hilton's Conrad brand with 12,000 SF of meeting space and 27,000 SF of dining/amenities; (2) The Grand Residences, a 45-story premium rental tower with studios to three-bedroom penthouses and a 22,000+ SF amenities deck; (3) The Shops at The Grand, 164,000 SF of retail across three levels; (4) 71,000+ SF of chef-driven dining including San Laurel and Bazaar Meat by José Andrés Group, Massilia, and The Beaudry Room; (5) DATALAND by Refik Anadol Studio, the world's first AI arts museum; and (6) a forthcoming 20,000 SF Michigan Ross School of Business EMBA campus. China Harbour Engineering Company (CHEC), a subsidiary of China Communications Construction Company, is identified as a financial partner.
Revenue is generated through recurring retail and restaurant leases, hotel operations under the Conrad/Hilton flag, premium residential rentals via Related Rentals, paid event activations in the open public plaza, parking, and ticketed entry to DATALAND. The project is projected to deliver 10,000+ new jobs and $465 million in new revenue to the County and City of Los Angeles over 25 years, and sits within a district that draws 22+ million annual DTLA visitors and 1.3 million annual Music Center visitors. Distribution runs through Hilton's global booking platform for the hotel, Related Rentals for residences, OpenTable for restaurants, and a direct sales motion for retail and restaurant leasing inquiries.
The Grand LA firmographics
Firmographics- Name
- The Grand LA
- Legal name
- The Grand LA
- Website
- https://thegrandla.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Grand LA is a Frank Gehry-designed mixed-use development in Downtown Los Angeles comprising a 305-room Conrad hotel, premium residences, 164,000 SF of retail, celebrity-chef restaurants, and the DATALAND AI arts museum. It serves affluent visitors, residents, and enterprise tenants.
- Ownership category
- akta.pro rank
The Grand LA industry classification
Industry- Product category
- Mixed-Use Real Estate Development
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Hotels & Motels (7011), Operative Builders (1531)
- akta.pro primary industry
- Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)
- akta.pro secondary industry
- Luxury Villas & Residences Resorts (THAGACAM)
Keywords
Where The Grand LA is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Grand LA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Retail Leasing: 164,000 square feet of leasable retail space spanning three levels of landscaped open terraces. The retail portfolio includes destination shopping oriented around an expansive plaza.
- Restaurant & Bar Leasing: 71,000+ square feet of bars, cafes, and chef-driven dining spaces. Restaurant operators pay rent to operate within The Grand's controlled environment.
- Hotel Operations (Conrad Los Angeles): 28-story, 305-room Conrad Los Angeles hotel operated under Hilton's Conrad brand. Includes 12,000 square feet of meeting rooms, ballroom, and 27,000 square feet of restaurants, lounges and amenities.
- Premium Residential Rentals: 45-story residential tower offering The Grand by Gehry and Top of the Grand collections, ranging from studios to three-bedroom penthouses. Rental income from world-class residences with sweeping views.
- Public Space Programming & Events: Free public programming coordinated by a District Task Force in welcoming public spaces. May include paid event activations in the open plaza.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Valet Parking without validation |
| Unit Pricing | Pay-as-you-go | Self-parking without validation |
| Unit Pricing | Pay-as-you-go | Valet with validation |
| Unit Pricing | Pay-as-you-go | Self-parking with validation |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
The Grand LA product offering
Product offeringCore offering
The Grand LA is a transformative mixed-use real estate development at 100 S Grand Avenue in Downtown Los Angeles that combines retail leasing (164,000 SF across three levels), restaurant and bar leasing (71,000+ SF), Conrad Los Angeles hotel operations (305 rooms), and premium residential rentals (a 45-story tower). It anchors the Grand Ave Arts Corridor as a unified destination integrating hospitality, residence, dining, retail, and cultural components designed by Frank Gehry.
Product overview
The Grand LA is a mixed-use development serving as a platform-plus-venues architecture consisting of Conrad Los Angeles (a 305-room luxury hotel with dining and spa), The Grand Residences (premium rental apartments), DATALAND (AI arts museum), Michigan Ross Los Angeles (educational campus), multiple restaurant concepts including San Laurel, Massilia, The Beaudry Room, and Bazaar Meat by José Andrés, The Shops at The Grand retail (164,000 SF), and a VR Tour digital experience. The development functions as a unified destination combining hospitality, residential, cultural, educational, dining, and retail components within Frank Gehry's architectural design along the Grand Ave Arts Corridor.
Differentiator
Problem solved
Functional benefit
Products and services
- Conrad Los Angeles A 28-story, 305-room luxury hotel operated by Hilton under the Conrad brand, featuring meeting facilities, ballroom, restaurants, lounges, rooftop pool, and spa services. The first California location for Conrad, designed by Frank Gehry with interiors by Tara Bernerd & Partners.
- The Grand Residences Premium rental residences designed by Frank Gehry with interiors by David Rockwell and Anthony Ingrao. Located atop DTLA's tallest hill with panoramic views, featuring studios to three-bedroom penthouses across 45 stories, with amenities deck over 22,000 square feet.
- DATALAND The world's first museum of AI arts created by Refik Anadol Studio, serving as a permanent home for futuristic AI art and a digital ecosystem dedicated to data visualization and AI-based creativity.
- Michigan Ross Los Angeles A 20,000-square-foot educational campus for the University of Michigan Ross School of Business, supporting the top-ranked EMBA Program and serving as an educational hub for executives with tech-driven environment.
- San Laurel A signature dining experience from Chef José Andrés combining Spanish flavors with California ingredients, serving as Conrad Los Angeles' all-day dining option with breakfast, lunch, and dinner service.
- Massilia A Marseille-inspired brasserie blending flavors of the South of France with influences from Italy, Spain, and North Africa, featuring bold spices, fresh ingredients, and Mediterranean warmth.
- The Beaudry Room A cocktail and tapas venue offering sweeping views of downtown Los Angeles and Walt Disney Concert Hall from its unique eclectic space.
- Bazaar Meat by José Andrés A standalone carnivorous celebration restaurant by Chef José Andrés, bringing his renowned meat-focused dining concept to Los Angeles for the first time at The Grand.
- The Shops at The Grand Three levels of essential urban retail spanning 164,000 square feet, bringing together national retail brands and neighborhood finds oriented around Frank Gehry's open plaza.
Quantifiable outcome
- 10,000+ new jobs created in Los Angeles
- +5 more outcomes
Companies that use The Grand LA
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
The Grand LA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
The Grand LA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Related CompaniescoreGlobal real estate and lifestyle company and developer of The Grand LA. Defined by innovation and the most prominent privately-owned real estate firm in the US with over $60 billion in assets owned or under development. Formed over 50 years ago, Related is the largest private owner of affordable housing.
- Gehry Partners, LLPcoreDesign Architect led by Frank Gehry, Canadian-American Pritzker Prize-winning architect. Created iconic buildings including Walt Disney Concert Hall, Guggenheim Museum Bilbao, MIT Stata Center. The Grand represents the culmination of Gehry's career - the only place where two of his greatest designs face each other.
- Rockwell GroupmajorInterior Design Architect for Residential Amenities. Based in New York with offices in LA and Madrid. 250-person interdisciplinary firm founded by David Rockwell. Projects include Nobu hotels, W Hotels, Equinox Hotel, Oscars set design. Merges performance and architecture.
- Tara Bernerd & PartnersmajorInterior Design Architect for Hotel. British designer Tara Bernerd founded practice based in London's Belgravia. Global platform creating authentic interior spaces. Key clients include Four Seasons, Starwood Capital, Thompson Hotels, Belmond.
- Ingrao Inc.majorInterior Design Architect for Residences. International architecture and design firm established 1982, based in NYC. Principal Anthony Ingrao with 44 architects and designers. Known for Baccarat residences NYC, Hudson Yards project. AD100 ranked firm.
- OJB Landscape ArchitecturemajorLandscape Designer. Leading urban design firm in San Diego, Boston, Houston. Received over 80 design awards including ASLA's 2015 Firm Award. Created Klyde Warren Park in Dallas, Sunnylands Center & Gardens in Rancho Mirage.
- José Andrés Group (JAG)coreRestaurant operator featuring multiple concepts at The Grand: San Laurel (all-day dining at Conrad LA), Bazaar Meat by José Andrés (standalone carnivorous celebration). José Andrés is Time Magazine's '100 Most Influential People' and James Beard award winner.
- Refik Anadol StudiocoreOperator of DATALAND - the world's first museum of AI arts and digital ecosystem dedicated to data visualization and AI-based creativity. Flagship location at The Grand LA provides permanent home for futuristic AI art visions.
- Michigan Ross School of BusinessmajorNew EMBA campus at The Grand LA. 20,000-square-foot innovative, tech-driven educational hub for top-ranked Executive MBA Program. Serves executives, hosts events and conferences for U-M community.
- Conrad Hotels & Resorts (Hilton)coreGlobal luxury hotel brand operating Conrad Los Angeles within The Grand. First California location for Conrad brand. 28-story, 305-room hotel with 12,000 SF meeting space and 27,000 SF dining venues. Hilton handles global reservations and brand marketing.
- Grand Ave Arts Corridor InstitutionsmajorCollection of neighboring cultural institutions including Walt Disney Concert Hall (home to LA Philharmonic), The Broad museum, MOCA, The Music Center, Colburn School, and Grand Park. Together they create LA's most exciting cultural destination.
Scale indicators18 records
Recent moves9 records
Expansion highlights6 records
The Grand LA competitors and assessment
Company assessmentDirect peers
- Hudson Yards: Related Companies' flagship NYC mixed-use development featuring a luxury hotel (Equinox), branded residences, mall (The Shops at Hudson Yards), restaurant row, and cultural attractions (The Edge, Vessel). Same developer with a directly analogous platform-plus-venues architecture.
- CityCenter DC: A 10-acre mixed-use development in downtown Washington D.C. by Brookfield combining luxury retail, residential, hotel (Conrad Washington DC), and dining — a direct architectural and programming analog to The Grand LA's hotel-anchored mixed-use model.
- The Grove: Rick Caruso's iconic Los Angeles open-air luxury retail and dining destination with hotel-adjacent positioning. Comparable as a premium DTLA/lifestyle-mixed-use destination but lacks the integrated hotel and residence components of The Grand LA.
- Brickell City Centre: Swire Properties' 5-million-SF mixed-use complex in Miami combining luxury retail, dining, residential, hotel (EAST Miami), and wellness. Closely comparable as a trophy urban mixed-use destination anchored by an architectural centerpiece.
- American Dream: Triple Five's mega-mixed-use retail and entertainment complex in East Rutherford, NJ. Comparable at the level of mega-scale mixed-use destinations integrating retail, dining, attractions, and themed experiences under one operator-driven platform.
- The Shops at Columbus Circle: Related Companies' luxury retail and dining destination at the Time Warner Center in Manhattan. A direct comparable for Related's playbook of architecturally-distinguished mixed-use destinations with celebrity-chef dining and curated retail.
- Miami Worldcenter: A 27-acre mixed-use development in downtown Miami integrating residential towers, hotel, retail, and convention space. Comparable as a large-scale urban mixed-use master plan in a tourism-anchored downtown with multi-vertical recurring revenue.
Regional players
- Westfield Century City: Open-air luxury retail and dining destination in Century City, LA, operated by Unibail-Rodamco-Westfield. Comparable at the level of LA luxury retail/dining destinations serving affluent Westside consumers, though lacking hotel/residential components.
- Beverly Center: Brookfield's vertically-integrated luxury retail and dining destination in LA's Beverly Grove. Competes within the broader LA luxury-retail market and serves a comparable affluent consumer, though lacks the integrated hotel/residential anchors.
Broad incumbents
- Conrad Hotels & Resorts: Hilton's luxury hotel brand operating the 305-room Conrad Los Angeles within The Grand. Relevant as the parent brand and distribution partner providing Hilton Honors loyalists, comparable across other Conrad properties (e.g., Conrad New York Midtown, Conrad Washington DC).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Grand LA social profiles
Digital presenceThe Grand LA compliance and trust
Trust signalCompliance3 records
The Grand LA financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Grand LA leadership team
Management profileNumber of profiles
Profiles2 records
The Grand LA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Grand LA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Grand LA
What does The Grand LA do?
The Grand LA is a transformative mixed-use real estate development at 100 S Grand Avenue in Downtown Los Angeles that combines retail leasing (164,000 SF across three levels), restaurant and bar leasing (71,000+ SF), Conrad Los Angeles hotel operations (305 rooms), and premium residential rentals (a 45-story tower). It anchors the Grand Ave Arts Corridor as a unified destination integrating hospitality, residence, dining, retail, and cultural components designed by Frank Gehry.
Is The Grand LA a public or private company?
The Grand LA is a private company. It is classified as corporate owned and is currently operating.
When was The Grand LA founded?
The Grand LA was founded in 2012. It employs 501 to 1,000 people.
Where is The Grand LA based?
The Grand LA is headquartered in Los Angeles, United States, in the North America region.
How does The Grand LA make money?
Five revenue lines are on record. Retail Leasing is the primary driver. The others are restaurant & Bar Leasing, hotel Operations (Conrad Los Angeles), premium Residential Rentals and public Space Programming & Events.
Who are The Grand LA's main competitors?
Direct peers on record are Hudson Yards, CityCenter DC, The Grove, Brickell City Centre, American Dream, The Shops at Columbus Circle and Miami Worldcenter. Regional players are Westfield Century City and Beverly Center. Conrad Hotels & Resorts is listed as a broad incumbent.
Does The Grand LA have an API?
No public API is recorded for The Grand LA.
What industry is The Grand LA in?
The Grand LA's product category is Mixed-Use Real Estate Development. Its primary akta.pro industry code is THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use), with a secondary code of THAGACAM, Luxury Villas & Residences Resorts. Its NAICS code is 721110 and its SIC code is 7011.