Joedan Group

What Joedan Group does

Joedan Group is a privately held UK manufacturer and installer of replacement windows and doors, operating through the legal entity Joedan Manufacturing (UK) Limited. Founded in 1985 in Tewkesbury, Gloucestershire, the company designs, manufactures, and installs aluminium and UPVC fenestration systems at its purpose-built Tewkesbury facility, with additional commercial delivery bases in Winchester, Orpington, and the Isle of Wight following its 2010 merger with Wessex Window Systems. Its product portfolio spans the Lusso Aluminium Window collection (slim-frame casement, flush, tilt & turn, bay & bow, french, and fixed windows), Portofino UPVC Windows with multi-chamber thermal profiles, Forté and solid-core composite doors, aluminium entrance doors, bi-folding, French, patio, triple-track sliding, and stable doors, plus the Prima Aluminium Designer Door range — most products carry PAS 24, Secured by Design, and Qualicoat accreditations.

The company operates two distinct go-to-market motions. The residential division targets individual homeowners in Gloucestershire, Dorset, Hampshire, Kent, and the Isle of Wight via three regional Design Centre showrooms (Tewkesbury, Newport IOW, Winchester), free in-home appointments, and a quote-based pricing model with installation performed by direct employees rather than subcontractors. The commercial division (Joedan Commercial) secures UK-wide tendered projects for education, public sector, healthcare, and enterprise clients — evidenced by case studies at Akzo Nobel's Slough HQ, multiple secondary schools, the West Midlands Fire Service Academy, Winchester Law Courts, and the Mayflower Cruise Terminal in Southampton.

Joedan monetises through one-time product sales inclusive of (or with add-on) installation services, with no disclosed subscription, recurring, or licensing revenue. Pricing is quote-only with no public price list, and the company promotes a 10-year guarantee covering both product and installation. Distribution is fully direct — no third-party resellers, dealers, or trade intermediaries — and the company is independently owned with no disclosed venture capital, private equity, or institutional investment. Revenue is not publicly disclosed.

Name

Joedan Group

Legal name

Joedan Manufacturing (UK) Limited

Website

https://joedan.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Joedan Group is a privately held UK manufacturer and installer of aluminium and UPVC windows and doors, serving homeowners across the South of England through three Design Centres and delivering commercial fenestration projects UK-wide via in-house manufacturing at its Tewkesbury facility.

Ownership category

akta.pro rank

Product category

Windows and Doors Manufacturing

NAICS

Metal Window and Door Manufacturing (332321), Wood Window and Door Manufacturing (321911)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Windows (IMADAIAC)

akta.pro secondary industries

Frames, Sashes, Mullions & Subframes (IMADAIAH), Custom Window & Door Fabrication & Replacement (HSAPAJAI)

Keywords

• Aluminium windows
• Upvc doors
• Replacement windows
• Composite doors
• Commercial fenestration

Headquarters

HQ city

Tewkesbury

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Windows and Doors Manufacturing and Sales: Joedan designs and manufactures its own aluminium and UPVC windows and doors at its purpose-built facility in Tewkesbury, Gloucestershire. Products are sold directly to consumers through design centres and home appointments. Revenue is generated from one-time product sales with installation included or available as an add-on service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Joedan Group designs, manufactures, and installs aluminium and UPVC windows and doors at its purpose-built facility in Tewkesbury, Gloucestershire. It sells proprietary collections (Lusso aluminium, Portofino UPVC, Forté composite, Prima designer aluminium) through regional Design Centres, home appointments, and an online door designer tool, serving both residential homeowners and commercial clients via its Joedan Commercial division.

Product overview

Joedan Group is a UK-based manufacturer and installer of replacement windows and doors, operating from facilities in Tewkesbury, Gloucestershire. The company offers two main window collections: Lusso Aluminium Windows (premium slim-profile aluminium windows in casement, flush, tilt & turn, bay & bow, french, and fixed styles) and Portofino UPVC Windows (multi-chamber UPVC windows with energy-efficient ratings). Their door portfolio spans multiple materials including aluminium, UPVC, and composite (Forté and Solid Core), offering front & back doors, bi-folding doors, French doors, patio doors, triple track sliding doors, stable doors, and the premium Prima Aluminium Designer Door collection. The company also operates a Commercial division providing aluminium fenestration systems (EL75 windows, AC100 doors, SAPA curtain walling) for education, healthcare, and government buildings. Design Centre showrooms are located in Tewkesbury, Newport (Isle of Wight), and Winchester. All products are manufactured in the UK and backed by a 10-year guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Lusso Aluminium Windows Premium aluminium window collection featuring slim frames for maximum glass area and modern aesthetics, including casement, flush, tilt & turn, bay & bow, French, and fixed window styles. Manufactured in-house at the Tewkesbury facility and finished to marine grade powder coating specification. Targeted at residential homeowners seeking modern, slim-profile aluminium fenestration.
• Portofino UPVC Windows High-performance UPVC window collection with multi-chamber profiles for superior thermal efficiency and enhanced security features. Includes casement, flush, tilt & turn, bay & bow, French, cottage, shaped & gable, sliding sash, and evolution styles. Targeted at residential homeowners seeking energy-efficient UPVC windows.
• Front & Back Doors Replacement entrance doors available in multiple materials including composite, UPVC, and aluminium, featuring secure locking systems and energy-efficient glazing. Targeted at residential homeowners upgrading their property entrances.
• Bi-Folding Doors Aluminium and UPVC folding door systems that open up living spaces to outdoor areas, featuring slim frames and multi-point locking for security. Targeted at residential homeowners seeking to connect indoor and outdoor living spaces.
• French Doors Traditional double-door configuration providing energy-efficient and secure access to gardens or patios with standard opening mechanism. Targeted at residential homeowners seeking classic garden access doors.
• Patio Doors Sliding door systems designed to maximise floor space while providing smooth access to outdoor areas, available in aluminium and UPVC options. Targeted at residential homeowners.
• Triple Track Sliding Doors Aluminium sliding doors with super-slim frames and triple pane design for elegant operation and panoramic views. Targeted at residential homeowners seeking premium sliding door systems.
• Stable Doors Split-level doors allowing the top half to open independently for ventilation while maintaining security on the bottom half. Targeted at residential homeowners.
• Forté Composite Doors Premium composite doors made from laminated timber layers with insulating foam core, featuring Ultion locks and high-security hinges available in traditional, contemporary, and designer ranges. Targeted at residential homeowners seeking high-security, thermally efficient entrance doors.
• Prima Aluminium Designer Doors Premium designer aluminium doors featuring 3.2mm fibre cement boards with contemporary panel designs, finished with Polyester Powder Coating (PPC) backed by Qualicoat accreditation. Targeted at residential homeowners seeking premium designer entrance doors.
• UPVC Doors Residential UPVC door range including front and back doors with multi-point locking systems, thermal efficiency, and noise reduction properties. Targeted at residential homeowners.
• Aluminium Entrance Doors Aluminium front and back doors with marine-grade powder coating, slim profiles, and integration with advanced locking mechanisms. Targeted at residential homeowners seeking premium aluminium entrance doors.
• Joedan Commercial Aluminium Systems Commercial fenestration products including aluminium windows (EL75), commercial doors (AC100), and SAPA Elegance curtain walling for education, healthcare, government, and commercial buildings UK-wide. Targeted at commercial and public sector organisations via tenders and main contractors.
• SAPA Dualslide Windows Aluminium sliding window system suitable for heritage and commercial applications, available in bronze powder coat finish. Targeted at commercial and heritage building projects.
• SAPA Elegance Curtain Walling Full-height glazed curtain walling systems for commercial buildings, used in projects such as the Mayflower Cruise Terminal. Targeted at commercial construction projects requiring extensive glazing facades.
• Forté Door Designer Online door design tool allowing customers to create their ideal Forté composite door using a step-by-step interface with real-time preview of styles, colours, and glazing options. Targeted at residential homeowners configuring their bespoke Forté door.
• Joedan Window Doctor Repair and maintenance service for existing windows and doors, including adjustments, replacements, and servicing. Targeted at existing customers and homeowners needing repair work on current windows and doors.

Quantifiable outcome

• Portofino UPVC door contains 14 built-in chambers for thermal performance
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• FENSA (Fenestration Self-Assessment Scheme)coreOthers · 1 January 2002The window and door industry's foremost Competent Person Scheme, founded and set up by the GGF in 2002. Joedan was one of the very first members. FENSA-approved installers are permitted to issue FENSA certificates to householders confirming installations comply with building regulations and are energy efficient.
• Glass and Glazing Federation (GGF)coreOthersIndustry's most respected trade federation. Attaining GGF membership requires passing a challenging vetting process to demonstrate superior skills in installation. Members must abide by GGF's strict code of conduct and apply technical standards from the GGF Glazing Manual.
• Secured by DesigncoreOthersPolice-backed crime prevention initiative. Membership confirms Joedan products include attack resistant designs that meet Police Preferred Specification standards for reducing and deterring crime.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• IDSystems: UK specialist in aluminium bifolding doors, sliding doors, and frameless glazing systems. Directly comparable to Joedan on aluminium door engineering and residential premium segment, with similar design-led positioning.
• Origin Global: UK manufacturer of premium aluminium bi-fold doors, windows, and internal glazing systems. Highly comparable to Joedan's Lusso aluminium and Prima aluminium door ranges in terms of premium positioning and product category.
• SEH BAC: UK window, door, and conservatory manufacturer and installer serving the South-East of England. Comparable to Joedan's regional D2C replacement business with overlapping counties and similar product breadth.
• CWG Choices: UK manufacturer and supplier of PVC-U windows, doors, and composite doors. Comparable to Joedan in product mix across UPVC and composite doors, and supplies competing installation networks across the UK.

Broad incumbents

• Anglian Home Improvements: Major UK manufacturer and installer of windows, doors, conservatories, and home improvements with national coverage. Comparable to Joedan in product range and direct-to-consumer sales model, but operates at significantly greater scale.
• Safestyle UK: UK-listed installer of replacement PVCu windows and doors serving homeowners across England and Wales. Competes directly with Joedan's Portofino UPVC and replacement-window offering at a national, value-positioned price point.
• Everest: One of the UK's largest home improvement companies, manufacturing and installing windows, doors, and conservatories nationwide. Directly comparable to Joedan on product categories and D2C showrooms, but with significantly broader geographic coverage and marketing scale.

Regional players

• Clearview Home Improvements: South-of-England installer of windows, doors, conservatories and roofline products. Geographic and product overlap with Joedan's core residential service area in Hampshire, Dorset, and surrounding counties.
• Britelite Windows: South-East England-based installer of windows, doors, conservatories and orangeries. Direct overlap with Joedan's D2C replacement window and door proposition across similar southern counties.

Emerging players

• Real Aluminium: UK specialist trade supplier and installer of aluminium windows, doors, and bifolds. Comparable to Joedan's aluminium fenestration range with a more trade-channel focus, providing competitive pressure in the premium residential segment.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joedangroup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joedan Group