Elite Chiropractic & Performance Center

What Elite Chiropractic & Performance Center does

Elite Chiropractic & Performance Center operates a single multi-doctor chiropractic and sports medicine clinic at 6717 South 900 East #101 in Midvale, Utah, in the Salt Lake Valley. Founded by Clinic Director Dr. Monte Layton in 1997 (with the current entity established in 2014), the practice delivers chiropractic manipulative therapy alongside an integrated suite of physical therapy modalities (ultrasound, electrical stimulation, cold laser, traction, kinesio taping), soft-tissue treatments (dry needling, massage therapy, muscle activation, shockwave/ESWT), and regenerative medicine services (platelet-rich plasma injections, ozone injection therapy). Condition-specific programs cover sports injuries, work injuries, auto injuries, headaches, neck pain, and back pain, with custom and over-the-counter arch supports as a retail-adjacent offering.

The clinic is staffed by four licensed Doctors of Chiropractic (Layton, Harbrecht, Mousley, Semadeni) supported by an 11-50 employee headcount, making it a mid-sized single-site operation by chiropractic-industry standards. Revenue is generated on a fee-for-service professional services basis: many insurance plans cover standard chiropractic care, Workman's Compensation cases are accepted (coordinated with the Utah Labor Commission), and regenerative therapies such as PRP and ozone are typically billed direct to patient. Distribution is exclusively direct-to-consumer through a single clinic; patients schedule via website form or phone, with free initial consultations used as the primary lead-conversion mechanism.

Commercially, the practice pursues a dual-segment model: (1) general public seeking drug-free pain relief and wellness care (the volume base, also covering work-injury and auto-injury cases) and (2) professional and collegiate athletes seeking performance and rehabilitation care. The brand is anchored by team-chiropractor designations for major Utah sports organizations including the Utah Jazz (NBA), Real Salt Lake (MLS), Utah Royals FC (NWSL), Real Monarchs (USL), University of Utah Football, USA Ski & Snowboard, and USA Bobsled. Marketing runs through the company website, blog content, Facebook, Instagram, and patient testimonials. There is no external ownership, venture capital, or PE/VC backing; ownership sits with the practicing doctors.

Name

Elite Chiropractic & Performance Center

Legal name

Elite Chiropractic & Performance Center

Website

https://elitechirocenter.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Chiropractic & Performance Center is a privately owned, single-clinic chiropractic and sports medicine practice in Midvale, Utah, offering adjustments, regenerative therapies, and physical medicine to professional athletes, active individuals, and the general public.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Sports Chiropractic & Performance Care (HSADALAB)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Corrective Chiropractic & Spinal Decompression (HSADALAE), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Chiropractic adjustments
• Sports injury treatment
• Physical therapy services
• Regenerative medicine treatments
• Spinal decompression therapy

Headquarters

HQ city

Midvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chiropractic Services: Fee-for-service chiropractic care including adjustments, physical therapies, and specialized treatments. Revenue generated through patient visits with billing to insurance (many plans cover chiropractic care) or direct patient payment. Also accepts Workman's Compensation cases.
2. Regenerative Therapies: Advanced treatments including PRP injections, ozone therapy, and shockwave therapy. These specialized services may be priced as premium offerings. Typically not covered by insurance.
3. Massage Therapy (Upcoming): Planned future service including Swedish Massage, Deep Tissue Massage, Sports Massage, and other modalities to complement chiropractic care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Elite Chiropractic & Performance Center is a single-location chiropractic and sports medicine clinic in Midvale, Utah, delivering chiropractic adjustments and a portfolio of therapeutic modalities (physical therapy, spinal decompression, shockwave therapy, dry needling, muscle activation, massage therapy, arch supports) along with regenerative medicine treatments (PRP and ozone injections). Services are packaged as condition-specific care programs for sports, work, auto, headache, neck pain, and back pain injuries and are paid for via insurance billing, direct patient payment, and Workman's Compensation claims.

Product overview

Elite Chiropractic & Performance Center is a multi-doctor chiropractic and sports medicine practice offering a unified suite of healthcare services. The core offering centers on chiropractic adjustments and manual spinal manipulation, complemented by an integrated portfolio of therapeutic modalities including physical therapies (ultrasound, electrical stimulation, cold laser, traction), soft tissue treatments (dry needling, massage therapy, muscle activation, shockwave therapy), and regenerative medicine (PRP therapy, ozone injections). The practice also provides condition-specific treatment programs for sports injuries, work injuries, auto injuries, headaches, back pain, and neck pain, along with custom and over-the-counter arch supports. All services are delivered by a team of licensed chiropractors with sports medicine specialization, coordinated through a single intake and scheduling system.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments Spinal manipulation procedures applied by licensed chiropractors to address spine and musculoskeletal issues, improve alignment, enhance mobility, and alleviate discomfort for patients ranging from professional athletes to general public chronic pain sufferers.
• Physical Therapies Comprehensive set of therapeutic modalities including therapeutic exercise, manual therapy, ultrasound, electrical stimulation, cold laser therapy, heat and ice, kinesio taping, myofascial release, traction therapy, and instrument-assisted soft tissue mobilization used in patient rehabilitation.
• Decompression Gentle spinal traction therapy applied to the low back that encourages disc herniation to return to normal position and increases blood flow to speed up recovery for patients with disc-related back conditions.
• Shockwave Therapy Advanced non-invasive treatment using acoustic waves to promote healing, reduce pain, and improve mobility in soft tissues by increasing blood flow, reducing inflammation, breaking down scar tissue, and encouraging cell regeneration.
• Dry Needling Minimally invasive therapy using thin sterile needles to target trigger points, release muscle tension, improve blood flow, and promote healing for musculoskeletal conditions in athletes and pain patients.
• Arch Supports Custom and over-the-counter orthotic inserts providing foot arch support, improving posture, aligning the body, and reducing stress on feet, knees, hips, and spine for patients with biomechanical issues.
• Muscle Activation Specialized therapy identifying and addressing muscular imbalances through a two-step evaluation of range of motion and strength, followed by isometric and weight-bearing exercises to restore balance and alleviate pain.
• Sports Injuries Treatment Comprehensive sports injury care combining spinal and joint mobilization, muscle activation, exercise therapy, soft tissue mobilization, and biomechanical training tailored to professional, collegiate, and recreational athletes.
• Platelet-Rich Plasma (PRP) Therapy Minimally invasive regenerative treatment using the patient's own blood to concentrate platelets (3-9x normal levels) and deliver growth factors supporting natural tissue repair in tendons, ligaments, muscles, and joints.
• Ozone Injection Therapy Minimally invasive regenerative treatment that injects medical ozone into targeted tissues to reduce pain, decrease inflammation, improve oxygen utilization and circulation, and support natural tissue healing.
• Massage Therapy Clinical massage services including Swedish, deep tissue, sports, and pregnancy massage, supporting injury treatment and chronic pain reduction for active individuals and general patients.
• Work Injuries Treatment Specialized chiropractic care for work-related injuries (back pain, neck pain, repetitive strain, slip-and-fall) coordinated with Utah Labor Commission and Workman's Compensation cases to support return-to-work rehabilitation.
• Auto Injuries Treatment Chiropractic treatment for auto accident injuries including whiplash, soft tissue damage, and spinal misalignments, with documentation support for personal injury insurance and legal claims.
• Headache Treatment Targeted treatment for tension headaches, migraines, cervicogenic headaches, and post-traumatic headaches using spinal adjustments and soft tissue therapy to address musculoskeletal root causes.
• Neck Pain Treatment Root-cause treatment for neck pain addressing spinal misalignments, poor posture, and injury-related issues through chiropractic adjustments and adjunctive therapeutic interventions.
• Back Pain Treatment Comprehensive treatment for lower, mid, and upper back pain addressing spinal misalignments, disc issues, and underlying musculoskeletal dysfunction through chiropractic adjustments and therapeutic modalities.

Quantifiable outcome

• Most patients see relief after just one treatment
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Utah JazzflagshipStrategic or Co-development PartnerOfficial team chiropractor services for the NBA franchise. Dr. Layton serves as team chiropractor providing sports chiropractic care, injury treatment, and performance optimization for professional basketball players.
• Real Salt LakeflagshipStrategic or Co-development PartnerOfficial team chiropractor for MLS soccer franchise. Provides comprehensive chiropractic care including adjustments, soft tissue therapy, and injury rehabilitation for professional soccer athletes.
• Utah Royals FCflagshipStrategic or Co-development PartnerOfficial team chiropractor for NWSL women's soccer franchise. Services include injury treatment, performance care, and preventive maintenance for professional female athletes.
• Real MonarchscoreStrategic or Co-development PartnerOfficial team chiropractor for USL Championship soccer team. Provides chiropractic services for second-tier professional soccer organization.
• University of Utah FootballflagshipStrategic or Co-development PartnerOfficial chiropractic provider for University of Utah NCAA Division I football program. Services include game-day coverage, injury treatment, and player wellness care.
• USA Ski & SnowboardflagshipStrategic or Co-development PartnerOfficial chiropractic provider for U.S. Olympic skiing organization. Dr. Layton provides sports chiropractic services for elite ski athletes.
• USA BobsledflagshipStrategic or Co-development PartnerOfficial chiropractic provider for U.S. Olympic bobsled team. Dr. Layton was part of the 2002 Olympic Medical Staff, treating bobsled, skiing, and speed skating athletes.
• Utah Labor CommissioncoreStrategic or Co-development PartnerWork closely with the Utah Labor Commission for Workman's Compensation cases. Clinic coordinates billing and documentation for workplace injury claims.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Joint Chiropractic: National chiropractic franchise chain offering cash-based spinal adjustments in a high-volume retail setting. Direct comparison point for consumer-facing chiropractic positioning, although Elite differentiates on full-service sports medicine and regenerative therapies rather than low-cost adjustments.
• Airrosti: Texas-based chain of providers specializing in rapid-resolution treatment of soft tissue and joint injuries using a hands-on manual therapy model. Comparable to Elite's sports-injury focus, multi-visit treatment plans, and mix of patients ranging from athletes to general pain sufferers.
• Chiro One Wellness Centers: Multi-location chiropractic group with a patient-education-driven, family-and-wellness care model. Relevant peer for clinic operating model, doctor-led practices, and patient lifetime value dynamics in a chiropractic setting.
• Sport & Spine Rehab: Chiropractic and rehabilitation practice group with explicit sports-medicine focus and a multi-modality treatment offering (adjustments, soft tissue work, rehab). Directly comparable to Elite's sports-injury patient base and integrated manual-therapy approach.

Broad incumbents

• ATI Physical Therapy: Large national physical-therapy provider with strong sports-medicine and athlete-partnership programs. Overlaps with Elite on sports injury treatment, rehabilitation modalities, and pro/collegiate team contracts, but operates at much larger scale across many states.
• Results Physiotherapy: Multi-state outpatient PT chain with a strong sports-injury and orthopedic focus, offering hands-on manual therapy similar to Elite's approach. Comparable patient mix and clinician-delivered care model, but with broader geographic reach.
• US Physical Therapy: Public operator of ~600 outpatient PT clinics with a significant sports-medicine and orthopedic specialty mix. A useful public-market comp for clinic-level economics in musculoskeletal care adjacent to Elite's offering.
• LifeClinic (Life Time Fitness): Operates chiropractic and rehabilitation services within Life Time Fitness athletic clubs, combining fitness and sports-medicine care. Comparable in bundling chiropractic with performance / recovery services for active populations.

Regional players

• Tuck Chiropractic Clinic: Multi-doctor regional chiropractic group in Virginia serving athletes and general patients with a similar sports-and-wellness positioning. Relevant as a multi-doctor, multi-clinic private peer for clinic operating model comparison.

Emerging players

• ProActive Chiropractic: Smaller multi-clinic chiropractic and sports-rehab group with a sports-medicine emphasis. Comparable in service mix and patient demographic to Elite, but operates at a smaller and more regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EliteChiroCenter
• Instagraminstagram.com/elitechirocenter
• Xx.com/elitechirocentr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Chiropractic & Performance Center