ARB USA

What ARB USA does

ARB USA is the North American operating subsidiary of Australian-headquartered ARB Corporation, manufacturing and distributing purpose-engineered 4x4 off-road accessories for off-road enthusiasts and commercial adventure operators in the United States and Canada. The company's product portfolio spans nine sub-brands and covers the full off-road stack: Air Locker selectable locking differentials, Old Man Emu suspension systems (BP-51 bypass, MT64 monotube, Nitrocharger), Safari Snorkels, ARB Intensity and NACHO LED lighting, BASE Rack modular roof systems, bumpers and recovery gear, fridge freezers and rooftop tents, Outback Solutions drawer systems, and the LINX LX100 accessory interface. Products are engineered for specific vehicle platforms across Tacoma, 4Runner, Land Cruiser, Tundra, FJ Cruiser, Wrangler, Gladiator, Bronco, F-150, and Ranger, with vehicles built CAD-parametrically and validated through finite element analysis and extreme-condition testing.

Name

ARB USA

Legal name

ARB USA

Website

https://arbusa.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

ARB USA, the North American subsidiary of Australia's ARB Corporation, manufactures and distributes engineered 4x4 off-road accessories — including locking differentials, suspension, bumpers, lighting, racks, and overlanding gear — to off-road enthusiasts and commercial operators through dealers, direct e-commerce, and OEM partnerships.

Ownership category

akta.pro rank

Product category

Off-Road Vehicle Accessories

NAICS

Automotive Parts and Accessories Retailers (44133), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

SIC

Electronic Components & Accessories (3670), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Truck Telematics, ADAS & Fleet Electronics Manufacturing (IMACABAM)

akta.pro secondary industry

Camping & Overlanding Equipment Retail (CRAMAAAC)

Keywords

• Off-road accessories
• 4x4 vehicle parts
• Suspension systems
• Vehicle bumpers
• Overlanding equipment

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware/Accessory Sales: ARB generates revenue through the sale of physical off-road accessories and components. Products include bumpers, suspension kits, air lockers, air compressors, roof racks, fridges, rooftop tents, lighting, snorkels, recovery gear, and storage solutions. All products are sold as one-time purchases with no subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ARB USA manufactures and sells 4x4 off-road accessories for Jeeps, trucks, and SUVs, including bumpers, suspension systems, air lockers, air compressors, roof racks, snorkels, lighting, recovery gear, fridge freezers, and rooftop tents. The company operates a direct-to-consumer e-commerce store at store.arbusa.com and distributes products through an authorized dealer network across North America.

Product overview

ARB USA is an off-road accessory manufacturer and e-commerce retailer specializing in 4x4 equipment for Jeeps, trucks, and SUVs. The product portfolio centers on core product lines including Air Lockers (pneumatic selectable locking differentials), Air Compressors (12V portable/onboard), Bumpers (front/rear protection), and Old Man Emu Suspension systems (BP-51, MT64, Nitrocharger). Supporting categories include Safari Snorkels, BASE Rack modular roof systems, ARB Intensity/NACHO lighting, fridge freezers (Zero/Elements lines), rooftop tents (Flinders/Simpson III), awnings, recovery gear (boards/jacks), drawer systems (Outback Solutions), and slide kitchens. The company also offers a LINX Accessory Interface for integrated accessory control. Products serve vehicles including Toyota (Tacoma, 4Runner, Tundra, Land Cruiser), Ford (Bronco, F-150, Ranger), Jeep (Wrangler JL/JK/TJ, Gladiator), and Land Rover (Discovery). Manufacturing is largely based in Australia with global distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Old Man Emu (OME): Premium suspension systems and shock absorbers for 4x4 vehicles, originally built for the Australian outback
• Air Locker
• Safari Snorkels
• ARB Intensity
• ARB SOLIS
• NACHO Lighting
• ARB Elements
• ARB Rooftop Tents

Products and services

• Air Lockers

Quantifiable outcome

• Products tested to extremes by Ultra 4 racers and validated through four decades of worldwide use

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Toyota Motor CorporationflagshipStrategic or Co-development Partner · 1 September 2023ARB has partnered with Toyota to supply factory-installed ARB parts for the Tacoma Trailhunter trim. The collaboration includes co-development of Old Man Emu suspension with position-sensitive 2.5-inch forged monotube shocks, ARB rear bumper with recovery points, bed rack with MOLLE panels, and sport bar. This represents ARB's most significant OEM partnership, bringing aftermarket-quality equipment to factory vehicles.
• Ball and BuckminorStrategic or Co-development Partner · 11 October 2021Ball and Buck partnered with ARB to create the CJ-8 Overland Edition, a modern reimagining of the classic Jeep Scrambler. ARB supplies over 15 exclusive features including Safari snorkel, BASE Rack system with awning, custom steel bumpers with recovery points, onboard air compressor, and high-intensity LED lighting. The vehicles are hand-crafted by builder Kyle Smith of Bird Buggy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WARN Industries: WARN Industries manufactures winches, recovery gear, and related off-road products. Direct overlap with ARB's recovery and winch product category, serving the same enthusiast customer base. WARN is owned by Dover Corporation.
• Fox Factory (FOX): Fox Factory designs and manufactures high-performance suspension products for off-road and motorsport vehicles, directly competing with Old Man Emu in the premium shock absorber and lift kit category. Public company (NASDAQ: FOXF).
• Baja Designs: Baja Designs manufactures high-performance LED lighting systems for off-road, motorsport, and military applications. Directly comparable to ARB Intensity and NACHO Lighting product lines in category, technology, and customer base.
• Rough Country: Rough Country manufactures suspension lift kits and complete accessory packages for trucks, Jeeps, and SUVs. Direct competitor in suspension and complete-kit categories with more value-oriented positioning than ARB's premium pricing.
• ICON Vehicle Dynamics: ICON manufactures premium suspension systems (shocks, coilovers, leaf springs) for trucks, SUVs, and Jeeps. Direct competitor in the premium suspension segment targeting the same enthusiast customer base as Old Man Emu.
• Method Race Wheels: Method Race Wheels designs and manufactures off-road wheels for trucks, Jeeps, and SUVs. Adjacent but directly comparable product category serving the same vehicle build ecosystem.
• Rigid Industries: Rigid Industries manufactures LED lighting products (light bars, pod lights, auxiliary lights) for off-road, marine, and industrial applications. Directly comparable to ARB Intensity and NACHO Lighting in LED auxiliary lighting.
• Ironman 4x4: Ironman 4x4 is an Australian manufacturer of 4x4 suspension, lighting, bull bars, and accessories. Directly comparable to ARB's product range with similar Australian heritage and global distribution model.

Regional players

• TJM: TJM is an Australian manufacturer of 4x4 accessories including bull bars, suspension, snorkels, and recovery gear. Directly comparable product range with strong Asia-Pacific presence; competes with ARB in shared Australian and adjacent markets but limited US footprint.

Broad incumbents

• Truck Hero: Truck Hero is a holding company owning multiple aftermarket truck accessory brands (Extang, TruXedo, UnderCover, BedRug, etc.). Broad incumbent in the aftermarket accessories space with a diversified portfolio addressing the same vehicle owner base as ARB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ARB4x4USA
• Facebookfacebook.com/arbusa
• LinkedInlinkedin.com/company/arb-air-locker-inc
• Instagraminstagram.com/arb4x4usa/?hl=en
• Xx.com/ARB_USA

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARB USA