PottyMD

What PottyMD does

PottyMD is a privately held direct-to-consumer e-commerce company headquartered in Knoxville, Tennessee, founded in 2003 and operating as PottyMD, LLC. The company specializes in pediatric potty training, nocturnal enuresis (bedwetting), and incontinence management products, organized around five sub-brands: WobL and WobL+ vibrating alarm reminder watches, the Potty Monkey interactive training system, Wet-Stop wearable bedwetting alarms, and Wet-Detective bed pad alarm systems. All products are designed by a board-certified pediatric urologist and are FDA registered for home use; the flagship Wet-Stop 3+ has been on the market for over 40 years.

The product portfolio is built on behavioral conditioning technology. Wearable vibrating watches (WobL+, WobL) provide countdown timer and alarm functionality for daytime bathroom reminders; the Wet-Stop 3+ uses a sensor cord with a clip-style moisture detector to wake sleepers; the patented Wet-Detective system uses a waterproof, washable sensor pad connected to a battery alarm unit. Potty Monkey bundles a talking plush toy with a timer-driven potty and a companion children's book, targeting engagement-based potty training. Pricing ranges from $2.50 (replacement CR-2032 batteries) to $79.99 (Wet-Detective Max II Kit), with bundle products positioned in the $15-$71 range. Accessories (replacement bands, mattress pads, books) drive modest repeat purchases.

The business model is primarily one-time e-commerce transactions through pottymd.com, supplemented by a healthcare provider partner program (discount codes, wholesale pricing, flyers for office dispensing) and bulk wholesale to resellers. The company serves five customer segments: parents of potty-training children, parents of bedwetting children, adults with incontinence, individuals with special medical needs (ADHD, diabetes, visual/hearing impairment), and healthcare providers. The company ships internationally with some restrictions and offers free shipping to continental U.S. addresses. PottyMD is bootstrapped and founder-owned, with no identified venture capital, private equity, or parent company ownership. Marketing relies on content (blog, YouTube, free downloadable guides), email newsletter, organic social, and clinic-based referrals.

Name

PottyMD

Legal name

PottyMD, LLC

Website

https://pottymd.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

PottyMD is a privately held DTC e-commerce company selling pediatric potty training, bedwetting alarms, and incontinence management products designed by a board-certified pediatric urologist, serving parents, adults, and healthcare providers globally.

Ownership category

akta.pro rank

Product category

Bedwetting and Potty Training Products

NAICS

Toilet Preparation Manufacturing (325620), Small Electrical Appliance Manufacturing (335210), Medical Equipment and Supplies Manufacturing (3391)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYCRABAJAO

Kids Bath Additives & Fun Bath (Bubble Bath, Bath Bombs)

Consumer Products & Retail/Beauty & Personal Care/Baby & Child Personal Care

SECONDARYHLAHALAH

Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Wound Care, Ostomy & Continence Products

SECONDARYHSABALAI

Remote Adherence Monitoring & Smart Dispenser Services

Home & Personal Services/Elder Care & In-Home Care Services/Medication Management & In-Home Pharmacy Support

Keywords

• Bedwetting alarm systems
• Potty training watches
• Vibrating reminder watches
• Incontinence alert products
• Pediatric urology supplies

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream from selling individual products directly to consumers through the pottymd.com e-commerce website. Products include vibrating watches, bedwetting alarms, potty training systems, accessories, and books. One-time purchase model with prices ranging from $2.50 (batteries) to $79.99 (Wet-Detective kits).
2. Healthcare Provider Patient Discount Program: Partnership with healthcare professionals who receive unique discount codes to share with patients. Healthcare providers can offer direct discounts on Wet-Stop 3+ Enuresis Alarm and WobL watches to their patients through the platform.
3. Wholesale Bulk Sales: Bulk product discounts offered to wholesale businesses worldwide. Healthcare providers and wholesalers can purchase products at wholesale prices for resale directly in their offices or through their own distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PottyMD designs, develops, and sells clinically-supported products for potty training, bedwetting (nocturnal enuresis), and incontinence management. The product portfolio includes vibrating reminder watches (WobL, Potty Monkey Watch), bedwetting alarm systems (Wet-Stop), moisture-detection pad alarms (Wet-Detective), waterproof mattress pads, replacement bands, batteries, and a children's board book, sold primarily direct-to-consumer online.

Product overview

PottyMD offers a specialized portfolio of pediatric urology products designed by a board-certified pediatric urologist. The core product lines include: (1) WobL and WobL+ vibrating alarm reminder watches for potty training and daily bathroom reminders, with WobL+ featuring waterproof construction; (2) Potty Monkey system comprising a plush talking monkey with timer and companion wrist watch with spoken reminders; (3) Wet-Stop 3+ wearable bedwetting alarms with sensor technology; (4) Wet-Detective bed pad alarm systems for incontinence management; and (5) supporting accessories including replacement bands, batteries, mattress pads, and educational books. Products are designed for children (potty training through bedwetting) as well as adults experiencing incontinence, with healthcare provider and wholesale partnership programs available.

Differentiator

Problem solved

Functional benefit

Brands

• WobL: Vibrating alarm reminder watch brand for potty training and other reminder needs
• WobL+
• Potty Monkey
• Wet-Stop
• Wet-Detective

Products and services

• WobL Watch Vibrating reminder watch for potty training toddlers; marketed as the world's smallest vibrating watch.
• WobL+ Watch (Waterproof) Waterproof version of the WobL vibrating reminder watch for potty training.
• WobL Pink Watch Vibrating potty training watch offered in a pink color variant.
• Potty Monkey Watch Vibrating reminder watch featuring the Potty Monkey character, used for potty training.
• Potty Monkey Watch + Book Bundle Bundle pairing the Potty Monkey vibrating watch with the "Monkey Learns To Potty" board book.
• Potty Monkey Plush Toy Interactive plush toy designed to encourage and support potty training in young children.
• Wet-Stop 3+ Bedwetting Alarm Bedwetting (nocturnal enuresis) alarm for children aged 3 and older; backed by Mayo Clinic study and multiple industry awards.
• Wet-Stop Deluxe Bedwetting Kit Deluxe bundle of bedwetting alarm components for children.
• "Let's Get Started" Bedwetting Kit Starter bedwetting kit aimed at families beginning nocturnal enuresis treatment.
• Wet-Detective Bed Pad Alarm System Patented moisture-detection pad alarm system used for bedwetting and incontinence alerting; recognized by AARP.
• Wet-Detective Max Kit Upgraded Wet-Detective moisture-detection kit for bedwetting and adult incontinence use.
• Wet-Detective Max II Kit Next-generation Wet-Detective moisture-detection kit.
• Wet-Stop Waterproof Bedding Mattress Pad with Wings Waterproof mattress pad accessory with tuck-in wings for protecting bedding during bedwetting or incontinence.
• WobL/WobL+ Replacement Bands Replacement watch bands for the WobL and WobL+ vibrating reminder watches.
• CR-2032 Watch Battery Replacement CR-2032 battery used to power WobL and related vibrating watches.
• "Monkey Learns To Potty" Board Book Children's board book designed to support potty training, often bundled with the Potty Monkey Watch.

Quantifiable outcome

• Up to 70% of children outgrow bedwetting by age 11; 99% by age 15
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Healthcare Providers (Pediatricians, Pediatric Urologists)coreChannel Partner/ Reseller/ DistributorPottyMD partners with healthcare professionals through a patient discount program. Providers receive unique discount codes to share with patients, product flyers with space for provider codes, and access to wholesale pricing for office dispensing. The program is free to join and includes free standard shipping to U.S. locations. Additional resources available include product information, flyers, waiting room books, and product samples.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Summer Infant: Baby products company with potty, bath, and nursery categories; an incumbent in the broader children's bathroom/potty training space where PottyMD competes for parenting wallet share.
• Sonic Alert: Established manufacturer of vibrating alarm clocks and signaling devices for the deaf and hard-of-hearing; shares the vibrating-alert technology platform relevant to PottyMD's WobL watch and special medical needs use cases.
• Kimberly-Clark: Owner of major incontinence brands (Poise, Depend) and Huggies baby care; competes indirectly with PottyMD's adult incontinence extension via its dominant position in absorbent continence care.
• Munchkin: Large branded baby and toddler products company with adjacent potty-training, bath, and childcare categories; an incumbent that competes on shelf space and gift-set purchasing occasions rather than clinical alarm specialization.

Direct peers

• Malem Medical: Manufacturer of wearable and bed-pad bedwetting alarm systems sold directly to consumers and clinics; a direct competitor to PottyMD's Wet-Stop and Wet-Detective product lines across the same nocturnal enuresis category.
• Chummie: Brand of multi-model bedwetting alarms (including wearable and bed-mat variants) sold online and through pediatric channels; positioned similarly to PottyMD across feature tiers and price points.
• Nytone: Longstanding bedwetting alarm brand offering wearable enuresis alarms; one of the older specialized competitors in the same pediatric nocturnal enuresis category as PottyMD.
• TheraPee: Digital/app-based bedwetting training program combining alarm therapy with behavioral conditioning protocols; competes with PottyMD's wet-Stop alarm therapy offering at the same 'clinically proven' positioning.
• DryBuddy: Bedwetting alarm specialist offering wired and wireless moisture-sensing alarm systems, competing head-to-head with Wet-Stop 3+ and Wet-Detective for parents of children with nocturnal enuresis.

Emerging players

• VibraLite: Vibrating alarm reminder watches used for medication reminders, hearing-impaired alerts, and timed prompts; technically and functionally overlaps with PottyMD's WobL vibrating reminder watch line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaTRtQBzCHK10FEzpJflrog
• Xx.com/PottyMDLLC

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PottyMD