Positive Energy Solar

What Positive Energy Solar does

Positive Energy Solar is an employee-owned, New Mexico-registered Public Benefit Corporation founded in 1997 that designs, installs, and services solar photovoltaic systems for residential and commercial customers exclusively within the state of New Mexico. The company is headquartered in Albuquerque with a regional office in Santa Fe, and is one of the largest certified B Corps in the state as well as the only certified B Corp solar installer in New Mexico. Its core technology stack is conventional solar PV integrated with third-party energy storage hardware (Tesla Powerwall, Enphase IQ Battery, PointGuard) and EV charging equipment, layered with a proprietary energy modeling system developed over decades of in-state production data for system sizing and forecasting. The company's product offering spans residential solar installation, commercial and government solar, home battery backup, EV charging, $0-down financing, and a SolarInsure-backed 30-year transferable warranty, delivered entirely by in-house NABCEP-certified installers and a dedicated service department.

Positive Energy Solar's business model is a vertically integrated, project-based solar installation revenue model supplemented by service, maintenance, and financing referral fees. The majority of revenue is generated from one-time solar PV system sales and installations ($12K-$30K for entry-level and average residential systems; $15K-$30K for battery add-ons), with smaller recurring streams from ongoing service contracts (including for non-Positive Energy systems), financing partner commissions, and EV charger installations. The go-to-market is a consultative, education-led sales approach supported by local SEO, content marketing, community partnerships, and a $500-per-referral customer program that the company states drives approximately 50% of new business. Customer segments are split between residential homeowners (primary, with sub-targets requiring $90+/month electric bills for economic viability) and commercial, government, education, and nonprofit customers (secondary), all served exclusively through two physical offices covering essentially the entire New Mexico addressable market. The company faces a near-term headwind from the December 31, 2025 expiration of the 30% federal Residential Clean Energy Credit, which has produced a 22% contraction in New Mexico residential rooftop permits and a 40% YoY decline in January 2026, and is responding with prepaid leasing products to preserve demand.

Name

Positive Energy Solar

Legal name

Positive Energy, Inc.

Website

https://positiveenergysolar.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Positive Energy Solar is an employee-owned New Mexico solar installer founded in 1997, designing and installing residential, commercial, and government photovoltaic systems with battery storage, EV charging, and a 30-year warranty across Albuquerque and Santa Fe.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Solar Electric Power Generation (221114)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ), Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)

Keywords

• Residential solar installation
• Commercial solar systems
• Solar energy storage
• Solar panel maintenance
• EV charging installation

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Solar Panel System Sales and Installation: One-time sale and installation of custom solar photovoltaic systems for residential and commercial properties. Includes complete project management from design through permitting, installation, and utility interconnection. Revenue is generated upfront upon project completion.
2. Solar Financing Programs: The company offers $0-down financing options through partnerships with local lenders. Customers can finance solar systems with monthly payments that often replace or offset their existing utility bills. The company earns referral fees or commissions from financing partners.
3. Service and Maintenance: Ongoing service, maintenance, and repair for solar systems, including those not originally installed by Positive Energy Solar. Revenue generated through service calls, maintenance contracts, and repair work.
4. Energy Storage and Battery Installation: Installation of home battery systems (Tesla Powerwall, Enphase IQ Battery, PointGuard) as standalone upgrades or paired with solar. Systems provide backup power and time-of-use savings.
5. EV Charging Station Installation: Professional electric vehicle charger installations for homes and businesses, offered as standalone service or bundled with solar installations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Positive Energy Solar designs, sells, and installs custom solar photovoltaic (PV) systems with optional battery backup and EV charging for residential homeowners, businesses, and government customers throughout New Mexico. The company also provides ongoing solar maintenance, repair, financing facilitation, and a 30-year warranty through SolarInsure. All installations and services are delivered by in-house, NABCEP-certified staff.

Product overview

Positive Energy Solar offers a vertically integrated suite of turnkey solar energy solutions centered on custom-designed solar panel installation for residential and commercial/government customers. The core offering spans residential and business/government solar installation, supported by add-on services including backup power (home battery systems such as Tesla Powerwall, Enphase IQ Battery), EV charging station installation, solar financing, New Mexico solar incentives advisory, and a SolarInsure-backed 30-year warranty. An in-house service department provides ongoing maintenance and repair for systems installed by Positive Energy or other providers. The company also coordinates new roof replacement with solar installation through a partnership with McPartlon Roofing. All services are delivered by in-house, NABCEP-certified technicians across New Mexico locations in Albuquerque and Santa Fe.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Installation Custom-designed rooftop and ground-mounted solar PV systems for homeowners across New Mexico, covering pitched, flat, shingle, metal, and tile roof configurations. Includes design, permitting, installation, and utility interconnection, with options to add battery storage and EV charging. Targets homeowners seeking to reduce or eliminate PNM electric bills and gain energy independence.
• Business & Government Solar Commercial solar installation services including project development, custom system design, and energy storage solutions for local businesses, industrial facilities, schools, public organizations, agricultural operations, government buildings, and medical facilities. Includes site assessments, custom proposals, permitting, and commissioning. Targets organizations seeking to reduce operating costs and demonstrate sustainability.
• Solar Maintenance & Repair Ongoing monitoring, maintenance, and repair of existing solar equipment, including systems originally installed by other providers. Delivered through a dedicated full-time in-house service department. Targets both Positive Energy Solar customers and owners of third-party solar systems.
• Backup Power (Home Battery Systems) Home battery storage installation (Tesla Powerwall, Enphase IQ Battery, PointGuard) paired with solar or installed as a standalone upgrade, providing automatic backup power during grid outages and time-of-use bill management. Targets homeowners seeking energy resilience and bill optimization.
• Electric Vehicle Charging Stations Professional installation of EV chargers for residential and commercial properties, available as a standalone service or bundled with a solar system to enable solar-powered electric vehicle charging. Targets both homeowners and businesses with EV ownership.
• Solar Financing Solar financing facilitation including $0-down loan and prepaid leasing options, delivered through local lender partnerships. Designed to spread the cost of solar installation over time with monthly payments structured to replace existing utility bills. Targets customers unable or unwilling to pay the full system cost upfront.
• Commercial Solar Operations & Maintenance Operations and maintenance services for commercial-scale solar installations, including system performance monitoring, preventive maintenance, and repair for business and government customers. Targets organizations that have completed or are operating a commercial solar installation.
• Commercial Energy Storage Services

Quantifiable outcome

• Payback period of 9-13 years for residential solar systems
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• McPartlon RoofingcoreStrategic or Co-development PartnerStrategic partnership with McPartlon Roofing (Northern New Mexico's most trusted roofer since 1985) to offer fully coordinated roof replacement service with solar installation. Partner companies ensure synchronized lifespans of roof and solar investments, preventing costs from removing panels for reroofing. McPartlon evaluates roofs for repairs, restoration, or full replacement before solar installation.
• Storehouse New MexicominorOthersCommunity giving program: In 2023, Positive Energy began donating up to 100 meals to Storehouse New Mexico with every solar system installed, combating food insecurity.
• Food Depot (Northern New Mexico)minorOthersCommunity giving program: In 2024, donations made to Food Depot for every system installed in Santa Fe, supporting food security across Northern New Mexico.
• Sierra Club Rio Grande ChapterminorOthersEnvironmental advocacy partnership supporting conservation and clean energy initiatives in New Mexico.
• New Energy EconomyminorOthersPartnership with advocacy organization working on energy policy and regulatory matters affecting solar in New Mexico. Positive Energy supports legislative action and grassroots activation.
• Cornerstones Community PartnershipsminorOthersNonprofit partnership for community solar projects. Led community fundraising for Casa Milagro solar installation, a Santa Fe homeless shelter.
• Amicus Solar CooperativeminorOthersMember-owner of Amicus Solar Cooperative, a collective of sustainable solar companies dedicated to industry success. Many members are also B Corps. Amicus helps consumers find sustainable solar companies.
• New Mexico United SoccerminorOthersSponsorship and community support for local professional soccer team.
• Animal Humane New MexicominorOthersCommunity partnership supporting animal welfare organization.
• New Mexico Wilderness AllianceminorOthersEnvironmental advocacy partnership supporting wilderness protection and conservation.
• SolarInsurecoreStrategic or Co-development PartnerThird-party warranty provider offering 30-year complete confidence warranty coverage. Backstops manufacturers' warranties to ensure equipment protection even if manufacturers go out of business. Warranty is transferable to new homeowners.
• PNM (Public Service Company of New Mexico)coreTechnology or IntegrationPrimary utility company partner for net metering programs and grid interconnection. PNM offers 1:1 net metering, one of the best incentives available. Positive Energy handles all utility paperwork and interconnection processes for customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Array Technologies: Albuquerque-headquartered solar tracker manufacturer for utility-scale projects. Adjacent ecosystem participant in the NM solar economy, not a direct residential installer competitor.

Direct peers

• ADT Solar: National residential solar installer offering PV system sales, installation, and financing. Similar full-service go-to-market with strong door-to-door and digital lead generation competing for the same residential homeowner.
• Momentum Solar: Residential solar installer with in-house (no-subcontractor) installation model and battery/EV charger add-ons. Closely mirrors PES's vertically integrated, direct-sales approach.
• Sunrun: Largest US residential solar installer offering solar leases, PPAs, and system sales with battery storage. Directly competes with PES in the rooftop residential segment, though operating nationally rather than regionally.
• Blue Raven Solar: Residential solar installer offering in-house installation with proprietary financing (BluePower+). Comparable full-service residential offering with similar 18-25 year warranty positioning.
• Trinity Solar: Employee-owned residential solar installer serving the Northeast US with vertically integrated in-house installation. Mirrors PES's employee-ownership structure and consultative sales model.
• Freedom Forever: Residential and commercial solar EPC with in-house installation crews and proprietary financing products. Directly comparable on full-stack solar installation business model and warranty offerings.

Broad incumbents

• Tesla Energy: Sells solar roofs, Powerwall battery, and EV chargers directly to homeowners. Competitor on the integrated solar+battery+EV value proposition and installs Powerwall (which PES also resells).
• SunPower (Maxeon): Long-tenured solar equipment manufacturer and dealer network. PES operates as a 'SunPower by Positive Energy Solar' dealer per public listings, making this both a partner and indirect peer.

Regional players

• Affordable Solar: New Mexico-based solar installer competing with PES in the same Albuquerque and statewide market. Closest direct geographic competitor with overlapping residential and commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuyihoOD6MMDFjCrOS4FvaQ
• Facebookfacebook.com/positiveenergysolar
• Instagraminstagram.com/positiveenergysolar
• Xx.com/PositiveESolar
• LinkedInlinkedin.com/company/positive-energy-solar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Energy Solar