HomeSmart Inetrnational Realty

What HomeSmart Inetrnational Realty does

HomeSmart International Realty (legal entity HomeSmart Holdings, Inc.) is a privately held U.S. residential real estate brokerage headquartered in Scottsdale, Arizona. It operates a multi-state consumer-facing platform that allows home buyers, sellers, and renters to search property listings, request services, and connect with local agents, supported by a paired mobile application suite — the HomeSmart Client App for consumers and the HomeSmart Agent App for licensed realtors managing transactions on the go. The technology stack is described as a proprietary real estate platform built around these mobile apps, with property data sourced through Multiple Listing Services (MLS) integrations rather than a proprietary listing database.

The company's core business model is transaction-based: it earns brokerage commissions on closed residential transactions and licenses its brand through a franchise program that lets independent brokers operate HomeSmart-branded offices in their local markets. A key recruiting and retention lever is the '100% commission' plan, under which affiliated agents retain the vast majority of their earned commissions while HomeSmart takes a reduced per-transaction fee. Customer segments are threefold: home buyers and sellers (primary, consumer), licensed real estate agents (primary, persona), and franchisees/independent brokers (secondary, business unit). Geographic reach spans multiple U.S. states with designated managing brokers in markets such as Dallas and Houston, and the firm maintains a multi-channel marketing presence across website, Facebook, Instagram, LinkedIn, TikTok, X, and YouTube, plus a press room for earned media.

Strategic posture is asset-light growth: corporate headcount is small (38 disclosed), and the agent/franchise network is the primary scaling vehicle. There is no public funding history, no M&A activity, no AI/ML capability disclosed, and no recurring SaaS revenue stream — economics are fundamentally commission-driven and therefore correlated to U.S. residential transaction volumes. Self-positioning language emphasizes national brand status ('one of the nation's top real estate brokerages'), but no dated revenue, headcount trend, or transaction volume figures are disclosed in the available data.

Name

HomeSmart Inetrnational Realty

Legal name

HomeSmart Holdings, Inc.

Website

https://homesmartinternational.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeSmart International Realty is a privately held U.S. residential real estate brokerage offering property search, agent matching, and transaction services to consumers via mobile apps and a 100%-commission model, with a franchise network serving licensed agents across multiple states.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Real estate agent services
• Property search platform
• Franchise brokerage opportunities
• Mobile real estate apps

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Real Estate Commission Fees: HomeSmart operates as a real estate brokerage earning commissions on residential property transactions. The company offers competitive commission structures for agents, including 100% commission plans where agents retain the majority of their earned commissions.
2. Franchise Fees: HomeSmart offers franchise opportunities to independent real estate brokers, generating revenue through franchise licensing and support fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

HomeSmart International Realty is a residential real estate brokerage that helps consumers buy, sell, and rent homes through its agent network supported by a proprietary digital platform. The brokerage operates via the HomeSmart Search property search portal, HomeSmart Sell services, agent matching, relocation services, and two mobile apps (HomeSmart Client App and HomeSmart Agent App), earning revenue through transaction commissions and franchise licensing fees.

Product overview

HomeSmart International Realty operates as a real estate brokerage platform offering a unified ecosystem of services for home buyers, sellers, and renters. The core offering consists of the property search platform (HomeSmart Search), seller's services (HomeSmart Sell), and agent matching services. The company provides two complementary mobile applications: the HomeSmart Client App for consumers searching properties and the HomeSmart Agent App for agents managing their business. Additional services include agent training programs, a franchise model for entrepreneurs, and relocation services. The platform operates across multiple states with agent and office locations throughout the United States.

Differentiator

Problem solved

Functional benefit

Brands

• HomeSmart Client App: Mobile application for HomeSmart clients
• HomeSmart Agent App

Products and services

• HomeSmart Search Property search platform enabling consumers to find homes for sale and for rent across multiple U.S. states via the HomeSmart website and integrated MLS data.
• HomeSmart Sell Platform and brokerage services for homeowners to list and sell their properties with HomeSmart agents.
• HomeSmart Client App Mobile application for clients to search for homes for sale and rent, connect with HomeSmart agents, and manage their real estate transactions.
• HomeSmart Agent App Mobile application for real estate agents to manage their listings, clients, and transactions on the go.
• Real Estate Agent Matching Service connecting prospective buyers and sellers with HomeSmart real estate agents based on location and needs.
• Relocation Services Services assisting individuals and families with relocating to new areas, including agent connections and market information.
• HomeSmart Franchise Program Program for entrepreneurs to open and operate HomeSmart-branded brokerage franchises in their local markets, generating franchise licensing and support fee revenue for HomeSmart.
• Agent Training Program Training resources and programs for new and existing real estate agents joining the HomeSmart brokerage.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Multiple Listing Services (MLS)coreTechnology or IntegrationHomeSmart operates as an MLS-participating brokerage, providing agents and consumers access to comprehensive property listing data across multiple markets.
• Texas Real Estate CommissioncoreOthersHomeSmart maintains regulatory compliance through designated managing brokers in Texas markets, as evidenced by required compliance statements for Texas operations.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Century 21 Real Estate: Global residential franchise brokerage with a comparable agent-network and consumer-facing brand model. Competes for franchise territory and agent recruitment similarly to HomeSmart.
• Compass: Tech-enabled residential brokerage operating across U.S. markets with proprietary agent platform and consumer search experience. Competes with HomeSmart for agents, franchisees, and consumer mindshare in overlapping metros.
• eXp World Holdings: Cloud-based residential brokerage with agent-friendly commission structure, technology focus, and a similar distributed/franchise-like model. Direct head-to-head competitor for high-producing agents on attractive commission splits.
• Keller Williams Realty: Largest U.S. residential franchise brokerage competing directly for agents, leveraging market centers, training, and proprietary technology platforms — a close analogue to HomeSmart's franchise + technology thesis.
• Redfin: Tech-forward residential brokerage operating a consumer-facing search platform with salaried agent pods. Competes for consumer attention with HomeSmart's search and app while running a different cost structure.
• RE/MAX: Iconic global franchise residential brokerage with comparable agent-recruitment focus, brand-driven consumer marketing, and a multi-region franchise royalty model analogous to HomeSmart's economics.
• Sotheby's International Realty: Affiliated international residential franchise brokerage with comparable agent-network and brand-licensing model. Adjacent peer given HomeSmart's emphasis on a premium brand experience.
• Coldwell Banker: Established national franchise residential brokerage offering affiliated agents brand, technology, and lead-gen support. Overlaps with HomeSmart's value proposition to both consumers and independent agents.
• Better Homes and Gardens Real Estate: Franchise residential brokerage with a media-aligned brand and comparable agent-support toolkit; competes for similar entrepreneurial franchisees and independent agents.
• Berkshire Hathaway HomeServices: National franchise residential brokerage leveraging a premium parent brand, providing comparable service tiers, technology platforms, and franchise economics to independent agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HomeSmartIntl
• YouTubeyoutube.com/HomeSmartFilms
• Facebookfacebook.com/homesmart
• LinkedInlinkedin.com/company/homesmart-inetrnational-realty
• Instagraminstagram.com/homesmart
• TikToktiktok.com/@homesmartintl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeSmart Inetrnational Realty