New Mexico United

Name

New Mexico United

Legal name

New Mexico United

Website

https://newmexicoutd.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Soccer Club (USL Championship)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Team Sports & On-Field Performance Apparel (CRAAAEAE), Club Sports Programs (EDALAIAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional soccer club
• USL Championship
• Youth soccer academy
• Match day tickets
• Sports merchandise retail

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual match tickets, season tickets, group tickets, and premium seating at Rio Grande Credit Union Field at Isotopes Park. The club achieved historic attendance in 2024 with first home playoff match in club history.
2. Sponsorship & Partnerships: Multi-level sponsorship program including presenting sponsors (Sandia Resort & Casino), kit sponsors (Puma), back-of-jersey sponsors (VARA Winery & Distillery), and various corporate partners across multiple industries including beverage, healthcare, automotive, and financial services.
3. Merchandise & Retail: Official merchandise sales including jerseys, apparel, accessories through the club shop and stadium retail locations. Multiple kit releases per season generate merchandise revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

New Mexico United operates a professional soccer club competing in the USL Championship (Division II), selling matchday tickets (individual, season, group), official Puma-supplied merchandise, and youth development programs via its Academy and U-23 team. Revenue is generated through ticketed matches at Rio Grande Credit Union Field at Isotopes Park, multi-tier corporate sponsorships, retail merchandise, and community-oriented youth programming funded in part by the affiliated Somos Unidos Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mexico United First Team Professional men's soccer team competing in the USL Championship (Division II of American soccer), representing the state of New Mexico and playing home matches at Rio Grande Credit Union Field at Isotopes Park in Albuquerque. Targeted at soccer fans in New Mexico and the broader Southwest.
• United U-23 Team

Quantifiable outcome

• Atop Western Conference with club record wins, winning percentage and points in 2024 season
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• University of New Mexico LoboscoreStrategic or Co-development Partner · 20 April 2026Combined sports events including 'Spring Football Fiesta' with UNM spring football game and United USL Cup match. Cross-promotional activities, fan zone shared events, and community engagement initiatives.
• VARA Winery & DistillerycoreGTM or Marketing Partner · 24 March 2026Third-year partnership extension. VARA serves as back-of-jersey sponsor and presenter of 'VARA Play of the Match.' Expanded distribution of VARA spirits to grocery and liquor stores statewide. One dollar from each co-branded bottle sold benefits the Somos Unidos Foundation. Includes tailgate and pre-party activations at games.
• Visit TucsonminorGTM or Marketing Partner · 24 January 2025Preseason partner for 2025 Desert Friendlies in Tucson, AZ. Provides experience for players, coaches and staff during preseason training camp.
• Blake's LotaburgerminorGTM or Marketing Partner · 31 May 2024Sponsor of 'United for the Cup' fan airliner trip providing breakfast for traveling fans. Also included in fan road trip packages.
• FC JuarezcoreStrategic or Co-development Partner · 17 April 2024Historic international friendly against Liga MX club FC Juarez. Third international friendly in club history and first against a Mexican Club. Joint fan events and community activities surrounding the match.
• Michelob UltraminorGTM or Marketing Partner · 27 February 2024Co-sponsored 'Ultra Fan Road Trip' bus trip package to Phoenix Rising match. Package priced at $49 + tax including breakfast provided by Blake's Lotaburger and pre-match happy hour.
• Common Goal - Play ProudminorStrategic or Co-development Partner · 3 April 2023LGBTQ+ inclusion initiative as part of coalition of clubs from MLS, NWSL, USL, and CPL preparing for 2026 World Cup. Includes 100 hours of diversity, equity, and inclusion training.
• Somos Unidos FoundationcoreStrategic or Co-development Partner · 3 April 2023Club's nonprofit foundation supporting youth through sports and community programs. Funds free academy scholarships, community clinics, and 'Soccer Belongs to Everyone' programming. One dollar from VARA partnership bottles supports the foundation.
• Sunderland AFCminorStrategic or Co-development Partner · 20 February 2023International friendly against legendary English club on July 19, 2023. Second international friendly in club history after hosting Cardiff City in 2019.
• Sandia Resort & CasinocoreGTM or Marketing PartnerSeason presenting sponsor. Logo prominently displayed on club website and materials. Kit launch events held at Sandia Resort & Casino venue.
• First Financial Credit UnioncoreGTM or Marketing PartnerNaming rights to First Financial Training Center. Sponsored 'United for the Cup' airliner package. Training facility home for U-23 matches and first team training.
• PumacoreOEM/ Whitelabel/ Licensing PartnerOfficial kit supplier for all club jerseys and merchandise. Multiple kit releases per season including home, away, third, and specialty kits.
• PepsiminorGTM or Marketing PartnerOfficial beverage sponsor providing beverages at stadium and events.
• New Mexico OrthopaedicsminorOthersMedical partner providing orthopedic care for players. Surgery and rehabilitation services for injured players. Presented first home playoff match.
• Meow WolfcoreGTM or Marketing PartnerSpecialty jersey partnership with annual Meow Wolf Night specialty jersey release. Season ticket holders receive complimentary Meow Wolf tickets as benefit. Kit launch events hosted at Meow Wolf venues.
• New Mexico Ford DealersminorGTM or Marketing PartnerRegional automotive partner with logo presence on club materials.

Scale indicators11 records

Recent moves1 record

Direct peers

• Phoenix Rising FC: USL Championship Western Conference rival; competes in the same division with comparable on-field ambitions, fan engagement model, and aspiring-MLS infrastructure including its own soccer-specific stadium.
• El Paso Locomotive FC: USL Championship Western Conference peer; similarly community-rooted second-division club in a Southwestern market, comparable in scale, ticket pricing, and regional sponsorship dynamics.
• Colorado Springs Switchbacks FC: Direct Western Conference competitor; comparable USL Championship team with similar stadium build-out narrative and community-engagement-driven GTM motion.
• Sacramento Republic FC: Top-tier USL Championship club with MLS expansion ambitions and strong fan culture; benchmark peer for the growth trajectory and revenue ceiling NM United is targeting.
• San Antonio FC: USL Championship Western Conference rival operating in a similarly sized Texas market; comparable divisional positioning, sponsorship mix, and youth academy infrastructure.
• Louisville City FC: Premier USL Championship club known for strong ownership, dedicated stadium, and engaged fanbase; benchmark for organizational and revenue scale NM United aspires to.
• Las Vegas Lights FC: USL Championship Western Conference peer that recently hired NM United's incoming head coach Dennis Sanchez; comparable second-division club with entertainment-focused GTM.
• Tampa Bay Rowdies: Established USL Championship club with strong history and dedicated fanbase; useful peer for understanding revenue and attendance scale in non-MLS markets.
• Indy Eleven: USL Championship club with comparable mid-market profile, dedicated stadium ambitions, and similar community-driven sponsorship approach; useful benchmark for non-geographic peer performance.

Broad incumbents

• Real Salt Lake: Closest MLS franchise geographically (Salt Lake City); not a direct competitor but represents the upper-tier benchmark for soccer economics, media rights, and sponsorship scale in the broader Mountain West region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newmexicoutd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mexico United