The Positive Living Group

What The Positive Living Group does

The Positive Living Group is a privately-held, evidence-based mental health counseling practice headquartered at 39 Murray Guard Drive in Jackson, Tennessee, serving the West Tennessee region. Founded in 2015, the practice operates with 11-50 employees and delivers a comprehensive behavioral health portfolio spanning mental health counseling, trauma therapy, life coaching, children's therapy, family and co-parenting counseling, adult and adolescent substance abuse intensive outpatient programs (IOP), infant mental health, biofeedback and neurofeedback, brain mapping using qEEG/fMRI, and mindfulness-based interventions. Clinicians are credentialed in multiple high-bar modalities including EMDR, Cognitive Processing Therapy, Dialectical Behavioral Therapy, Brainspotting, Trauma Model Therapy, Internal Family Systems, and Hypnotherapy. The company was the first clinical setting in West Tennessee to offer life coaching using CBT techniques and one of the first to provide Infant Mental Health Services.

The practice operates a direct-to-patient service model with three delivery channels: in-person at the Jackson facility, telehealth video sessions, and selected in-home visits. Revenue is generated through insurance reimbursement across 14+ in-network commercial, government, and behavioral health payers (including Aetna, BlueCross BlueShield of Tennessee, Cigna, Humana, Medicaid, Medicare, Optum, Tricare, United Healthcare, Beacon Health Options, BHS, UMR, ChampVA, and Surest) and private pay at $175 per intake session and $125 per standard hour, with specialty rates of $150/hour for family psychotherapy and $75/hour for life coaching. The go-to-market combines community events (Giraffe Awards, Grief Awareness Day, Trunk or Treat), a blog and SEO presence, social media across Facebook, Instagram, and TikTok, and an online referral submission channel. The company reports no acquisitions, funding events, M&A, or leadership transitions in the available data.

Name

The Positive Living Group

Legal name

The Positive Living Group

Website

https://positivelivinggroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Trauma therapy services
• Substance abuse treatment
• Family counseling services
• Neurofeedback therapy

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Reimbursement: Direct billing to insurance providers for mental health services. In-network with major Tennessee insurers including Aetna, BlueCross BlueShield, Cigna, Humana, Medicaid, Medicare, Optum, Tricare, United Healthcare, and others.
2. Private Pay (Cash Pay): Self-pay option at $175 for intake sessions and $125 per hour for standard services. Provides affordable access for uninsured patients or those preferring out-of-pocket payment.
3. EAP Services: Employee Assistance Program services through partner EAP providers, providing mental health support to employees of corporate clients.
4. Family & Co-Parenting Counseling: Couples psychotherapy at $125/hour and family psychotherapy at $150/hour offered in-person, via telehealth, or in-home.
5. Life Coaching: Hourly life coaching services at $75.00 per hour using CBT techniques, offered in-person, telehealth, or in-home.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Positive Living Group provides evidence-based mental health counseling and behavioral health treatment services in Jackson, Tennessee, serving West Tennessee. Its core offerings include mental health counseling, trauma therapy, life coaching, children's therapy, family and co-parent counseling, substance abuse treatment with adult and adolescent Intensive Outpatient Programs, and infant mental health services, delivered in-person, via telehealth, and in-home with both insurance-billed and private-pay pricing.

Product overview

The Positive Living Group offers a comprehensive suite of mental health counseling services in Jackson, Tennessee, based on evidence-based and positive psychology approaches. The core portfolio includes Mental Health Counseling, Trauma Therapy (featuring EMDR, Brain Spotting, and other trauma-specific interventions), Life Coaching using CBT, Children's Therapy Services, Family & Co-Parent Counseling, and Substance Abuse Treatment with Intensive Outpatient Programs for both adults and adolescents. Specialized services include Infant Mental Health Services for early development support, Bio & Neurofeedback Therapy for real-time physiological monitoring, Mindfulness-based interventions, and Brain Mapping Therapy for neurological assessment. The organization is noted as the first clinical setting to offer life coaching services in West Tennessee.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling
• Trauma Therapy Trauma-informed behavioral health care for individuals affected by trauma, utilizing evidence-based interventions including EMDR, Cognitive Processing Therapy, Dialectical Behavioral Therapy, Brainspotting, Trauma-Release Yoga, Hypnotherapy, Internal Family Systems Therapy, and Trauma Model Therapy.
• Life Coaching Goal-oriented coaching service using Cognitive Behavioral Therapy (CBT) techniques to help clients identify and change negative thought patterns, set actionable goals, and build resilience for personal and professional development, priced at $75.00 per hour in-person, telehealth, or in-home.
• Children's Therapy Services Comprehensive counseling services for children and adolescents including play therapy, animal therapy, ADHD and behavioral treatment, learning disorders support, family counseling, co-parenting counseling, and children's yoga therapy.
• Family & Co-Parent Counseling Couples, family, and co-parenting counseling services providing a safe environment to discuss relationship needs, develop communication and conflict-resolution skills, and navigate separation or divorce transitions, with couples psychotherapy at $125/hour and family psychotherapy at $150/hour.
• Substance Abuse Treatment Alcohol dependence and drug addiction therapy and counseling for adults, children, and adolescents, including Intensive Outpatient Programs (IOP) using Integrated Dual Disorders Treatment, with separate adult and adolescent programs.
• Adolescent Intensive Outpatient Program Gender-specific Intensive Outpatient Program for teens 13-17 struggling with substance abuse or mental health issues, including process groups, relapse prevention, family systems therapy, and individualized treatment plans.
• Adult Intensive Outpatient Program Comprehensive treatment program for adults with chemical dependence or co-occurring mental illness, utilizing Integrated Dual Disorders Treatment including cognitive-behavioral therapy, crisis management, anger management, and twelve-step program support.
• Infant Mental Health Services Early intervention mental health services for infants and toddlers supporting emotional development, secure attachment formation, and healthy relationships, addressing caregiver mental health, early stress, and environmental influences.
• Bio & Neurofeedback Therapy Real-time brain and body monitoring therapy using biofeedback to regulate physical processes (heart rate, muscle tension) and neurofeedback to optimize brainwave activity, including Brainspotting therapy for trauma treatment.
• Mindfulness Services Mindfulness-based interventions using meditation techniques including mindful breathing, body scan meditation, guided meditation, mindful walking, and mindful eating to help clients manage stress, anxiety, and depression.
• Brain Mapping Therapy Advanced brain mapping assessment using EEG technology to identify brainwave patterns and dysregulation linked to ADHD, anxiety, depression, PTSD, and cognitive dysfunction, enabling targeted neurofeedback treatments.

Named customers14 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core.

• AetnacoreChannel Partner/ Reseller/ DistributorMajor national health insurance provider. The Positive Living Group is an in-network provider for Aetna plans, allowing insured members to access mental health services at reduced out-of-pocket costs.
• BlueCross BlueShield of TennesseecoreChannel Partner/ Reseller/ DistributorTennessee's largest health insurer. In-network status provides access to mental health services for BlueCross members across West Tennessee.
• CignacoreChannel Partner/ Reseller/ DistributorGlobal health service company. In-network provider relationship allows Cigna members to receive mental health services at negotiated rates.
• HumanacoreChannel Partner/ Reseller/ DistributorNational health insurance provider. In-network status for Humana members seeking mental health services.
• MedicaidcoreChannel Partner/ Reseller/ DistributorGovernment health insurance program for low-income individuals and families. Accepting Medicaid enables access to mental health services for vulnerable populations in West Tennessee.
• MedicarecoreChannel Partner/ Reseller/ DistributorFederal health insurance for seniors and individuals with disabilities. In-network provider for Medicare beneficiaries requiring mental health services.
• OptumcoreChannel Partner/ Reseller/ DistributorHealth services and innovation company. In-network provider for Optum health plans covering mental health services.
• TricarecoreChannel Partner/ Reseller/ DistributorMilitary health insurance program. Serves active duty, retired service members, and their families in the West Tennessee region.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorOne of the largest health insurers in the United States. In-network status provides coverage options for United Healthcare members.
• Beacon Health OptionscoreChannel Partner/ Reseller/ DistributorBehavioral health specialty insurer. In-network partnership for substance abuse and mental health treatment services.
• Behavioral Health Systems (BHS)coreChannel Partner/ Reseller/ DistributorBehavioral health managed care organization. Network provider for mental health and substance abuse treatment services.
• UMRcoreChannel Partner/ Reseller/ DistributorThird-party administrator for self-funded health plans. In-network provider relationship for mental health services.
• ChampVAcoreChannel Partner/ Reseller/ DistributorVeterans' family health insurance program. Provides mental health coverage for eligible family members of veterans.
• SurestcoreChannel Partner/ Reseller/ DistributorHealth plan offering. In-network mental health services provider for Surest members.
• EAP (Employee Assistance Programs)coreChannel Partner/ Reseller/ DistributorEmployee Assistance Program providers. Services covered through employer-sponsored EAP benefits for participating companies' employees.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Centerstone: One of the largest nonprofit behavioral health providers in Tennessee, offering outpatient mental health, substance use, and family counseling across Middle Tennessee. Directly comparable in service breadth and payor mix, but larger, multi-site, and headquartered in Nashville rather than serving West TN from Jackson.
• Youth Villages: Tennessee-headquartered nonprofit providing intensive behavioral health, family services, and residential / community-based programs for children and adolescents. Overlaps with PLG on its children, adolescent IOP, and family counseling offerings, but operates at much larger scale and includes residential care PLG does not.
• Bradford Health Services: Alabama-headquartered but operating across the Southeast (including Tennessee) with intensive outpatient and residential substance abuse programs for adults and adolescents. Directly comparable on adult and adolescent SUD/IOP offerings; broader geographically and includes residential levels of care PLG does not.

Broad incumbents

• LifeStance Health: Nationwide outpatient mental health platform with hundreds of clinic locations and a large in-network payor stack serving adults, adolescents, and families. Comparable on outpatient counseling, insurance breadth, and multi-modal therapy portfolio; PLG looks like a single-site micro-version of LifeStance's in-clinic model.
• Talkspace: National teletherapy and psychiatry platform serving individuals, couples, and teens with licensed therapists via video and messaging. Comparable on telehealth counseling, life-coaching-style goal work, and broad payor coverage; differs by being a pure-play virtual model without the in-person or neurofeedback components PLG offers.

Emerging players

• Brightside Health: Telehealth-first mental health provider combining therapy and medication management with a proprietary outcome-measurement layer. Comparable on the insurance-billed outpatient therapy and psychiatric services delivered remotely; PLG's in-person/EMDR/neurofeedback stack is the differentiator.
• Headway: Mental health network and software platform that helps therapists accept insurance and get credentialed across payers including Medicaid and major commercial plans. Adjacent rather than directly competing—PLG could be a "supplier" to Headway or compete with it for in-network therapists in West Tennessee.

Direct peers

• Aspell Recovery Campus: Jackson, Tennessee-based outpatient and residential substance abuse and mental health provider serving West Tennessee. The closest geographic and service-mix peer to PLG—overlap on adult and adolescent SUD treatment plus general outpatient counseling, with the difference that Aspell also operates residential beds.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PLGJackson
• Instagraminstagram.com/plgjackson
• TikToktiktok.com/@positivelivinggroup?lang=en
• LinkedInlinkedin.com/company/the-positive-living-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Positive Living Group