32Auctions
32Auctions is a bootstrapped, family-run web-based SaaS platform that enables volunteer organizers at schools, churches, nonprofits, and community groups to run online silent auction fundraisers via a freemium, pay-per-event pricing model with direct Stripe/PayPal payment routing and no sales team.
- Company typePrivate
- Founded2008
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What 32Auctions does
32Auctions is a web-based SaaS platform that enables volunteer organizers at schools, churches, nonprofits, sports teams, and community groups to run online silent auction fundraisers without dedicated technical staff. Founded in 2008 in Mansfield, Texas and remaining independent and family-run, the platform serves an estimated 130,500+ cumulative causes worldwide with approximately $320 million raised since inception. Core technology is browser-based with real-time bidding, no-app mobile bidding for participants, QR-coded printable display sheets bridging physical and online tables, and direct integrations with Stripe and PayPal that route funds to organizers' own accounts rather than sitting in the platform's flow. Notable product features include proxy/max bidding, automatic outbid notifications via email and SMS, treasurer-ready CSV exports with fair-market values for tax receipts, and a Duplicate Auction feature that preserves catalog and branding across volunteer turnover.
The company operates a freemium, pay-per-event business model with no annual contracts. The free base tier (up to 20 items, unlimited bidders, house-ads funded) serves as the acquisition funnel; the ~$170 Most Popular package and The Works bundle monetize upgrade demand. À la carte add-ons (additional items, branding removal, text notifications, advanced analytics, hybrid live-event transition, premium donor/sponsor management) create upsell breadth, while a 2.9% + $0.40 per-transaction fee on the optional Online Payment Collection upgrade adds usage-based revenue when organizers route payments through the platform. Distribution is exclusively self-service through 32auctions.com with no sales team, no channel partners, and no marketplace presence; customer acquisition is driven by an extensive content resource center (100+ guides, templates, and how-to articles), organic SEO for silent auction and school auction keywords, and word-of-mouth referrals. Customer concentration is highly distributed across long-tail SMB organizers with public social proof from national nonprofits (American Cancer Society, Habitat for Humanity, United Way, Leukemia & Lymphoma Society), and average organizer ratings of 4.7-4.8 stars across G2, Capterra, and GetApp support category-level brand authority in a niche underserved by enterprise fundraising platforms.
32Auctions firmographics
Firmographics- Name
- 32Auctions
- Legal name
- 32auctions
- Website
- https://32auctions.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 32Auctions is a bootstrapped, family-run web-based SaaS platform that enables volunteer organizers at schools, churches, nonprofits, and community groups to run online silent auction fundraisers via a freemium, pay-per-event pricing model with direct Stripe/PayPal payment routing and no sales team.
- Ownership category
- akta.pro rank
32Auctions industry classification
Industry- Product category
- Silent Auction Software
- NAICS
- Software Publishers (513210), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)
- akta.pro secondary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
Keywords
Where 32Auctions is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
32Auctions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium Base Auction: Free base auction tier with up to 20 items, 1 image per item, custom URL, real-time mobile bidding, outbid email notifications, basic donor/sponsor promotion, unlimited bidders, and email support. Funded by house ads displayed on the auction page.
- Per-Event Upgrade Packages: Optional à la carte upgrades or pre-built packages (Most Popular ~$170/event, The Works with all upgrades) for branding removal, expanded items (up to 1,000), large images (4 per item), text notifications, advanced analytics, and premium donor/sponsor management. Sold on a pay-per-event basis with no annual contract.
- Transaction Fees on Payment Collection: When organizers use the Online Payment Collection upgrade (Stripe/PayPal integration), 32auctions adds 2.9% + $0.40 per online payment on top of the payment processor's fees. Self-managed payments (cash, check, own processor) incur no 32auctions transaction fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Base Auction (forever) |
| One time/ perpetual license | Pay-as-you-go | Most Popular Package (~170 per event) |
| One time/ perpetual license | Pay-as-you-go | The Works Package (all upgrades bundled) |
| Unit Pricing | Pay-as-you-go | À la carte upgrades |
| Transaction based/ take rate | Pay-as-you-go | Transaction fees on payment collection |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
32Auctions product offering
Product offeringCore offering
32Auctions provides a web-based SaaS platform that lets volunteer organizers at schools, churches, nonprofits, sports teams, and community groups run online silent auction fundraisers. Organizers set up a branded auction with item catalogs in minutes; bidders participate from any phone, tablet, or laptop without downloading an app or creating an account. The platform handles real-time bidding, automatic outbid notifications, proxy bidding, QR-coded print bid sheets, AI-generated item descriptions, and direct payment processing through the organizer's own Stripe or PayPal account.
Differentiator
Problem solved
Functional benefit
Products and services
- 32Auctions Online Silent Auction Platform A web-based SaaS platform that lets volunteer organizers at schools, churches, nonprofits, sports teams, and community groups launch online silent auction fundraisers in minutes. Includes real-time bidding, no-app mobile bidding from any phone browser, automatic outbid notifications, proxy/max bidding, AI-generated item descriptions, QR-coded print bid sheets, auto-invoicing, and direct Stripe/PayPal payment processing. Sold on a freemium model with optional per-event upgrade packages.
Quantifiable outcome
- $320M+ raised across 130,500+ causes since 2008
- +3 more outcomes
Companies that use 32Auctions
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
32Auctions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature8 records
32Auctions partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights6 records
32Auctions competitors and assessment
Company assessmentDirect peers
- Givebutter: Givebutter is a free/freemium online fundraising platform that includes auctions alongside donations, events, and CRM. It competes head-on with 32Auctions for nonprofit and school organizers with similar freemium positioning.
- GalaBid: GalaBid (formerly part of Community Brands) sells online and mobile silent-auction software to nonprofits, schools, and charities. It directly overlaps with 32Auctions on feature set and target buyer (volunteer organizers).
- School Auction.net: SchoolAuction.net focuses on online auction and event software specifically for K-12 schools and PTAs. It overlaps 32Auctions' school segment and competes for the same PTA/PTO volunteer organizers.
- ClickBid: ClickBid offers online and mobile silent-auction software for nonprofits, schools, and charities with event registration and ticketing features. Comparable in scope and target market to 32Auctions.
- CharityAuctionsToday: CharityAuctionsToday provides online auction websites for nonprofits and schools with bidding, registration, and payment processing. It is a direct SMB-tier competitor in the same silent-auction niche as 32Auctions.
- Auctria: Auctria provides online auction event management and bidding software used heavily by schools, churches, and charities. It targets the same vertical (school/church/nonprofit auctions) with comparable web-based bidding.
- OneCause: OneCause provides online bidding, mobile app-based silent auctions, and peer-to-peer fundraising for schools and nonprofits. It is the most direct competitor to 32Auctions in the silent-auction software category, but at higher price points targeting larger events.
- BiddingOwl: BiddingOwl is a low-cost online silent-auction platform for schools and nonprofits with a free base tier and per-event upgrades. It is a near-twin competitor to 32Auctions on pricing and customer profile.
Broad incumbents
- Funraise: Funraise is a full-stack nonprofit fundraising platform that includes event ticketing, auctions, donations, and CRM. It is a broader incumbent that competes with 32Auctions by bundling auctions into a wider nonprofit-tech suite.
- Bonterra: Bonterra (parent of Network for Good, GiveRiver, and others) is a broad nonprofit-software suite that includes donation, CRM, grantmaking, and event capabilities. It represents the consolidation threat larger incumbents pose to standalone auction vendors like 32Auctions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
32Auctions social profiles
Digital presence32Auctions financial estimates
Financial estimateRevenue estimate
Valuation estimate
32Auctions leadership team
Management profileNumber of profiles
32Auctions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
32Auctions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 32Auctions
What does 32Auctions do?
32Auctions provides a web-based SaaS platform that lets volunteer organizers at schools, churches, nonprofits, sports teams, and community groups run online silent auction fundraisers. Organizers set up a branded auction with item catalogs in minutes; bidders participate from any phone, tablet, or laptop without downloading an app or creating an account. The platform handles real-time bidding, automatic outbid notifications, proxy bidding, QR-coded print bid sheets, AI-generated item descriptions, and direct payment processing through the organizer's own Stripe or PayPal account.
Is 32Auctions a public or private company?
32Auctions is a private company. It is classified as family owned and is currently operating.
When was 32Auctions founded?
32Auctions was founded in 2008. It employs 1 to 10 people.
Where is 32Auctions based?
32Auctions is headquartered in Madison, United States, in the North America region.
How does 32Auctions make money?
Three revenue lines are on record. Freemium Base Auction is the primary driver. The others are per-Event Upgrade Packages and transaction Fees on Payment Collection.
Who are 32Auctions's main competitors?
Direct peers on record are Givebutter, GalaBid, School Auction.net, ClickBid, CharityAuctionsToday, Auctria, OneCause and BiddingOwl. Broad incumbents are Funraise and Bonterra.
Does 32Auctions have an API?
No public API is recorded for 32Auctions.
What industry is 32Auctions in?
32Auctions's product category is Silent Auction Software. Its primary akta.pro industry code is THAHAOAI, Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging), with a secondary code of THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 513210 and its SIC code is 7372.