Partner 2 Simplify

What Partner 2 Simplify does

Partner 2 Simplify (trading as Partner2Simplify / P2S) is a privately held IT services firm founded in Sydney in 2018 that delivers platform-agnostic enterprise technology solutions to mid-market and enterprise organisations in Australia. The company operates dual delivery hubs in Sydney and India, providing professional services across Salesforce (Sales, Service, Health, Nonprofit, and Experience Clouds), Appian low-code automation, AWS and Azure cloud enablement, custom application development, testing and QA, and AI and intelligent automation. Its stated differentiators are a problem-first diagnostic approach, no vendor kickback model, and senior-level expertise without the overhead of a large consultancy. Named clients include Axicom, Sporting8, Breathe Well Being, Mindfields Global, Anglicare, Accor Plus, Aida Care, GHD, Indara, Gigacomm, HouzeKey, Sofico, ATN, cyberMarrow, CLASSHOP, and others across telecoms, healthcare, aged care, hospitality, professional services, and engineering.

The company has built a portfolio of six proprietary software products layered on top of its services business: PACE, a gamified parent-child engagement mobile application with machine-learning-driven personalised test generation; P2S 360, a contact management system with Outlook, SharePoint, ERP, and finance integrations; P2S CRM for distributed sales teams; TRMS, a cloud-based taxonomy and record management system; LRMS, a landlord and tenant relationship management platform; and a Project & Asset Management solution for infrastructure organisations. These products target recurring subscription revenue in specific verticals such as real estate, education, and infrastructure, complementing the professional services engine.

Revenue is generated primarily through project-based and managed services engagements on multi-year contracts with milestone-based billing, supplemented by subscription revenue from proprietary software products. Go-to-market is enterprise field sales with discovery-call-led client engagement, supported by content marketing across the company website, LinkedIn, Medium, YouTube, Twitter, Facebook, and Quora, plus app-store distribution for PACE. The firm holds core partnerships with Microsoft, Salesforce, Appian, and AWS, a strategic partnership with Databricks for AI delivery, and minor partnerships with Sitetracker, Smartsheet, Anaplan, VMware, MongoDB, and Rackspace.

Name

Partner 2 Simplify

Legal name

Partner 2 Simplify

Website

https://partner2simplify.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Partner 2 Simplify is a Sydney-founded, privately held IT services firm with delivery hubs in Australia and India, providing platform-agnostic Salesforce, Appian, AWS, Azure, custom development, and AI services to enterprise and mid-market organisations across Australia, alongside a portfolio of six proprietary software products.

Ownership category

akta.pro rank

Product category

IT Services and Enterprise Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• IT services consulting
• Salesforce implementation
• Cloud enablement services
• Low-code automation
• Enterprise application development

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Services and Consulting: Professional services revenue from delivering Salesforce implementations, Appian low-code solutions, cloud enablement (AWS/Azure), application development, testing/QA services, and AI/intelligent automation. Revenue generated through project-based engagements and ongoing managed services.
2. Software Products (PACE): PACE mobile application (available on App Store and Google Play) generates revenue through parent/child engagement platform subscriptions or usage.
3. Proprietary Software Products: Revenue from proprietary products including CRM, CMS, Taxonomy Management, Landlord/Tenant Management, and Project/Asset Management solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Partner 2 Simplify is a Sydney-based IT services firm that delivers end-to-end enterprise technology projects across Salesforce, Appian, AWS, Azure, and custom development, alongside a portfolio of proprietary software products including PACE, P2S 360 CMS, CRM, LRMS, TRMS, and Project & Asset Management. The company sells platform-agnostic, problem-first consulting, implementation, application development, cloud migration, testing/QA, and AI/intelligent automation services to enterprise and mid-market clients in Australia.

Product overview

Partner 2 Simplify is an IT services firm founded in Sydney in 2018 that operates a portfolio of proprietary products alongside professional services. The product portfolio consists of six core platforms: PACE (a gamified parent-child engagement app with AI capabilities), P2S 360 CRM, Contact Management System, Landlord & Tenant Relationship Management (LRMS), Taxonomy & Record Management System (TRMS), and Project & Asset Management. These products are complemented by service offerings including Salesforce implementation, Appian low-code development, Application Development, Cloud Enablement (AWS/Azure), Testing and QA Services, and AI & Intelligent Automation. The company positions itself as platform-agnostic, delivering solutions across Salesforce, Appian, AWS, Azure, and custom development.

Differentiator

Problem solved

Functional benefit

Brands

• PACE: Parent and Child Engagement platform - gamification of engagement, learning, and knowledge tracking for collaboration between parents and children.
• LRMS
• TRMS
• Project and Asset Management
• P2S CRM
• P2S 360

Products and services

• PACE - Parent and Child Engagement Gamified mobile application (iOS/Android) for parents and children that drives engagement through learning tracking, assessments, quizzes, rewards and knowledge sharing, with AI/ML-powered personalized test generation, predictive analytics and a recommendation engine for test-taking strategy.
• P2S 360 - Contact Management System (CMS) 360-degree contact relationship management system providing a unified view of customers and prospects, with automated data entry, organisation management, workflow management, lead prioritisation, task management, reporting dashboards and integrations with Outlook, SharePoint, ERP and Finance systems.
• P2S CRM - Customer Relationship Management Customisable CRM solution enabling distributed teams to capture leads, nurture sales pipelines, automate workflows and retain customers, with no-code administration, workflow automation, lead/opportunity tracking, and integrations with Outlook, content management, finance and ERP systems.
• Landlord & Tenant Relationship Management (LRMS) Cloud-based landlord relationship management system for managing landlords, tenants, leases, payments, renewals, approvals, tenant history, and reporting dashboards, with mobile and desktop access.
• Taxonomy & Record Management System (TRMS) Cloud-based enterprise records management system with a self-service admin console for taxonomy hierarchy, record types, retention policies, dashboards, reporting, data import/export and REST/SOAP integration APIs to document repositories and legal retention policy systems.
• Project & Asset Management Infrastructure project and asset management platform with business process management, asset tracking, document generation, configurable rules and customer portal capabilities for engineering, infrastructure, telecoms and fleet organisations.
• Salesforce Implementation Services End-to-end Salesforce delivery across Sales Cloud, Service Cloud, Health Cloud, Nonprofit Cloud and Experience Cloud for enterprise and mid-market clients, including strategy, configuration, implementation, customisation, integration and ongoing managed support.
• Appian IT Services Low-code application development and process automation using the Appian platform, including consulting, custom development, system integration (e.g., Salesforce, SAP), managed services and migration from legacy systems.
• Application Development Custom web, mobile (iOS, Android, Ionic, Flutter, React Native) and API development including solution architecture, rapid prototyping (PoC, PoV, MVP, MVE), and full-stack delivery from requirements through deployment.
• Cloud Enablement Cloud consulting and migration services covering AWS, Microsoft Azure, hybrid and multi-cloud architectures, SaaS enablement and Microsoft Power Platform (Power Apps, Power Automate, Power BI, Power Virtual Agents).
• Testing and QA Services Automated and manual QA testing services including performance testing, test automation, mobile testing, security testing, SOA testing, service virtualization and test data management using industry-standard tools.
• AI & Intelligent Automation AI strategy and implementation services spanning Microsoft Copilot, Databricks AI, Appian low-code automation, intelligent document processing, predictive analytics and AI-assisted workflows, delivered problem-first across client business processes.

Quantifiable outcome

• 18+ enterprise clients delivered successfully
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• MicrosoftcoreTechnology or IntegrationMicrosoft partnership for cloud enablement services, Azure cloud platform, Microsoft Power Platform (Power Apps, Power Automate, Power BI, Power Virtual Agents), and AI capabilities including Microsoft Copilot integration.
• SalesforcecoreTechnology or IntegrationSalesforce implementation partner delivering end-to-end Salesforce services across Sales Cloud, Service Cloud, Health Cloud, Nonprofit Cloud, and Experience Cloud. Provides Salesforce customisation, integration, and managed services.
• AppiancoreTechnology or IntegrationCertified Appian professionals delivering low-code application development and process automation using the Appian platform. Services include consulting, custom development, process automation, system integration, managed services, and migration.
• AWScoreTechnology or IntegrationAmazon Web Services partnership for cloud architecture, migration, and managed services. Cloud advisory, application development, integration, and management services on AWS platform.
• DatabricksstrategicTechnology or IntegrationDatabricks AI partnership for delivering AI strategy, implementation, and integration services. Works with Databricks AI capabilities for predictive analytics and AI-assisted workflows.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Slalom: US-based technology and business consulting firm with multi-platform delivery (Salesforce, AWS, Microsoft) and comparable mid-market to enterprise focus. Slalom's size, platform-agnostic delivery model, and trusted-advisor positioning closely mirror Partner2Simplify's approach, though operating at materially larger scale and global footprint.
• Girikon: Salesforce and IT services consulting firm delivering implementations, integrations, and managed services across multiple platforms. Girikon's Salesforce-led consulting model and proprietary product positioning are highly comparable to Partner2Simplify's Salesforce practice.
• Absyz: Salesforce and Appian consulting partner delivering implementations, integrations, and managed services. Absyz's dual Salesforce + Appian focus and consulting-led delivery model closely aligns with Partner2Simplify's multi-platform low-code and CRM expertise.
• Accelirate: Salesforce, AI, and intelligent automation consulting firm delivering enterprise implementations, AI strategy, and managed services. Accelirate's combination of Salesforce expertise and AI/automation focus aligns closely with Partner2Simplify's AI & Intelligent Automation service line.

Regional players

• Insentra: Australian IT services and managed services firm with strong Microsoft, AWS, and security vendor partnerships. Headquartered in Australia with ANZ delivery, Insentra is a directly comparable regional peer in terms of geography, vendor ecosystem focus, and enterprise/mid-market client mix.
• DiUS: Australian technology consultancy specialising in cloud, data, and software engineering across AWS and Microsoft platforms. DiUS is a comparable Australian peer with similar customer base, multi-platform delivery approach, and trusted-advisor positioning.
• Outcomex: Australian technology solutions provider with multi-vendor delivery across cloud, security, and digital workplace. Outcomex is a comparable Australian peer with similar mid-market and enterprise customer base and partner-led delivery approach.

Broad incumbents

• Thoughtworks: Global technology consultancy with multi-platform delivery across cloud, data, and custom development. Thoughtworks operates the same multi-platform, vendor-agnostic model as Partner2Simplify but at materially larger scale and global geographic reach.
• Endava: Global IT services firm with distributed delivery hubs across multiple geographies including near-shore and offshore locations. Endava's distributed delivery model and multi-platform consulting approach is similar in concept but operates at significantly larger scale.
• Cognizant: Global IT services and consulting giant with extensive Salesforce, cloud, and digital transformation practices. Cognizant represents the large-scale incumbent that competes with Partner2Simplify for enterprise IT services engagements requiring global delivery scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/P2S_Australia
• YouTubeyoutube.com/channel/UCHUwryYFy6y-ocGsHsnd5uQ
• Facebookfacebook.com/Partner2Simplify
• LinkedInlinkedin.com/company/partner2simplify

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partner 2 Simplify