What Novalab does

Novalab (legal name: NOVALAB TEKNOLOJİ HİZMETLERİ VE TİCARET LİMİTED ŞİRKETİ) is a privately held Turkish enterprise software company founded in 2005–2006 and headquartered in Eyüp, Istanbul, with a regional presence in London operated through partner entity Retologic Ltd. The company builds and sells xS Planner, an advanced planning and scheduling (APS) platform originally launched in 2006, currently at version 4.0, that delivers constraint-based optimization for demand forecasting, rough-cut capacity planning, master production planning, detailed scheduling, and vehicle routing. Its proprietary 'Interactive Planning' technology, introduced in 2010, enables real-time scenario evaluation and live intervention in planning processes. The platform is augmented by a modular suite — iKPI, iDCMS, iPCMS, iMRP, iWMS — sharing a common optimization engine and master data layer.

xS Planner serves nine manufacturing verticals: packaging, apparel, weaving, white goods, automotive and components, steel, door and window systems, furniture, and food. The software is positioned as integrating with any ERP system and supports both hard constraints and soft constraints with penalty scoring, multi-level and multi-objective optimization, and parameters such as profitability, throughput, capacity adequacy, order fulfillment, and seasonal demand. Notable named customers include Anadolu Isuzu (vehicle sequencing), Kervan Gıda (production planning for soft candy manufacturing), Lezita, Hugo Boss, HelloFresh, Yataş, and Doğtaş. The company reports 60+ client relationships and 38 implementations of xS Planner v4.0.

Novalab operates an enterprise B2B go-to-market via direct sales, contact form, phone, and email outreach, with subscription-based annual billing and no publicly disclosed pricing. Implementation services are tailored per vertical. The firm employs 11–50 people, has no disclosed institutional funding, no parent company, no acquisitions, and no public API or SDK. Marketing is primarily content-driven through a blog with industry case studies and a LinkedIn presence. A documented Information Security Policy references adherence to laws, contracts, and international standards, though no named certification (e.g., ISO 27001, SOC 2) is claimed.

Name

Novalab

Legal name

NOVALAB TEKNOLOJİ HİZMETLERİ VE TİCARET LİMİTED ŞİRKETİ

Website

https://novalab.com.tr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Novalab is a Turkish enterprise software firm that builds xS Planner, an optimization platform for demand forecasting, capacity planning, production scheduling, and vehicle routing, sold via subscription to manufacturers across nine verticals including automotive, steel, food, and packaging.

Ownership category

akta.pro rank

Product category

Production Planning & Optimization Software

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• Advanced planning software
• Production scheduling optimization
• Demand forecasting solutions
• Vehicle routing optimization
• Manufacturing capacity planning

Headquarters

HQ city

Eyüp

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise Software Licenses and Solutions: Novalab generates revenue through enterprise software sales of xS Planner planning and optimization solutions to manufacturing companies across various industries. The software is sold as a solution with implementation services for specific industry verticals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Novalab develops and sells xS Planner, an enterprise software platform for advanced production planning and optimization targeted at manufacturers. The platform covers demand forecasting, rough-cut capacity planning, master production planning, detailed scheduling, and vehicle routing, built around the company's proprietary Interactive Planning technology. It is sold as a tailored solution with implementation services to enterprise manufacturers across nine industry verticals including automotive, steel, food, packaging, white goods, furniture, apparel, weaving, and door/window systems.

Product overview

Novalab offers xS Planner, a unified interactive planning and optimization platform centered on its proprietary 'Interactive Planning' technology concept (introduced in 2010). The core platform, currently at version 4.0, provides constraint-based optimization for production scheduling, capacity planning, demand forecasting, sequencing, lot-sizing, and vehicle routing. The platform is extended through a modular suite of add-on components including iKPI (interactive KPIs), iMRP (material requirements planning), iWMS (warehouse management alerts), iPCMS (plan change management), iDCMS (data/configuration management), and dedicated domain modules for demand forecasting, rough-cut capacity planning, master production planning, detailed scheduling, and vehicle routing. The modules share a common optimization engine and data infrastructure, enabling multi-level, multi-objective planning across nine industry verticals: automotive, white goods, steel, food, packaging, furniture, apparel, door/window systems, and weaving. The product was originally launched in 2006 and has undergone major version updates in 2007 (v2.0), 2010 (v3.0), 2013 (v3.2), and 2016 (v4.0).

Differentiator

Problem solved

Functional benefit

Brands

• xS Planner: Advanced planning and optimization software platform supporting demand forecasting, capacity planning, production scheduling, and vehicle routing.

Products and services

• xS Planner Enterprise interactive planning and optimization platform for manufacturers. Provides constraint-based optimization for production scheduling, sequencing, lot-sizing, capacity planning, demand forecasting, and vehicle routing across multiple manufacturing verticals.
• Talep Tahminleme (Demand Forecasting Solution) Demand forecasting solution for manufacturers that analyzes current and potential demand, accounts for seasonality and locality effects, and generates automatic forecasts to support production planning decisions.
• Kaba Kapasite Planlama (Rough-Cut Capacity Planning Solution) Rough-cut capacity planning solution that determines machine, mold, and resource adequacy across planning horizons without detailed sequencing, supporting dynamic scenario creation and real-time capacity assessment for manufacturers.
• Ana Üretim Planlama (Master Production Planning Solution) Master production planning solution that analyzes sales forecasts, current inventory, and customer orders to create optimal production strategies aligned with capacity constraints and inventory cost objectives.
• Çizelgeleme (Detailed Scheduling Solution) Detailed production scheduling solution that optimizes machine utilization, resource-constrained scheduling, multi-level planning, balanced load distribution, and product-feature-based job sequencing across manufacturing lines.
• Araç Rotalama (Vehicle Routing Solution) Vehicle routing optimization solution for fleet management that solves multi-stop service routing, balances workload across vehicles, and accounts for vehicle types, capacities, service time windows, and driver working hours to minimize costs.

Quantifiable outcome

• Dynamic material and workforce adequacy planning for automotive manufacturers
• +5 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature12 records

Partnerships

One partnership is on record.

• Retologic Ltd.regional_hqChannel Partner/ Reseller/ DistributorUK-based partner entity operating Novalab's international presence from their London office at International House, 36-38 Cornhill. Manages sales and support operations for UK customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Anaplan: Anaplan is a connected planning platform spanning finance, sales, and supply chain planning. While its manufacturing planning depth is shallower than xS Planner, Anaplan increasingly competes in S&OP, demand planning, and supply planning — adjacent use cases where buyers may choose it over a vertical specialist like Novalab.
• o9 Solutions: o9 Solutions is a cloud-native, AI-driven platform for integrated business planning and supply chain planning. While emerging and less specialized than Novalab in deep vertical scheduling, it overlaps significantly in demand forecasting, master production planning, and S&OP, and represents the new generation of cloud-native competitors entering Novalab's space.

Direct peers

• Blue Yonder: Blue Yonder (formerly JDA Software) is a leading provider of supply chain and manufacturing planning software, offering advanced planning, scheduling, and fulfillment solutions. It directly competes with Novalab's xS Planner in production planning, demand forecasting, and S&OP across multiple manufacturing verticals, including automotive, consumer goods, and food.
• Kinaxis (now part of Blue Yonder): Kinaxis is a specialist concurrent APS platform for sales & operations planning, demand planning, and production scheduling in discrete and process manufacturing. Its positioning as a focused planning vendor makes it a strong direct comparable to Novalab's verticalized approach, even though Kinaxis operates at greater scale.
• AIMMS: AIMMS provides optimization modeling and supply chain analytics software used for production planning, scheduling, and network design in manufacturing. It overlaps with xS Planner in the underlying mathematical optimization and constraint-based planning capabilities, and serves similar manufacturing customer profiles.
• ToolsGroup: ToolsGroup provides supply chain planning and demand sensing software with strong optimization capabilities for inventory and production planning. It is comparable to Novalab in serving manufacturers with constraint-based planning needs and competes in the same mid-market APS category.
• Dassault Systèmes DELMIA Quintiq: DELMIA Quintiq is a long-standing optimization-based planning platform for production scheduling, workforce planning, and logistics across manufacturing industries. It is one of the closest direct comparables to xS Planner because of its constraint-based optimization engine and emphasis on detailed production sequencing in industrial verticals.

Regional players

• ICRON: ICRON is a Turkey-based provider of supply chain planning, optimization, and S&OP software. It is the closest geographic comparable to Novalab, serving Turkish and regional manufacturers with overlapping planning capabilities and competing head-to-head for the same domestic customer base.

Broad incumbents

• Oracle (Supply Chain & Manufacturing Planning): Oracle's SCM Cloud and Oracle APS modules provide demand planning, sales & operations planning, and production scheduling capabilities that overlap with xS Planner. As a broad incumbent, Oracle competes by offering planning functionality natively integrated with its ERP and database stack — a different go-to-market model from Novalab's vertical-specialist approach.
• SAP (Integrated Business Planning / IBP): SAP IBP is the incumbent ERP-native supply chain and production planning suite used by large manufacturers globally. It overlaps with xS Planner across demand forecasting, master production planning, and detailed scheduling, but SAP offers a much broader enterprise application portfolio rather than a focused, vertical-specialist planning platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novalab-teknoloji

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novalab