Sales Development Expert

Name

Sales Development Expert

Legal name

Sales Development Expert

Website

https://salesdevelopmentexpert.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sales Consulting and Training Services

NAICS

Professional and Management Development Training (611430), Marketing Consulting Services (541613)

SIC

Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Sales Management & Coaching (Frontline Leadership) (EDABABAI)

akta.pro secondary industries

Sales Leadership & Revenue Executive Coaching (EDABANAL), Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL), Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ)

Keywords

• Sales consulting services
• Sales team development
• Sales hiring systems
• Sales leadership training
• Sales force analysis

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Sales Consulting Services: Consulting engagements for sales force analysis, sales strategy, sales leadership development, and sales development programs
2. Sales Training Programs: Training delivery including online learning management system with customizable curriculums for sales teams
3. Sales Hiring Services: Sales-specific hiring assessments and consulting using Objective Management Group tools
4. Digital Products: Digital scorecards and downloadable resources sold through their LMS platform (Thinkific)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sales Development Expert is a sales consulting and training firm that helps business owners, CEOs, presidents, and sales leaders build, evaluate, and improve sales organizations. It delivers sales force analysis, sales strategy, sales leadership coaching, sales development training, sales recruiting via the proprietary SHARK Sales Hiring System, sales compensation design, sales effectiveness consulting, and CRM/sales systems implementation. It also offers digital sales training products and webinars through its online learning platform.

Product overview

Sales Development Expert is a sales-focused consulting, training, and hiring organization offering a portfolio of services designed to build championship sales teams. The core offering combines strategic consulting (Sales Force Analysis, Sales Strategy) with execution services (Sales Development Training, Sales Leadership Development) and specialized hiring processes (SHARK Sales Hiring System, Sales Recruiting). Supporting services include Sales Compensation Design, Sales Effectiveness Consulting, and Sales Systems/CRM implementation. The company also offers digital products through Thinkific LMS including sales hiring scorecards. As a partner of Objective Management Group (OMG), the firm integrates scientifically validated sales assessments into its hiring and evaluation processes. The methodology emphasizes a three-phase blended learning model built over 30+ years, helping organizations grow sales by 20-30% on top of normal growth patterns.

Differentiator

Problem solved

Functional benefit

Brands

• SHARK Sales Hiring System: A systematic approach to sales hiring developed by Sales Development Expert.

Products and services

• Sales Force Analysis A diagnostic engagement that evaluates a client's existing sales organization to identify gaps, strengths, and opportunities for improvement. Targeted at business owners, CEOs, presidents, and sales leaders seeking an objective baseline before redesigning their sales force.
• Sales Strategy Consulting Consulting engagement to design the go-to-market sales strategy, including segmentation, coverage models, and revenue planning. Targeted at CEOs, presidents, and sales leaders preparing for or undergoing growth or transformation.
• Sales Leadership Development Coaching and development program that builds the capabilities of sales leaders, including CROs, VPs of Sales, and sales managers. Targeted at organizations that need to strengthen their sales leadership bench and pipeline.
• Sales Development Training Training program that improves the skills, processes, and performance of sales reps and account managers. Targeted at organizations looking to raise the productivity of their existing sales teams.
• SHARK Sales Hiring System A proprietary 12-step sales recruiting system used to evaluate, select, and onboard sales candidates with a claimed 98% candidate-to-hire success rate. Targeted at organizations that need to systematically improve the quality and predictability of their sales hires.
• Sales Candidate Assessment Science-based sales candidate evaluation leveraging OMG's validated assessments (associated with a claimed 92% success rate) to predict sales candidate fit and performance. Used by the firm within its SHARK Sales Hiring engagements and as a standalone offering.
• Sales Compensation Design Design of sales compensation plans, including base/variable mix, quotas, accelerators, and SPIFFs, aligned to strategy and roles. Targeted at sales leaders and HR/finance teams seeking to align pay with performance.
• Sales Effectiveness Consulting Holistic consulting engagement to lift overall sales force effectiveness, including process design, time/activity management, and pipeline discipline. Targeted at organizations that need measurable improvements in sales productivity.
• Sales Systems / CRM Implementation Design and implementation of sales systems, including CRM platforms, to support the firm's broader sales process and management methodologies. Targeted at clients redesigning their sales technology stack alongside their sales process.
• Mergers and Acquisitions Advisory for Sales Organizations Advisory services related to M&A activity involving sales organizations, including due diligence, integration, and redesign of sales operations in deal contexts. Targeted at PE groups and corporate acquirers seeking specialized sales-side deal expertise.
• Online Sales Training and Webinars Subscription and freemium digital sales training content delivered via a Thinkific-based online learning platform, including webinars and self-paced courses. Targeted at individual sales professionals and smaller sales organizations seeking scalable training.

Quantifiable outcome

• Organizations grow 20-30% on top of normal growth patterns
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Objective Management Group (OMG)coreStrategic or Co-development Partner · 1 January 1995Rocky LaGrone became an OMG partner in 1995, making him one of the longest-serving partners in OMG's global network. Served as Director of Sales for the Americas from 2008-2023. SDE provides sales-specific assessment tools and evaluation services powered by OMG's scientifically validated assessments. OMG has assessed over 1 million salespeople and evaluated more than 11,000 sales forces worldwide.
• The Collective GeniusminorGTM or Marketing PartnerReferral source for client leads; a member referred Sales Development Expert to clients mentioned in testimonials.
• Michigan Business AdvocatesminorStrategic or Co-development PartnerJim Ghormley founded Michigan Business Advocates and serves as Partner Associate for SDE, bringing 40+ years of sales experience and acting as a successful user of assessment and training services.
• SuccessWorks, Inc.minorStrategic or Co-development PartnerKent Malinowski serves as Partner Associate for SDE while serving as CEO of SuccessWorks, Inc. His company has increased client revenues by over $1 billion and has trained organizations including GE, Harris Corporation, and UKG.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Force Management: Sales effectiveness consulting firm offering methodology training, sales force evaluation, and revenue enablement services. Comparable to SDE as a premium sales consulting and methodology firm serving enterprise B2B sales organizations.
• The Brooks Group: Sales training and consulting firm offering customized sales programs, coaching, and hiring assessments. Directly comparable to SDE's sales hiring, training, and sales management coaching offerings for B2B clients.
• Richardson Sales Performance: Sales training and consulting firm focused on consultative selling, sales leadership, and sales effectiveness. Comparable to SDE's mix of sales methodology training, leadership development, and customer-facing sales coaching engagements.
• JBarrows Sales Training: B2B sales training and consulting firm offering outbound prospecting training, sales coaching, and sales development programs. Comparable to SDE's sales development training and coaching offerings for B2B sales organizations.
• Winning by Design: Sales training and consulting firm specializing in SaaS sales methodology, with workshops and online academies. Comparable to SDE in the corporate sales training category, with a stronger emphasis on tech/SaaS verticals and blended online delivery.
• Sandler Training: Global sales training franchise offering sales methodology, coaching, and management training. Directly comparable to Sales Development Expert as a sales training and coaching provider serving B2B clients, but with a much larger franchise-driven footprint.
• Value Selling Associates: B2B sales training and consulting firm focused on value-based selling methodology and sales force development. Comparable to SDE's training and sales force analysis services, particularly for enterprise sales organizations.
• Sales Readiness Group: B2B sales training and coaching firm delivering customized sales workshops and sales management coaching. Directly comparable to SDE in serving enterprise sales teams with methodology, training, and leadership development.

Broad incumbents

• Dale Carnegie Training: Established global training franchise covering sales, leadership, and professional development with a much broader curriculum. Comparable to SDE as a sales and leadership training provider, but operates at vastly larger scale across many topics beyond sales.

Others

• Objective Management Group: Sales assessment and evaluation firm whose scientifically validated sales tools power Sales Development Expert's hiring practice. Included as an adjacent/ecosystem participant rather than direct competitor, given the partnership relationship and overlapping but distinct offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/company/myprofessionaldevelopment.com
• YouTubeyoutube.com/channel/UCJxTlVY65tlNSF0EPSCsdcA
• LinkedInlinkedin.com/company/myprofessionaldevelopment.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Development Expert