Otentico
Otentico is a London-based IoT B2B SaaS platform, founded 2014, that provides NFC smart tags, OEM-branded mobile apps, and FIA/FIM/SFI compliance modules to motorsport regulators, equipment producers, and racing teams for product authentication and homologation lifecycle management.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Otentico does
Otentico is a London-based private limited company founded in late 2014 that has built an IoT B2B SaaS platform focused on motorsport and motorcycle racing regulatory compliance and product authentication. The platform combines hardware (NFC smart tags using NXP Semiconductors chips with bank-level encryption, available in passive, dynamic, and PKI variants) with software modules that include the FIA Customisation Certificate Creator, FIA Sticker Log & Report Creator, a managed CRM suite, and mobile applications on iOS and Android. A secure private REST API enables producers to integrate the platform with their own databases, and OEM/white-label apps allow clients to deploy fully branded scanning experiences. The company also offers Advisory Services for brand protection, anti-counterfeiting strategy, and track-and-trace consultancy beyond the core motorsport vertical.
The business serves four primary stakeholder groups in the motorsport ecosystem: regulators (FIA, FIM, SFI) requiring tools for scrutineers and marshals to verify compliance; equipment producers needing to manage homologated product lifecycles and customisation certificates; racing teams and athletes simplifying compliance and product management; and adjacent industries (luxury fashion, wines and spirits, cosmetics, medical equipment, automotive spare parts, art) the company lists as supported verticals. Revenue is generated through monthly or annual platform subscriptions (cancellable), unit-priced NFC tag and label sales, OEM/white-label licensing for branded apps, and professional services through Advisory. Pricing is custom, varies by tag type, quantity, and storage needs, with free trials and sample tag packs used as demand-generation mechanisms.
Otentico operates with 1-10 employees, has no disclosed funding rounds or institutional investors, and appears to be bootstrapped and founder-owned under CEO & Founder Oren Beeri. The company holds no patents and discloses no awards. Its only disclosed strategic technology alliance is with NXP Semiconductors for NFC chip sourcing. GDPR compliance is built into the platform, clients retain data ownership, and operations are described as worldwide with no geographic restrictions, though evidence of actual international customer traction beyond motorsport is not provided.
Otentico firmographics
Firmographics- Name
- Otentico
- Legal name
- Otentico Limited
- Website
- https://otenti.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Otentico is a London-based IoT B2B SaaS platform, founded 2014, that provides NFC smart tags, OEM-branded mobile apps, and FIA/FIM/SFI compliance modules to motorsport regulators, equipment producers, and racing teams for product authentication and homologation lifecycle management.
- Ownership category
- akta.pro rank
Where Otentico is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Otentico business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Platform Subscription: Monthly or annual subscription-based access to the Otentico platform. Clients can cancel at any time.
- NFC Smart Tags and Labels: Sale of smart tags and digital storage. Pricing depends on type and quantity of tags ordered.
- OEM/White-label Licensing: Branded mobile apps for producers, regulators, or teams with custom branding and configuration.
- Advisory Services: Consultancy services for brand protection, anti-counterfeiting strategy, track and trace solutions, and business process analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on client requirements |
| Unit Pricing | Pay-as-you-go | NFC tags and labels |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Otentico product offering
Product offeringCore offering
Otentico provides a unified IoT platform, OEM-customizable mobile apps (iOS/Android), and NFC smart tags (NXP-based, with bank-level encryption) purpose-built for the motorsport, motorcycle racing, and automotive sectors to manage the entire lifecycle, authenticity, and FIA/FIM/SFI homologation compliance of physical products. It also offers advisory/consultancy services on brand protection and anti-counterfeiting strategy.
Product overview
Otentico is a unified IoT platform that combines software and hardware to enable producers to digitally connect physical products and engage directly with customers. The core Otentico Platform serves as the central system for managing homologated product lifecycles and compliance, integrated with OEM-branded mobile apps (iOS/Android) for field scanning and verification. Key platform modules include the FIA Customisation Certificate Creator, FIA Sticker Log & Report Creator, and Managed CRM Suite. Physical components include NFC Smart Tags (NXP-based with bank-level encryption) that can be affixed to or embedded in products. Additionally, Advisory Services are offered for brand protection and anti-counterfeiting consultancy across multiple sectors. The platform operates via a secure private REST API for system integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Otentico Platform Unified IoT platform developed for the motorsport, motorcycle racing and automotive sectors that manages the entire lifecycle and compliance of homologated products, enabling digital identity and provenance tracking for physical products and integrating with OEM mobile apps and a secure REST API.
- Otentico Mobile Apps (iOS/Android) Mobile applications available on iOS App Store and Google Play (requires iPhone 7 or higher) that allow regulators, scrutineers, producers, teams and athletes to scan NFC smart tags and other serialised labels to verify authenticity and provenance; apps are available without sign-up and can be fully customised and white-labelled (OEM) for each producer, regulator or team.
- NFC Smart Tags Hardware smart tags based on NXP Semiconductors chips (the supplier to Apple, Amex, Visa, adidas and Nike) with up to bank-level encryption, tamper-proof and non-duplicable; available in passive, dynamic and PKI-based variants for high-security product authentication, sourced from NXP-authorised vendors and offered via the Otentico platform.
- Advisory Services Consultancy offering covering counterfeiting issues, supply chain tracking and tracing, brand protection strategy, vendor analysis, grey market advisory, and track and trace implementation guidance for companies across multiple sectors.
Companies that use Otentico
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Otentico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Otentico partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NXP SemiconductorscoreNXP Semiconductors (formerly Philips Semiconductors) is the world's leading NFC producer and supplier to Apple, Amex, Visa, adidas, Nike and other mission-critical NFC product manufacturers. Otentico uses NFC chips produced by NXP, sourced from their authorized vendors. For high-volume orders, Otentico connects clients directly with relevant vendors.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Otentico competitors and assessment
Company assessmentDirect peers
- Authentix: Authentix is a brand-protection and authentication specialist providing covert/visible markers, traceability software, and supply-chain analytics — directly comparable to Otentico's NFC-tag and CRM stack for product provenance and anti-counterfeiting across regulated industries.
- Systech (Systech uni-O): Systech provides serialization, traceability, and anti-counterfeiting SaaS for regulated industries, including hardware readers, mobile scanning apps, and brand-protection software — the most direct functional peer to Otentico's IoT/SaaS + NFC authentication platform.
- ScanTrust: ScanTrust offers QR-code-based product authentication, supply-chain traceability, and consumer engagement SaaS — a direct competitor in serialized-label anti-counterfeiting, with overlapping target verticals (luxury, FMCG, industrial parts).
- Kezzler: Kezzler provides cloud-based serialization, track-and-trace, and authentication solutions for FMCG, pharma, and consumer brands — directly comparable to Otentico's combined SaaS + tag + mobile-app authentication stack.
- TruTag Technologies: TruTag makes edible/invisible tag-based authentication for pharma, food, and industrial parts with associated data services — comparable in offering a tag + digital identity + verification app bundle for counterfeit prevention.
Broad incumbents
- Avery Dennison (Smartrac / RFID): Avery Dennison, combined with Smartrac, is a global incumbent in NFC/RFID inlays, smart labels, and brand-protection solutions — a broader but overlapping competitor in the NFC product-authentication category where Otentico operates.
- HID Global (ASSA ABLOY): HID Global is a large incumbent in RFID/NFC tags, identity authentication, and IoT for supply chain and brand protection — a broader enterprise competitor whose tag and identity portfolio overlaps with Otentico's NFC authentication use cases.
Emerging players
- Applied DNA Sciences: Applied DNA Sciences applies molecular (DNA-based) tag authentication plus supply-chain tracking software for textiles, pharma, and industrial parts — competing in the product-authentication category with a different marker technology but similar SaaS-plus-tag business model.
Others
- NXP Semiconductors: NXP is Otentico's named technology partner and chip supplier for NFC tags used in mission-critical products by Apple, Amex, Visa, adidas, and Nike — adjacent, enabling ecosystem participant rather than a direct competitor.
Regional players
- DotOrigin: UK-based NFC and RFID tag solutions provider operating in the British/European market — a regional comparable to Otentico's London-headquartered NFC-tag and traceability offering for adjacent verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Otentico social profiles
Digital presenceOtentico compliance and trust
Trust signalCompliance1 record
Otentico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Otentico leadership team
Management profileNumber of profiles
Profiles1 record
Otentico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Otentico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Otentico
What does Otentico do?
Otentico provides a unified IoT platform, OEM-customizable mobile apps (iOS/Android), and NFC smart tags (NXP-based, with bank-level encryption) purpose-built for the motorsport, motorcycle racing, and automotive sectors to manage the entire lifecycle, authenticity, and FIA/FIM/SFI homologation compliance of physical products. It also offers advisory/consultancy services on brand protection and anti-counterfeiting strategy.
Is Otentico a public or private company?
Otentico is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Otentico founded?
Otentico was founded in 2014. It employs 1 to 10 people.
Where is Otentico based?
Otentico is headquartered in London, United Kingdom, in the Europe region.
How does Otentico make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are NFC Smart Tags and Labels, OEM/White-label Licensing and advisory Services.
Who are Otentico's main competitors?
Direct peers on record are Authentix, Systech (Systech uni-O), ScanTrust, Kezzler and TruTag Technologies. Broad incumbents are Avery Dennison (Smartrac / RFID) and HID Global (ASSA ABLOY). Applied DNA Sciences is listed as an emerging player. NXP Semiconductors is listed as an others. DotOrigin is listed as a regional player.
Does Otentico have an API?
Yes. Secure private REST API to pull and push data between the client's database and Otentico's databases. Enables producers to integrate the platform into their own systems and applications.