Sanifarma

What Sanifarma does

Sanifarma (legal entity: GRUPO EMPRESARIAL SANIFARMA AIE, CIF V31574700) is a Spanish pharmacy group operating as an Agrupación de Interés Económico (AIE) — an Economic Interest Grouping, a cooperative-like structure that allows independent pharmacies to coordinate shared services while remaining separately owned. Founded around 1999 and celebrating its 25th anniversary in 2024, Sanifarma coordinates a network of 80+ affiliated retail pharmacies across three regions of northern Spain: Navarra, La Rioja, and País Vasco (Gipuzkoa). The central entity itself is small, with 1–10 employees headquartered at Polígono Noain-Esquíroz, Navarra, and its role is to provide affiliated pharmacies with marketing, branding, supplier coordination, and health-campaign infrastructure rather than to directly serve end consumers.

The service portfolio comprises the Tarjeta Sanifarma customer loyalty program, a weekly medication organizer service (Sistemas Personalizados de Dosificación) targeted at polymedicated patients, dermatological advisory (Asesoría dermocosmética) with personalized skin-care recommendations, hair-care advisory using microvisor-based scalp analysis, periodic public-health awareness campaigns (skin cancer prevention, celiac disease, vitamin D, diabetes, iron deficiency, bone marrow donation), and an orthopedic offering including foot analysis via podoscope. The technology layer is a content-and-services web platform with a blog, electronic magazine (Revista Sanifarma), pharmacist Q&A section ("Consejo farmacéutico"), and a curated product-recommendation surface ("Sanifarma recomienda") covering dermocosmetics (Heliocare, Aktuva, SVR, Apivita) and nutritional supplements. Integrations are limited to Google Analytics and Weborama advertising cookies.

Sanifarma monetizes through a hybrid model: member pharmacies contribute fees/dues to the central group in exchange for marketing tools, collective procurement support, and brand infrastructure (professional services stream); the Tarjeta Sanifarma loyalty program generates recurring engagement (subscription/recurring stream); and end-product sales — over-the-counter medications, dermocosmetics, supplements, orthotics — occur at the individual pharmacy level (retail stream). There is no public ticketing, no venture or private-equity funding disclosed, and no parent company or subsidiary structure. The end-customer base is the general population of northern Spain seeking pharmacy-grade health advice and products, with a secondary target segment being polymedicated patients requiring medication management.

Name

Sanifarma

Legal name

GRUPO EMPRESARIAL SANIFARMA AIE

Website

https://sanifarma.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanifarma is a Spanish pharmacy group (AIE cooperative structure) coordinating 80+ affiliated retail pharmacies across Navarra, La Rioja, and País Vasco, providing them shared marketing, a loyalty program (Tarjeta Sanifarma), health-campaign infrastructure, and professional advisory services such as dermocosmetic, hair-care, and orthopedic support for end consumers.

Ownership category

akta.pro rank

Product category

Retail Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

Keywords

• Pharmacy retail services
• Dermocosmetic advisory
• Health campaigns
• Loyalty pharmacy program
• Medication organization

Headquarters

HQ city

Esquíroz

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Pharmacy Retail Sales: Associated pharmacies generate revenue through retail sales of pharmaceutical products, OTC medications, dermocosmetics, and health supplements to consumers.
2. Tarjeta Sanifarma Loyalty Program: The loyalty card program provides benefits and discounts to customers, driving repeat business and customer retention for affiliated pharmacies.
3. Services to Member Pharmacies: The group provides tools and services to affiliated pharmacies to increase their profitability and customer experience, generating value through collective bargaining and shared marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sanifarma is a pharmacy group (Agrupación de Interés Económico) operating 80+ affiliated pharmacies across Navarra, La Rioja, and País Vasco in northern Spain. It provides member pharmacies with shared branding, marketing tools, and competitive support, while delivering consumer-facing services such as prescription dispensing, weekly medication organizers, dermocosmetic and hair care advisory, and coordinated health awareness campaigns.

Product overview

Sanifarma is a pharmacy group offering a comprehensive portfolio of health services and dermocosmetic products through its affiliated pharmacy network. The core offerings include the Tarjeta Sanifarma loyalty program, weekly medication organizers (Sistemas Personalizados de Dosificación), dermocosmetic advisory services, and personalized hair care advisory with microvisor analysis. Sanifarma also provides health campaigns for disease prevention including celiac disease, diabetes, vitamin D deficiency, and iron deficiency screening. The dermocosmetic product range includes sun protection products (Heliocare Pigment Stick SPF50, SVR sun care line with SPF50+, Aktuva AK100 line), hair supplements (Iraltone Hair Resilience Booster), and facial treatments (Apivita Vitamin C Serum, SVR Gouttes Teintées illuminating concentrate). The group serves customers across Navarra, La Rioja, and País Vasco through over 80 affiliated pharmacies.

Differentiator

Problem solved

Functional benefit

Products and services

• Tarjeta Sanifarma A loyalty card program offering advantages and benefits to customers of Sanifarma affiliated pharmacies, driving repeat business and customer retention.
• Organizador de Medicación Semanal Weekly medication organizer service (Sistemas Personalizados de Dosificación) to help polymedicated patients manage their medication schedules and adhere to treatment plans.
• Asesoramiento dermocosmético Professional dermocosmetic advisory service providing personalized skin care recommendations to consumers at affiliated pharmacies.
• Asesoramiento capilar Personalized hair care advisory service including scalp and hair analysis using microvisor equipment for customized treatment recommendations.
• Campañas sanitarias Coordinated health awareness campaigns covering celiac disease detection, vitamin D supplementation, diabetes prevention, iron deficiency, and bone marrow donation, run across the affiliated pharmacy network.
• Ortopedia y podoscopio Orthopedic service including foot analysis using a podoscope to examine footprint and determine foot type (flat, cavus, or valgus) for customized orthotic insole recommendations.
• Sol GOAH Clinic Oral sun protection supplement based on turmeric, pomegranate, grape, and vitamins with antioxidant properties to help prevent sun spots and UV damage while prolonging tan, recommended via the Sanifarma network.
• Aktuva AK Control Sun protection supplement containing ASPA-Fernblock technology and high-concentration Nicotinamide for skin maintenance under sun exposure, recommended through Sanifarma affiliated pharmacies.
• Pigment Stick Color SPF50 de Heliocare Facial stick with color that prevents, reduces, and camouflages spots; contains 100% mineral filters protecting against visible radiation with ASP A-Fernblock technology.
• Gouttes Teintées de SVR Illuminating concentrate with pigment and natural nacres that provides immediate natural glow while hydrating skin and reinforcing defenses against pollution.
• Aktuva AK100 Repair Cream Fluid cream from the Cantabria Labs line that repairs and protects skin from continued sun exposure and pollution, enriched with ASPA-Fernblock technology.
• Aktuva AK100 Prevent Stick Facial and lip photoprotective stick for skin protection against continued sun exposure and pollution; water and sweat resistant.
• Iraltone Hair Resilience Booster Drinkable formula combating hair aging by strengthening resistance and protecting from external factors; contains pumpkin extract, Saw Palmetto, African plum, turmeric, broccoli, and collagen precursors.
• Serum Vitamina C de Apivita Corrective serum C15 Propolis with 15% stabilized pure Vitamin C and 1% Vitamin E providing antioxidant, anti-wrinkle, and illuminating effects.
• Eau Solaire SPF50+ de SVR Fresh biphasic water with ultralight invisible texture providing very high dermatological protection against UVB, UVA, UVA long rays, infrared, and blue light.
• Fluide SPF50+ de SVR Lightweight sun protection with rapid absorption and non-greasy finish; provides very high protection against UVB, UVA, UVA long rays, and oxidative stress.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Navarra Health ClustercoreStrategic or Co-development PartnerSanifarma participates in the Navarra Health Cluster, collaborating with other health technology companies and organizations to stay informed about the latest advances in orthopedics and other health categories. This collaboration provides access to innovation and best practices in the healthcare sector.
• Banco de Sangre y Tejidos de NavarraminorStrategic or Co-development PartnerCollaboration with the Blood and Tissue Bank of Navarra for bone marrow donation awareness campaigns and iron deficiency testing campaigns. The bank provided training to pharmacists and collaborated on informational materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Farmacias Trebol: Farmacias Trebol is a regional pharmacy group in Andalusia operating affiliated community pharmacies under a shared brand and service offering. Direct peer to Sanifarma as a Spanish regional pharmacy group delivering coordinated services across an independent-pharmacy network.
• Cofares: Cofares is Spain's largest pharmaceutical distribution cooperative, supplying more than 11,000 affiliated pharmacies. It is the most direct cooperative analogue to Sanifarma's AIE model of independent pharmacies pooling procurement, brand, and services under a shared structure.
• Bidafarma: Bidafarma is a Spanish pharmacy cooperative formed from the merger of several regional distribution cooperatives, serving thousands of associated pharmacies nationwide. Comparable to Sanifarma as a cooperative-style group providing shared services and procurement to independent pharmacies.
• Aprofarm: Aprofarm is a Spanish cooperative of independent pharmacies providing shared services, marketing, and procurement to its members. Direct peer to Sanifarma as a cooperative-style grouping offering brand, training, and centralized services to affiliated community pharmacies.

Broad incumbents

• Cinfa: Cinfa is one of Spain's largest pharmaceutical laboratories, with a broad OTC, generic, and personal care portfolio widely stocked in Spanish pharmacies. Comparable as a key supplier to Sanifarma's member pharmacies and a benchmark for pharmacy-channel brand-building in Spain.
• Kern Pharma: Kern Pharma is a major Spanish pharmaceutical company offering generics, OTC, and dermocosmetic products distributed through community pharmacies. Comparable as a Spanish pharma supplier and brand whose products are recommended across Sanifarma's network.
• Alliance Healthcare Spain: Alliance Healthcare Spain is a major pharmaceutical wholesaler and distributor serving Spanish pharmacies, with a broader national footprint and wider portfolio than Sanifarma. Comparable as a supply-side and services provider to the community pharmacy channel in Spain.

Others

• FEDIFAR: FEDIFAR is the Spanish federation of pharmaceutical distribution cooperatives and wholesalers, representing the cooperative distribution model in Spain. Comparable to Sanifarma as part of the broader Spanish pharmacy cooperative ecosystem and an industry-association counterpart.

Emerging players

• PromoFarma: PromoFarma is a Spanish online pharmacy and health marketplace (now part of DocMorris) selling pharmacy and personal care products nationwide. Comparable as a digital pharmacy competitor reaching the same end consumers that Sanifarma's member pharmacies serve in person.
• Mifarma (Atida): Mifarma is a leading Spanish online pharmacy operating under the Atida group, selling OTC, dermocosmetics, and prescription products direct-to-consumer. Comparable as a competitor serving Spanish pharmacy customers, but with a pure digital model versus Sanifarma's physical network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/farmaciasSanifarma
• Instagraminstagram.com/sanifarmafarmacias
• LinkedInlinkedin.com/company/sanifarmafarmacias

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanifarma