Scantrust
Scantrust provides a cloud-based secure and serialized QR code platform that enables global consumer brands to combat counterfeiting, achieve regulatory compliance (EU wine labels, Digital Product Passports, Amazon Transparency), and run supply-chain traceability and consumer engagement programs, serving CPG, pharma, automotive, luxury, and wine/spirits customers across EMEA, China, and APAC.
- Company typePrivate
- Founded2013
- HeadquartersLausanne, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Scantrust does
Scantrust S.A., founded in 2013 and headquartered at EPFL Innovation Park in Lausanne, Switzerland, builds a cloud-based connected packaging platform that issues secure and serialized QR codes, links physical products to digital supply-chain data, and enables consumer authentication, regulatory compliance, and traceability workflows. The platform runs on AWS (Ireland region) and exposes a documented set of REST APIs (Consumer, Admin, SCM Data Upload), a Consumer SDK for Android and iOS, and developer-portal tooling. Core proprietary components include ML-trained secure graphic patterns printed into standard QR codes, the RAILS inline quality-assurance system with MultiScan3 image analysis, and dynamic QR codes whose destinations can be edited after printing. The product surface spans five core solutions (anti-counterfeiting, enterprise QR generation with GS1 Digital Link, Digital Product Passports, supply-chain traceability, and Amazon Transparency integration) plus the U-label electronic wine-label product that monetizes EU Regulation 2021/2117, and Scantrust Pro for self-serve mid-market users.
Scantrust operates a hybrid go-to-market combining direct enterprise field sales (targeting CPG, pharmaceutical, automotive battery, luxury, wine/spirits, cosmetics, infant nutrition, and energy/lubricants brands) with PLG-style self-serve funnels (U-label's free-to-Premium tiers at €0/€230/€1,500 per year and Scantrust Pro) and a channel program through packaging converters and technology integrators including Esko, ePac (ePacConnect), Lake Image, Amazon, SAP, GS1 France, Circulor, and Farmer Connect. Pricing tiers on U-label are publicly disclosed; enterprise platform contracts are quote-based with multi-year terms. The company has offices in Lausanne, Shanghai, and Amsterdam, and in February 2026 acquired New Zealand-based Trust Codes Global to extend into Australia and New Zealand with customers including Bubs Australia, Manuka Health, Blackmores, and NZ Story Group. At 11-50 employees with cumulative disclosed funding of roughly $8.1M since founding, Scantrust is a capital-efficient scale-up serving a global logo roster that includes Unilever, Abbott, ExxonMobil, HP, DuPont, Melitta, Ferrara, Rémy Cointreau, Clarios/VARTA, Knorr, NuSkin, ISDIN, Motul, Zippo, and Marchesi Antinori, and holds an ISO 27001:2022 information security certification.
Scantrust firmographics
Firmographics- Name
- Scantrust
- Legal name
- Scantrust S.A.
- Website
- https://scantrust.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scantrust provides a cloud-based secure and serialized QR code platform that enables global consumer brands to combat counterfeiting, achieve regulatory compliance (EU wine labels, Digital Product Passports, Amazon Transparency), and run supply-chain traceability and consumer engagement programs, serving CPG, pharma, automotive, luxury, and wine/spirits customers across EMEA, China, and APAC.
- Ownership category
- akta.pro rank
Scantrust industry classification
Industry- Product category
- Connected Packaging & Supply Chain Traceability Software
- NAICS
- Packaging and Labeling Services (56191)
- akta.pro primary industry
- QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)
Keywords
Where Scantrust is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Scantrust business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - U-label Digital Wine Labels: Tiered subscription pricing for EU digital wine label compliance. Free tier for up to 3 SKUs, Business tier (€230/year for 30-100 e-labels), Premium tier (€1500/year for unlimited e-labels), and Enterprise tier with advanced features. Supports enterprise customers with SLA and global support.
- Subscription - Enterprise QR Platform: Full enterprise QR code management platform with anti-counterfeiting, serialization, supply chain traceability, and consumer engagement capabilities. Enterprise customers receive dedicated support, professional services, and integration assistance. Pricing varies by volume and feature requirements.
- Subscription - Scantrust Pro: Self-serve professional-grade QR code generation platform positioned between consumer tools and full enterprise features. Immediate sign-up access with subscription pricing for businesses needing core QR code management without full enterprise overhead.
- Professional Services: Implementation, training, and onboarding services for enterprise customers. Includes staging environment access, customer project management until go-live, and integration with packaging vendor systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier: 3 e-labels per year for EU wine compliance |
| Subscription | Annual | Business tier: 30 to 100 e-labels per year starting at €230 per year |
| Subscription | Annual | Premium tier: Unlimited e-labels for €1500 per year |
| Subscription | Multi-year contract | Enterprise tier: Advanced features with global support SLA |
| Subscription | Monthly | Scantrust Pro: Professional-grade QR code generation with self-serve interface |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Scantrust product offering
Product offeringCore offering
Scantrust is a cloud-based connected packaging software platform that generates secure serialized QR codes for product authentication, anti-counterfeiting, supply chain traceability, and regulatory compliance (e.g., EU Digital Product Passports, wine e-labels, Amazon Transparency). The platform combines QR code generation, dynamic URL redirection, GS1 Digital Link certification, and inline print quality assurance (RAILS) to help global brands authenticate products and trace them through distribution channels.
Product overview
Scantrust is an all-in-one QR code solution provider for global brands, offering a platform-plus-modules architecture. The core platform provides secure QR code generation, serialization, and management with enterprise-grade reliability for anti-counterfeiting, supply chain traceability, consumer engagement, and regulatory compliance. The product portfolio includes: Anti-Counterfeit Solutions as the core authentication product; Enterprise QR Code Generator for dynamic GS1-compliant QR code management; Digital Product Passports for sustainability and compliance; Supply Chain Traceability Solutions for end-to-end visibility; U-label (E.U. Wine Digital Labels) for wine industry compliance; and Amazon Transparency integration. Developer tools include Consumer SDK for Android/iOS, Consumer API (STC) for landing pages, REST Admin APIs, RAILS inline QA system, QR Generator, SCM Uploader, and Product Uploader. Mobile apps include Scantrust Scan (consumer) and STE (enterprise) for iOS/Android. Scantrust Pro provides professional-grade QR generation between consumer and enterprise tiers.
Differentiator
Problem solved
Functional benefit
Brands
- U-label by Scantrust: Electronic labels solution for E.U. wine compliance, allowing wineries to create digital wine labels to satisfy new E.U. rules
- Scantrust Pro
- Scantrust Consumer SDK
- Scantrust Consumer (STC)
- RAILS (Real-time Inline Verification System)
- Scantrust Scan
- STE (Scantrust Enterprise)
Products and services
- Anti-Counterfeit Solutions
Quantifiable outcome
- Trusted by global brands managing billions of product units
- +3 more outcomes
Companies that use Scantrust
Customer profileNamed customers27 records
Segments7 records
Ideal customer profiles4 records
Scantrust technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature10 records
Scantrust partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- EskocoreIntegration of Scantrust's serialization and secure QR code platform with Esko's Automation Engine workflow automation and WebCenter packaging management solutions. Enables automated, large-scale generation of unique serialized QR codes directly onto product packaging for CPG brands and their converter partners. Supports GS1 Digital Link and Amazon's Transparency anti-counterfeiting program compliance.
- Trust Codes GlobalcoreAcquisition of Trust Codes Global business and assets. Extends Scantrust's presence into New Zealand and Australian markets. Integrates Trust Codes' customer base (Bubs Australia, Manuka Health, Blackmores, NZ Story Group) and inline printing and QR code serialization capabilities. Deepens presence in infant nutrition, food & beverage, and wine sectors. Positions Scantrust for Digital Product Passport compliance and GS1 Digital Link deployment.
- GS1 FrancecoreCertified partner of GS1 France providing GS1-certified QR codes that connect brands with customers and ensure compliance with global GS1 Digital Link standards.
- ePaccorePartnership through ePacConnect connected packaging solution. ePac uses Scantrust technology to offer QR code campaigns to their flexible packaging customers. Scantrust helped launch this industry-leading connected packaging solution.
- Lake ImagecoreIntegration partner providing turn-key RAILS (Real-time Inline Verification System) setup for printing partners. Lake Image provides the high-resolution line-camera hardware used in the RAILS inline QA system.
- AmazoncoreIntegration supporting Amazon's Transparency anti-counterfeiting program. Scantrust enables brands to generate codes that work with Amazon's product authentication system.
- SAPstrategicPartnership with SAP for supply chain traceability. SAP Material Traceability integrated with Scantrust for product traceability solutions (e.g., Melitta coffee traceability from farm to bag).
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Scantrust competitors and assessment
Company assessmentDirect peers
- TraceLink: TraceLink offers pharmaceutical supply chain serialization and traceability solutions with a focus on DSCSA compliance. It is a direct peer in the supply chain traceability space, particularly for pharmaceutical customers like Scantrust's Abbott relationship.
- Systech (ATS Corporation): Systech, part of ATS Corporation, provides serialization, track-and-trace, and brand protection solutions for pharmaceuticals and consumer goods. It is a direct competitor in the serialization and anti-counterfeiting space, particularly for regulated industries.
- Optel Group: Optel Group provides track-and-trace, serialization, and supply chain visibility solutions primarily for pharmaceuticals and medical devices. It is a direct peer serving overlapping regulatory compliance use cases, particularly in pharma track-and-trace.
- Covectra: Covectra offers serialization, authentication, and track-and-trace solutions for pharmaceuticals and consumer goods. It is a direct competitor in anti-counterfeiting serialization, particularly through its StarTrack and AuthentiTrack product lines.
- Authentix: Authentix provides authentication and supply chain integrity solutions for currency, pharmaceuticals, fuel, and consumer goods. It is a direct competitor in anti-counterfeiting and product authentication, serving similar enterprise customers across multiple regulated industries.
- Digimarc: Digimarc provides digital watermarking and product authentication technology for anti-counterfeiting and supply chain traceability. It directly competes with Scantrust in product authentication solutions for global brands, particularly in CPG and retail.
- Kezzler: Kezzler provides serialization, traceability, and consumer engagement solutions through unique identification technology. It directly competes with Scantrust in QR/serialization for CPG and pharmaceutical brands, with similar GS1 integration capabilities.
Broad incumbents
- Zebra Technologies: Zebra Technologies provides enterprise asset intelligence, barcode scanning, and RFID solutions including supply chain visibility products. While much broader than Scantrust, Zebra competes in track-and-trace, serialization, and product authentication for large enterprise customers.
- Avery Dennison: Avery Dennison is a global leader in labeling and packaging materials with its atma.io connected product cloud platform. It directly competes with Scantrust in serialized QR codes, anti-counterfeiting, and supply chain traceability, but operates as a much larger incumbent with broader label manufacturing capabilities.
Emerging players
- Evrythng (EVRYTHNG, acquired by Britvic/SML Group): EVRYTHNG was a direct competitor providing connected product intelligence and serialized QR code platforms for CPG brands. Now part of SML Group, it remains a relevant peer in the product digitization and traceability space with similar customer profiles to Scantrust.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Scantrust social profiles
Digital presenceScantrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scantrust leadership team
Management profileNumber of profiles
Profiles4 records
Scantrust subsidiaries and ownership
Company hierarchySubsidiaries1 record
Scantrust funding detail
Funding detailFunding overview
Funding rounds16 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scantrust M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scantrust
What does Scantrust do?
Scantrust is a cloud-based connected packaging software platform that generates secure serialized QR codes for product authentication, anti-counterfeiting, supply chain traceability, and regulatory compliance (e.g., EU Digital Product Passports, wine e-labels, Amazon Transparency). The platform combines QR code generation, dynamic URL redirection, GS1 Digital Link certification, and inline print quality assurance (RAILS) to help global brands authenticate products and trace them through distribution channels.
Is Scantrust a public or private company?
Scantrust is a private company. It is classified as venture growth investor backed and is currently operating.
When was Scantrust founded?
Scantrust was founded in 2013. It employs 11 to 50 people.
Where is Scantrust based?
Scantrust is headquartered in Lausanne, Switzerland, in the Europe region.
How does Scantrust make money?
Four revenue lines are on record. Subscription - U-label Digital Wine Labels are the primary driver. The others are subscription - Enterprise QR Platform, subscription - Scantrust Pro and professional Services.
Who are Scantrust's main competitors?
Direct peers on record are TraceLink, Systech (ATS Corporation), Optel Group, Covectra, Authentix, Digimarc and Kezzler. Broad incumbents are Zebra Technologies and Avery Dennison. Evrythng (EVRYTHNG, acquired by Britvic/SML Group) is listed as an emerging player.
Does Scantrust have an API?
Yes. Scantrust offers a comprehensive set of REST APIs enabling developers to build custom integrations, landing pages, and applications. The API platform supports: Consumer API for scan redirection, combined info retrieval, GPS location updates, and code consumption tracking; Admin REST API for product uploads, workorder creation, SCM data sync (synchronous and asynchronous uploads), scan data, code ingestion and download, and product uploader functionality. APIs use JSON format, support authentication via UAT tokens and API keys, include rate limiting, error handling, and network access controls. Sandboxes available via staging environment. Developer documentation is at devportal.scantrust.com.
What industry is Scantrust in?
Scantrust's product category is Connected Packaging & Supply Chain Traceability Software. Its primary akta.pro industry code is FSAMADAH, QR Code & Alternative In-Store Acceptance (QR, APMs). Its NAICS code is 56191.