What 7egend does

7egend (legal name 7EGEND) is a privately held Portuguese digital transformation company founded in 2006 and headquartered in Vila Nova de Gaia, with an additional office in Lisbon. The firm specializes in end-to-end digital strategy, experience design, engineering, and product development for the sports industry and adjacent enterprise clients, delivering web platforms, mobile applications, fan engagement ecosystems, e-commerce, and ticketing systems for football clubs, federations, athletes, and consumer brands including FC Porto, Valencia CF, Club Nacional de Football (Uruguay), the Portuguese Football Federation (FPF), the CR7 brand ecosystem, FNAC, Unilabs, and the Renascença Radio Group.

The company's technical foundation is a proprietary Digital Experience Platform (DXP) that centralizes content management, scheduling, bookings, news, and digital channel operations across client projects, augmented by patented FOOTLAB software and hardware for football skill assessment and entertainment. Deployments typically include single sign-on, integrations with third-party data and analytics providers (Opta, LaLiga, Blinkfire, Android Auto, Apple Car), and features such as ticketing, livestreaming, membership cards, seat-resell, and proximity alerts, with measurable outcomes including 612k+ app downloads and 1.7M users for FC Porto, 150k+ active users and 12% of eCommerce sales for Valencia CF, and #1 App Store rankings in four countries for Renascença Radio Group apps.

Revenue is generated through two primary streams: project-based professional services for digital transformation engagements and a licensing/franchise stream anchored by FOOTLAB, which is expanding globally under a franchise model targeting every continent. The go-to-market is enterprise field sales leveraging industry reputation, referrals, and a portfolio of high-profile sports clients, with no external institutional investment, acquisitions, or ownership changes disclosed in available data.

Name

7egend

Legal name

7EGEND

Website

https://7egend.cr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

7egend is a Portuguese digital transformation firm founded in 2006 that builds proprietary DXP-powered web platforms, mobile apps, and fan engagement ecosystems for sports clubs (FC Porto, Valencia CF, FPF, Nacional Uruguay), the CR7 brand, and enterprise clients in media, healthcare, and consumer retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Vila Nova De Gaia

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Digital Transformation Consulting & Services: 7egend provides end-to-end digital transformation services to sports clubs and brands, including strategy, experience design, branding, UI/UX design, engineering development, project management, and QA. Revenue is generated through project-based professional services engagements with major sports organizations and consumer brands.
2. Product Development & Licensing: 7egend develops proprietary products and solutions including the DXP platform, FOOTLAB branded technology (patented software and hardware), and fan engagement digital ecosystems. These products are deployed across client projects and may include licensing components for franchise operations (e.g., FOOTLAB franchise).
3. FOOTLAB Franchise: FOOTLAB operates on a franchise model, with 7egend providing the technology, brand identity, customer experience, and digital ecosystem. Franchise expansion is targeted globally (Europe and Middle East already operational), with a goal of presence in every continent.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

7egend provides end-to-end digital transformation services to sports clubs, organizations, and consumer brands, encompassing strategy, experience design, branding, UI/UX design, and engineering of web platforms and mobile applications. The company also develops proprietary technology products including its Digital Experience Platform (DXP) and the FOOTLAB patented football performance and entertainment system, the latter distributed globally through a franchise model.

Product overview

7egend is a sports industry digital transformation company offering a proprietary Digital Experience Platform (DXP) as the foundation for its product suite. The company develops web platforms, mobile applications, and integrated digital ecosystems for sports clubs, athletes, media companies, and brands. Core products include FOOTLAB (football performance and entertainment platform with patented technology), official club apps for Valencia CF and FC Porto with features like ticketing, livestreaming, and e-commerce, CR7 fitness and museum experiences, and radio applications with automotive integrations. The DXP powers content management, bookings, subscriptions, and digital channel management across client implementations.

Differentiator

Problem solved

Functional benefit

Products and services

• DXP (Digital Experience Platform) 7egend's proprietary Digital Experience Platform used as the foundation for client digital projects. It provides content management, scheduling, bookings, news management, and digital channel management capabilities, enabling immediate content updates and direct audience communication.
• FOOTLAB

Quantifiable outcome

• Valencia CF app: over 150,000 active users worldwide, 12% of club eCommerce sales
• +4 more outcomes

Named customers11 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Boulevard City (Riyadh Season)flagshipStrategic or Co-development PartnerPartnership for the CR7 Signature Museum located in Riyadh Boulevard City. Boulevard City is a bustling urban hub in Riyadh, Saudi Arabia, offering a combination of modernity and cultural richness. The museum's distinctive design finds synergy with the city's commitment to innovation.
• Riyadh SeasonflagshipStrategic or Co-development PartnerStrategic partner for the CR7 Signature Museum project. The museum is part of Riyadh Season entertainment offerings, positioning it as a symbol of cultural enrichment attracting visitors from around the world.
• SMC (Saudi Media Company)flagshipStrategic or Co-development PartnerMedia partner for the CR7 Signature Museum project, supporting the marketing and communication of the museum experience.
• OptacoreTechnology or IntegrationThird-party data integration within the Valencia CF digital ecosystem. Opta provides sports data that enriches the fan experience within the VCF app and portal.
• LaLigacoreTechnology or IntegrationOfficial league integration within the Valencia CF digital ecosystem, providing official match data, standings, and league content to the club's digital platforms.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stats Perform: Stats Perform delivers sports data, AI, and digital fan engagement products to leagues, clubs, and media — a directly comparable sports-tech/data + digital platform peer to 7egend's Opta/LaLiga-integrated fan ecosystems.
• Two Circles: Two Circles is a sports-focused digital agency and data company helping sports organizations grow fan relationships and commercial revenue via technology platforms — directly comparable to 7egend's DXP-led, sports-specialist digital transformation model.
• Hawk-Eye Innovations: Hawk-Eye builds sports officiating, broadcast, and fan-engagement technology used across elite football and other sports; comparable as a proprietary, patented sports-tech operator serving clubs and federations like 7egend's FOOTLAB.
• StreamAMG: StreamAMG provides live streaming, OTT, and digital video platforms for sports rights holders — closely aligned with 7egend's livestreaming, ticketing, and digital ecosystem integrations inside club apps.
• InCrowd Sports: InCrowd provides fan-engagement apps and data platforms for football clubs, leagues, and federations — closely mirroring 7egend's official club app and digital ecosystem work for FC Porto and Valencia CF.
• ChyronHego: ChyronHego provides sports broadcast graphics, performance analysis, and live-data visualization technology — comparable to 7egend's FOOTLAB in offering proprietary hardware/software for football performance and entertainment contexts.

Broad incumbents

• IMG (Endeavor): IMG/Endeavor offers sports digital, content, events, and athlete representation services globally — a broad incumbent with overlapping capability in sports digital ecosystems and athlete/IP-led experiences similar to 7egend's CR7 Signature Museum work.
• Genius Sports: Genius Sports is a large, public sports data and technology company serving leagues, sportsbooks, and media — a broader incumbent in adjacent sports-tech categories that competes for sports-tech budget alongside 7egend.
• AKQA: AKQA is a large global digital design and innovation agency with sports and brand clients — a broader incumbent comparable in capability to 7egend's experience design, engineering, and digital product work.
• Dept Agency: Dept is a global digital agency with sports and entertainment clients providing end-to-end digital transformation — a broader incumbent competitor to 7egend's full-service sports digital transformation offering.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/7egend.cr
• LinkedInlinkedin.com/company/7egend
• Instagraminstagram.com/7egend.cr/?hl=pt
• Xx.com/official_7egend

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7egend