Street Fight

What Street Fight does

Street Fight is a privately held B2B media publication and events business focused on the multi-location marketing (MULO) industry. Founded in 2009 and headquartered in New York, the company publishes daily news, analysis, and commentary through its flagship website (streetfightmag.com) and operates a portfolio of branded content products including the StreetFight Daily weekday newsletter, the Heard on the Street podcast, named editorial columns (Street Bytes, Streets Ahead, Road Map, Street Smart), the Future Finders prediction column, and the StreetFight Live events brand.

The underlying technology is a standard digital media publication stack: a content-managed website, an email newsletter delivery system, and a podcast distribution feed. Street Fight's core asset is its editorial content corpus and accumulated audience of executives and influencers in multi-location brands, agencies serving MULO clients, and location technology/local commerce software vendors. The publication operates under parent company Localogy, which functions as a strategic operating company in the local commerce/marketing technology space.

Street Fight's business model is advertising- and sponsorship-led. Revenue streams include banner and column advertising, sponsored articles, newsletter and podcast sponsorship, the tiered Thought Leader Program (Starter, 6-month, and 12-month sponsored content packages with quarterly billing), and subscriptions to the StreetFight Daily newsletter. Pricing is quote-based and not publicly disclosed. The company employs 11-50 staff and runs a sales-led go-to-market motion with direct outreach to advertisers and Thought Leader participants. No external institutional funding rounds are disclosed, and Street Fight operates as a subsidiary of Localogy without publicly reported M&A activity.

Name

Street Fight

Legal name

Street Fight

Website

https://streetfightmag.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Street Fight is a B2B trade publication and events business covering multi-location marketing (MULO), serving executives at multi-location brands, agencies, and location technology vendors through daily editorial, a newsletter, podcast, and sponsored content programs.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: Street Fight generates revenue through selling advertising packages including banner ads, column ads, sponsored articles, newsletter sponsorship, and podcast sponsorship to companies seeking to reach the multi-location marketing audience.
2. Thought Leader Program: Sponsored content program where companies can submit thought leadership articles. Program includes Starter (4 sponsored posts per quarter), 6-month, and 12-month package options with varying benefits including priority submission reviews, Street Fight Daily newsletter featuring, and optional social media distribution packs.
3. Subscriptions: Street Fight offers subscription options for daily news delivery via the Street Fight Daily (SFD) newsletter, which curates relevant multi-location marketing news and insights for readers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Street Fight is an online trade media publication and events business that delivers daily news, analysis, commentary, and thought leadership on multi-location marketing (MULO), local commerce technology, and location-based marketing. Its commercial offering consists of advertising and sponsorship solutions (banner, column, sponsored articles, newsletter and podcast sponsorships) and a recurring Thought Leader sponsored-content program, sold to brands, agencies, and martech/location-technology vendors seeking access to its executive readership.

Product overview

Street Fight is an online publication (not a software product) that delivers news, analysis, and thought leadership content for the multi-location marketing industry. The core offering is Street Fight Magazine, which publishes daily articles, commentary, and industry coverage. The publication operates several supporting products including StreetFight Daily (a weekday newsletter), the Thought Leader Program (sponsored content), named editorial columns (Street Bytes, Streets Ahead, Road Map, Street Smart), the Future Finders prediction series, and the Heard on the Street Podcast. Advertising and sponsorship solutions round out the product portfolio, allowing brands to reach the publication's executive audience.

Differentiator

Problem solved

Functional benefit

Brands

• StreetFight Daily: Daily newsletter delivering MULO insights to subscribers every weekday morning, curating relevant news and insights.
• StreetFight Live
• Future Finders
• Thought Leader Program

Products and services

• Street Fight Magazine The flagship online publication delivering daily news, analysis, and commentary on multi-location marketing, local commerce technology, and the intersection of brands, agencies, and location-based marketing, targeting executives and influencers across tech, agency, brand, and media spheres.
• StreetFight Daily (SFD) Newsletter A daily email newsletter that curates and delivers MULO (multi-location) marketing news and insights to subscribers every weekday morning, with subscription sign-up offered via the publication's homepage.
• Thought Leader Program A sponsored-content program allowing companies to submit thought leadership articles for publication on Street Fight, with tiered packages (Starter, 6-month, 12-month), priority submission reviews within two business days, publication within one week of approval, featured placement in the Street Fight Daily newsletter, and an optional Knockout Pack add-on for social media distribution and banner placement.
• Advertising Solutions A suite of advertising and sponsorship offerings sold to companies seeking access to Street Fight's executive audience, including banner ads, column ads, sponsored articles, newsletter sponsorship, and podcast sponsorship across the publication's website, daily newsletter, and podcast.
• Heard on the Street Podcast An audio podcast covering location technology, local search, and multi-location marketing trends for executives and industry professionals, distributed as a standalone channel and also offered as part of podcast sponsorship advertising.
• StreetFight Live Events In-person and virtual events convened under the StreetFight Live brand for the multi-location marketing community, providing a live gathering and content channel beyond the publication's daily editorial coverage.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LocalogycoreOthersLocalogy is identified as the parent company of Street Fight. The privacy policy states 'Street Fight and its parent company, Localogy, take your privacy seriously.' This corporate relationship establishes Localogy as the overarching organizational parent of the Street Fight publication.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Adweek: Leading B2B media publication covering advertising, marketing, and media. Direct competitor for the same advertiser and agency audience Street Fight serves, with a much broader editorial scope.
• eMarketer: Research-driven B2B media brand covering digital marketing, advertising, and commerce. Comparable audience of brand and agency decision-makers, with stronger emphasis on research and subscription revenue.
• The Drum: Global B2B media brand for marketing and advertising. Comparable mix of daily editorial, newsletters, events, and sponsored thought leadership serving marketers and agencies.
• Digiday: B2B media brand covering digital media, marketing, and advertising. Competes for both readership and advertiser dollars in the same martech/marketing ecosystem.
• AdExchanger: Specialist B2B media and events business focused on digital advertising technology, programmatic, and data. Overlaps heavily with Street Fight's martech and retail-tech advertiser base.
• Marketing Brew: Daily newsletter and media brand covering the marketing industry. Closely comparable to Street Fight Daily in format, audience (marketing decision-makers), and ad-driven model.
• MediaPost: Multi-title B2B media network covering advertising, media, marketing, and technology. Comparable daily-newsletter-plus-events monetization model targeting similar buyers.
• MarTech: Long-running B2B publication covering marketing technology and operations. Closely aligned with Street Fight's martech and retail-tech advertiser audience and editorial focus.

Others

• Localogy: Strategic operating parent of Street Fight, focused on the local commerce and marketing technology ecosystem. Sister-company relationship with overlapping audience and editorial themes; not a competitor but a closely linked ecosystem participant.

Broad incumbents

• Ad Age: Long-established advertising industry publication with much broader historical reach. Indirect competitor at the overlap of martech, agency, and brand-side advertising coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/streetfightmag
• Facebookfacebook.com/streetfightmag
• LinkedInlinkedin.com/company/street-fight

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Street Fight