What OC Orthodontics does

OC Orthodontics is a privately held, US-based manufacturer and distributor of orthodontic supplies, headquartered in McMinnville, Oregon. The company sells a full-line catalog of orthodontic products — self-ligating bracket systems (Pitts21, Pitts21 PRO, H4), aesthetic clear ceramic brackets (Clear21), Class II correctors (APII), metal brackets, buccal tubes, archwires, elastomerics (ligature ties, elastics, power chains), bonding agents, and specialized instruments — to licensed orthodontic practices primarily in the United States.

The core of the offering is the Pitts21 platform, a self-ligating bracket system and treatment protocol developed in collaboration with Dr. Tom Pitts, which functions as the company's flagship and most differentiated product. OC Orthodontics pairs this hardware portfolio with an education-led go-to-market built around regional 1-Day and Half-Day courses, virtual courses, OC Live, OC Replay, a podcast, the OC Ambassador program, and the OC Influencers practitioner network, supported by a major presence at the AAO Annual Session.

The business operates a B2B enterprise field sales model, with direct phone and email ordering, open account terms for qualified practices, and a regional distributor channel (OC Partner) for indirect reach. The company is led by founder Klaus Hagelganz and is backed by Caltius Equity Partners. No public pricing or revenue figures are disclosed, and the company's stated operations are concentrated in the US market despite a brief short-description reference to international markets.

Name

OC Orthodontics

Legal name

OC Orthodontics

Website

https://oc-orthodontics.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

OC Orthodontics is a privately held US manufacturer and distributor of orthodontic supplies — including the proprietary Pitts21 self-ligating bracket system, archwires, elastomerics, and instruments — selling primarily to orthodontic practices in the United States via direct field sales, distributor partners, and an education-led go-to-market.

Ownership category

akta.pro rank

Product category

Orthodontic Supplies & Equipment

NAICS

Dental Equipment and Supplies Manufacturing (339114), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

akta.pro secondary industries

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Clear Aligner Orthodontics (HLABABAD)

Keywords

• Orthodontic brackets
• Self-ligating systems
• Orthodontic supplies
• Archwire components
• Orthodontic instruments

Headquarters

HQ city

Ludhiana

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Supplies: Sale of orthodontic brackets, archwires, buccal tubes, elastomerics, instruments, bonding agents and accessories to orthodontic practices. Products are sold as consumables and durable goods with both one-time and recurring purchase patterns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

OC Orthodontics manufactures and supplies a full line of orthodontic products, including proprietary self-ligating bracket systems (Pitts21, Pitts21 PRO, Clear21, H4), Class II correctors (APII), metal brackets, buccal tubes, elastomerics, archwires, coil springs, crimpable accessories, and specialized instruments. The company also delivers clinical education, training events, and an ambassador/influencer community to support orthodontic practices that purchase its products.

Product overview

OC Orthodontics is an orthodontic supply company offering a comprehensive portfolio of orthodontic products. The core product lines center on the Pitts System (Pitts21 and Pitts21 PRO), an innovative self-ligating bracket system, alongside the H4 bracket system and Clear21 ceramic brackets. The company also provides Class II correctors (APII), a full range of metal brackets and buccal tubes, elastomerics including ligature ties, elastics and power chains, archwires in various configurations, coil springs, crimpable stops and hooks, and specialized instruments for bracket systems. Additional offerings include education programs, virtual courses, and events for orthodontic professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Pitts21: Orthodontic bracket system developed by Dr. Tom Pitts, part of the company's proprietary treatment protocols
• Pitts21 PRO
• Clear21
• H4
• APII

Products and services

• Pitts21 PRO Advanced self-ligating bracket system built on the Pitts21 platform, designed to enable efficient treatment workflows and clinical results for orthodontic practices.
• Pitts21 Self-ligating bracket system and accompanying treatment protocol developed with Dr. Tom Pitts, forming the basis of the Pitts orthodontic system.
• Clear21 Clear ceramic bracket system intended for orthodontic practices offering aesthetic treatment to patients.
• H4 Self-ligating bracket system with a passive slide and twin slot design, sold to orthodontic practices for controlled tooth movement.
• APII Class II corrector appliance used by orthodontists for treatment of Class II malocclusions.
• Metal Brackets Traditional stainless steel metal brackets for orthodontic treatment.
• Metal Buccal Tubes Stainless steel buccal tubes used for molar attachment in orthodontic treatment.
• Elastomerics (Ligature Ties, Elastics, Power Chains) Range of elastomeric orthodontic supplies including latex-free ligature ties, latex and latex-free elastics, and latex-free power chains used for force application and space closure.
• Metal Bands Stainless steel bands for molar and premolar attachment in orthodontic treatment.
• Metal Archwire and Straight Wire Orthodontic archwires in various sizes and materials for tooth alignment.
• Coil Springs (Closed and Open) Closed and open coil springs for creating or maintaining space and for pushing teeth to create space.
• Crimpable Stops and Ball Hooks Crimpable stops and ball hooks for controlling wire sliding, bracket engagement, and elastic/ligature attachment.
• Orthodontic Instruments (Opening Pliers, Positioning Tool, Archwire Seating Instrument, H4-Pitts21 Tool) Specialized hand instruments including H4 & Pitts21 opening pliers, positioning tools, archwire seating instruments, and H4-Pitts21 tool/director tools for use with OC's bracket systems.
• OrthoVend Vending machine or equipment service for orthodontic supplies offered to practices as an alternative distribution channel.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• American Orthodontics: Privately held US manufacturer of orthodontic brackets, bands, wires, and accessories. Directly comparable as a full-line orthodontic supply company targeting orthodontic practices with a similar product portfolio.
• Ormco (Envista Holdings): Major orthodontic bracket and wire manufacturer (Damon, Inspire ICE) owned by Envista. Competes head-to-head in self-ligating and aesthetic brackets against OC's Pitts21 and Clear21 lines.
• Dentaurum: German manufacturer of orthodontic brackets, wires, and lab products. Comparable as a specialty orthodontic supply manufacturer with a similar full-line product catalog targeting orthodontic practices globally.
• Rocky Mountain Orthodontics: US orthodontic supply manufacturer offering brackets, bands, adhesives, and instruments. Comparable as a mid-sized specialty orthodontic product company serving orthodontic practices.
• Forestadent: European orthodontic bracket and wire manufacturer (now part of the Modern Dental Group). Comparable as a specialty orthodontic product manufacturer with self-ligating and aesthetic bracket lines.

Broad incumbents

• Dentsply Sirona (GAC / SureSmile): Global dental and orthodontic products major offering brackets, aligners, and imaging. Comparable as a broad incumbent with an orthodontic supplies portfolio that overlaps OC's bracket and instrument offering.
• 3M Oral Care (Solventum): Former 3M Oral Care business (now Solventum) and historically one of the largest orthodontic bracket and adhesive suppliers (Clarity, Victory). Comparable as a broad incumbent supplying orthodontic consumables to practices.
• Align Technology (Invisalign): Dominant clear-aligner manufacturer (Invisalign) and iTero scanner maker. Comparable as a major force shaping the orthodontic appliances market that OC competes against for clinical chair time and consumables wallet share.
• Henry Schein Orthodontics: Distribution arm of Henry Schein focused on orthodontic supplies and equipment. Comparable as a competing go-to-market channel for orthodontic brackets, wires, and instruments sold to practices.

Emerging players

• Great Lakes Dental Technologies: Orthodontic laboratory and supply company offering appliances, bonding, and digital orthodontic services. Comparable as an orthodontic product and lab-services company serving US orthodontic practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ocorthodontics
• Facebookfacebook.com/ocorthodontics
• LinkedInlinkedin.com/company/oc-orthodontics
• Instagraminstagram.com/ocorthodontics
• Xx.com/oc_orthodontics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OC Orthodontics