What The Progressive Group does

The Progressive Group is a consumer electronics distribution and manufacturers' representative organization headquartered in Grand Rapids, Michigan. Founded in 1998 and acquired by Patrick Industries, Inc. (NASDAQ: PATK) in 2018, the company operates as a wholly-owned subsidiary structured into two divisions: Progressive Sales and Marketing (sales representation) and R&D Distributing (logistics and fulfillment). The company distributes and represents 150+ premium consumer electronics brands across mobile electronics, marine, powersports (motorcycle, UTV), home audio/visual, OEM/RV, 12-volt, and commercial AV product categories.

The company serves OEM and aftermarket customers across automotive, motorcycle, UTV, recreational vehicles, marine, custom integration (CI), and manufactured housing markets, including retail, hospitality, institutional, and commercial channels. Its go-to-market combines a 50+ person field sales team organized across 17 U.S. regional territories with 10 strategically located distribution centers enabling just-in-time delivery nationwide. The company monetizes through hardware sales (distribution margin on consumer electronics products) and professional services (manufacturers' representative commissions), with quote-based B2B pricing not publicly disclosed.

The business is relationship-driven rather than technology-driven, with competitive advantages derived from physical distribution footprint, established manufacturer brand portfolio, and a deep bench of regional sales professionals with industry-specific expertise. There is no proprietary software platform, no API offering, and no disclosed AI/ML capabilities. The company is positioned as the "leading and largest audio/visual representative and distribution group in the U.S." for its served verticals, supported by over 20 years of operating history and parent-company backing from Patrick Industries.

Name

The Progressive Group

Legal name

The Progressive Group

Website

https://teamprogressive.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

The Progressive Group is a consumer electronics distribution and manufacturers' representative firm serving OEM, automotive, marine, powersports, RV, and custom integration markets across North America via 10 distribution centers and 50+ sales professionals. Wholly-owned subsidiary of Patrick Industries (NASDAQ: PATK) since 2018.

Ownership category

akta.pro rank

Headquarters

HQ city

Wyoming

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Distribution Services: Provides distribution of consumer electronics products across multiple market segments including OEM, aftermarket automotive, marine, powersports, and custom integration markets through strategically located distribution centers.
2. Sales and Marketing Representation: Acts as manufacturers' representative connecting vendor partners with retailers, wholesalers, OEM business partners, and commercial channels through consultative sales approach.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

The Progressive Group distributes and provides manufacturers' representation for mobile and home consumer electronics products across the OEM and aftermarket automotive, motorcycle, UTV, recreational vehicle, marine, custom integration, and manufactured housing markets. Operating through two divisions — Progressive Sales and Marketing (rep services) and R&D Distributing (wholesale distribution) — it leverages 50+ sales professionals and 10 distribution centers to deliver a portfolio of 150+ brands to dealers, retailers, integrators, and OEM partners throughout North America.

Product overview

The Progressive Group operates as a leading consumer electronics distribution and sales representative organization, composed of two main divisions: Progressive Sales and Marketing, and R&D Distributing. The company offers distribution of mobile electronics, marine electronics, powersports electronics, home audio/visual products, and OEM electronics across North America. With over 50 strategically located sales professionals and 10 distribution centers, they serve OEM and aftermarket automotive, motorcycle, UTV, recreational vehicles, marine, custom integration, and manufactured housing markets. The company was founded in 1998 and is a subsidiary of Patrick Industries (NASDAQ: PATK).

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Electronics Distribution (Mobile, Marine, Powersports, Home AV, OEM, 12-Volt) Wholesale distribution of consumer electronics products across the mobile, marine, powersports, home audio/visual, OEM, and 12-volt categories, sourced from 150+ brands and delivered through 10 distribution centers across North America. Serves aftermarket retailers, custom installers, and OEM customers.
• Manufacturers' Representative Services (Progressive Sales and Marketing) Field sales representation services provided by 50+ sales professionals covering 12 states on behalf of the represented manufacturer brands, generating demand, managing accounts, and providing consultative sales support to dealers, integrators, and OEM partners.
• Commercial AV Distribution and Sales Distribution, rep, and project support for commercial-grade audio/visual equipment, with dedicated sales management, training facilities, and demo showrooms for channel partners serving hospitality, institutional, and education customers.

Segments6 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Patrick Industries, Inc. (NASDAQ: PATK)coreOthersParent company of The Progressive Group since 2018 acquisition. Patrick Industries is a consumer wholesale electronics distributor and manufacturers' representative offering high-end audio products in OEM, RV, Marine, UTV, Motorcycle, Automotive, Manufactured Housing, and Industrial industries.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Volutone: AV-focused independent rep/distributor serving custom integrators, commercial AV contractors, and retailers across the western U.S. — direct overlap with The Progressive Group's custom integration channel.
• Wave Electronics: U.S. consumer electronics and AV distributor focused on independent dealers, custom integrators, and specialty retailers — comparable channel relationships and AV product emphasis.
• Exertis Almo (formerly Almo Corporation): Major U.S. distributor of AV and consumer electronics to pro AV integrators, commercial installers, and retailers — comparable AV-focused distribution footprint and customer base.
• ADI Global Distribution: Wholly-owned subsidiary of Resideo (formerly Honeywell) distributing audio, video, residential, and security/low-voltage products to dealers, installers, and integrators across North America — directly comparable channel, customer base, and product mix to The Progressive Group.
• ScanSource: Specialty technology distributor serving AV, communications, and physical security resellers with hybrid distribution/rep services across North America — comparable focus on AV products and channel-reseller relationships.
• Petra Industries: U.S. consumer electronics and 12-volt aftermarket distributor serving independent retailers, installers, and OEM accounts — overlaps with The Progressive Group in mobile electronics, car audio, and consumer AV channels.
• D&H Distributing: Broad-line consumer electronics and technology distributor serving resellers and integrators across North America — comparable dealer-focused distribution model with similar product breadth.

Emerging players

• Powerwerks (Werner Electric/Milwaukee Tool-style specialty rep): Specialty AV rep/distributor focused on pro AV and residential custom integration — comparable rep-and-distribute model serving integrators, though smaller and narrower than The Progressive Group.

Broad incumbents

• Ingram Micro: One of the world's largest technology and consumer electronics distributors with broad product lines across computing, mobility, and AV — overlaps with The Progressive Group but operates at materially larger scale and across many more product categories.
• TD SYNNEX: Global IT, consumer electronics, and AV distributor formed from the merger of SYNNEX and Tech Data — shares end-customer overlap (retailers, integrators) with The Progressive Group but at far broader scale and product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/teamprogressive
• LinkedInlinkedin.com/company/the-progressive-group
• Instagraminstagram.com/team_progressive/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Progressive Group