What Merlo Group does

Merlo S.p.A. (operating as Merlo Group) is an Italian, family-owned manufacturer of telescopic handlers and specialized material-handling equipment, headquartered in S. Defendente di Cervasca (Cuneo), Italy, and founded by Amilcare Merlo in 1964. The company is recognized as the first European firm to industrialize the telehandler and produces a broad portfolio including compact, medium- and high-capacity, stabilized, rotary (e.g., ROTO50.18, ROTO50.16), and tractor-style (MultiFarmer) telehandlers, the CINGO line of tracked carriers (transporter, multifunction, implement carrier, electric), self-loading concrete mixers (DBM), dumpers (DM), the TREEMME X MM350X forestry tractor, and the Generazione Zero family of fully electric telehandlers (e.g., TFe43.7, EW25-5). Core proprietary technology includes the patented EPD fuel-management system (up to 18% fuel reduction), the ASCS adaptive speed/load control system, BSS boom suspension, Tac-Lock attachment coupling, hydrostatic transmission, the MultiFarmer tractor–telehandler hybrid, and an autonomous navigation stack (360° laser + GNSS/RTK + geofencing) co-developed with Politecnico di Milano; over 90% of components are designed and manufactured internally across six Italian operating entities.

Merlo sells primarily through a global dealer network of more than 600 authorized partners supported by 8 wholly-owned international subsidiaries (France, Ireland, UK, Germany, Spain, Poland, Australia x2, USA) and 5 international parts depots covering 16,000 m², 35,000 SKUs, and 1.4 million parts delivered annually, generating revenue across equipment sales, accessories/attachments, and aftermarket parts and service. Customer segments are diversified across construction, agriculture (including viticulture and livestock), industry/logistics, and ecology/environmental services; recent commercial emphasis has been on enterprise buyers, large agricultural operations, contractors, and industrial users requiring zero-emission or autonomous-capable equipment. The company is privately held, family-controlled, ISO 9001/14001/45001/3834-2 certified, and has received design and innovation recognition including the Compasso d'Oro Honorable Mention for the TFe43.7 (2026) and the Enovitis Innovation Award 2026 for the Autonomous Cingo.

Revenue model is hardware-led: Merlo manufactures and sells capital equipment via dealer and direct enterprise channels, monetizes a large catalog of proprietary attachments (forks, buckets, hooks, platforms), and operates an aftermarket parts and service network that delivers 1.4 million pieces annually. Pricing is not publicly disclosed and is quote-based through authorized dealers; machines are sold as standalone units or multi-year fleet contracts, with telemetry and fleet-management functionality delivered through the MyMerlo mobile app, the MerloMobility platform, and an ISO 15143-3-compliant REST API for third-party integration.

Name

Merlo Group

Legal name

Merlo S.p.A.

Website

https://merlo.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Merlo Group is an Italian, family-owned manufacturer of telescopic handlers and material-handling equipment, including the CINGO tracked carrier and Generazione Zero electric lines, sold through 600+ dealers and 8 international subsidiaries to construction, agriculture, industrial, and environmental customers worldwide.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Machinery

NAICS

Material Handling Equipment Manufacturing (33392), Other General Purpose Machinery Manufacturing (3339)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Farm Machinery & Equipment (3523), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

akta.pro secondary industries

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI), Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)

Keywords

• Telescopic handlers
• Tracked carriers
• Agricultural machinery
• Construction equipment
• Material handling

Headquarters

HQ city

Cuneo

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of heavy equipment including telescopic handlers, tracked transporters, self-loading concrete mixers, forestry tractors, dumpers, and attachments. Primary revenue stream from manufacturing and selling industrial machinery.
2. After-market Parts and Service: Genuine Merlo spare parts and post-sale assistance services. 5 international warehouses with 16,000 m² storage managing 35,000 codes and 1,400,000 pieces delivered annually.
3. Accessories and Attachments: Sale of specialized attachments including forks, buckets, hooks, platforms, and special equipment for various applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Merlo Group manufactures and sells telescopic handlers (telehandlers), tracked carriers (CINGO), self-loading concrete mixers (DBM), forestry tractors (TREEMME), dumpers (DM), and specialized attachments for the construction, agriculture, industrial, and environmental maintenance sectors. The company designs, manufactures (with over 90% of components made in-house), and distributes its machines globally through 8 international subsidiaries and a 600+ dealer network, complemented by after-market parts and telematics services.

Product overview

Merlo Group is an Italian manufacturer producing a comprehensive portfolio of material handling and agricultural machinery. The product range centers on telescopic handlers (with variants for electric, compact, medium capacity, high capacity, stabilized, rotary, and tractor configurations), CINGO tracked carriers (in transporter, multifunction, implement carrier, and electric versions), special vehicles (self-loading concrete mixers DBM, dumpers DM, and TREEMME X forestry tractors), and a full range of attachments. The portfolio integrates exclusive Merlo technologies (EPD fuel reduction, ASCS safety control, BSS arm suspension) and is supported by digital platforms including MerloMobility fleet telematics, MyMerlo mobile app, and a REST API compliant with ISO 15143-3 for customer platform integration. The 'Generazione ZERO' electric models target zero-emission operations while the MultiFarmer combines tractor functionality with telescopic handler versatility—a market-unique offering. Products serve agriculture, construction, industry, forestry, and environmental maintenance sectors.

Differentiator

Problem solved

Functional benefit

Brands

• CINGO: Tracked carrier/transport vehicle line for agriculture, construction, and industrial applications. Includes CINGO Transporter, CINGO Multifunzione, CINGO Portattrezzi, and CINGO Elettrico models.
• Turbofarmer
• MultiFarmer
• Generazione Zero

Products and services

• ROTO50.18 Heavy-capacity rotating telehandler with 50t (50 quintal) capacity and 18m lifting height for intensive construction and industrial applications.
• ROTO50.16 Rotary telescopic handler with 50 quintal (5 tonne) capacity and 16m lifting height, optimized for overhead work and demanding applications.
• TFe43.7 Electric Telescopic Handler Fully electric telescopic handler with 4.3 tonne lifting capacity and 7m boom, designed for enclosed spaces, warehouses, industrial sites, and indoor applications with zero local emissions and extremely reduced acoustic impact.
• P72.10 CS TOP Telescopic handler for industrial and agro-industrial applications combining power, versatility, and safety.
• TF65.9 Restyling (Turbofarmer) Restyled high-capacity Turbofarmer telescopic handler with technical improvements targeting total cost of ownership reduction, reliability, and productivity.
• Cingo M12.3EVO Multifunction Tracked Carrier Largest and most versatile multifunction tracked carrier with 3-point hitch and chipper, 21 HP diesel engine, compact dimensions, low center of gravity, and hydrostatic system with hydraulic servocontrols.
• Cingo M600TD-e Full Electric Tracked Carrier Full Electric tracked carrier with two electric motors powered by lithium-ion batteries, 600kg maximum load, Eco/Power modes, and CCS2 charging.
• Cingo a guida autonoma (Autonomous Guided Cingo) Autonomous guided multifunction robot developed in collaboration with Politecnico di Milano for vineyard operations, using 360-degree laser sensing, GNSS + RTK precision navigation, geofencing, and lithium-ion electric power.
• TREEMME X - MM350X Forestry Tractor

Quantifiable outcome

• Fuel consumption reduction of up to 18% with EPD technology
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Partnerships

One partnership is on record.

• Politecnico di MilanocoreStrategic or Co-development Partner · 17 June 2026Collaborative development partnership for autonomous navigation technology in the Cingo tracked transporter. The Politecnico di Milano contributed expertise in robotics and autonomous systems, resulting in a 753mm wide, 1,560mm long tracked vehicle with 360-degree laser sensing, GNSS + RTK navigation for centimeter-level precision, geofencing, and active safety systems. The vehicle operates autonomously between vineyard rows after initial path recording.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Claas: German agricultural machinery manufacturer focused on harvesters, tractors, and farm equipment. Competes with Merlo's MultiFarmer and agricultural telehandlers in European farming markets.
• Manitou Group: French specialist in telehandlers, rough-terrain forklifts, and aerial work platforms. Closest direct competitor to Merlo in telehandlers, particularly in European agricultural and construction markets.
• Bobcat (Doosan Bobcat): Manufacturer of compact telehandlers and skid-steer/track loaders serving agriculture, construction, and landscaping. Overlaps with Merlo's compact and electric telehandler offerings and competes in dealer-served channels.
• Dieci: Italian manufacturer of telehandlers and aerial work platforms. Competes with Merlo across compact, rotary, and high-capacity telehandler categories in European agriculture, construction, and industrial markets.
• JCB: British manufacturer of telehandlers, backhoe loaders, and agricultural equipment. Competes head-to-head with Merlo in telehandlers across construction and agriculture globally, including in Europe and North America.

Emerging players

• Haulotte Group: French specialist in aerial work platforms and telehandlers. While stronger in access platforms, it offers telehandlers and rough-terrain equipment that overlap with Merlo's industrial and construction lines.

Broad incumbents

• Liebherr: Diversified manufacturer of construction machinery, including telehandlers, wheel loaders, and earthmoving equipment. Overlaps with Merlo in telehandlers and concrete-mixing product categories across global markets.
• Komatsu: Global construction and mining equipment OEM offering wheel loaders, excavators, and material handling solutions. Competes with Merlo in industrial material handling and forestry/construction applications.
• Caterpillar: Global construction and mining equipment incumbent offering telehandlers and material handling equipment as part of a much broader portfolio. Competes with Merlo in mid-to-large construction applications and benefits from a deeper North American dealer footprint.
• New Holland Agriculture (CNH Industrial): Global agricultural and construction equipment brand offering tractors, telehandlers, and material handling solutions. Direct competitor to Merlo's agricultural telehandler and MultiFarmer lines through an extensive global dealer network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UkMerlo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merlo Group