Adrenalin

What Adrenalin does

Adrenalin (legally Adrenalin Sports Marketing) is a full-service creative and strategy agency founded in 1997 and headquartered in Denver, Colorado, with a regional office in Chicago, Illinois. The firm specializes in sports branding and marketing, serving professional sports leagues and teams, collegiate athletics programs, national governing bodies, and outdoor lifestyle brands. Its service portfolio spans brand identity design, comprehensive marketing strategy, digital services (SEO, PPC, web design, social media management, marketing automation), and traditional advertising (brand development, media buying, market research, event marketing). Notable historical projects include the Phoenix Coyotes new logo and the LA Kings rebrand in the years leading up to their first Stanley Cup win in 2012.

The agency operates on a professional services revenue model, with project-based engagements priced via custom quotes rather than standardized public pricing. Its go-to-market is sales-led, with direct client engagement targeting organizations seeking strategic groundwork before committing to major brand investments. Named clients span professional hockey (LA Kings, Phoenix Coyotes), professional soccer (LA Galaxy), collegiate athletics (Fort Lewis College, Western Athletic Conference, NCHC), governing bodies and federations (USA Fencing, USA Cricket, USA Water Polo, World Lacrosse), and outdoor lifestyle brands (Pactimo, Colorado Golf Association).

As of 2026, Adrenalin Sports Marketing is no longer independently operated; it has been acquired by Real FiG Advertising + Marketing and now operates as a subsidiary brand under that parent entity. No terms of the acquisition, prior ownership structure, or founder equity retention are disclosed. The company has between 11 and 50 employees and operates exclusively within the U.S. market. The leadership team listed includes a Principal/VP of Business Operations and directors for Partnership Development, Creative Direction, Insights, and Art Direction.

Name

Adrenalin

Legal name

Adrenalin Sports Marketing

Website

https://goadrenalin.com

Company type

Private

Founded year

1997

Operating status

Acquired

Headcount range

11–50 employees

Short description

Adrenalin Sports Marketing is a Denver-based full-service creative and strategy agency founded in 1997, serving professional sports leagues, collegiate athletics, and outdoor lifestyle brands with branding, marketing strategy, and digital services. Now a subsidiary of Real FiG Advertising + Marketing.

Ownership category

akta.pro rank

Product category

Sports Marketing and Creative Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Sponsorship & Sports Experiential Marketing (MPAAAGAE), Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Sports marketing agency
• Creative strategy services
• Sports branding design
• Brand development services
• Marketing strategy consulting

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services Revenue: Agency generates revenue through professional services engagements including creative strategy, branding, marketing, and advertising services for sports and lifestyle clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Adrenalin is a full-service creative and strategy agency that provides sports branding, sports brand marketing, and integrated sports marketing services. The agency delivers strategy development, logo and visual identity design, rebranding initiatives, and multi-channel marketing campaigns to professional sports leagues, collegiate athletics programs, and outdoor lifestyle brands. Its work spans historic rebranding projects for major professional teams as well as ongoing brand strategy engagements.

Product overview

Adrenalin is a full-service creative and strategy agency founded in 1997, now operating as part of Real FiG Advertising + Marketing. The agency offers three integrated service lines: Adrenalin Sports Marketing (core branding and marketing strategy services), Adrenalin Sports Branding (logo and visual identity design), and Adrenalin Sports Brand Marketing (comprehensive promotional campaigns). The portfolio spans professional sports leagues, collegiate athletics, outdoor lifestyle brands, and includes notable projects such as the Phoenix Coyotes logo redesign and LA Kings rebranding prior to their 2012 Stanley Cup victory.

Differentiator

Problem solved

Functional benefit

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency known for sports and event activations. Comparable as a full-service creative and experiential agency serving major sports and consumer brands.
• Sparks: Experiential marketing agency specializing in sports, entertainment, and brand activations. Comparable in providing event-driven and sponsorship-based creative services for sports organizations.
• Momentum Worldwide: Experiential and sports marketing agency under IPG. Directly comparable in delivering brand experiences, sports sponsorships, and integrated creative campaigns for major clients.
• MKTG: Experiential marketing agency with strong sports and sponsorship activation capabilities. Comparable in delivering event-driven and sponsorship-based marketing for brands and rights holders.
• Wasserman: Sports marketing, talent management, and consulting agency. Directly comparable as a sports-focused agency offering branding, strategy, and marketing services to leagues, teams, and brands.
• GMR Marketing: Sports and experiential marketing agency with deep roots in sponsorship activation. Comparable in serving leagues, teams, and brands with event-driven and sports-focused marketing services.
• 160over90: Sports, lifestyle, and entertainment marketing agency (under Stagwell). Directly comparable in providing integrated branding and marketing strategy for sports and lifestyle clients.
• Octagon: Global sports marketing agency owned by Interpublic Group. Directly competes with Adrenalin in sports sponsorship consulting, branding, and experiential marketing for leagues, teams, and federations worldwide.

Broad incumbents

• CAA Sports: Sports division of Creative Artists Agency providing marketing, consulting, and brand building services to leagues, teams, and federations. Comparable offering with substantially larger resources.
• IMG (Endeavor): Global sports and entertainment marketing powerhouse under Endeavor. Offers overlapping sports marketing, licensing, and brand services at vastly greater scale than Adrenalin.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Adrenalin_inc
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/fig-advertising
• Instagraminstagram.com/figadvertising
• TikToktiktok.com/@figadvertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenalin