New Star Realty
- Company typePrivate
- Founded1992
- HeadquartersLos Angeles, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What New Star Realty does
New Star Realty, Inc. is a privately held, Korean-American owned real estate brokerage founded in 1992 and headquartered in Los Angeles. The company operates a web-based property listing platform covering houses, condos, multi-family units, and commercial properties, supplemented by native iOS and Android mobile applications. Its core business is transaction-based: it earns revenue through real estate commissions on buying, selling, and renting residential and commercial properties, supported by a network of licensed agents operating from the headquarters and four Official Licensee offices in Silicon Valley, Honolulu, Las Vegas, and Tysons Corner. The company also operates the New Star Real Estate School (a wholly-owned subsidiary offering California pre-license salesperson and broker courses at $240 and $640 respectively, with over 17,000 graduates since 1991) and the New Star Scholarship Foundation (a non-profit established in 2003 that has awarded over $500,000 to approximately 1,000 Korean-American students).
New Star Realty firmographics
Firmographics- Name
- New Star Realty
- Legal name
- New Star Realty, Inc.
- Website
- https://newstarrealty.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
New Star Realty industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where New Star Realty is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
New Star Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Real Estate Commissions: The company earns revenue through real estate transaction commissions from buying, selling, and renting properties. Agents operate under the brokerage to facilitate property transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Salesperson License Course |
| One time/ perpetual license | Pay-as-you-go | Broker License Course |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
New Star Realty product offering
Product offeringCore offering
New Star Realty is a Korean-American owned real estate brokerage that facilitates residential and commercial property buying, selling, and renting through an online listing platform, native iOS and Android mobile apps, and a network of licensed agents across California and licensee offices in Hawaii, Nevada, and Virginia. The company also operates a licensed pre-license real estate school (New Star Real Estate School) offering salesperson and broker certification courses, and runs a non-profit scholarship foundation supporting Korean-American students.
Product overview
New Star Realty operates as a multi-service real estate brokerage platform offering a unified online property listing marketplace alongside complementary educational, community, and mobile access services. The core New Star Realty Platform serves as the primary real estate search and transaction portal for residential and commercial properties, supported by dedicated iOS and Android mobile applications for on-the-go access. The portfolio is extended by the New Star Real Estate School (offering pre-license salesperson and broker courses at two California campuses), the New Star Scholarship Foundation (a non-profit community outreach initiative), and an Official Licensees Program with authorized branches in Silicon Valley, Honolulu, Las Vegas, and Virginia. A blog provides supplementary market content and real estate guidance.
Differentiator
Problem solved
Functional benefit
Brands
- New Star Scholarship Foundation: A non-profit organization established in 2003 to provide scholarships and support for Korean-American students, having awarded over $500,000 to approximately 1000 students.
- New Star Real Estate School
Products and services
- Residential and Commercial Real Estate Brokerage Full-service real estate brokerage facilitating the buying, selling, and renting of houses, condos, multi-family units, and commercial properties for individual consumers and investors across California and licensee markets.
- New Star Realty Online Listing Platform Web-based real estate search platform with neighborhood exploration, property filtering by beds, baths, square footage, and city-based search across California, complemented by native iOS and Android mobile applications.
- New Star Real Estate School California DRE-approved Pre-License sponsor (I.D. S0169) providing pre-license salesperson and broker correspondence and in-person courses, exam preparation, and continuing education, with stated fees of $240 for the salesperson course and $640 for the broker course (8 courses at $80 each).
Companies that use New Star Realty
Customer profileSegments2 records
Ideal customer profiles3 records
New Star Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
New Star Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- New Star Enterprises, Inc.coreNew Star Realty operates as a licensed entity with permission from New Star Enterprises, Inc. The parent company authorizes licensee offices to operate under the New Star brand. The company was founded in 1992 and has established official licensee offices in Silicon Valley, Honolulu, Las Vegas, and Virginia.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
New Star Realty competitors and assessment
Company assessmentDirect peers
- Compass: Tech-enabled national residential brokerage with agent-centric model. Compass directly competes with New Star in California luxury and mid-market segments while leveraging proprietary technology — a key competitive threat to New Star's traditional brokerage-plus-portal model.
- Redfin: Digital-first brokerage operating across California, Nevada, Virginia, and select other states. Redfin's technology-led model and lower commission structure directly pressure traditional brokerages like New Star in their overlapping geographies.
- eXp Realty: Cloud-based brokerage with rapidly growing agent count in California and nationwide. eXp's low-overhead, technology-led model attracts independent producers away from traditional brokerages like New Star.
- HomeSmart: Tech-enabled national brokerage founded in Arizona with significant California, Nevada, and Hawaii presence. Offers a 100% commission model attractive to agents, creating direct recruitment competition with New Star's licensee offices.
Broad incumbents
- Coldwell Banker: Long-established national brokerage franchise with deep presence in California. Coldwell Banker competes for the same Korean-American agents and clients in LA/OC while offering a recognized global brand that New Star lacks.
- Berkshire Hathaway HomeServices: National brokerage franchise with significant California and Nevada presence. Competes with New Star for mid- to high-end residential buyers in Los Angeles, Silicon Valley, and Las Vegas with the prestige of the Berkshire Hathaway brand.
- RE/MAX: Global real estate franchise with strong agent-driven model in California and across the U.S. RE/MAX competes for the same pool of Korean-American agents and independent producers in New Star's markets.
- Century 21: Global real estate franchise with substantial California, Hawaii, Nevada, and Virginia footprint — overlapping directly with all of New Star's licensee geographies. Targets similar residential mid-market consumer segments.
- Sotheby's International Realty: Luxury-focused brokerage with strong California presence including Beverly Hills, Bel Air, and Hancock Park — neighborhoods explicitly featured on New Star's site. Directly competes for high-net-worth Korean-American buyers in premium LA submarkets.
- Keller Williams Realty: Largest real estate franchise by agent count in North America with deep California penetration. Keller Williams competes with New Star across price points and offers robust agent training that parallels New Star's real estate school function.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New Star Realty social profiles
Digital presenceNew Star Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Star Realty leadership team
Management profileNumber of profiles
Profiles1 record
New Star Realty subsidiaries and ownership
Company hierarchySubsidiaries2 records
New Star Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Star Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Star Realty
What does New Star Realty do?
New Star Realty is a Korean-American owned real estate brokerage that facilitates residential and commercial property buying, selling, and renting through an online listing platform, native iOS and Android mobile apps, and a network of licensed agents across California and licensee offices in Hawaii, Nevada, and Virginia. The company also operates a licensed pre-license real estate school (New Star Real Estate School) offering salesperson and broker certification courses, and runs a non-profit scholarship foundation supporting Korean-American students.
Is New Star Realty a public or private company?
New Star Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Star Realty founded?
New Star Realty was founded in 1992. It employs 1,001 to 5,000 people.
Where is New Star Realty based?
New Star Realty is headquartered in Los Angeles, United States, in the North America region.
How does New Star Realty make money?
One revenue line is on record: real Estate Commissions.
Who are New Star Realty's main competitors?
Direct peers on record are Compass, Redfin, eXp Realty and HomeSmart. Broad incumbents are Coldwell Banker, Berkshire Hathaway HomeServices, RE/MAX, Century 21, Sotheby's International Realty and Keller Williams Realty.
Does New Star Realty have an API?
No public API is recorded for New Star Realty.
What industry is New Star Realty in?
New Star Realty's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 5312 and its SIC code is 6531.