Devgru
Devgru is a US-based customer experience optimization agency that implements and operationalizes MarTech platforms (Oracle, BigCommerce, Monetate, Emarsys, Shopify, Tealium, Optimizely) for B2B and B2C clients across retail/eCommerce, healthcare, consumer products, and other verticals via managed, self-service, and hybrid engagement models.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Devgru does
Devgru is a US-based customer experience optimization (CXO) agency that helps B2B and B2C clients extract value from their marketing technology stacks. The firm, founded in 2017 and headquartered in New York, delivers six core service lines: website optimization (testing and personalization), email marketing, customer data platform implementation, creative services, e-commerce web development, and marketing automation. These services are delivered through three engagement models (Managed, Self-Service, and Hybrid).
The company's underlying technical capability rests on integration expertise with seven MarTech platforms — Oracle (formerly Maxymiser), BigCommerce, Monetate, SAP Emarsys, Shopify, Tealium, and Optimizely — rather than on proprietary software. Devgru does not offer a standalone product, SDK, or API; the firm positions itself as a service-based consultancy that implements, configures, and operationalizes third-party platforms for clients in retail/eCommerce, healthcare, consumer products, sports & entertainment, utilities, manufacturing, and construction. Leadership is founder-led, with Michael Blumenfeld (CEO) holding a Bentley University marketing background and 15+ years of optimization experience including prior Fortune 100/500 programs.
Devgru monetizes through custom-quoted professional services engagements with free initial consultations, and prices are not publicly disclosed. The go-to-market is consultative direct sales (consultation → customized engagement), supported by content marketing on a company blog and a LinkedIn presence. The firm self-reports customer outcomes including a 7% reduction in home page bounce rate, 32% uplift in customer account logins, 125% uplift in product filter engagement, and 533% uplift in category page engagement. There is no disclosed revenue, funding history, M&A activity, or institutional investor.
Devgru firmographics
Firmographics- Name
- Devgru
- Legal name
- DEVGRU, INC.
- Website
- https://thedevgru.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Devgru is a US-based customer experience optimization agency that implements and operationalizes MarTech platforms (Oracle, BigCommerce, Monetate, Emarsys, Shopify, Tealium, Optimizely) for B2B and B2C clients across retail/eCommerce, healthcare, consumer products, and other verticals via managed, self-service, and hybrid engagement models.
- Ownership category
- akta.pro rank
Devgru industry classification
Industry- Product category
- Customer Experience Optimization Consulting
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where Devgru is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Devgru business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services: Consulting and implementation services for customer experience optimization, including website optimization, email marketing, customer data platform implementation, creative services, e-commerce development, and marketing automation. Services delivered through managed, self-service, or hybrid engagement models.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Devgru product offering
Product offeringCore offering
Devgru is a customer experience optimization (CXO) agency that delivers MarTech consulting and implementation services, including website testing and personalization, email marketing, customer data platform (CDP) implementation, creative services, e-commerce web development, and B2B marketing automation. Services are delivered by a US-based team through managed, self-service, and hybrid engagement models, leveraging third-party platforms such as Oracle, BigCommerce, Monetate, Emarsys, Shopify, Tealium, and Optimizely.
Product overview
DEVGRU is a customer experience optimization (CXO) agency that operates as a service-based consultancy rather than a software product company. The company offers a holistic portfolio of MarTech services including Website Optimization, Email Marketing, Customer Data Platform (CDP), Creative Services, E-Commerce Web Development, and Marketing Automation. These services are delivered through flexible engagement models (Managed Service, Self Service, and Hybrid Service) and leverage partnerships with technology platforms including Oracle, BigCommerce, Monetate, Emarsys, Shopify, Tealium, and Optimizely. Work is conducted by US-based teams across website optimization (29 years experience), email marketing (54 years), custom data platforms (18 years), creative services (27 years), e-commerce (5 years), and marketing automation (50 years).
Differentiator
Problem solved
Functional benefit
Products and services
- Website Optimization (Testing & Personalization)
- Email Marketing (B2C Communication & Delivery)
- Customer Data Platform (Single Source of Truth)
- Creative Services (Visuals & Narrative)
- eCommerce Web Development
- Marketing Automation (B2B Optimization & Delivery)
Quantifiable outcome
- 7% reduction in home page bounce rate
- +3 more outcomes
Companies that use Devgru
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles3 records
Devgru technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Devgru partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- OraclecoreTechnology partnership for optimization and testing platforms. DEVGRU leverages Oracle's marketing technology solutions including Maxymiser (now sunset) for website optimization and testing services.
- BigCommercecoreE-commerce platform partnership for building and optimizing online storefronts. DEVGRU provides BigCommerce implementation and optimization services.
- MonetatecoreTesting and personalization platform partnership. Monetate is recommended as a leading optimization platform that combines testing capabilities with advanced personalization and recommendations, particularly strong in retail.
- SAP EmarsyscoreOmnichannel customer engagement platform partnership. DEVGRU works with Emarsys for email marketing, SMS, and multi-channel campaign activation. Emarsys is highlighted as a CDP Light platform for customer engagement.
- ShopifycoreE-commerce platform partnership for online store development and optimization. DEVGRU provides Shopify implementation and development services.
- TealiumcoreCustomer data platform partnership. Tealium provides data management and integration capabilities that DEVGRU leverages for customer data unification projects.
- OptimizelycoreDigital experimentation platform partnership. Optimizely is one of the 'Big 4' testing platforms (alongside Adobe Target, Maxymiser, and Monetate) that DEVGRU works with for website optimization.
Scale indicators11 records
Recent moves4 records
Expansion highlights4 records
Devgru competitors and assessment
Company assessmentDirect peers
- Wpromote: US-based digital marketing agency offering SEO, paid media, email, and MarTech implementation services. Comparable to DEVGRU as a similarly positioned mid-to-large marketing services firm with cross-channel optimization capabilities.
- Jellyfish: Global digital marketing agency with a strong media, creative, and tech-enabled marketing practice including personalization and analytics. Directly comparable as a MarTech-led agency serving enterprise clients on similar platforms.
- DEPT: Full-service digital agency combining creative, technology, and data services including e-commerce, CX, and marketing technology implementations. Highly comparable given overlap on Shopify/BigCommerce builds and CX optimization work.
- Power Digital Marketing: Performance and brand marketing agency with a dedicated MarTech and analytics practice. Comparable to DEVGRU as a US-based growth-stage agency serving B2B and B2C clients across similar channels.
- Centric Consulting: US-based business and technology consulting firm with digital, MarTech, and data practice areas. Comparable as a similarly sized mid-market consultancy selling custom development, integrations, and optimization services.
- Bounteous: Digital experience agency specializing in strategy, design, data, and MarTech implementations across platforms like Adobe, Shopify, and Tealium. Closely comparable to DEVGRU on platform partnerships and CXO delivery.
Broad incumbents
- Merkle: Large CXM and data-driven marketing services firm owned by Dentsu, with deep CDP, personalization, and analytics capabilities. Comparable as a much larger incumbent competing for the same MarTech and personalization engagements.
- Tinuiti: Largest independent performance marketing agency in the US, covering paid media, email, SEO, and Amazon. Comparable as a scaled player competing for the same enterprise marketing budgets as DEVGRU.
- VMLY&R: Global creative and customer experience agency within WPP, with significant MarTech, commerce, and personalization practices. Comparable as a large incumbent with overlapping CXO and e-commerce capabilities.
Emerging players
- Elite SEM (now Tinuiti): Performance and search marketing agency, now part of Tinuiti, with adjacent analytics and CRO practices. Comparable as a mid-sized peer focused on conversion-oriented digital marketing services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Devgru social profiles
Digital presenceDevgru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Devgru leadership team
Management profileNumber of profiles
Profiles3 records
Devgru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Devgru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Devgru
What does Devgru do?
Devgru is a customer experience optimization (CXO) agency that delivers MarTech consulting and implementation services, including website testing and personalization, email marketing, customer data platform (CDP) implementation, creative services, e-commerce web development, and B2B marketing automation. Services are delivered by a US-based team through managed, self-service, and hybrid engagement models, leveraging third-party platforms such as Oracle, BigCommerce, Monetate, Emarsys, Shopify, Tealium, and Optimizely.
Is Devgru a public or private company?
Devgru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Devgru founded?
Devgru was founded in 2017. It employs 1 to 10 people.
Where is Devgru based?
Devgru is headquartered in New York, United States, in the North America region.
How does Devgru make money?
One revenue line is on record: professional Services.
Who are Devgru's main competitors?
Direct peers on record are Wpromote, Jellyfish, DEPT, Power Digital Marketing, Centric Consulting and Bounteous. Broad incumbents are Merkle, Tinuiti and VMLY&R. Elite SEM (now Tinuiti) is listed as an emerging player.
Does Devgru have an API?
No public API is recorded for Devgru.
What industry is Devgru in?
Devgru's product category is Customer Experience Optimization Consulting. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 541511 and its SIC code is 7373.