OpenRunner
OpenRunner is a French self-financed platform that enables cyclists, runners, hikers, and other outdoor enthusiasts to plan, record, share, and navigate routes via web and mobile apps, supported by IGN topographic maps, automatic route tracing, and subscription tiers for individuals, clubs, and tourism destinations.
- Company typePrivate
- Founded2006
- HeadquartersAnnecy-le-vieux, France
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What OpenRunner does
OpenRunner is a French route-planning and outdoor activity platform founded in September 2006 by Eric Thouvenin and headquartered in Annecy-le-Vieux in the French Alps. The platform enables cyclists, runners, hikers, trail runners, skiers, and practitioners of 21 other outdoor activities to create, search, share, and execute routes on topographic maps. Its core technology combines a web-based route editor launched in 2006 with iOS and Android mobile applications launched in 2017, supported by automatic route tracing algorithms that adapt path generation to the selected activity mode, a SmartRoute trace-simplification optimizer, a Route Fusion capability that combines up to 25 tracks into one itinerary, and real-time LiveTrack position sharing. The platform integrates premium map providers including IGN (France, Belgium, Spain), SwissTopo, Thunderforest, Google Maps, and Scandinavian mapping sources, with offline map downloads enabling navigation in connectivity-poor terrain.
The company operates a freemium subscription model with three paid tiers: EXPLORER at €29.99/year for individual users unlocking offline maps, all topographic basemaps, advanced editing, and LiveTrack; PRO at €79/year for clubs, associations, and event organizers providing team management, custom branding, A0-format printing, and route certification; and PRO Destinations, a customized plan for tourism boards, national parks, and destination marketing organizations with certified profiles, official route badges, and Geotrek synchronization. Distribution is primarily self-serve through the website, iOS App Store, and Google Play, with a direct-sales motion for PRO Destinations. Distribution partnerships extend reach via Geotrek (French tourism infrastructure), Garmin (GPS device export), Strava (account linking), and OutdoorVision (French Ministry of Sports-backed data initiative).
The company is structured as OPENRUNNER SAS, a privately held French simplified joint-stock company that operates without external investors and self-finances operations through subscription revenue that is reinvested into development. A distributed team of approximately 10 people operates primarily from the Annecy area with additional members in Savoie (France), the Netherlands, and the Dominican Republic. The platform reports a community of more than 1 million outdoor enthusiasts, over 2 million total users referenced for tourism outreach, 6 million community-created routes, and approximately 450,000 monthly active users.
OpenRunner firmographics
Firmographics- Name
- OpenRunner
- Legal name
- OPENRUNNER SAS
- Website
- https://openrunner.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OpenRunner is a French self-financed platform that enables cyclists, runners, hikers, and other outdoor enthusiasts to plan, record, share, and navigate routes via web and mobile apps, supported by IGN topographic maps, automatic route tracing, and subscription tiers for individuals, clubs, and tourism destinations.
- Ownership category
- akta.pro rank
OpenRunner industry classification
Industry- Product category
- Outdoor Route Planning Software
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Safety, Permitting & Logistics Support Services (Trip Leaders, Route Planning, Rescue Support) (THAAALAL)
Keywords
Where OpenRunner is headquartered
LocationHeadquarters
- HQ city
- Annecy-le-vieux
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
OpenRunner business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- EXPLORER Subscription: Annual subscription offering comprehensive platform access including all maps (IGN France/Belgium/Spain, SwissTopo, Thunderforest, Google Maps, Scandinavian maps), offline mode, multi-course editor, route collections, weather forecasts, advanced editing tools (route fusion, splitting, duplication), Google Street View integration, points of interest, and LiveTrack. Priced at €29.99/year (€2.49/month). Self-financed company reinvesting subscription revenue into development without external investors.
- PRO Subscription: Annual subscription for clubs, associations, and event organizers offering team management (1 admin + 4 contributors), custom club branding/logo on routes, private route sharing, contributor passwords, advanced POI management, A0 format printing, website linking on public profile, and route certification. Priced at €79/year (€6.59/month).
- PRO Destinations: Customized tourism professional plan with certified profiles, official route badges, themed route collections, Geotrek synchronization, dedicated support. Sold via contact-us sales motion targeting tourism boards, destinations, and outdoor organizations.
- Gift Cards: Prepaid gift cards offering one year of EXPLORER subscription. Sold at €29.99 for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free version with basic route planning and community access |
| Subscription | Annual | Individual subscription with all features and maps included |
| Subscription | Annual | Club/organizer plan with team management and branding |
| Subscription | One time/ perpetual license | One-year EXPLORER subscription gift card |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
OpenRunner product offering
Product offeringCore offering
OpenRunner is a web and mobile platform that lets outdoor enthusiasts plan, record, and share GPS routes for 24 activities (cycling, hiking, trail running, skiing, paddling, etc.) on official topographic maps. Users can create routes with automatic tracing, browse 6M+ community routes, record activities with GPS, share live location via LiveTrack, and access maps offline. The platform is monetized through annual EXPLORER subscriptions for individuals and PRO/PRO Destinations subscriptions for clubs, event organizers, and tourism professionals.
Product overview
OpenRunner is a unified outdoor activity platform comprising a web-based route planner, mobile applications (iOS/Android), and three subscription tiers. The core offering includes a route editor with automatic tracing and SmartRoute optimization, a community route discovery engine with 6+ million routes from 1+ million users, and comprehensive topographic mapping (IGN France/Belgium/Spain, SwissTopo, Thunderforest, OpenStreetMap). The EXPLORER subscription (€29.99/year) unlocks offline maps, multi-course editing, route collections, and LiveTrack; the PRO subscription (€79/year) adds club management tools including contributor passwords, custom branding, and A0 printing; PRO Destinations targets tourism professionals with route certification and Geotrek synchronization. The platform supports 24 outdoor activities including cycling, hiking, skiing, running, and paddling, with integration capabilities for Garmin GPS devices, Google Street View, and Geotrek.
Differentiator
Problem solved
Functional benefit
Brands
- EXPLORER: Premium subscription plan offering full access to all features, topographic maps (including IGN), offline mode, multi-course editor, and advanced route planning tools at €29.99/year (€2.49/month).
- PRO
- PRO Destinations
Products and services
- OpenRunner Website Platform Web-based route planning and management platform enabling users to create, edit, search, and share outdoor activity routes on topographic maps, with community route discovery across 24 activities and a library of 6 million routes.
- OpenRunner Mobile App (iOS/Android) Native iOS and Android mobile application that enables route creation, GPS-based activity recording, live tracking with SOS, and offline navigation during outdoor activities, syncing with the website platform.
- EXPLORER Subscription
Companies that use OpenRunner
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
OpenRunner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature6 records
OpenRunner partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, standard and minor.
- OutdoorVision (Pôle ressources national sports de nature)coreData partnership for public interest: pseudonymized GPS activity traces from OpenRunner app users are shared with OutdoorVision, a non-profit program backed by the French Ministry of Sports. Aims to improve knowledge of outdoor practices and preserve natural spaces. Only French territory data is shared. Users retain full control and can opt out via Privacy settings.
- IGN (Institut National de l'Information Géographique et Forestière)coreOfficial topographic map provider integrated into the platform. IGN maps (France, Belgium, Spain) provide detailed terrain information including viewpoints, landmarks, parking, waterways, altitude contours, PRs (Petites Randonnées) and GRs (Grandes Randonnées). 3 display modes available (Top 25, Scan 25 Tour, Plan v2) with multiple overlays (satellite, cadastral, slopes, Natura 2000, nature reserves). Core differentiating feature for French outdoor users.
- SwissTopocoreOfficial Swiss topographic map provider. Essential for planning and executing routes in Switzerland.
- ThunderforeststandardMap provider integrated into OpenRunner for route planning. Thunderforest maps support outdoor activity planning.
- Google MapsstandardIntegrated mapping service alongside topographic options. Google Street View integration enables virtual route preview before departure.
- GeotrekcoreSynchronization partnership allows tourism professionals to automatically import and update their Geotrek routes on OpenRunner. Reaches 2+ million platform users. Key feature of PRO Destinations plan for destination marketing organizations.
- GarminstandardGPS device compatibility for route transfer. OpenRunner routes can be exported to Garmin devices. Transition from Garmin IQ to Garmin Connect simplifies user workflow by centralizing data.
- ScalewayminorInfrastructure hosting provider. OpenRunner works with Scaleway (infogérance agréée) for data security, backup, and protection against data destruction, alteration, or theft. Uses SSL protocol for data encryption.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
OpenRunner competitors and assessment
Company assessmentDirect peers
- Komoot: European-focused outdoor route planning platform for hiking, cycling, and mountain biking. Most direct competitor—overlapping customer base (outdoor enthusiasts in Europe), similar core product (route planning, topographic maps, community), and similar subscription pricing model.
- Strava: Global activity tracking platform with route planning, segments, and a large social community for cyclists and runners. Overlaps with OpenRunner on route planning, GPS tracking, and premium subscription; OpenRunner already integrates with Strava, indicating direct competitive and complementary positioning.
- AllTrails: Largest global trail discovery and navigation platform for hiking, running, and mountain biking. Directly competes with OpenRunner on community route library, GPS tracking, offline maps, and premium subscription, with stronger English-language global reach.
- Ride with GPS: Cycling-focused route planning and navigation platform with offline maps, turn-by-turn navigation, and Garmin integration. Directly comparable on cycling route creation, GPX handling, and GPS device export that OpenRunner also supports.
- Wikiloc: Community-driven outdoor trail platform with millions of user-uploaded routes for hiking, cycling, and other activities. Comparable on community route library, map-based discovery, and multi-activity outdoor focus, with strong presence in Spain and Latin America.
- Outdooractive: European outdoor platform offering route planning, topographic maps, and tourism destination partnerships. Direct overlap on European outdoor market, PRO-tier B2B offering for tourism boards, and IGN/map integrations.
Emerging players
- Plotaroute: UK-based route planning platform for running, cycling, hiking, and walking. Comparable on web-based route planning tools, multi-activity support, and GPX export, though smaller scale and less topographic map depth than OpenRunner.
Broad incumbents
- Garmin Connect: Garmin's activity tracking and route platform, bundled with the dominant GPS device ecosystem. Overlaps on route planning, activity recording, and outdoor navigation; OpenRunner integrates with Garmin Connect, but Garmin's hardware-software combination gives it broader reach.
- Decathlon Outdoor (Decathlon: Global sporting goods retailer with its own outdoor route and activity apps (Decathlon Outdoor, Decathlon Coach). Overlaps on serving mass-market outdoor enthusiasts with route planning and tracking, but primarily monetizes hardware rather than subscriptions.
Others
- Geotrek: Open-source trail management platform used by French national parks and tourism offices to manage and publish their official route networks. Not a competitor—rather a key upstream data partner feeding official routes into OpenRunner via the PRO Destinations sync.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
OpenRunner social profiles
Digital presenceOpenRunner compliance and trust
Trust signalCompliance1 record
OpenRunner financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenRunner leadership team
Management profileNumber of profiles
Profiles9 records
OpenRunner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenRunner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenRunner
What does OpenRunner do?
OpenRunner is a web and mobile platform that lets outdoor enthusiasts plan, record, and share GPS routes for 24 activities (cycling, hiking, trail running, skiing, paddling, etc.) on official topographic maps. Users can create routes with automatic tracing, browse 6M+ community routes, record activities with GPS, share live location via LiveTrack, and access maps offline. The platform is monetized through annual EXPLORER subscriptions for individuals and PRO/PRO Destinations subscriptions for clubs, event organizers, and tourism professionals.
Is OpenRunner a public or private company?
OpenRunner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OpenRunner founded?
OpenRunner was founded in 2006. It employs 1 to 10 people.
Where is OpenRunner based?
OpenRunner is headquartered in Annecy-le-vieux, France, in the Europe region.
How does OpenRunner make money?
Four revenue lines are on record. EXPLORER Subscription is the primary driver. The others are PRO Subscription, PRO Destinations and gift Cards.
Who are OpenRunner's main competitors?
Direct peers on record are Komoot, Strava, AllTrails, Ride with GPS, Wikiloc and Outdooractive. Plotaroute is listed as an emerging player. Broad incumbents are Garmin Connect and Decathlon Outdoor (Decathlon. Geotrek is listed as an others.
Does OpenRunner have an API?
No public API is recorded for OpenRunner.
What industry is OpenRunner in?
OpenRunner's product category is Outdoor Route Planning Software. Its primary akta.pro industry code is THAAALAL, Safety, Permitting & Logistics Support Services (Trip Leaders, Route Planning, Rescue Support). Its SIC code is 7900.