Name

HART Tools

Legal name

Hart Consumer Products, Inc.

Website

https://harttools.com

Company type

Private

Founded year

1983

Operating status

Operating

Ownership category

akta.pro rank

Product category

Consumer Power Tools and Outdoor Equipment

NAICS

Battery Manufacturing (335910), Battery Manufacturing (33591), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Pack Manufacturing & Module Assembly (EUAFABAI)

akta.pro secondary industries

DC Motors (Brushed, Brushless DC) (IMAGACAB), Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)

Keywords

• Cordless power tools
• Outdoor lawn equipment
• Brushless motor tools
• Lithium-ion battery platforms
• Consumer DIY tools

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Hardware Sales: Primary revenue stream from selling power tools, outdoor equipment, hand tools, and accessories exclusively through Walmart retail locations and Walmart.com. Products sold include cordless drills, circular saws, impact drivers, lawn mowers, chainsaws, trimmers, blowers, and related accessories. Revenue is generated through one-time product purchases rather than recurring models.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HART Tools designs, manufactures, and sells cordless power tools, outdoor/lawn and garden equipment, hand tools, and cleaning tools exclusively through Walmart retail stores and Walmart.com in the United States. The product portfolio is organized across 20V, 40V, and 80V lithium-ion battery platforms featuring brushless motor technology, with a Supercharge premium tier and attachment-capable outdoor tools enabling multi-function use. The brand targets DIY consumers seeking professional-quality results at mid-range price points.

Product overview

HART Tools is a consumer-focused power tools and outdoor equipment brand owned by Techtronic Industries Limited (TTI), sold exclusively at Walmart since 2019. Founded in 1983 and acquired by TTI in 2007, the brand offers a comprehensive ecosystem of cordless tools and lawn care equipment organized across multiple voltage platforms: 4V (hand tools), 20V (general power tools), 40V (outdoor/lawn equipment), and 80V (riding mowers). The product portfolio centers on brushless motor technology across power tools (drills, impact drivers, circular saws, reciprocating saws, jigsaws, angle grinders), lawn and garden equipment (mowers, chainsaws, string trimmers, hedge trimmers, blowers, snow blowers, augers), and cleaning tools (pressure washers, power cleaners, vacuums, transfer pumps). The Supercharge sub-brand represents premium outdoor power equipment with enhanced performance. Notably, TTI announced the discontinuation of the Hart Tools brand on December 11, 2025, citing medium-term profitability objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• 20V Cordless Power Tools (drills, impact drivers, circular saws, reciprocating saws, jigsaws, angle grinders, impact wrenches, brad nailers) A line of 20V lithium-ion cordless power tools including 1/2" Drill/Driver, Impact Driver, 7-1/4" Circular Saw, Reciprocating Saw, Orbital Jigsaw, Angle Grinder, Impact Wrench, and 18GA Brad Nailer. Brushless motor technology delivers more power and runtime than brushed alternatives. Targeted at DIY homeowners for general power tool applications including home renovation, furniture building, and automotive work.
• 40V Outdoor and Lawn Care Equipment (mowers, chainsaws, trimmers, hedge trimmers, blowers, snow blowers, augers) A 40V lithium-ion cordless outdoor equipment platform including self-propelled and push mowers (with dual blade technology that outperforms 170 CC gas mowers), 14"/16"/18" chainsaws, 13"/15" string trimmers (attachment-capable), hedge trimmers, 350-650 CFM leaf blowers, 18" snow blower, and 6"/8" earth augers. Targeted at DIY homeowners for yard maintenance, landscaping, and property projects.
• Supercharge Premium Outdoor Product Line A premium sub-line within the 40V outdoor platform offering enhanced brushless motors with superior power and runtime. Includes Supercharge brushless mowers (self-propelled dual blade 20"/21" and 21" kits), 16"/18" chainsaws, 15" carbon fiber shaft string trimmers, and 630/650 CFM blowers. Targeted at demanding residential outdoor applications.
• 80V Brushless Lithium-Ion Riding Mower An 80V lithium-ion battery-powered 30" ride-on mower with brushless motor for residential lawn care. Targeted at homeowners with larger properties who want battery-powered mowing without the maintenance of gas equipment.
• 20V Cordless Cleaning Tools (power cleaners, spot cleaners, stick vacuums, transfer pumps) A 20V cordless cleaning equipment line including a 600 PSI brushless power cleaner (with 15°, 25°, and 40° nozzles for cleaning from any fresh water source), brushless spot cleaner, dual brush roll stick vacuum, and brushless transfer pump (250 gallons per charge, 10 GPM). Targeted at DIY homeowners for household and outdoor cleaning tasks.
• 3000 PSI Brushless Electric Pressure Washer A high-pressure 3000 PSI brushless electric pressure washer designed for heavy-duty residential and outdoor cleaning applications including driveways, decks, and siding. Targeted at DIY homeowners needing a high-output cleaning tool.
• Hand Tools and Automotive Hand Tools A line of manual hand tools and automotive hand tools, including heavy-duty grabber tools and other hand tools, covered by a limited lifetime warranty. Targeted at DIY homeowners and hobbyists for tasks not requiring powered tools, including automotive work and household repairs.
• 20V Lithium-Ion Battery Platform System A 20-volt lithium-ion cordless battery platform that powers a wide range of HART power tools and outdoor equipment with interchangeable batteries and chargers. The platform includes tool-only options and kit configurations (with battery and charger) to accommodate both first-time buyers and customers expanding an existing 20V tool collection.
• 40V Lithium-Ion Battery Platform System A 40-volt lithium-ion cordless battery platform designed for outdoor and lawn care equipment with higher power demands, including the Supercharge premium tier. Interchangeable batteries and chargers across 40V products create ecosystem lock-in for outdoor power equipment customers.

Quantifiable outcome

• 40 million products sold historically
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WalmartflagshipChannel Partner/ Reseller/ Distributor · 1 January 2019Exclusive retail distribution partnership established in 2019. Walmart serves as the sole retailer for HART Tools products across all U.S. store locations and Walmart.com. This exclusive arrangement means HART tools are unavailable through any other retail channels, positioning HART as a Walmart-exclusive brand within the power tools and outdoor equipment category.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ryobi: Ryobi is a TTI-owned consumer/DIY cordless tool and outdoor equipment brand with a multi-voltage battery platform. It is the most direct peer to HART given the shared parent, overlapping product categories (drills, mowers, trimmers), and DIY/consumer positioning — and is one of the two brands TTI is prioritizing over HART.
• Craftsman: Craftsman is a mass-market consumer and DIY power tool and hand tool brand, sold primarily through Lowe's. It competes head-to-head with HART in drills, saws, and outdoor equipment at value-tier pricing, making it a close like-for-like competitive comparable.
• Black+Decker: Black+Decker is a heritage consumer power tool and outdoor equipment brand with broad retail distribution. It overlaps directly with HART's product categories and DIY value-tier positioning, and is a key reference point for the HART consumer.
• Kobalt: Kobalt is a Lowe's-exclusive cordless power tool and outdoor equipment brand with a 40V/80V battery platform. It is the most direct structural peer to HART given the exclusive single-retailer distribution model and DIY value positioning.
• Hercules: Hercules is Harbor Freight's exclusive professional-grade cordless tool brand with 12V/20V platforms. Like HART, it relies on a single retail partner (Harbor Freight) for distribution, making it a strong operational and channel-strategy comparable.
• Bauer: Bauer is Harbor Freight's value-tier exclusive cordless tool and outdoor equipment brand with 20V and 40V platforms. It is highly comparable to HART in target customer (DIY), price point, and single-retailer distribution model.
• Worx: Worx is a consumer-focused cordless outdoor and yard care tool brand with 20V and 40V platforms. It overlaps with HART's string trimmers, mowers, and blowers and competes in the same DIY value segment at major US retailers.
• Greenworks: Greenworks is a battery-powered outdoor equipment specialist offering 40V, 60V, and 80V platforms covering mowers, trimmers, blowers, and chainsaws. It competes directly with HART in the cordless outdoor power equipment category.
• Sun Joe: Sun Joe is a consumer outdoor and cleaning tool brand (pressure washers, snow blowers, cultivators). It overlaps with HART's cleaning and outdoor product lines at value-tier pricing across major retail channels.

Broad incumbents

• DeWalt: DeWalt is a Stanley Black & Decker-owned professional-grade cordless tool and outdoor equipment brand. It is a broader incumbent reference point that competes in the same product categories as HART but at a higher price tier and through pro-oriented channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFZL1mxIwXiqGDOsv5AKxcw
• Facebookfacebook.com/harttoolsusa
• Instagraminstagram.com/harttoolsusa
• TikToktiktok.com/@harttoolsusa
• Xx.com/harttoolsusa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HART Tools