Promod
Promod is a family-owned French women's apparel retailer founded in 1975, operating 411 boutiques and a full e-commerce platform across France, Belgium, Switzerland, and Luxembourg, serving women in sizes 34-48 with accessible, inclusive, and circular-economy-focused fashion.
- Company typePrivate
- Founded1975
- HeadquartersMarcq-en-baroeul, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Promod does
Promod is a French mid-market women's apparel retailer founded in 1975 by Francis-Charles Pollet and currently led by his son Julien Pollet, operating as a privately held, family-controlled business. The company serves women seeking accessible fashion across sizes 34 to 48 through an omnichannel model combining 411 physical boutiques across France, Belgium, Switzerland, and Luxembourg with a full e-commerce platform (promod.fr) and dedicated iOS/Android mobile applications. Its core product offering covers the complete wardrobe across dresses, jeans, t-shirts, blouses, sweaters, jackets, suits, and accessories (bags, shoes, jewelry, scarves), with unit pricing from approximately €12.99 for basic tops to €109.99 for premium Made-in-France wool knits.
The business generates revenue predominantly through one-time retail transactions, both online and in-store, augmented by gift card sales and recurring engagement mechanics including the free Promod Club loyalty program (offering private sales, exclusive events, and an additional -10% on sale items). Distribution leverages owned retail, the brand's own e-commerce site and app, Mondial Relay point relais across France, Belgium, and Luxembourg, and La Poste/Colissimo for home delivery. The technology stack is a standard HTML 5 / CSS / JavaScript e-commerce platform with no proprietary AI/ML capabilities evident in the source material.
Differentiation rests on inclusive sizing (34-48), Made-in-France and eco-designed collections, and a circular-economy stack comprising Promod Reprise (textile take-back), Promod Couture (DIY fabric initiative), and "La fabrication à la demande" (made-to-order preorder manufacturing that reduces overstock). Commercial customer-acquisition mechanics include a year-round 10% student discount, Alma 3x installment payments, click & collect within 2 hours in boutiques, and free in-store returns. Promod discloses no revenue, headcount, or external funding; the company operates as a profitable, family-owned specialty retailer with no parent company, subsidiaries, M&A activity, or material geographic expansion signaled in the input data.
Promod firmographics
Firmographics- Name
- Promod
- Legal name
- Promod
- Website
- https://promod.fr
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Promod is a family-owned French women's apparel retailer founded in 1975, operating 411 boutiques and a full e-commerce platform across France, Belgium, Switzerland, and Luxembourg, serving women in sizes 34-48 with accessible, inclusive, and circular-economy-focused fashion.
- Ownership category
- akta.pro rank
Promod industry classification
Industry- Product category
- Women's Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industries
- Fashion/Costume Jewelry Retail (CRAKAGAB), Streetwear & Contemporary Apparel Retail (CRAAABAM), Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL), Statement & Trend Jewelry (CRAKABAB)
Keywords
Where Promod is headquartered
LocationHeadquarters
- HQ city
- Marcq-en-baroeul
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Promod business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Boutique Sales: Revenue from 411 physical stores across France, Belgium, Switzerland, and Luxembourg offering the full Promod clothing and accessories collection. Stores provide services including free returns, click & collect, and in-store reservations.
- E-commerce Sales: Online sales through promod.fr and mobile app, offering the complete product catalog 24/7 with delivery to home, point relais (Mondial Relay), or in-store pickup. Includes exclusive web-only products.
- Loyalty Program (Promod Club): Promod Club loyalty program offering members exclusive sales, private sales, gifts, and exclusive events. Members receive additional benefits during sales periods.
- Gift Cards: Promod gift cards (carte cadeau) available for purchase both online and in stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts ranging from basic to premium styles |
| Unit Pricing | Pay-as-you-go | Jeans collection with various cuts and washes |
| Unit Pricing | Pay-as-you-go | Blouses and chemisiers for various occasions |
| Unit Pricing | Pay-as-you-go | Pulls and knitwear including premium wool items |
| Subscription | Annual | Student discount program |
| Subscription | Annual | Promod Club loyalty program |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Promod product offering
Product offeringCore offering
Promod designs, produces, and retails women's fashion clothing and accessories through 411 physical boutiques across France, Belgium, Switzerland, and Luxembourg, complemented by a full e-commerce platform (promod.fr) and mobile app. The product range spans dresses, jeans, tops, blouses, sweaters, jackets, suits, and accessories (bags, shoes, jewelry, scarves) in inclusive sizes 34 to 48, with supporting programs including the Promod Club loyalty program, Promod Couture DIY initiative, Promod Reprise textile take-back, and Made-to-Order preorder manufacturing.
Product overview
Promod is a French women's fashion retailer founded in 1975, offering a complete wardrobe solution for women through two main categories: women's clothing (vêtements femme) including dresses, jeans, t-shirts, blouses, sweaters, jackets, and coats in sizes 34-48; and accessories (accessoires femme) including bags, shoes, jewelry, scarves, and belts. The core clothing line is organized around key products including the jeans collection (with named models like MARCEL, GASPARD, HECTOR, CESAR, OSCAR), T-shirts and tops, blouses, sweaters, and blazers. The offering is complemented by loyalty program Promod Club, the made-to-order preorder system (La fabrication à la demande), the DIY sewing initiative Promod Couture, and the circular economy program Promod Reprise. The omnichannel experience includes 411 physical stores across France, Belgium, Switzerland, and Luxembourg, plus e-commerce with click & collect.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Clothing (Vêtements femme) Full range of women's clothing including dresses, tops, t-shirts, jeans, pants, skirts, blouses, jackets, coats, suits, sweaters, and sweatshirts, available in inclusive sizes 34 to 48 across 411 boutiques in France, Belgium, Switzerland, and Luxembourg, plus the promod.fr e-commerce platform and mobile app.
- Women's Accessories (Accessoires femme) Women's accessories including bags, scarves, shoes, hats, jewelry, sunglasses, belts, and socks, sold across physical boutiques and the promod.fr e-commerce platform.
- Promod Club (Loyalty Program) Free loyalty program offering private sales, gifts, exclusive events, and an additional 10% discount on sale items for members shopping online or in 411 boutiques.
- Promod Couture (DIY Sewing Initiative) DIY sewing initiative that valorizes dormant fabrics through the sale of fabric coupons and patterns for do-it-yourself creation, supporting circular fashion.
- Promod Reprise (Textile Take-Back Program) Circular economy take-back program enabling customers to bring back used Promod textiles for second life, in support of sustainable fashion.
- La fabrication à la demande (Made-to-Order Preorder System) Pre-order manufacturing system where customers purchase before production, enabling customized sizing and reducing overstock and waste. Prototypes are made in Marcq-en-Baroeul workshops in Northern France and manufacturing is launched for a limited time period.
- Gift Cards (Carte cadeau) Promod gift cards (carte cadeau) available for purchase both online at promod.fr and in 411 physical boutiques across France, Belgium, Switzerland, and Luxembourg.
- Click & Collect Online order with in-store pickup service available across 411 boutiques in France, Belgium, Switzerland, and Luxembourg, providing convenient collection and free returns in stores.
Quantifiable outcome
- 101,400 trees planted through Reforest'Action partnerships
- +1 more outcomes
Companies that use Promod
Customer profileSegments5 records
Ideal customer profiles3 records
Promod technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Promod partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Reforest'ActioncoreEnvironmental partnership for carbon reduction through reforestation. Promod has planted 101,400 trees across Tanzania (completed 2021), Indonesia (mangrove restoration), Brazil (Amazon restoration with 250,000 trees of 34 indigenous species), and India (1 million tree agroforestry goal). Customers can also purchase trees to plant through the Reforest'Action platform.
- Mondial RelayminorLogistics partnership for point relais delivery and returns. Promod offers delivery to 9,000+ pickup points across France, Belgium, and Luxembourg. Also used for customer returns through a dedicated portal on the Mondial Relay website.
- Colissimo (La Poste)minorPostal delivery service for home delivery and returns through French postal network. Used for standard delivery options and customer returns via La Poste network.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Promod competitors and assessment
Company assessmentDirect peers
- Cache Cache: Cache Cache is a French women's fashion retailer owned by the Beaumanoir group, operating across Europe with similar accessible price points, multiple sizes, and an omnichannel store-plus-e-commerce model—directly comparable to Promod's positioning in the French mid-market women's segment.
- Etam: Etam is a long-established French women's fashion and lingerie retailer with hundreds of stores across Europe and a strong e-commerce presence. It shares Promod's heritage (founded comparable era), French origin, women's-focused assortment, and accessible price positioning.
- Morgan (Morgane): Morgan is a French women's fashion retailer specializing in feminine, contemporary apparel at mid-market prices. It operates primarily in France with store and online channels, directly overlapping with Promod's target customer and product mix.
- Naf Naf: Naf Naf is a French women's fashion retailer with a contemporary, urban-chic aesthetic, operating a network of stores in France and select European markets plus e-commerce. Highly comparable to Promod in target demographic, price band, and omnichannel model.
- Kiabi: Kiabi is a French family-founded value fashion retailer with a similar accessible price philosophy and large European store footprint. Although broader in family/casual categories, it competes with Promod for the same French mid-market women's customer.
- Comptoir des Cotonniers: Comptoir des Cotonniers is a French women's contemporary fashion brand with stores across France and Europe. While positioned slightly higher in price, it shares Promod's French origin, women's-only focus, and physical-store-plus-online omnichannel model.
- Maje: Maje is a French contemporary women's fashion brand with a network of stores in France and internationally. It shares French origin and women's-focused, contemporary positioning with Promod, though at a higher price point and more fashion-forward aesthetic.
Broad incumbents
- La Redoute: La Redoute is a long-established French multi-category fashion and home retailer, now primarily an e-commerce and digital-first operator. It competes with Promod in women's apparel but on a broader assortment and with a more digital-heavy footprint.
- Zara (Inditex): Zara is a global fast-fashion incumbent with hundreds of stores across Europe and a sophisticated digital platform. While its scope and scale far exceed Promod, it competes for the same French mid-market women's customer and exerts primary competitive pressure.
- H&M: H&M is a global fast-fashion incumbent with extensive French retail presence and a strong sustainability program. Comparable to Promod in target demographic and price band, and a key benchmark for store-network economics and sustainability positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Promod social profiles
Digital presencePromod compliance and trust
Trust signalCompliance1 record
Promod financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promod leadership team
Management profileNumber of profiles
Profiles1 record
Promod funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promod
What does Promod do?
Promod designs, produces, and retails women's fashion clothing and accessories through 411 physical boutiques across France, Belgium, Switzerland, and Luxembourg, complemented by a full e-commerce platform (promod.fr) and mobile app. The product range spans dresses, jeans, tops, blouses, sweaters, jackets, suits, and accessories (bags, shoes, jewelry, scarves) in inclusive sizes 34 to 48, with supporting programs including the Promod Club loyalty program, Promod Couture DIY initiative, Promod Reprise textile take-back, and Made-to-Order preorder manufacturing.
Is Promod a public or private company?
Promod is a private company. It is classified as family owned and is currently operating.
When was Promod founded?
Promod was founded in 1975. It employs 11 to 50 people.
Where is Promod based?
Promod is headquartered in Marcq-en-baroeul, France, in the Europe region.
How does Promod make money?
Four revenue lines are on record. Retail Boutique Sales are the primary driver. The others are E-commerce Sales, loyalty Program (Promod Club) and gift Cards.
Who are Promod's main competitors?
Direct peers on record are Cache Cache, Etam, Morgan (Morgane), Naf Naf, Kiabi, Comptoir des Cotonniers and Maje. Broad incumbents are La Redoute, Zara (Inditex) and H&M.
Does Promod have an API?
No public API is recorded for Promod.
What industry is Promod in?
Promod's product category is Women's Fashion Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAKAGAB, Fashion/Costume Jewelry Retail. Its NAICS code is 4581 and its SIC code is 5600.