What Maticad does

Maticad s.r.l. is a privately held Italian software company founded in 1991 and headquartered in Pesaro (with a sales branch in Sassuolo) that develops interior design software exclusively for the ceramic tile and bathroom fixture industries. Its product ecosystem centers on DomuS3D, a professional desktop application for 2D floor-plan creation, 3D modeling, photorealistic rendering via integrated V-Ray, and VR visualization via the Virtuo module; this is extended by web applications — TilePlanner (online room configurator), MobilPlanner (3D/AR product configurator), and RealityRemod (AI-driven AR surface replacement) — plus training and support services. Maticad also maintains a curated library of 600+ brand product catalogs that is integrated across the platform and serves as a key differentiator.

The company targets three primary segments: manufacturers (ceramic tile, bathroom fixture, and furnishing producers using its tools as website-embedded marketing and visualization layers), retailers and showrooms (using the software as a sales-support and visualization tool), and architects/designers (using DomuS3D for end-to-end design workflows). End consumers interact indirectly through white-label/embedded TilePlanner or MobilPlanner deployments on retailer and manufacturer sites. The business model combines recurring SaaS/software subscriptions for the web applications with professional desktop software licenses for DomuS3D, supplemented by paid training (Master DomuS3D programs, webinars), technical support, and B2B channel partnerships (e.g., V-Ray by Chaos Group integration; editorial partnership with Il Bagno Oggi e Domani for Bagno Architettura). GTM is hybrid: direct/inside sales for enterprise accounts, self-serve for online configurators, and event-driven demand generation at industry trade shows such as Cersaie. The company sells and is localized in 8 languages across 90+ countries, but does not disclose revenue, has no external institutional funding, and is led by founder and president Franco Ampollini.

Name

Maticad

Legal name

Maticad s.r.l.

Website

https://maticad.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Maticad is an Italian software company founded in 1991 that builds interior design software for the ceramic tile and bathroom fixture industries, serving manufacturers, retailers/showrooms, and architects/designers through its DomuS3D desktop platform and TilePlanner, MobilPlanner, and RealityRemod web applications.

Ownership category

akta.pro rank

Product category

Interior Design Software

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industry

Rendering, Graphics & Simulation Middleware (MPAFAFAB)

Keywords

• Interior design software
• 3D visualization tools
• Augmented reality apps
• Ceramic tile design
• Product configurator software

Headquarters

HQ city

Pesaro

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: DomuS3D is offered as a professional software tool with subscription or license model. Customers can request free trials and activate subscriptions. The software is sold directly and through the sales team.
2. SaaS / Online Platform Subscriptions: TilePlanner is an online platform offered as a service that can be customized and integrated into customer websites, likely on a subscription basis.
3. SaaS / Platform Subscriptions: MobilPlanner and RealityRemod are web applications offered to manufacturers and retailers, likely on a subscription or usage basis.
4. Training and Education Services: Maticad offers Master DomuS3D training programs, webinars, and customized training events. Training is described as a separate revenue stream.
5. Support and Technical Assistance: Remote technical support and assistance services are offered to guide clients through software usage, from installation to project completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Maticad develops and sells a vertical interior design software ecosystem for the ceramic tile and bathroom fixture industries. Its flagship DomuS3D is a professional desktop tool for 2D floor plans, 3D modeling, photorealistic V-Ray rendering, and VR (Virtuo), while TilePlanner, RealityRemod, and MobilPlanner are web/AR configurators that can be white-labeled and embedded on customer websites to let end users visualize tile and bathroom products in real spaces.

Product overview

Maticad provides an integrated ecosystem of interior design software solutions specifically for the ceramic tile and bathroom fixture industries. The portfolio includes DomuS3D as the core professional desktop software for end-to-end interior design from 2D floor plans to photorealistic rendering, complemented by web-based applications TilePlanner (online room configurator), RealityRemod (AI-powered augmented reality visualizer), and MobilPlanner (3D product configurator). Virtuo adds virtual reality capabilities to DomuS3D projects. Solutions are targeted at manufacturers, retailers/showrooms, and architects/designers with associated training and support services.

Differentiator

Problem solved

Functional benefit

Brands

• DomuS3D: Professional interior design software for ceramic tiles, flooring, and bathroom fixtures with photorealistic rendering, 2D floor plans, and virtual reality capabilities.
• TilePlanner
• RealityRemod
• MobilPlanner
• Virtuo

Products and services

• DomuS3D Professional interior design software for creating 2D floor plans and photorealistic 3D renderings, used by ceramic tile, bathroom fixture, and furnishings manufacturers, retailers/showrooms, and architects/designers across 90+ countries. Includes integrated V-Ray rendering, 600+ brand product libraries, 360° panoramic views, and the Virtuo VR experience module.
• TilePlanner Online 3D room design tool that can be customized and integrated into a business website with a fully configurable product catalog, letting end customers design spaces in their browser without installing software. Used by manufacturers and retailers (e.g., Leroy Merlin, Floor and Decor, Iperceramica) for lead generation and assisted configuration.
• RealityRemod AI-powered augmented reality web app that allows users to replace floors and walls in photographs of real environments to visualize different ceramic/bathroom product placements without 3D modeling. Designed to be integrated on manufacturer and retailer websites to engage end customers.
• MobilPlanner 3D product configurator allowing customers to explore color, size, and finish variants on smartphones and desktop with augmented reality visualization in their real environment. Generates automatic brochures with compositions and quotes to support the customer's purchase process.
• Virtuo Virtual reality experience module for DomuS3D projects, letting clients explore environments in VR headsets or on screen as if they were real. Sold as a value-add to DomuS3D for architects/designers presenting projects and for manufacturer/retailer showrooms.

Quantifiable outcome

• 3x higher sales conversion rate for companies using DomuS3D
• +7 more outcomes

Named customers49 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Il Bagno Oggi e Domani (Bagno Architettura)coreStrategic or Co-development Partner · 1 January 2025Maticad is a long-standing partner of Il Bagno Oggi e Domani magazine for the Bagno Architettura initiative. The partnership involves rendering projects for 6 architecture studios featured in the magazine's annual special, with Maticad's software used to create photorealistic visualizations. In 2025, Maticad also partnered with the BAGNO ARCHITETTURA LOUNGE – LET'S TALK series of meetings at Cersaie 2025.
• Fondi Europei della Regione Emilia RomagnaminorOthers · 1 January 2025Maticad received European regional funding from Regione Emilia Romagna for an innovative R&D project focused on indoor scene rendering in Augmented Reality, conducted in collaboration with unspecified partners.
• V-Ray (Chaos Group)coreTechnology or IntegrationDomuS3D integrates V-Ray rendering technology from Chaos Group, enabling photorealistic rendering, 360° panoramic views, and VR visualizations within the DomuS3D software environment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roomvo: Roomvo provides an online room visualizer specifically designed for flooring and tile retailers, allowing customers to visualize products in their own rooms. It directly competes with Maticad's TilePlanner in the same customer segment and use case.
• Cyncly: Cyncly (formerly Virtual Worlds and 2020) is a global leader in kitchen, bathroom, and furniture design software for retailers and manufacturers. It competes with DomuS3D in the same vertical with a broader enterprise product suite and significantly larger scale.
• Compusoft (Winner Design): Compusoft's Winner Design offers kitchen, bathroom, and interior design software for the KBB (kitchen, bedroom, bathroom) retail market. It serves the same customer segments as Maticad with a similar design-to-sale workflow.
• 2020 Spaces: 2020 Spaces (now part of Cyncly) provides room planning and visualization software for the interior design and furniture industries. It is a direct competitor to Maticad in the design and visualization category, especially for kitchen and bath design.
• ArtiCAD: ArtiCAD provides 3D kitchen and bathroom design software for retailers, manufacturers, and designers. It targets the same tile and bathroom fixture vertical as Maticad, with comparable professional design workflow functionality.

Emerging players

• RoomSketcher: RoomSketcher offers floor plan creation and 3D visualization tools for real estate, interior design, and home improvement. It targets SMBs and consumers in adjacent use cases to Maticad's TilePlanner and RealityRemod products.
• Planner 5D: Planner 5D provides AI-enhanced 2D/3D home design tools for consumers and professionals across web and mobile. It represents an emerging AI-native threat to traditional 3D design software providers like Maticad.
• Cedreo: Cedreo offers cloud-based home design software for builders, architects, and interior designers, with a focus on speed and ease of use. It competes in adjacent design workflows and targets similar SMB customers in the construction and design ecosystem.

Broad incumbents

• SketchUp (Trimble): SketchUp, owned by Trimble, is one of the most widely used 3D modeling tools across architecture, interior design, and construction. While not specialized in tile/bathroom, it competes for design tool mindshare among architects and designers who might otherwise use DomuS3D.
• Chief Architect: Chief Architect provides professional 3D home design software for architects, builders, and interior designers. It serves a broader home design audience than Maticad's tile/bath focus, but overlaps in interior design workflows and 3D visualization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maticadsrl
• Facebookfacebook.com/Domus3DEs
• LinkedInlinkedin.com/company/maticad-s-r-l-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maticad