What Localogy does

Localogy is a U.S.-based not-for-profit trade association (501(c)(6), legally Localogy, Inc., Delaware) operating from Troy, Michigan. Founded as the Local Search Association and rebranded to Localogy in 2020, the organization positions itself as the only trade association dedicated to the $10 trillion U.S. Local marketplace, serving more than 400 member organizations across technology providers, media and marketing services, multi-location brands, and the 30+ million local and small businesses they support. Its core products center on a tiered membership program that bundles priority media coverage, council access, guest posts, analyst briefings, research services, and event discounts, supplemented by content products including Localogy Insider, This Week in Local podcast, webinars, and the Street Fight online magazine (acquired from SOCi in May 2022). The business model is a platform-plus-services structure: recurring membership dues across five classes (Domestic/International Media Publisher, Agency, Industry Partner, Advertiser), event revenue from the L26 annual conference and Street Fight Live, project-based research services (SMB surveys, agency surveys, trend analyses), and an emerging Pro Subscription add-on. Underlying technology is not proprietary; Localogy is a content, community, and convening layer for the local marketing ecosystem rather than a software vendor. Distribution is direct, enterprise-oriented, and geographically concentrated in the United States with limited international member accommodation. Leadership is member-governed via a Board of Directors drawn from member companies including Microsoft, Meta, Yext, Yelp, Thryv, Hibu, Gannett, USA Today, Fairway, DAC Group, and ACE Hardware.

Name

Localogy

Legal name

Localogy, Inc.

Website

https://localogy.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Localogy is a not-for-profit U.S. trade association serving 400+ member organizations across media, technology, agencies, and multi-location brands in the $10 trillion U.S. Local marketplace through membership, research, content, and events.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910), Business Associations (81391), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Marketing Localization (Campaign, Web, App, Social) (MPAAANAB)

Keywords

• Trade association services
• Local marketing research
• SMB market intelligence
• Membership industry events
• Local media publishers

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Dues: Localogy operates as a registered not-for-profit trade association that re-invests 100% of all profits back into growing the Local marketplace for members and the businesses they support. Revenue comes from membership dues across different classes including Domestic Media Publisher, International Media Publisher, Agency, Industry Partner, and Advertiser memberships.
2. Events: Localogy hosts in-person and online events including L26 (annual flagship conference) and Street Fight Live, providing speaking and sponsorship opportunities.
3. Research Services: Provides SMB surveys, local agency surveys, trend analysis, market forecasts, report design and co-marketing services to members.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Localogy is a non-profit trade association that sells membership access to a 400+ member network of local-media publishers, technology/SaaS providers, agencies, and multi-location brands operating in the U.S. Local marketplace. Members receive access to independent third-party research (SMB surveys, agency surveys, market forecasts), in-person and online events (the L26 annual conference and Street Fight Live), and editorial content (Localogy Insider, webinars, and the This Week in Local podcast), all bundled under tiered membership classes including Domestic Media Publisher, International Media Publisher, Agency, Industry Partner, and Advertiser.

Product overview

Localogy is a not-for-profit trade association (d/b/a Local Search Association) focused on the $10 Trillion U.S. Local marketplace, serving more than 400 member organizations including media companies, brands, marketing firms, and technology providers. The organization operates as a platform-plus-services model, offering a core membership program that provides access to research services, events (L26 conference and Street Fight Live), content resources (Localogy Insider, Webinars, This Week in Local podcast), and Pro subscription tiers. In May 2022, Localogy acquired the Street Fight online magazine from SOCi to enhance its content and research offerings. The association also maintains legacy PYP (Print Yellow Pages) Resources for industry publishers.

Differentiator

Problem solved

Functional benefit

Brands

• Street Fight: An online magazine covering local digital marketing, providing industry insights and research for the local marketplace.
• L26
• Street Fight Live

Products and services

• Localogy Membership Program Trade association membership offering for media companies, brands, marketing firms, and technology providers operating in the Local marketplace. Members receive priority media coverage, Council of Experts access, guest posts, analyst briefings, research services, and event access & discounts across tiered membership classes.
• Localogy Research Services Independent research practice delivering SMB surveys, local-agency surveys, trend analysis, market forecasts, report design, and co-marketing services to inform strategic decisions for members and partners in the Local marketplace.
• L26 Annual Conference Annual in-person flagship conference uniting SaaS companies, multi-location brands, media, and marketing services from across the local business ecosystem to educate and empower industry leaders, with speaking and sponsorship opportunities.
• Street Fight Live Annual one-day curated gathering for multi-location (MULO) businesses, retailers, restaurants, franchises, agencies, tech companies, real-estate ventures, and CPG companies competing for "share of street" in the local marketplace.
• Street Fight Magazine Online magazine covering local digital marketing, wholly owned by Localogy after acquisition from SOCi in May 2022. Remains editorially independent and enhances Localogy's content and research offerings in the local-marketplace category.
• PYP (Print Yellow Pages) Resources Legacy product providing an advertising specifications manual, billing lists, contact lists, directory code request forms, and order processing procedures for publishers in the yellow pages industry.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• SOCicoreStrategic or Co-development Partner · 2 May 2022Localogy acquired the online magazine Street Fight from SOCi, who previously owned it through the acquisition of Brandify. The acquisition aims to enhance Localogy's content and research offerings in local digital marketing, with Street Fight remaining editorially independent.
• Street FightcoreStrategic or Co-development PartnerOnline magazine focused on local digital marketing, acquired by Localogy from SOCi to enhance content and research offerings. Remains editorially independent.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Association of National Advertisers (ANA): ANA is the oldest and largest trade association for brand marketers in the U.S., offering conferences (including the Masters of Marketing), research, training, and advocacy. It overlaps with Localogy's multi-location brand and advertiser membership segments and operates a comparable membership-and-events model.
• Interactive Advertising Bureau (IAB): IAB is the leading trade association for the digital advertising and marketing industry, offering research, standards, events, and member programs. Like Localogy, it serves as a neutral industry body for technology providers, agencies, and brands, and convenes the ecosystem around research and conferences - though it operates at a much larger scale and broader digital-ad scope.
• American Association of Advertising Agencies (4A's): The 4A's is the U.S. trade association for advertising agencies, providing member services, industry standards, research, and events. It shares Localogy's association-based business model and agency member focus, though it is a broader advertising trade body rather than local-specific.

Others

• Ad Council: The Ad Council is a non-profit that produces public service advertising campaigns, convening agencies, media, and brand partners. It is a comparable non-profit marketing/industry body, though focused on pro bono PSAs rather than local commerce enablement.

Emerging players

• Society of Digital Agencies (SoDA): SoDA is a membership organization for digital agencies and the companies that work with them, offering knowledge-sharing, events, and awards. It is comparable in scale and association model to Localogy's agency membership tier, with a similar membership/dues revenue structure.
• BIA Advisory Services: BIA is a research and advisory firm focused on local media and advertising forecasting, valuations, and data. It is a partial peer given Localogy's research-services arm and overlapping coverage of the local media and SMB advertising markets.
• Search Engine Marketing Professional Organization (SEMPO): SEMPO is a trade organization for the search marketing industry, providing research, events, and member education. It overlaps with Localogy's local-search and SEO-relevant member programs and competes for thought leadership in adjacent digital-marketing niches.

Direct peers

• News/Media Alliance: News/Media Alliance is a trade organization representing news publishers, offering advocacy, research, and events. It overlaps directly with Localogy's media-publisher member base and competes for local-media thought leadership and policy influence.
• Local Media Association (LMA): LMA is a trade association serving local media companies (newspapers, broadcast, digital publishers) with conferences, awards, and training programs. It overlaps directly with Localogy's media-publisher membership segment and competes for the same thought-leadership position in the local media ecosystem.
• Digital Marketing Association (DMA): DMA (now part of ANA) was a trade association for the data-driven marketing industry, offering research, events, and member services. It shares Localogy's association-based model and overlapping focus on data-driven, multi-channel marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/localsearchassn
• YouTubeyoutube.com/user/LocalSearchAssn
• Facebookfacebook.com/thinklocalogy
• LinkedInlinkedin.com/company/local-search-association?trk=hb_tab_compy_id_2180943
• Instagraminstagram.com/think_localogy

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Localogy