Berkshire Hathaway HomeServices Carolinas Realty

Name

Berkshire Hathaway HomeServices Carolinas Realty

Legal name

Berkshire Hathaway HomeServices Carolinas Realty

Website

https://BHHSCarolinas.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Relocation & Corporate Housing Brokerage (BPAJAAAG), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Relocation services
• Property listing search

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission model where the company earns a percentage fee on each property transaction (buy or sell) facilitated through its agents. Commission rates are typically negotiable and split between the listing broker and buyer's agent.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Berkshire Hathaway HomeServices Carolinas Realty operates a full-service residential real estate brokerage serving North Carolina and upstate South Carolina. The company facilitates home buying and selling through a network of sales associates, complemented by ancillary services including home financing, new construction guidance, relocation services, title insurance, and home warranty, supported by a property search platform aggregating listings from multiple regional MLS systems.

Product overview

Berkshire Hathaway HomeServices Carolinas Realty operates as a traditional real estate brokerage offering a unified platform of residential real estate services. The core product portfolio centers on Buy Real Estate Services and Sell Real Estate Services, supported by a Property Search Platform that aggregates MLS listings. Related services include Home Financing, New Construction guidance, Relocation Services, Title Insurance, and Home Warranty products—all offered as add-on modules to the primary buying/selling transaction. The company also provides Agent Matching and an Agent & Office Locator tool to connect consumers with representatives. Specialized offerings include Luxury Homes services for high-value transactions and Community Guides for market intelligence. The platform is powered by BoldTrail and aggregates data from multiple MLS systems including Triangle MLS, Canopy MLS, Triad MLS, and NCRMLS.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy Real Estate Services Comprehensive home buying services including pre-approval guidance, advanced home search with filtering by property type, beds, baths, and price range, plus access to luxury homes and community guides, for individuals and families purchasing residential property in North Carolina and South Carolina.
• Sell Real Estate Services Home selling services featuring instant home valuation tools, market update videos, and agent representation for sellers across North Carolina and South Carolina markets.
• Home Financing Partner-provided mortgage and financing services to help buyers get pre-approved and secure loans for property purchases.
• New Construction Services Services for buyers interested in newly constructed properties, including guidance through the new home purchase process.
• Relocation Services Services designed for individuals and families relocating to the area, including area orientation and transition support.
• Title Insurance Title insurance products to protect buyers and lenders against losses from title defects during real estate transactions.
• Home Warranty Warranty programs providing coverage for home systems and appliances after purchase.
• Property Search Platform Web-based platform enabling users to search listings by property type (Single Family, Condos, Land, Rentals, Coming Soon, Multi-Family, Townhouse, Commercial, etc.), beds, baths, and price range up to $15,000,000, aggregating data from Triangle MLS, Longleaf Pines MLS, Canopy MLS, Triad MLS, and NCRMLS.
• Agent Matching Service connecting consumers with real estate agents, including tools to find agents, view top performers, and locate offices across North Carolina and South Carolina markets.
• Agent & Office Locator Tools to find real estate agents and office locations throughout the service area, with access to agent profiles and office directories.
• Luxury Homes Services Specialized service for high-value property transactions, targeting luxury residential listings and affluent buyers and sellers.
• Rental Search Services Rental property search and application service powered by Rental Beast, enabling users to find rental listings (single family, condos, apartments) and submit rental applications with one-time application fees, soft credit checks, and fast-tracked reviews.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

One partnership is on record.

• Rental BeastminorGTM or Marketing PartnerPartnership for rental listing services. Rental Beast provides a platform for customers to request applications for rental properties listed on the Berkshire Hathaway HomeServices Carolinas Realty website.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Direct peers

• RE/MAX: Global franchise real estate brokerage with similar agent-based, transaction-fee revenue model. Competes head-to-head with Berkshire Hathaway HomeServices Carolinas Realty for both consumers and agent recruits in the Carolinas.
• Coldwell Banker: National traditional residential real estate franchise brokerage network. Directly comparable as a similarly structured franchise model serving home buyers and sellers across multiple U.S. markets with comparable commission-based revenue model.
• eXp Realty: Cloud-based, agent-centric brokerage with rapidly growing Carolinas agent count. Competes aggressively on agent economics, recruiting top producers from traditional firms in the same markets.
• Redfin: Tech-enabled brokerage operating in major Carolinas metros including Raleigh, Charlotte, and the Triad. Directly comparable as a buyer/seller intermediary with a digital-first consumer experience.
• Allen Tate Realtors: Major Carolinas-headquartered residential brokerage with deep regional concentration in the same NC/SC markets. Most directly comparable regional competitor with overlapping office footprint and agent base.
• Compass: Tech-enabled residential brokerage with significant Carolinas presence. Competes for the same agent talent and luxury-segment transactions, leveraging proprietary technology and agent equity compensation as differentiation.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., operating a similar agent-centric, commission-based model. Major direct competitor in Carolinas markets for both buyer/seller representation and agent recruiting.
• Howard Hanna Real Estate Services: Large privately-held residential brokerage with strong Mid-Atlantic and Southeast footprint. Comparable in offering full-service buy/sell plus ancillary services like title insurance and mortgage.

Broad incumbents

• HomeServices of America: Parent company and Berkshire Hathaway affiliate that owns the subject firm. Comparable as a large diversified residential brokerage holding company operating multiple regional brands across the U.S.
• Berkshire Hathaway HomeServices (Network): Parent franchise network under which the subject firm operates. Comparable as the broader brand/system that defines the subject firm's positioning, marketing, and operational standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bhhscarolinas
• Facebookfacebook.com/berkshirehathawayhomeservicescarolinas
• LinkedInlinkedin.com/company/bhhs-carolinas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices Carolinas Realty