What Erba Vita does

Erba Vita Group S.p.A. is a privately held Italian phytotherapy company headquartered in Chiesanuova, Republic of San Marino, that develops, manufactures, and distributes plant-based dietary supplements, medical devices, and cosmetics. Founded approximately four decades ago (sources reference over 40 years of experience, anchored around 1982), the company operates with a headcount in the 11-50 range and runs an in-house production facility in San Marino where formulations are manufactured using standardized plant extracts sourced from certified plantations and tested for absence of GMOs and pesticides.

The portfolio spans more than 30 product lines organized by health function (antioxidants, cardiovascular, joint and muscle, immune, digestive, weight control, energy, respiratory, urinary, intimate health, skin, hair, sleep) and customer demographic (Junior, Donna, Energy). Flagship lines include the Monoplanta single-plant standardized extracts (e.g., Eleuterococco standardized to 2% eleutherosides, Maca to 1.5% beta-ecdysone), the XFormance sports nutrition range (Endurance, Hydro, Ricarica), the premium Platinum line (Coenzima Q10-100, PEA 1200mg), and immune-support SKUs (Immun Action, Vita C 1000 Retard, Vita D). Differentiating formulation features include vegetable (HPMC) capsules for vegan consumers, standardized active-ingredient levels, and combinations designed for bioavailability.

Erba Vita operates a multi-channel sales model. Revenue is generated primarily from one-time unit sales of supplements, medical devices, and cosmetics distributed through (i) Italian pharmacy and herbalist (erboristeria) retail networks, (ii) direct-to-consumer e-commerce via erbavita.com and Amazon.it, and (iii) a direct B2B relationship with healthcare professionals (doctors, pharmacists, herbalists) served through a reserved professional portal (Area Riservata), EV Academy training, technical materials, and participation in events such as Fiera di Rimini Wellness. Subscription/recurring revenue exists via professional portal services. Pricing is publicly disclosed at retail unit level (range ~€15-€26 per SKU for standard lines, premium pricing on Platinum). The company signals an operational affiliation with Valpharma Group via shared privacy and DPO contact domains, though no formal parent-subsidiary relationship is disclosed.

Name

Erba Vita

Legal name

Erba Vita Group S.p.A.

Website

https://erbavita.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Erba Vita Group S.p.A., founded circa 1982 in Chiesanuova, San Marino, is a privately held Italian phytotherapy company that manufactures and sells plant-based dietary supplements, medical devices, and cosmetics via Italian pharmacies, herbalists, direct e-commerce, and a healthcare-professional portal serving doctors, pharmacists, and herbalists.

Ownership category

akta.pro rank

Headquarters

HQ city

Chiesanuova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Dietary Supplements Sales: Primary revenue stream from selling phytotherapy and herbal dietary supplements through retail and e-commerce channels. Products include vitamins, minerals, plant extracts, and specialized formulations.
2. Medical Devices: Sale of medical device products category, complementing the supplement offering.
3. Cosmetics: Cosmetics line based on botanical formulations, including aloe vera products and skincare items.
4. Professional Portal Services: Dedicated services for healthcare professionals including training, technical materials, and exclusive product access.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Erba Vita Group S.p.A. manufactures and distributes plant-based dietary supplements, medical devices, and cosmetics based on phytotherapy and standardized herbal formulations. Its portfolio spans more than 30 product lines organized by health function (immune support, cardiovascular wellness, joint/muscle comfort, digestive health, weight control, sports nutrition, mental wellbeing) and demographic segment (Junior, Donna), sold via pharmacy/herbalist retail, direct e-commerce, online marketplaces, and a dedicated channel for healthcare professionals.

Product overview

Erba Vita is an Italian phytotherapy and natural health products company offering a diverse portfolio of food supplements, medical devices, and cosmetics based on plant ingredients. The product portfolio includes over 30 product lines organized by function (antioxidants, cardiovascular well-being, digestive health, immune support, sports nutrition, weight control, etc.) and target demographic (Junior, Donna, Energy, Aloe Vera, Peso Stop, Gastrointestinale, Lietoson, FermentFLor PRO, Oli di mandorle, Sedacist, Exerens, Sollievo Ven). Key product lines include: Monoplanta capsules (single-plant supplements like Eleuterococco, Maca, Muira Puama); XFormance sports supplements (Endurance, Hydro, Ricarica, BCAA); Platinum line (Coenzima Q10-100, PEA); immune support products (Immun Action, Vita C 1000 Retard, Vita D); and energetic tonics (Tonic Energy, Royal Energy). All products are formulated with carefully selected ingredients, often from certified plantations, and manufactured at the San Marino facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Sollievo Ven Gel Freddo Cold gel formulated for heavy, swollen legs, providing a cooling sensation and relief from venous discomfort.
• Lietoson Melatonina Melatonin dietary supplement designed to support sleep onset and regulation of the sleep-wake cycle.
• Ciclolen Equilibrio Supplement formulated to support hormonal balance during the menstrual cycle.
• Magnesio Potassio + Vitamina C (Gusto Limone) Magnesium and potassium supplement with vitamin C in lemon flavor, supporting electrolyte balance and muscle function.
• Aloe Crema 3in1 Multi-purpose aloe vera cream for skin hydration and soothing.
• Peso Stop Sostitutivo del Pasto Meal replacement product providing balanced nutrition to substitute one meal, designed for weight control programs.
• Sollievo Venis Compresse Tablets for relief from heavy legs and symptoms of venous insufficiency.
• Newcap Shampoo Lavaggi Frequenti Shampoo designed for frequent washing, gentle on scalp and hair.
• Newcap Spray Riparatore Restructuring and strengthening spray designed for damaged hair.
• Aloe Vera Gel Natural gel formula based on aloe vera juice for skin soothing and hydration.
• Multivitamin Adulti Multivitamin supplement for adults providing essential vitamins and minerals.
• Peso Stop Drena Draining and depurative supplement supporting weight control and reduction of fluid retention.
• Eleuterococco Monoplanta Siberian ginseng (Eleuterococco) supplement in vegetable capsules, standardized to 2% eleutherosides, marketed for adaptogenic support of energy, memory, and cognitive function.
• Maca Monoplanta Peruvian maca root supplement in vegetable capsules, standardized to 1.5% beta-ecdysone, used as a tonic-adaptogen for physical and mental fatigue.
• Muira Puama Monoplanta Muira Puama wood extract supplement in vegetable capsules, providing tonic action for physical and mental fatigue.
• XFormance Endurance Sports supplement combining L-carnitine, arginine, B vitamins, CoQ10 and plant extracts to support recovery and combat physical and mental fatigue.
• XFormance Hydro Hypotonic electrolyte solution formulated to rapidly replenish minerals lost through sweating, supporting hydration and muscle well-being.
• XFormance Ricarica Recovery supplement rich in vitamins, minerals and zinc, formulated to help athletes recover faster after exercise.
• Platinum Coenzima Q10-100 Premium supplement providing 100 mg of coenzyme Q10 per capsule, supporting energy metabolism and cellular protection from oxidative stress.
• Platinum PEA Palmitoiletanolamide (PEA) supplement in vegetable capsules delivering 1200 mg per daily dose to support joint and muscle well-being. Gluten-free, lactose-free, and vegan.
• Magnesium B6 Supplement combining five sources of magnesium with vitamin B6, supporting muscle function and reduction of tiredness and fatigue.
• Cartidol Joint support supplement containing glucosamine and hydrolyzed collagen, supporting healthy tendons, cartilage, and ligaments.
• Artidol Anti-inflammatory supplement containing devil's claw, formulated to reduce inflammation and joint pain while promoting collagen formation.
• Immun Action Comprehensive immune support supplement containing a blend of botanical plants with beta glucans, supporting normal immune function.
• Vita C 1000 Retard Time-release vitamin C supplement (1000 mg) supporting immune system function and protection from oxidative stress.
• Vita D Vitamin D3 supplement supporting normal immune function and bone and muscle health.
• B Apport Plus B vitamin complex supplement derived from germinated buckwheat, containing seven B vitamins in a 100% plant-based formulation suitable for vegans.
• Memo Energy Supplement based on ginkgo biloba, bacopa, ashwagandha and eleutherococcus extracts, supporting mental clarity and cognitive function.
• Vivobasic Comprehensive supplement combining minerals, vitamins and plant extracts to combat stress, fatigue, and nutritional deficiencies.
• Immunaction Gummies Gummy supplement containing vitamins, zinc and astragalus, supporting immune system function in a child-friendly dosage form.
• Omega Select 3 UHC Ultra-high-concentration omega-3 supplement for cardiovascular and cognitive health.
• Immun Action Recupero Recovery supplement combining creatine monohydrate, essential amino acids, sea buckthorn and ashwagandha extracts with vitamin C, magnesium and iron.
• Tonic Energy Tonic supplement in 10 vials containing ashwagandha, eleutherococcus, cacao and B vitamins, designed for periods of mental and physical stress.
• Royal Energy Tonic supplement with royal jelly, sea buckthorn, acerola and astragalus, supporting vitality and concentration during fatigue.

Quantifiable outcome

• Products support normal physiological functions including energy metabolism, immune response, and muscle function as supported by ingredient science

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KOS Group: Italian pharmaceutical and OTC group with supplement and consumer health exposure. Functions as a broader incumbent in adjacent OTC and supplement categories overlapping Erba Vita's phytotherapy positioning, particularly through Italian pharmacy channels.
• Solgar: Global dietary supplements brand owned by Nestlé Health Science, operating across vitamins, minerals, herbal and specialty supplements worldwide via pharmacy and DTC channels. A broader incumbent against which Erba Vita competes in pharmacy shelves and online search.

Direct peers

• Specchiasol: Italian phytotherapy and supplement producer operating in the herbal and nutraceutical category with similar pharmacy and herbalist distribution. Shares Erba Vita's botanical supplement heritage and Italian professional-channel GTM.
• ESI S.r.l. Italian dietary supplement and phytotherapy company with broad portfolio across vitamins, minerals, and plant extracts distributed via pharmacy and mass-market channels. Direct comparable on portfolio breadth, channel mix, and Italian market orientation.
• Trec Nutrition: European sports nutrition and supplement brand with a broad sports-line range (endurance, recovery, hydration) analogous to Erba Vita's XFormance line. Comparable on sports category go-to-market, online/marketplace distribution, and athlete-targeted branding.
• PharmaNutra S.p.A. Italian pharmaceutical and nutraceutical company with a portfolio of supplements and medical devices sold predominantly through pharmacies. Highly comparable structure (Rx-adjacent health company selling through pharmacy channel) with overlapping brands such as Apportal and brand PEA positioning.
• Nutrigea: Italian supplement producer specializing in botanical extracts, vitamins, and minerals distributed via pharmacies and herbalists. Direct overlap with Erba Vita's phytotherapy-led, plant-based positioning and Italian professional channel focus.
• Named S.p.A. (Named Sport): Italian sports nutrition and supplement company selling directly comparable categories (endurance, recovery, hydration) under the XFormance-style sports line that Erba Vita operates. Both companies target pharmacies, sports retailers, and consumers in Italy and Europe.
• Aboca: Italian herbal pharmaceutical and phytotherapy company headquartered in Tuscany producing plant-based supplements, medical devices, and natural cosmetics. Closely aligned with Erba Vita across product categories, customer base (pharmacies, herbalists, consumers), and European phytotherapy positioning.
• Sanofarma S.r.l. Italian supplement company operating in the herbal, nutraceutical, and OTC categories through pharmacy and parapharmacy channels. Comparable on portfolio breadth, professional channel relationships, and Italian phytotherapy heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ErbaVita

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erba Vita