Elcore

What Elcore does

Elcore is a privately held international value-added distributor (VAD) of IT equipment, software, cloud services and cybersecurity solutions, headquartered in Zug, Switzerland, with its primary legal entity (Elcore Group BV) domiciled in Amsterdam, Netherlands. Founded in 2006 and operating for 19 years as of 2025, the company runs 8 local subsidiaries across 11 countries spanning Eastern Europe, Central Asia, Turkey, the Caucasus and Western Europe, with 100+ employees and offices in Switzerland, the Netherlands, Moldova, Turkey, Georgia, Uzbekistan, Turkmenistan, Mongolia, Tajikistan, Azerbaijan, Kyrgyzstan, Armenia, Poland and Kazakhstan, plus vendor-driven coverage in Romania, Czech Republic, Lithuania, Latvia and Estonia.

The company's product portfolio covers seven categories — Mobile Devices, Value Added Distribution (telecommunications equipment, storage, servers, video surveillance), Consumer Appliances, Computers, Software Solutions, Cybersecurity & Services, and Cloud Products & Services — sourced from 70+ global vendors including Cisco, HPE, Dell, Huawei, Nokia, Fortinet, Palo Alto Networks, Check Point, Trend Micro, OpenText, Supermicro, Hitachi, AWS and Google Cloud. Elcore Cloud operates as a dedicated cloud services marketplace (elcorecloud.com). Technical pre-sales engineering, certification programs, marketing development funds (MDF), rebate/retro programs and project registration are provided as value-added services alongside physical distribution.

Elcore makes money through four revenue streams: hardware distribution margins on IT equipment and consumer electronics sourced from vendors and sold to channel partners; software distribution via reseller agreements and licensing; cloud services revenue through AWS and Google Cloud partnerships and the Elcore Cloud marketplace on a recurring basis; and value-added services including pre-sales engineering, technical consulting, training, certification support and marketing promotion, billed as service fees and project margins. The company operates a B2B channel-first GTM, serving 1,500+ active partners including system integrators, corporate resellers, retail chains, e-commerce platforms, service providers and software developers across 19 markets. Pricing is quote-based with personalized commercial terms including discounts, installment options, MDF, rebates and loyalty programs; financial figures are not publicly disclosed.

Name

Elcore

Legal name

Elcore Group BV

Website

https://elcoregroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Elcore is a privately held international value-added IT distributor (founded 2006) operating 14 offices across 11 countries in Eastern Europe, Central Asia and Western Europe, distributing hardware, software, cloud and cybersecurity solutions from 70+ vendors to 1,500+ channel partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Distribution: Distribution of IT equipment including servers, storage systems, networking equipment, mobile devices, computers, monitors, printers, and consumer appliances. Revenue generated through mark-up on products sourced from vendors and sold to channel partners and end customers.
2. Software Distribution: Distribution of software solutions including cybersecurity, productivity software, and cloud-based applications. Revenue generated through reseller agreements with software vendors.
3. Cloud Services: Elcore Cloud offerings including cloud products and services distribution, working with AWS and Google Cloud partners. Revenue from cloud solution reselling and related professional services.
4. Value Added Services: Pre-sales engineering, technical consulting, training, certification support, marketing promotion, and partner enablement programs. Revenue from service fees and margin on supported projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Elcore is an international value-added IT distributor that sources and distributes IT equipment, consumer electronics, software, cloud services, and cybersecurity solutions through channel partners across Eastern Europe and Central Asia. It adds pre-sales engineering, technical consulting, training, certification support, logistics, and partner enablement around its multi-vendor portfolio.

Product overview

Elcore is an international IT distributor operating as a single unified distribution platform across Eastern Europe and Central Asia. The company offers seven core product categories: Mobile Devices (smartphones, laptops, tablets, accessories), Value Added Distribution/VAD (telecommunications equipment, data storage systems, servers, video surveillance), Consumer Appliances (televisions, home appliances, smart home solutions), Computers (monitors, commercial laptops, printers), Software Solutions, CyberSecurity & Services, and Cloud Products & Services through the Elcore Cloud platform. The company distributes products from over 70 vendor partners including Dell, HPE, Huawei, Cisco, Nokia, Fortinet, Supermicro, and others, serving 1500+ active partners across 11 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Elcore Cloud: Cloud services platform offering cloud products and services as part of the company's IT distribution portfolio.

Products and services

• Mobile Devices Distribution of smartphones, personal laptops, tablets, and accessories across Elcore's regional markets.
• Value Added Distribution (VAD) Distribution of telecommunications and electrical equipment, data storage systems, servers, and video surveillance solutions through value-added channel partners.
• Consumer Appliances Distribution of televisions, home appliances, and smart home solutions to retail and B2B channels.
• Computers Distribution of computers, monitors, commercial laptops, and printers to channel partners.
• Software Solutions Software distribution covering productivity, enterprise, and specialized software solutions supplied through reseller agreements.
• CyberSecurity & Services Cybersecurity solutions and associated services for enterprise IT protection, including next-generation firewalls, threat detection, secure networking, and Web/email security.
• Elcore Cloud Cloud services platform providing cloud products and solutions, including distribution of cloud services and solutions through Elcore's cloud business, accessible at elcorecloud.com.
• Value Added Services Value-added services including pre-sales engineering, technical consulting, training, certification support, marketing promotion, and partner enablement, with revenue from service fees and margin on supported projects.

Quantifiable outcome

• 1500+ active partners rely on Elcore's distribution services
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and major.

• CiscocoreTechnology or IntegrationMajor networking vendor partnership. Products include routers, switches, wireless, security, and collaboration solutions distributed across Elcore markets.
• HPE (Hewlett Packard Enterprise)coreTechnology or IntegrationServer, storage, and networking solutions vendor. Elcore has dedicated Brand Manager VAD role for HPE/Hitachi/Supermicro covering Uzbekistan, Tajikistan, and Kyrgyzstan.
• Dell TechnologiescoreTechnology or IntegrationServer, storage, networking, and client devices vendor. Dedicated Pre-sale Engineer Dell role in Armenia.
• HuaweicoreTechnology or IntegrationNetworking equipment, servers, and enterprise solutions. Dedicated Pre-Sales Engineer Huawei role in Armenia.
• NokiamajorTechnology or IntegrationNetworking products including enterprise switches, routers, and optical networking.
• FortinetmajorTechnology or IntegrationCybersecurity solutions including firewalls, VPN, and network security.
• Palo Alto NetworksmajorTechnology or IntegrationNext-generation firewall and cybersecurity platform vendor.
• Check PointmajorTechnology or IntegrationCybersecurity solutions vendor in the cybersecurity portfolio alongside Trend Micro, OpenText, Sangfor, DPTech, GTB, and Siemens.
• Trend MicromajorTechnology or IntegrationCybersecurity solutions vendor. Elcore has Brand Manager roles for Trend Micro across Kazakhstan, Kyrgyzstan, Uzbekistan, Mongolia, Turkmenistan, and Tajikistan.
• OpenTextmajorTechnology or IntegrationEnterprise information management and cybersecurity solutions.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud platform partnership. Elcore has Business Development Manager (AWS) roles in Kazakhstan to develop cloud solutions business.
• Google CloudcoreTechnology or IntegrationCloud platform partnership. Elcore has Business Development Manager (Google Cloud) roles in Kazakhstan. Company participates in Google Cloud Days events.
• SupermicromajorTechnology or IntegrationServer and storage solutions vendor. Part of VAD portfolio with HPE and Hitachi.
• HitachimajorTechnology or IntegrationEnterprise storage and data center solutions vendor.
• Aruba NetworksmajorTechnology or IntegrationNetworking products including wireless and switching solutions (HPE subsidiary).
• Juniper NetworksmajorTechnology or IntegrationNetworking solutions including routing, switching, and security.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: World's largest IT distributor with global reach and broad vendor portfolio. Competes with Elcore for vendor authorizations and channel partners, though at vastly larger scale.
• Arrow Electronics: Global value-added IT distributor with a broad enterprise solutions portfolio. Overlaps with Elcore's networking, server, and cybersecurity vendor lineup.
• ALSO Group: Swiss-headquartered pan-European IT distributor with a broader portfolio of vendors, services, and cloud platforms. Also is a much larger VAD and a direct competitor in European IT distribution.
• Computacenter: European-headquartered IT infrastructure provider and distributor serving enterprise customers. While more services-led, it competes for the same enterprise IT spend that flows through Elcore.
• TD SYNNEX: Global IT distributor formed by the merger of Tech Data and SYNNEX. Represents the same Tier-1 vendors as Elcore and competes for the same enterprise and channel customers.

Direct peers

• RRC Group: Russian/CIS-focused IT distributor with deep relationships across Eastern Europe and Central Asia. Direct competitor for vendor authorizations and channel partners in overlapping markets.
• Westcon-Comstor: Specialty VAD focused on networking, security, and collaboration technologies across EMEA. Distributes many of the same vendors (Cisco, Fortinet, Palo Alto) as Elcore.
• ASBISc Enterprises: ASBISc is a value-added IT distributor operating across CEE, CIS, and emerging markets, distributing hardware, software, and mobile products from similar Tier-1 vendors. Highly comparable regional footprint and product portfolio to Elcore.
• Softline (Noventiq): IT services and distribution group with strong presence in Eastern Europe, Russia, and Central Asia. Distributes software, cloud, and cybersecurity solutions similar to Elcore's portfolio.
• Exclusive Networks: Global cybersecurity-focused VAD distributing Fortinet, Palo Alto Networks, and Check Point — overlapping directly with Elcore's cybersecurity portfolio. Operates with a similar value-added partner enablement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elcoregroup
• LinkedInlinkedin.com/company/elcore-distribution
• Instagraminstagram.com/elcore_group
• Xx.com/ElcoreGroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elcore