KetoFabrik

Name

KetoFabrik

Legal name

Ketofabrik GmbH

Website

https://ketofabrik.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Keto & Low-Carb Snacks

NAICS

Sugar and Confectionery Product Manufacturing (3113), Bakeries and Tortilla Manufacturing (3118)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industries

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Keto snacks
• Low carb snacks
• Sugar free chocolate
• Keto confectionery
• Healthy snack bars

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: KetoFabrik sells directly to consumers via its Shopify-powered online store (ketofabrik.com), offering chocolate bars and waffle products with subscription options (10% discount) and a loyalty program (KETO Credits: 1€ = 1 credit; 150 credits = 1 free box). Referral program rewards advocates with 50 credits per referred friend.
2. Amazon Marketplace Sales: Products are listed and sold through Amazon.de, reaching a broad online consumer base with products like the Chocolate Bar (Kokos, Erdbeere, Erdnuss) and KETO Waffel.
3. Retail Distribution: Products are distributed through major DACH retail chains (BILLA, BILLA Plus, BIPA, dm, Müller, REWE, Tegut, Migros, K Kiosk, avec, Budni, EDEKA, Lekkerland, Sutterluty, OMV, Shell), generating revenue through wholesale channel sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

KetoFabrik manufactures and sells low-sugar, keto-compatible snack products made in Austria, including chocolate bars (Coconut, Strawberry, and Peanut flavors), wafer slices with hazelnut nougat filling, and ice lollies. Products are formulated with only 1g sugar and 3.6g net carbs per bar using sugar substitutes such as Maltitol, Polydextrose, and Stevia, and are sold directly to consumers through a Shopify online store, Amazon.de, and over 2,000 DACH retail outlets.

Product overview

KetoFabrik is a direct-to-consumer Austrian food brand specializing in keto-friendly snacks. The core product portfolio consists of the KETO Schokoriegel (keto chocolate bars) in three flavors (Coconut, Strawberry, Peanut), the KETO Waffel (keto wafer bars with hazelnut nougat cream), and Keto Ice Lollies (frozen ice pops with less than 1g sugar). Products are sold through the company's Shopify e-commerce store, Amazon, and major European retailers including BIPA, BILLA, REWE, DM, Müller, Migros, and others across Austria, Germany, and Switzerland. The company emphasizes low-sugar, low-carb formulations with only 1g sugar per chocolate bar and products that are IFS- and BRC-certified, laboratory tested, and made in Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• KETO Schokoriegel (Chocolate Bars) Keto-friendly chocolate snack bars available in three flavors — Schokolade Kokos (Chocolate Coconut), Schokolade Erdbeere (Chocolate Strawberry), and Schokolade Erdnuss (Chocolate Peanut) — containing only 1g of sugar and 3.6g of net carbs per bar (about 90% less sugar than conventional chocolate bars). Made in Austria with IFS and BRC certifications and targeted at consumers on ketogenic, low-carb, or sugar-conscious diets.
• KETO Waffel (Wafer) Crispy baked wafer slices with milk and hazelnut nougat cream filling, enriched with roasted hazelnut pieces, packaged as 16 wafer slices per box (25g each). Each serving contains only 2.1g net carbs and 1.1g of sugar, marketed as a keto-friendly on-the-go snack.
• Keto Ice Lollies (Ice Pops) Frozen ice lollipies (ice pops) with less than 1g of sugar, positioned as the company's first frozen snack product and an extension of its low-sugar portfolio for warm-weather consumption.

Quantifiable outcome

• 30 tonnes of sugar saved by customers replacing conventional chocolate bars with KetoFabrik products (as of May 2020)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorKetoFabrik's products are available on Amazon.de through the Amazon Storefront (KETOFABRIKNeverstopTheTaste), where they carry the Amazon Bestseller badge. Products sold include KETO Schokoriegel (Chocolate Bars) and KETO Waffel.
• DACH Retail Partners (BILLA, BIPA, dm, Müller, REWE, Tegut, Migros, and others)coreChannel Partner/ Reseller/ DistributorProducts are stocked in over 2,000 stores across DACH through retail partnerships including BILLA, BILLA Plus, BIPA, dm, Müller, REWE, Tegut, Migros, Budni, EDEKA, K Kiosk, avec, Lekkerland, Sutterluty, OMV, and Shell.
• Institut HygienicumminorStrategic or Co-development PartnerThird-party quality control laboratory that regularly tests KetoFabrik products to ensure compliance with food safety and quality standards.
• RSPO (Roundtable on Sustainable Palm Oil)minorOthersKetoFabrik uses exclusively RSPO-certified palm oil, ensuring that the criteria for sustainable production and processing are met in its supply chain.
• Rainforest AllianceminorOthersKetoFabrik products are Rainforest Alliance certified, guaranteeing production under strict ecological and social criteria, reducing negative environmental impact and improving worker livelihoods.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Quest Nutrition: Quest Nutrition is a major US keto/low-carb brand producing protein bars, chips, cookies and confectionery. It overlaps KetoFabrik in low-carb snacking with chocolate-adjacent products and serves a comparable keto/fitness consumer segment globally.
• Lily's Sweets: Lily's Sweets is a US-based stevia-sweetened chocolate and confectionery brand positioned for low-sugar, keto and diabetic consumers. It is a direct peer to KetoFabrik in ultra-low-sugar chocolate bar formulation and channel overlap (mass retail + online).
• ChocoRite: ChocoRite is a low-carb and keto confectionery specialist producing chocolate bars, peanut butter cups and baking chocolates using sugar alcohols. It competes head-to-head with KetoFabrik in the keto/low-carb chocolate bar category.
• Nucao: Nucao is a German premium chocolate brand offering low-sugar, plant-based, keto-friendly bars with sustainability certifications. It is a strong direct peer given similar DACH/EU positioning, formulation philosophy, and retail-channel overlap.
• SmartSweets: SmartSweets is a North American low-sugar candy and confectionery brand competing in mass retail and DTC. It is a functional peer in the 'better-for-you sugar-free confectionery' category where KetoFabrik operates with its chocolate bars.
• NuGo Nutrition: NuGo produces low-sugar, protein-enriched and keto-friendly chocolate-coated nutrition bars. It is functionally comparable to KetoFabrik's chocolate bar format and addresses the same on-the-go low-sugar consumer use case.

Broad incumbents

• Blevita (Dr. Oetker): Blevita is a long-established European low-carb crispbread/snack brand owned by Dr. Oetker. It overlaps KetoFabrik in low-carb European snacking via retail, making it a broad incumbent peer in better-for-you DACH shelf space.
• KIND Snacks: KIND is a Mars-owned better-for-you snack bar brand with global retail distribution. It overlaps KetoFabrik in the health-conscious snacking category and through retail shelf competition in European markets.
• Atkins (Simply Good Foods): Atkins is the largest incumbent low-carb lifestyle brand globally, spanning bars, shakes and meals. It is a broad incumbent peer addressing the same keto/low-carb consumer segment with much greater scale and marketing spend.

Emerging players

• Halo Top: Halo Top built a global low-sugar frozen dessert brand and has expanded into adjacent snack formats. It overlaps with KetoFabrik's Ice Lollies extension and the broader low-sugar functional snack thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=-B4KWN8K2J8

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KetoFabrik