What KnowWho does

KnowWho, Inc. is a US-based government contact data company founded in 1999 and headquartered in Lorton, Virginia, operating as a subsidiary of the public affairs software platform Quorum Analytics LLC (branded publicly as 'KnowWho, Inc. from Quorum'). The company maintains a curated database of approximately 211,000 active contacts covering 100,000+ U.S. policymakers across federal (541 Members of Congress plus 13,000+ staffers, 37,000+ federal executives), state (7,552 legislators, 9,500 staffers, 4,000+ executives), and local (50,000+ officials across all 3,000 counties and 3,600+ municipalities) levels, refreshed nightly by an editorial staff in daily contact with government offices. Its core products are Salesforce-native directory apps (Congress KnowWho, State KnowWho, Local KnowWho, FedExec KnowWho) that operate inside Salesforce using standard objects, alongside tiered Data Services (Level 1-3) delivered in Excel/CSV/Access/MySQL/SQL Server/Oracle formats, JSON/XML web services and APIs, add-on Salesforce modules such as Local ZDM (ZIP Code-to-District Matching), browser-based Web Directories, and List Services for custom government contact builds. The business model is recurring subscription across all five revenue streams (Salesforce CRM directories, Data Services, Web Services/API, add-on applications, List Services), with annual billing cadences across three service tiers and quote-based enterprise pricing via direct sales (phone, email, website), the Salesforce AppExchange marketplace, self-service web directories for SMBs, and an API/developer portal for embedded use. Customer segments span grassroots & advocacy organizations, government relations & lobbying firms, public sector, librarians, developers, and campaign professionals, with named users including Quorum, Fonteva, Democracy.com, and Hilltop Consultants. As of the most recent public materials (site copyright 1999-2024), the company continues to operate under Bruce Brownson, CEO and President.

Name

KnowWho

Legal name

KnowWho, Inc.

Website

https://kw1.knowwho.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

KnowWho provides human-verified, nightly-refreshed directories and data services covering 100,000+ U.S. federal, state, and local policymakers, delivered via Salesforce-native apps, tiered data subscriptions, and APIs to lobbying, advocacy, and government-affairs professionals.

Ownership category

akta.pro rank

Product category

Government Contact Data Software

NAICS

Web Search Portals and All Other Information Services (519290), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industries

Knowledge Management & Wikis (BPAMAMAH), Q&A and Knowledge Discovery Platforms (BPAMAAAF)

Keywords

• Government contact data
• Legislative directory software
• Advocacy data platforms
• Elected officials database
• Government relations CRM

Headquarters

HQ city

Lorton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Salesforce CRM Directory Products: Subscription-based access to government directories native to Salesforce including Congress KnowWho, State KnowWho, FedExec KnowWho, and Local KnowWho. Available through Salesforce AppExchange with automatic nightly updates.
2. Data Services (Level 1, 2, 3): Tiered data subscription services delivering government official data in multiple formats (Excel, CSV, Microsoft Access, MySQL, SQL Server, Oracle). Level 3 provides 60+ tables of integrated data for backend applications.
3. Web Services / API: Web-based API providing elected official content in JSON or XML format, updated nightly. Subscription-based with credit system for federal and state candidate data.
4. Add-on Applications: Supplementary Salesforce apps including Action Center Toolkit, Lobbying Activity Tracker, ZDM (ZIP Code-to-District Matching), and Map Wizard available as add-on purchases.
5. List Services: Custom mailing lists and government email lists built from 200,000+ contacts database, with real-time filtering and nightly updates.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

KnowWho provides verified contact, biographical, and committee data for U.S. government officials at federal, state, and local levels, delivered through Salesforce-native CRM applications, tiered data subscription services in multiple formats (Excel, CSV, Access, SQL, Oracle), and JSON/XML web services/APIs. The company also offers add-on Salesforce apps for ZIP code-to-district matching, lobbying activity tracking, and custom government mailing list building from a database of more than 200,000 contacts updated nightly.

Product overview

KnowWho is a government contact data company offering a portfolio of products centered on verified contact and biographical information for elected officials at federal, state, and local government levels. The core offering consists of three Salesforce-native CRM applications (Congress KnowWho for Salesforce, State KnowWho for Salesforce, and Local KnowWho for Salesforce) that provide direct access to government official data within Salesforce with nightly updates. Supporting these are Data Services products delivering congressional, federal executive, state legislative, state executive, county, municipal, and candidate data across three service levels (Level 1-3) in formats including Excel, CSV, Access, MySQL, SQL Server, and Oracle. API/Web Services products offer JSON and XML access for developers, including the Federal Candidate Web Service and Elected Officials Directory Service. Add-on modules include ZIP Code-to-District Matching (ZDM) for legislative district matching, Action Center Toolkit for advocacy campaigns, and Lobbying Activity Tracker for compliance reporting. Web Directories provide browser-based access, while List Services enable custom government email list building from the 211,000+ contact database.

Differentiator

Problem solved

Functional benefit

Brands

• Congress KnowWho: Congressional directory providing contact data for all 541 Members of Congress, committees, and over 13,000 congressional staffers.
• State KnowWho
• Local KnowWho
• FedExec KnowWho
• KnowWho for Salesforce

Products and services

• Congress KnowWho for Salesforce Salesforce-native application providing verified contact data, biographical information, committee assignments, staff directories, and social media links for all 541 Members of Congress and over 13,000 congressional staffers, built natively within Salesforce with nightly data updates.
• State KnowWho for Salesforce Salesforce-native application covering more than 4,000 state executives, 7,552 state legislators, 9,500 legislative staff, committees, and leadership across all 50 states, with nightly updates and links to briefing reports, district maps, and elections.
• Local KnowWho for Salesforce Salesforce-native application with contacts for more than 50,000 local elected officials from all 3,000 U.S. counties and more than 3,600 municipalities in all 50 states, including biographical data, contact information, seat data, and district maps.
• Local ZDM for Salesforce ZIP Code-to-district matching Salesforce app that matches member and supporter accounts and contacts to their local legislative districts, with each record matched and kept up-to-date for an entire year and automatic refresh for moves and redistricting changes.
• Congress Data Service Subscription database service providing comprehensive data on all 541 Members of Congress, committees, and more than 13,000 legislative staff, available in three service levels (Level 1-3) across formats including Microsoft Excel, CSV, Microsoft Access, MySQL, SQL Server, and Oracle.
• State Legislators Data Service Data subscription covering all 7,552 state legislators, their leadership assignments, committees, and more than 9,500 legislative staff, providing contact information, biographical data, committee assignments, and social media URLs across multiple service levels and update frequencies.
• State Executives Data Service Subscription data service providing detailed information on more than 4,000 state department-level executives including Governors, Lieutenant Governors, and constitutional officials across all 50 states, with biographical data, contact information, and social media URLs.
• FedExec Data Service Subscription data service tracking approximately 28,000 key executives across The White House, federal departments, and independent and quasi-governmental agencies with contact and biographical information.
• Candidate Data Service Subscription dataset covering candidates running in federal and state elections, up to 22,000 candidates per election cycle, including contact information, biographical data, social media URLs, election details, FEC spending data, and proprietary candidate probability scoring, updated weekly with three service levels.
• Federal Candidate Web Service Web-based API providing comprehensive content on registered candidates for federal office in JSON or XML format, with sub-second round-trip response times, daily updates, candidate contact information, election data, and biographical information.
• Elected Officials Directory Service Web service delivering comprehensive elected official content via JSON or XML, updated on a nightly basis, providing government official contact and profile data for use in custom web or application development.
• List Services Custom mailing list and government email list building service allowing filtering of more than 211,000 government contacts by sector, position, location, and other criteria with nightly data updates.

Quantifiable outcome

• Hours/days saved on digital advocacy efforts for state-level outreach
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• QuorumcoreOthersKnowWho is a subsidiary of Quorum Analytics LLC. The company operates as KnowWho, Inc. from Quorum, providing government contact data integrated into Quorum's public affairs software platform. All copyright and operations indicate KnowWho is part of the Quorum product portfolio.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Quorum: Public affairs software platform that owns KnowWho and serves federal and state government relations teams with advocacy, legislative tracking, and stakeholder engagement tools. Directly comparable because it consumes KnowWho data natively and competes for the same government relations buyer with a broader software suite.
• FiscalNote: Public policy and regulatory intelligence platform offering legislative tracking, stakeholder data, and advocacy tools. Comparable as a broader incumbent in government affairs software that competes for similar lobbying and association customers with adjacent contact data capabilities.
• CQ Roll Call: Long-established congressional news, data, and tracking service covering members of Congress, committees, and legislation. Comparable as an incumbent in congressional information with overlapping coverage of U.S. government officials.
• Bloomberg Government: Government contracting and legislative intelligence platform serving policy professionals with deep federal data. Comparable as a broad incumbent in the government data and intelligence market with overlapping federal executive and congressional coverage.

Direct peers

• Capitol Canary: Government relations and advocacy platform with grassroots tools, legislative tracking, and contact data. Directly comparable because it targets the same government relations and advocacy professionals with overlapping product functionality including email campaigns, legislator lookup, and constituent mobilization.
• Aristotle: Political data and campaign services provider offering voter files, contact data, and campaign tools. Comparable as a direct competitor in the political/government data market, with overlapping customer segments in campaigns, advocacy, and trade associations.
• L2: Incumbent lobbying management software with contact data, legislative tracking, and disclosure compliance tools. Directly comparable as a competitor in the lobbying software market with built-in government contact database functionality.

Emerging players

• LegiStorm: Capitol Hill data provider tracking congressional staff, salaries, and lobbying disclosures. Comparable as a direct competitor focused on congressional staff and lobbying data, serving a subset of KnowWho's customer base.
• StateScape: State legislative tracking and data platform covering all 50 state legislatures with bill tracking and legislator profiles. Comparable as a competitor in state-level legislative data, partially overlapping with KnowWho's State KnowWho offering.
• OpenStates: Open-source state legislative tracking project providing free legislator, bill, and vote data via API. Comparable as an emerging, free alternative in state government data that commoditizes the lower end of KnowWho's state legislator data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KnowWhoInc
• Facebookfacebook.com/KnowWhoInc
• LinkedInlinkedin.com/company/1828563

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KnowWho