Decathlon Outdoor

What Decathlon Outdoor does

Decathlon Outdoor is a free, consumer-facing hiking and outdoor route planning mobile application that provides GPS-navigated itineraries and trail discovery for outdoor enthusiasts. The platform catalogs 70,000+ itineraries spanning 180,000+ km of trails across 15+ countries, with locally curated content and partnerships with conservation organizations including Robin du Bois, Mountain Wilderness, and Nemeton. Operationally based in Grenoble, France, the product is built and operated by Decathlon, the publicly listed European sporting goods retailer (Euronext Paris: DEC), rather than as an independent entity.

The underlying technology centers on GPS navigation, route visualization, and content management for outdoor itineraries, delivered as a free mobile app. The platform integrates with Decathlon's broader retail ecosystem and loyalty program, positioning the app as a customer engagement and product discovery channel rather than a standalone monetized service. There is no disclosed AI/ML capability, premium subscription tier, or advertising layer; the product is freemium with revenue mechanics flowing indirectly through Decathlon's core retail and loyalty flywheel.

The business model is best characterized as a marketing and customer relationship asset for Decathlon Group. The app drives footfall to Decathlon stores, supports gear purchasing decisions through contextual recommendations, and deepens loyalty program engagement. No direct revenue, ARR, funding, or management team disclosures are available for the platform itself; economic value is captured at the parent level. Strategic activities in 2025 have centered on conservation partnerships and continuous international and content expansion rather than monetization or capital-raising events.

Name

Decathlon Outdoor

Legal name

Decathlon Outdoor

Website

https://decathlon-outdoor.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Decathlon Outdoor is a free hiking and outdoor route planning mobile app offering 70,000+ GPS-navigated itineraries across 15+ countries, serving outdoor enthusiasts as part of Decathlon's broader retail and loyalty ecosystem.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Mobile App

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

akta.pro secondary industries

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Outdoor route planning
• GPS hiking navigation
• Cycling itinerary discovery
• Expert-validated trails
• Offline route app

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. App Engagement & Loyalty Program: The free application serves as an engagement platform driving users to Decathlon's broader retail ecosystem. The app is connected to the Decathlon loyalty program where users earn 100 points per hour of sport activity, which can be redeemed for rewards at Decathlon stores. Revenue is generated indirectly through increased product sales, brand engagement, and customer retention rather than direct app monetization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Decathlon Outdoor provides a 100% free mobile application and web platform that enables users to discover, plan, and navigate hiking, cycling, and snowshoeing routes across France and 15+ international destinations. The platform offers access to a catalog of 70,000+ expert-validated itineraries covering more than 180,000 km of marked trails, with GPS visual and voice navigation available offline. It also integrates with the Decathlon loyalty program where one hour of sport activity earns 100 points redeemable at Decathlon stores.

Product overview

Decathlon Outdoor is a digital platform centered on its 100% free mobile app (iOS and Android) that helps users find, plan, and navigate hiking and cycling routes. The core product is the Decathlon Outdoor App, which provides access to a catalog of over 70,000 expert-validated itineraries across France and internationally, with GPS visual and vocal guidance available offline. This app is complemented by the Itinerary Catalog (accessible via the app and website), the Decathlon Loyalty Program integration (1 hour of sport = 100 points), the Petit guide du dehors (editorial outdoor safety guide), and curated Inspiration content organized by region and activity type. The platform covers hiking, cycling, and snowshoeing, with routes spanning France, Spain, Italy, Portugal, Germany, Switzerland, the Netherlands, Luxembourg, and French overseas territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Decathlon Outdoor App

Quantifiable outcome

• 1 hour of outdoor sport activity earns 100 loyalty points

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• NemetonminorStrategic or Co-development Partner · 1 January 2025Decathlon Outdoor supports Nemeton's scientific expedition program, specifically the 'Jeunes en Montagne' (Youth in Mountain) project. In 2025, they followed 9 young people from Grenoble who had never practiced mountain activities during a 4-day, 3-night scientific project in the Belledonne massif.
• Robin du BoisminorStrategic or Co-development PartnerDecathlon Outdoor has partnered with Robin du Bois, an environmental association, to support respectful forest management and biodiversity. This partnership aligns with Decathlon Outdoor's environmental commitments and provides educational content about responsible outdoor practices.
• Mountain WildernessminorStrategic or Co-development PartnerDecathlon Outdoor partners with Mountain Wilderness on the 'Changer d'Approche' (Change of Approach) campaign, promoting a different relationship with mountain spaces based on immersion and respect for mountain territories and their specific characteristics.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Strava: Activity-tracking platform with strong route discovery features for cycling and running, plus a paid subscription tier. Overlaps with Decathlon Outdoor on cycling route planning and community-driven activity recording.
• Outdooractive: European outdoor route planning platform offering hiking, cycling, and snowshoeing itineraries with GPS navigation. Direct overlap with Decathlon Outdoor's activity mix and European geographic footprint.
• AllTrails: Global leader in user-generated trail discovery and navigation with a paid AllTrails+ subscription. Competes directly with Decathlon Outdoor's core value proposition of expert/curated trail discovery for hikers and cyclists.
• Ride with GPS: Cycling-focused route planning and navigation platform with a strong paid premium tier. Comparable to Decathlon Outdoor's cycling itinerary catalog and GPS-guided ride experience.
• Komoot: Direct competitor offering route planning and GPS navigation for hiking and cycling across Europe and beyond. Komoot's paid premium tier and venture-backed growth make it the closest functional peer to Decathlon Outdoor's route planning app.
• ViewRanger (by Outdooractive): Hiking and outdoor trail discovery app with offline GPS and expert-curated routes. Direct feature overlap with Decathlon Outdoor's offline navigation and curated itinerary model.
• Wikiloc: Community-driven outdoor trail platform with a large global catalog of hiking and cycling routes. Comparable as a free, UGC-heavy alternative to Decathlon Outdoor's expert-validated library.

Broad incumbents

• MapMyRun / MapMyRide (Under Armour): Larger fitness platform offering route discovery, activity tracking, and training plans. Comparable on route planning for runners and cyclists, but part of a broader fitness ecosystem rather than outdoor-specialist.
• Garmin Connect: Hardware-anchored activity platform with route discovery and navigation features. Overlaps with Decathlon Outdoor on cycling/hiking GPS guidance but is integrated with Garmin's device ecosystem.

Emerging players

• Fatmap: 3D outdoor adventure platform for hiking, skiing, and mountain sports. Comparable on mountain route planning and premium outdoor content, though narrower in mass-market reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DecathlonOutdoor
• LinkedInlinkedin.com/company/decathlon-outdoor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decathlon Outdoor