Associação Brasileira de Reciclagem de Eletroeletrônicos e Eletrodomésticos

Name

Associação Brasileira de Reciclagem de Eletroeletrônicos e Eletrodomésticos

Legal name

Associação Brasileira de Reciclagem de Eletroeletrônicos e Eletrodomésticos

Website

https://abree.org.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Electronics Recycling and Reverse Logistics Services

NAICS

Solid Waste Collection (562111)

SIC

Refuse Systems (4953), Hazardous Waste Management (4955)

akta.pro primary industry

E-waste Collection, Aggregation & Reverse Logistics (BPALAIAB)

akta.pro secondary industries

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH), Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL)

Keywords

• Reverse logistics management
• Electronics recycling services
• E-waste collection
• Environmental compliance services
• Circular economy programs

Headquarters

HQ city

Monções

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: ABREE generates revenue through membership fees paid by associated companies (electronics manufacturers, importers, and distributors) seeking to comply with reverse logistics legislation and gain access to the association's established collection and recycling infrastructure.
2. Event and Campaign Participation: Revenue generated through participation in and sponsorship of environmental events, campaigns, and educational programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ABREE is a non-profit management entity that coordinates collective reverse logistics systems for post-consumer electrical, electronic products and household appliances in Brazil. It enables member companies (manufacturers, importers, distributors) to comply with the National Solid Waste Policy (Lei 12.305/2010) by providing shared national infrastructure for collection, transportation, and environmentally sound final disposal. The association also runs consumer-facing collection point networks, itinerant collection campaigns, and an environmental education platform.

Product overview

ABREE operates as a non-profit managing entity offering a unified reverse logistics management platform for electronics and household appliances in Brazil. The core offering includes coordinating a national network of collection points, conducting itinerant collection campaigns across multiple cities, and managing the proper environmental disposal of post-consumer products. Supporting the core logistics service is the ABREE pra Educação educational platform, which provides environmental education materials including the Manual de Reciclagem guide, Cartilha do Bem educational booklet, Minuto ABREE video series, and interactive quizzes and games for children. The organization also offers a collection point locator tool enabling citizens to find nearby disposal locations by CEP search.

Differentiator

Problem solved

Functional benefit

Brands

• ABREE pra educação: Educational platform for environmental awareness about electronics recycling targeting children and adolescents
• Minuto ABREE

Products and services

• ABREE Collective Reverse Logistics System Comprehensive shared reverse logistics service coordinating collection points, transportation, and proper environmental disposal of post-consumer electronics and household appliances across Brazil, enabling member companies to meet PNRS (Lei 12.305/2010) compliance obligations.
• Itinerant Collection Campaigns Mobile collection campaigns conducted in partnership with public authorities and companies, setting up temporary drop-off points at schools, squares, parks, community centers, and partner companies across Brazilian cities such as Porto Alegre, Ribeirão Preto, Londrina, Manaus, Belo Horizonte, and Rio de Janeiro.
• Collection Point Network (Pontos de Recebimento) National network of fixed and temporary collection points where consumers and businesses can drop off old electronics and appliances for proper recycling, supported by a CEP-based online locator tool.
• ABREE pra Educação (Educational Platform) Environmental education platform targeting children, adolescents, teachers, and students, providing teaching materials, videos, quizzes, games, and interactive content about electronics recycling and reverse logistics.
• Membership-Based Compliance Program (Programa de Associadas) Membership program for electronics manufacturers, importers, distributors, and related companies that provides access to ABREE's reverse logistics infrastructure, regulatory compliance support, sector representation, and Área das Associadas member portal.

Quantifiable outcome

• 37+ tonnes of electronics and appliances collected in campaigns
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• inpEV (Instituto Nacional de Processamento de Embalagens Vazias)coreStrategic or Co-development Partner · 1 March 2026inpEV participated as a specialist speaker in ABREE's FITEC 2026 panel on waste management and circular economy, contributing technical expertise on shared responsibility and environmentally sound disposal.
• FITEC/FITEC AmbientalcoreGTM or Marketing Partner · 1 January 2026ABREE confirmed support for the II edition of FITEC (Feira Internacional de Tecnologia e Soluções Ambientais para a Indústria) and SITEC 2026, participating with a dedicated panel on circular economy and reverse logistics.
• Green EletroncoreStrategic or Co-development Partner · 1 January 2025ABREE and Green Eletron announced expanded partnership to strengthen reverse logistics leadership for electronics in Brazil.
• Movimento CircularcoreStrategic or Co-development Partner · 1 January 2025ABREE and Movimento Circular launched a free course on circular economy to promote sustainability in Brazil, combining educational expertise from both organizations.
• Eletrolar ShowcoreGTM or Marketing Partner · 1 January 2025ABREE confirmed participation in the 18th edition of Eletrolar Show 2025, Brazil's major electronics and appliances trade event.
• Eletrolar GroupcoreStrategic or Co-development Partner · 1 January 2021Eletrolar Group partnered with ABREE for reverse logistics initiatives and participation in industry events.
• Manual do MundoflagshipStrategic or Co-development PartnerABREE partnered with Manual do Mundo to create the definitive guide on electronics and appliances recycling. The collaboration produced an explanatory video and educational materials reaching millions of viewers.
• Singular AmbientalcoreStrategic or Co-development PartnerSingular Ambiental participated as a specialist in the FITEC 2026 panel on waste management and circular economy, bringing technical expertise to the discussion.
• Municipal Governments (Various)coreStrategic or Co-development PartnerABREE partners with public authorities and municipalities across Brazil to conduct collection campaigns in cities including Porto Alegre, Ribeirão Preto, Londrina, Manaus, Belo Horizonte, Rio de Janeiro, São Paulo, and many others.
• City Municipalities (Various)minorOthersVarious municipal governments across Brazil partner with ABREE, including São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Curitiba, Manaus, among many others, to provide collection points and support campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• El-Kretsen: Sweden's producer responsibility organization for electronics and batteries, financed via membership fees and responsible for nationwide collection. Closely comparable to ABREE in collective-compliance structure and operational scope.
• Electronic Products Recycling Association (EPRA): Canadian not-for-profit collective that runs regulated electronics recycling programs funded by industry fees. Operates the same producer-funded, regulation-driven collection infrastructure as ABREE within a single national market.
• Recupel: Belgian WEEE and battery compliance scheme collecting membership fees from producers and coordinating nationwide take-back infrastructure. Mirrors ABREE's model of pooling producer responsibility across a single country.
• WEEE Ireland: Ireland's approved WEEE compliance scheme, operating a collective take-back and recycling infrastructure funded by producer membership fees. Same collective-EPR business model as ABREE, but serving a single national market in Europe.

Direct peers

• Call2Recycle: North American product stewardship organization operating collective collection and recycling programs for batteries and electronics funded by producer membership. Compares to ABREE's subscription-funded collective model.
• Take-e-back: Germany-based WEEE and batteries compliance scheme that provides collective take-back and reporting services to producers. Same collective-EPR service model as ABREE, scaled to EU producers.
• Green Eletron: Brazilian collective e-waste reverse-logistics manager that operates a parallel compliance scheme for manufacturers and importers of electronics. Directly competes with ABREE for the same PNRS-driven member base and was announced as a strengthening partner in 2025, illustrating the same business model.
• inpEV (Instituto Nacional de Processamento de Embalagens Vazias): Brazilian non-profit that manages reverse logistics for empty crop-protection packaging under a shared-responsibility framework. Closely comparable to ABREE as a sector-specific collective gestor in Brazil and an active partner on ABREE's circular-economy panels.

Broad incumbents

• ERP (European Recycling Platform): Pan-European producer responsibility organization offering WEEE, batteries, and packaging compliance services across multiple EU member states. Operates the same collective-compliance model as ABREE but across many product streams and countries.
• Stiftung EAR (Elektro-Altgeräte Register): Germany's national registry and clearinghouse for WEEE compliance, coordinating producers, schemes, and treatment operators. Comparable to ABREE as the institutional backbone of an EPR-driven e-waste compliance ecosystem, though at much larger national scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=i_JZkIhFgbo&rel=0
• Facebookfacebook.com/abreeoficial
• LinkedInlinkedin.com/company/abreeoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Brasileira de Reciclagem de Eletroeletrônicos e Eletrodomésticos