Lorenzetti

What Lorenzetti does

Lorenzetti S.A. is a privately held Brazilian manufacturer founded in 1923 and headquartered in São Paulo (Mooca neighborhood), operating five manufacturing plants — four in São Paulo and one in Poços de Caldas, Minas Gerais — and employing approximately 4,500 people as of 2025. The company produces a broad portfolio of bathroom, kitchen, and water-related hardware, organized around water heating, water delivery, and water purification. Core categories include gas and electric water heaters, electric showers and showerheads (the company's nationally leading segment), sanitary ware (basins, sinks, lavatories, urinals), sanitary metals (faucets, mixers, accessories), plastic sanitary products, water pressurizers and pumps, water purifiers, heating elements (including the proprietary Loren Ultra resistance), and electric faucets. Distinct design sub-brands such as Loren Comfort, Loren Loft, Swan, and Acqua structure the catalog.

The underlying technology spans electronic temperature control compatible with DR protection and solar heating, Inmetro-certified point-of-use water purification (Portaria 102, 03/22/2022), ceramic 1/4-turn sealing valves, and a circular-economy shower platform (Loren Shower) with 90.8% recyclable components and sub-60-second disassembly. The company operates a sales-led go-to-market model: products flow through an authorized dealer network (Autorizadas Lorenzetti — SAL) for sales, installation, and after-sales service; retail building material stores; wholesale distributors across Brazil; and international distributors reaching more than 45-50 countries. Revenue is generated through one-time hardware sales; pricing is not publicly disclosed and is set via authorized channels. The customer base is horizontal — residential consumers, the building trade/construction channel, and DIY retail — with no named anchor enterprise customers in the public record.

Name

Lorenzetti

Legal name

Lorenzetti S.A.

Website

https://lorenzetti.com.br

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lorenzetti is a privately held Brazilian manufacturer, founded in 1923, of electric showers, water heaters, sanitary ware, faucets, water purifiers, and pumps, serving residential, construction, and DIY retail customers across Brazil and 50+ export markets.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Lorenzetti generates revenue primarily through the manufacture and sale of physical products including electric showers, gas water heaters, faucets, sanitary ceramics, water purifiers, plastic sanitary products, pumps, and accessories. Products are sold through authorized dealers, retail stores, and distributors across Brazil.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lorenzetti manufactures and sells household appliances for bathrooms and kitchens, including electric showers, gas and electric water heaters, sanitary ware (toilets, basins, sinks), sanitary metal fixtures (faucets, mixers, showerheads), plastic sanitary products, water pressurizers and pumps, and point-of-use water purifiers. The company serves Brazilian residential consumers and the construction trade through authorized dealers and retail building material stores, and exports products to more than 45 countries.

Product overview

Lorenzetti is a Brazilian manufacturer of bathroom and kitchen fixtures and appliances. The company operates a multi-category portfolio organized around water heating, delivery, and purification. Core offerings include gas and electric water heaters, electric showers and showerheads (the company's leading category in Brazil), sanitary ware (basins, sinks, lavatories, urinals), sanitary metals (faucets, mixers, shower heads), plastic sanitary products, water pressurizers and pumps, water purifiers, heating elements, and electric faucets. The product lines are organized under distinct design sub-brands including Loren Comfort (electronic showers), Loren Loft (modern kitchen and bath fixtures), Swan (bathroom accessories), Acqua (water purifiers and advanced showers), and others. The company also provides complementary accessories, replacement filters (refils), and CAD/Foto download tools (LorenCAD, LorenFotos) for architects and professionals. Lorenzetti positions its products around water and energy efficiency, with eco-efficient product lines capable of reducing water consumption by 50-80%.

Differentiator

Problem solved

Functional benefit

Products and services

• Gas Water Heaters (Aquecedores de Água a Gás) Gas-powered water heaters available in forced exhaust, forced exhaust digital, and natural exhaust variants for residential and commercial heating applications.
• Electric Water Heaters (Aquecedores Elétricos de Água) Electric water heating units for domestic hot water supply.
• Electric Showers and Showerheads (Duchas e Chuveiros Elétricos) Electric showers and showerheads across multiple sub-lines (Acqua Century, Acqua Duo Ultra, Futura, Loren Comfort, etc.) featuring electronic temperature control, Loren Ultra resistance technology, and Flex compatibility with solar/gas heating systems. Company's leading category in Brazil.
• Sanitary Seats (Assentos Sanitários) Toilet seats including specific/dedicated models for various toilet brands and universal oval models for residential bathroom installations.
• Sanitary Ware (Louças Sanitárias) Bathroom ceramics including basins (Bacia) with coupled tank and conventional options, sinks (Cuba), lavatories (Lavatório), urinals (Mictório), and tanks (Tanque).
• Sanitary Metals (Metais Sanitários) Comprehensive line of bathroom and kitchen metal fixtures including faucets, mixers, shower heads, and accessories across multiple design lines (Loren Flex, Loren Loft, Loren Vogue, Swan, etc.). Includes kitchen and bathroom faucets, manual showers, support bars, and smart systems.
• Sanitary Plastics (Plásticos Sanitários) Plastic bathroom and kitchen products including lines for service area, bathroom, kitchen, and gardening under brand lines such as Brio, Fitt, Attic, Pratti, Acqua Bella, and Acqua Due.
• Pressurizers and Pumps (Pressurizadores e Bombas) Water pressurizers and pumps including circulation pumps, peripheral pumps, submersible pumps, pressurizers, and shower pressurizers.
• Water Purifiers (Purificadores de Água) Water purification systems including point-of-entry and point-of-use models (Acqua Bella, Acqua Class, Gioviale, Naturalis, Vitale, Loren Acqua). Inmetro certified, with replaceable filter cartridges good for approximately 6,000 liters or 6 months.
• Electric Faucets (Torneiras Elétricas) Electric faucets that heat water on demand for kitchen and bathroom use.
• Acqua Century Digital Shower Digital electric shower launched in 2023 for the company's centennial, featuring digital panel display and 8-minute shower timer that alerts users to encourage water conservation.
• Loren Comfort Eletrônico (Electronic Shower) Round-format electronic shower with Loren Ultra resistance technology, gradual temperature control without needing to adjust water flow, IP24 protection degree, compatible with solar heating and DR protection, 1-year warranty.
• Loren Acqua 9¾" POU Point of Use Water Purifier Point-of-use water purifier with 60 liters/hour flow rate. Ideal for kitchen sinks, drinking fountains, espresso machines, ice makers, bathroom sinks, restaurants, and snack bars. Filter replacement recommended after 6,000 liters or 6 months. Inmetro certified.
• Loren Shower (Circular Economy Edition) Eco-efficient electric shower recognized by FIESP and CNI for circular economy innovation. 90.8% of components are recyclable and can be disassembled in under 60 seconds for material recovery.
• Flush Mechanisms (Mecanismos de Descarga) Toilet flushing mechanisms for bathroom installations.
• Heating Elements (Resistências) Heating resistance elements for water heating products, including the proprietary Loren Ultra resistance with high performance and long duration.

Quantifiable outcome

• Water consumption reduction of 50-80% with metal sanitary products
• +6 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Instituto NUA (Instituto Nova União da Arte)minorStrategic or Co-development Partner · 1 January 2015Partnership since 2015 with the Flor de Cabreúva project, generating income for women heads of families in Vila Nova União, São Paulo. Action involves manufacturing sustainable gifts from reusing banners used in campaigns and events, promoting conscious recycling of materials integrated into internal sustainability actions.
• Green EletroncoreStrategic or Co-development PartnerPartnership with Green Eletron, founded by Abinee (Brazilian Association of Electrical and Electronic Industry), for proper disposal and recycling of electronic waste. The company participates in the International E-Waste Day and promotes annual collection campaigns among employees.
• ABREE (Associação Brasileira de Reciclagem de Eletroeletrônicos e Eletrodomésticos)coreStrategic or Co-development PartnerMember of ABREE, a non-profit entity that defines and organizes solid waste management (post-consumer), optimizes information generated by reverse logistics systems, and promotes administration through information systems for visualizing operations and costs.
• Programa RecicluscoreStrategic or Co-development PartnerMember of the Reciclus Program, composed of major lamp producers and importers implementing the correct disposal system for fluorescent, sodium vapor, mercury, and mixed light lamps, signed with the Ministry of the Environment (MMA).
• Poiato ReciclaminorStrategic or Co-development PartnerPartnership for collection and recycling of cigarette butts. Collectors strategically positioned in all company units in the Mooca neighborhood of São Paulo. The company has collected more than 70,000 cigarette butts (40+ kg) in five years, with all collected butts recycled into handmade paper.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deca: Brazil's largest sanitary metals and bathroom fixtures manufacturer (part of Laufen/Duratex group), competing head-to-head with Lorenzetti in faucets, mixers, sanitary ware, and showers across Brazilian retail and construction channels.
• Roca: Spanish multinational sanitary ware and bathroom fittings producer with a major Brazil and LATAM presence, directly competing with Lorenzetti in toilets, basins, faucets, and integrated bathroom solutions.
• Grohe: German manufacturer of kitchen and bathroom fittings (faucets, showers, mixers) owned by LIXIL, competing with Lorenzetti's Loren metals lines and electronic shower categories in Brazil and across export markets.
• Kohler Co. US-based multinational manufacturer of kitchen and bath products including plumbing fixtures, faucets, showers, and water heaters, with growing Brazil and LATAM presence competing against Lorenzetti across multiple categories.
• Duravit: German designer and manufacturer of sanitary ceramics (toilets, basins, bidets), bathroom furniture, and wellness products, comparable to Lorenzetti's Louças Sanitárias business and competing in premium residential projects.
• Hansgrohe: German premium manufacturer of showers, shower systems, and bathroom faucets, directly comparable to Lorenzetti's electric shower and sanitary metals category leadership and competing for specifier/architect-driven projects.
• Rinnai Corporation: Japanese and global manufacturer of gas water heaters, tankless water heaters, and heating products, directly comparable to Lorenzetti's gas water heater leadership position and competing across residential/commercial water-heating installations.
• Icasa: Brazilian manufacturer of ceramic sanitary ware (toilets, basins, sinks) and bathroom accessories, directly competing with Lorenzetti's Louças Sanitárias business across Brazilian retail and construction channels.

Broad incumbents

• Bosch Thermotechnology: Division of Bosch producing water heaters, home comfort, and HVAC products globally, with overlapping electric and gas water-heating offerings that compete with Lorenzetti's core Aquecedores line as part of a much broader appliance portfolio.

Regional players

• Organización Corona (Corona): Colombian manufacturer of bathroom, kitchen, and home products with strong LATAM footprint and overlapping product categories, comparable as a regional peer operating in similar markets but primarily outside Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/lorenzettioficial
• Facebookfacebook.com/lorenzettioficial
• LinkedInlinkedin.com/company/lorenzettioficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorenzetti