Grupo SHERCO

What Grupo SHERCO does

Grupo SHERCO is a privately held Spanish HR services group founded in 2001 by Ramón Ignacio Montoro Ruiz and Pedro Ruiz Pastor, headquartered in Madrid and operating across five major Spanish regional markets (Madrid, Barcelona, Sevilla, Valencia, and Málaga). The company provides an integrated portfolio of workforce solutions targeted at the luxury hospitality sector (4- and 5-star hotels, high-end restaurants, event venues, and corporate/institutional events), spanning temporary staffing (SHERCO ETT), operational outsourcing (SHERCO Outsourcing), recruitment and executive search (Sherco Selección), event staffing and congress coordination, VIP butler and concierge services (Mayordomía y Concierge), proprietary hospitality training (EDUCA / EducaTu Talento), social-inclusion employment (IntegraPlus as a Centro Especial de Empleo), and specialized decontamination services using the registered Counterfog® technology.

The group's technology layer comprises two proprietary software platforms — ShercoGestión V6 (internal management portal for coordinating displaced ETT personnel with hotel daily operations, current version 1.0.2.8 dated 30 June 2026) and GSH VIPS (client-facing digital tool for shift requests, real-time hour tracking, and day/night breakdowns by department and worker, bundled with new service contracts) — plus the Counterfog® decontamination system, a European-developed microdroplet technology registered under that brand. The group is ISO 9001:2015 certified and operates a 2,000+ professional talent pool with an average of 12+ years of luxury-hotel experience in its outsourcing operations.

Commercially, Grupo SHERCO runs a sales-led, enterprise-direct B2B model with personal advisors (not a call center), inside sales for rapid ETT coverage requests, and a 24/365 'Sherco ON' urgent-staffing line. Pricing is entirely quote-based ('A convenir'), with multi-year managed-services contracts for outsourcing and a 2,000+ candidate self-serve employment portal (emplea.gruposherco.com) supporting the supply side. The company is founder-owned, has no external funding rounds on record, and has stated national and international expansion plans as of 2026 alongside its 25th anniversary.

Name

Grupo SHERCO

Legal name

Sherco Staff ETT

Website

https://gruposherco.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo SHERCO is a founder-owned Spanish HR services group, founded in 2001 and based in Madrid, providing temporary staffing, operational outsourcing, executive search, VIP butler services, training, and proprietary management software to luxury 4- and 5-star hotels across Spain.

Ownership category

akta.pro rank

Product category

Hospitality Staffing and Outsourcing Services

NAICS

Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Services-Management Consulting Services (8742)

akta.pro primary industry

Lodging Booking & Accommodation Management (HSACAKAC)

Keywords

• Hospitality staffing services
• Temporary employment agency
• Hotel outsourcing services
• Hospitality professional training
• Luxury hotel HR solutions

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ETT (Empresa de Trabajo Temporal) - Temporary Staffing: Flexible temporary employment solutions covering shifts, weeks, or months with qualified professionals. Full bureaucratic management including contracts, payroll, insurance, and administrative procedures. Covers all hospitality positions including cleaning, servers, kitchen, office, room attendants, maintenance, and more. 24/365 Sherco ON coverage.
2. Outsourcing Operativo: Full outsourcing of essential hotel operations — cleaning, restoration, rooms, customer service — with qualified personnel, standardized processes, and continuous quality control. Includes audits, metrics, high-reliability standards, continuous supervision, periodic reports, alignment meetings, and optimization. Employees average 12+ years experience.
3. Eventos y Catering: Full-service event management including operational coordination, human teams, and assembly. Covers prior congress/event management (sponsors, advertisers, communication, design/printing, invitation/reception, speakers, merchandising), innovative services (team building, tech attractions, micro-meetings, business wheels, brand activations), assembly/disassembly (stands, tents, audiovisual, auditoriums, signage, stages), and human teams (hostesses, assemblers, coordinators, translators, animators, support staff).
4. Mayordomía y Concierge VIP: Premium private, exclusive, highly qualified butler and personal assistant services for VIP clients in luxury hotels, residences, travel, and events. Covers protocol & etiquette, secretariat & administration, sommelier & haute cuisine, first aid, driving & logistics, personal shopping & styling.
5. Formación EDUCA: Practical hospitality training with proprietary EducaTu Talento certification. Programs for companies (in-house adapted to shifts and real operations, measurable objectives, tracking and improvement) and individuals (auxiliary server, housekeeping, executive housekeeper). 100% practical, sector-experienced instructors, employment focus with job placement pool.
6. Descontaminación Counterfog®: Professional decontamination and technical cleaning services for public and private spaces using advanced Counterfog® technology. Fast interventions in minutes, multi-space application (hotels, offices, schools, communities), microdroplet efficiency for particle capture.
7. Sherco Selección - Executive Search and Recruitment: Staffing for operational positions (reception, F&B, kitchen, housekeeping, maintenance, SPA/wellness/events) with rapid coverage and reliable profiles. Headhunting for directors and middle managers with direct identification, shortlist, structured interviews, references, and accompaniment until incorporation.
8. GSH VIPS Software Licensing: Digital tool GSH VIPS for managing external hotel staff included with new service contracting. Additional software licenses for coordination, control, and real-time efficiency improvement. Includes mobile app + synchronized software with installation and startup.
9. Azafatas y Gestión de Congresos: Image hostesses, multilingual staff, and integral coordination for congresses, trade shows, and professional events. Includes reception, accreditations, multilingual support for international events, logistics support, assembly, rooms, flow coordination.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Grupo SHERCO provides temporary staffing (ETT), operational outsourcing, executive recruitment, vocational training, event staffing, VIP butler services, and decontamination for the luxury hospitality sector in Spain. The group operates through five specialized subsidiaries (SHERCO ETT, SHERCO OUTSOURCING, SHERCO AL DETALLE, EDUCA, Tecnología & GSH VIPS) and serves 4-star and 5-star hotels with a workforce of more than 2,000 professionals averaging 12+ years of luxury hotel experience.

Product overview

Grupo Sherco is a Spanish HR services group offering an integrated portfolio of specialized services for the luxury hospitality sector. The core offering spans SHERCO ETT (temporary staffing), SHERCO Outsourcing (facility and operational outsourcing), Sherco Selección (recruitment and headhunting), Eventos y Catering (event management), Azafatas y Congresos (hostess and congress staffing), and Mayordomía y Conciergerie (VIP butler services). Supporting the core services are proprietary digital tools — ShercoGestión V6 (internal management portal) and GSH VIPS (client-facing staff coordination and time-tracking app) — alongside Counterfog® (specialized decontamination technology) and IntegraPlus (disability inclusion employment center). EDUCA is the group's own training school with branded EducaTu Talento certification. The portfolio is designed as a one-stop ecosystem for hotels, covering talent acquisition, outsourcing, events, VIP services, technology, and professional development.

Differentiator

Problem solved

Functional benefit

Brands

• IntegraPlus: Centro Especial de Empleo dedicated to labor insertion of people with disabilities in the hospitality sector through training, accompaniment, and workplace adaptation.
• EducaTu Talento

Products and services

• SHERCO ETT (Temporary Employment)
• SHERCO Outsourcing
• Sherco Selección (Recruitment and Headhunting)
• EDUCA Hospitality Training
• Eventos y Catering
• Azafatas y Congresos
• Mayordomía y Concierge VIP
• Counterfog® Decontamination and Technical Cleaning
• IntegraPlus (Special Employment Center)

Quantifiable outcome

• Employees average 12+ years of experience in luxury hotels
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• UberminorGTM or Marketing Partner · 22 May 2026Newsletter collaboration announced in May 2026 (Newsletter 'Colaboración con Uber', 22 May 2026). Nature of collaboration not specified in available source data.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Adecco Spain: Spanish arm of global ETT Adecco Group, providing temporary staffing and permanent placement with dedicated hospitality vertical. Directly competes with Sherco ETT for the same hotel clients in Spain, though at much greater scale and broader sector coverage.
• Randstad Spain: Randstad's Spanish operation offers temporary staffing, outsourcing, and recruitment with hospitality specialization. Competes for similar 4★/5★ hotel contracts as Grupo Sherco, with broader geographic and sector footprint.
• ManpowerGroup Spain: Spanish subsidiary of global staffing firm ManpowerGroup, providing ETT, permanent placement, and workforce solutions across hospitality and tourism. Direct competitor on enterprise hotel staffing RFPs in Spain.
• Michael Page Spain: PageGroup's Spanish executive search arm focused on mid-to-senior permanent placements including hospitality director and F&B roles. Comparable to Sherco Selección's headhunting service line for hospitality leadership.
• Eurofirms Group: Spanish-headquartered staffing and HR services group with hospitality vertical and similar size to Grupo Sherco. Competes in the same mid-market ETT and outsourcing segment for Spanish hotels and restaurants.
• Gi Group Spain: Italian-headquartered multinational staffing group with Spanish operations covering hospitality, tourism, and events. Overlaps with Sherco's ETT, Eventos, and Azafatas y Congresos services for similar customer profiles.

Broad incumbents

• Sodexo Iberia: Global facility services and contract catering giant with significant Spanish hospitality outsourcing presence. Competes most directly with Sherco Outsourcing for housekeeping and F&B operational outsourcing at hotels.
• ISS Spain: Global facility management provider including hotel housekeeping outsourcing, technical cleaning, and integrated services in Spain. Overlaps with Sherco Outsourcing and Counterfog® special cleaning services for hotel clients.
• Clece (ACS Group): Spanish facility services and outsourcing subsidiary of ACS, providing hotel housekeeping and social-services-linked employment. Comparable to Sherco Outsourcing, with broader public-sector and inclusion exposure.

Others

• Hesperia Hotels: Spanish 4★/5★ hotel operator and Grupo Sherco customer profile. Included as a customer-side comparable illustrating the target buyer of Sherco's staffing, outsourcing, and training services in the luxury hospitality segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@gruposherco
• LinkedInlinkedin.com/company/grupo-sherco
• Instagraminstagram.com/gruposherco
• TikToktiktok.com/@gruposherco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo SHERCO