What Worx does

Worx is a manufacturer of cordless, battery-powered lawn and garden equipment, DIY power tools, and personal electric mobility products, organized around its proprietary PowerShare interchangeable battery ecosystem that powers 75+ tools across 20V, 40V, and 80V platforms. The company is the brand identity of privately-held multinational Positec Group, with North American operations run through Charlotte-headquartered Positec Tool Corporation and wholly-owned subsidiaries Positec USA, Inc. and RW Direct, Inc., and manufacturing executed in Shenzhen, China via Positec Technology (China) Co., Ltd. Core products span robotic mowers (the Landroid line, including the AI-driven Vision Cloud with computer vision and RTK Cloud positioning), lawn mowers, string trimmers, hedge trimmers, leaf blowers, chainsaws, snow shovels, portable power cleaners, and a Nitro professional-grade brushless tool line, plus adjacent categories like MAKERX crafting tools and Aventon e-mobility products that share the PowerShare battery platform. Worx has been the top-selling robotic mower brand across major European markets for five consecutive years (2020-2025) based on audited retail sell-out data, and received a 2021 European Commission Product Safety Award for the Landroid platform.

Worx generates revenue primarily through hardware sales to DIY homeowners and small-lawn consumers, distributed via a multi-channel model that combines the worx.com direct-to-consumer e-commerce storefront with broad retail placement across Amazon (primary marketplace), Walmart, Best Buy, and Harbor Freight, supported by Affirm financing (0% APR Split Pay on $99-$250 orders, 3/6/12-month installments on orders above $250). Pricing spans entry-level tools under $100 (JawSaw, Trivac, GT Revolution bundles) through mid-range $100-$400 cordless tools to premium robotic mowers priced $849.99 to $2,699.99. Marketing is product-led, leveraging a content blog, organic social (Facebook, Instagram, YouTube, Pinterest, TikTok), email, deal aggregator coverage, and extensive earned media in home and garden publications. The business serves exclusively residential/small-business consumer segments in the United States and Canada, with no disclosed enterprise or institutional customers.

Name

Worx

Legal name

Positec Tool Corporation

Website

https://worx.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Worx manufactures cordless battery-powered lawn, garden, and DIY power tools organized around the PowerShare interchangeable battery ecosystem (75+ tools, 20V/40V/80V), sold to DIY homeowners in the US and Canada via worx.com DTC and major retailers including Amazon, Walmart, Best Buy, and Harbor Freight.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Outdoor Power Equipment Retailers (44423)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Cordless power tools
• Robotic lawn mowers
• Lawn and garden equipment
• Battery-powered tools
• DIY power equipment

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Tool Sales: Direct sales of cordless power tools, lawn and garden equipment, and robotic mowers to consumers through e-commerce and retail channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Worx manufactures and sells cordless battery-powered outdoor power equipment and DIY tools unified by its proprietary PowerShare interchangeable battery ecosystem across 20V, 40V, and 80V configurations. The product lineup spans robotic lawn mowers (Landroid Vision Cloud with Vision AI and RTK Cloud positioning), lawn mowers, string trimmers, hedge trimmers, leaf blowers, chainsaws, snow shovels, portable power cleaners, and electric mobility products. The company sells primarily direct-to-consumer via worx.com and through major retailers including Amazon, Walmart, Harbor Freight, and Best Buy, with financing available through Affirm.

Product overview

Worx is a manufacturer of cordless outdoor power equipment and DIY tools, organized around its proprietary PowerShare battery ecosystem that powers over 75+ tools across 20V, 40V, and 80V configurations. The product portfolio centers on lawn and garden equipment (robotic mowers, lawn mowers, string trimmers, hedge trimmers, leaf blowers, chainsaws, snow shovels, power cleaners), power tools (drills, circular saws, sanders, nail guns), and home recreation products (crafting tools under the MAKERX brand, e-bikes, e-scooters). Key product lines include the Landroid Vision Cloud autonomous robotic mower (AI-powered with computer vision and RTK positioning), the Nitro professional-grade tool line (brushless motors), the Hydroshot portable power cleaner series, the GT Revolution 3-in-1 trimmer/edger/mower combo, and the Aerocart multi-function yard cart. Worx positions itself as an eco-friendly alternative to gas-powered tools, with products available primarily through direct-to-consumer online sales and major retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Landroid: Robotic lawn mowers featuring AI navigation and autonomous mowing capabilities
• NITRO
• PowerShare
• MAKERX
• Hydroshot
• Aerocart
• GT Revolution

Products and services

• Landroid Vision Cloud Autonomous robotic lawn mower combining Vision AI with centimeter-level RTK Cloud positioning for boundary-wire-free mowing, designed for North American homeowners with properties up to 1 acre.
• Landroid Vision Cloud 4WD Four-wheel drive variant of the Landroid Vision Cloud designed for properties with slopes up to 40 degrees, providing enhanced traction on uneven terrain.
• GT Revolution 20V cordless 3-in-1 string trimmer, edger, and mini mower combo featuring telescopic shaft, six-pound weight, and PowerShare battery compatibility.
• JawSaw Cordless electric chainsaw with patented retractable blade safety technology and automatic tool-free chain tensioning, available in 5-inch and 20V models.
• PowerShare Battery System Proprietary interchangeable battery platform powering over 75 Worx cordless tools across 20V, 40V, and 80V configurations, allowing one battery to power multiple tools.
• Nitro Power Tools High-performance line of power tools featuring brushless motors for 50% longer runtime and 25% more power than traditional brushed motors, including circular saws, drills, string trimmers, and lawn mowers.
• Hydroshot Portable Power Cleaners Portable power cleaner series ranging from 320 PSI to 725 PSI offering an alternative to pressure washers, drawing water from buckets, lakes, or garden hoses via PowerShare batteries.
• Aerocart 8-in-1 all-purpose wheelbarrow, yard cart, and dolly featuring ergonomic design that puts wheels under the load for maximum leverage and converts between multiple configurations.
• MAKERX Crafting Tools Crafting tools line including the MAKERX Wood & Metal Crafter, rotary tool, and heat gun with micro-ergonomic design and precise temperature control for pyrography and soldering projects.
• Trivac 3-in-1 Electric 3-in-1 leaf blower, vacuum, and mulcher combo with up to 350 cfm air volume, 210 mph air speed, with mulching capability compressing 16 bags of leaves into one.
• Cordless Lawn Mowers Range of cordless electric lawn mowers including 14-inch, 17-inch, and 21-inch models with Intellicut technology for automatic cutting speed adjustment and PowerShare battery compatibility.
• 40V 12-inch Brushless Snow Shovel (WG460) 40V compact cordless electric snow shovel with 12-inch clearing width, 6-inch depth per pass, 25-foot throw distance, 2-speed control, and 2-4 car driveway capability per charge.
• EBikes & EScooters Electric mobility products including e-bikes and e-scooters powered by the Worx PowerShare battery system, offered through partnership with Aventon.
• Nitro Switchdriver 2.0 20V brushless 2-in-1 cordless drill and driver with patented dual-bit chuck design allowing quick switching between two drill bits without changing accessories.
• SteamStorm Cordless Handheld Steam Cleaner 20V cordless handheld steam cleaner for cleaning and sanitizing various surfaces without chemicals.
• Hedge Trimmers Cordless electric hedge trimmers available in 20-inch and 24-inch models with adjustable angles, telescopic poles for extended reach, and brushless motor options.
• 20V 14-inch Brushless Lawn Mower (WG733) 20V 14-inch brushless lawn mower (WG733) with 4.0 Ah battery powered by Worx PowerShare battery platform.
• 40V 780 CFM Brushless QuietTech Leaf Blower (WG582) 40V brushless leaf blower with 780 CFM air volume and 190 MPH air speed featuring QuietTech noise reduction technology.
• Nitro 20V 7-1/4 Brushless Circular Saw Professional-grade 20V brushless circular saw with 7-1/4 inch blade, 6,100 rpm, and 2-9/16 inch depth of cut at 90 degrees, compatible with PowerShare Pro battery system.
• Worx Clamping Sawhorses Clamping sawhorses supporting up to 1,000 pounds with included bar clamps and a metal triangle ruler, designed for DIY projects and professional use.

Quantifiable outcome

• 51% of Canadians maintaining lawns still use gas-powered mowers, presenting large addressable market for battery alternatives
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• AffirmminorGTM or Marketing Partner · 23 June 2026Affirm provides monthly financing and split-pay options for Worx customers. Split Pay available on orders $99-$250 with 0% APR. Installment plans available with minimum $250 purchase, offering 3, 6, or 12 monthly payment options with no hidden fees or late penalties.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenworks Tools: Greenworks is a pure-play cordless outdoor power equipment brand built around a 24V/40V/60V/80V interchangeable battery platform. It competes with Worx PowerShare on price, platform breadth, and retail shelf placement at Walmart, Amazon, and home-improvement chains.
• EGO Power+: EGO Power+ markets a 56V Arc Lithium battery platform powering premium cordless mowers, blowers, and chainsaws. It is a direct rival to Worx's PowerShare and Nitro lines on performance and ASP, and competes in the same consumer outdoor power category.
• Ryobi: Ryobi operates a 18V/40V One+ battery ecosystem covering power tools, outdoor equipment, and cleaning products — overlapping directly with Worx on tools, mowers, and a battery-locked customer base sold at The Home Depot.
• Husqvarna Group: Husqvarna is the global market leader in robotic mowers (Automower line) and outdoor power equipment, with a full cordless platform. It is the primary direct competitor to Worx's Landroid and the benchmark Worx is measured against in the robotic mower category.
• STIGA: STIGA is a European lawn and garden equipment manufacturer offering robotic mowers (STIGA A) and a broad cordless 20V/40V garden tool lineup, directly mirroring Worx's product mix and competing head-to-head in the same retail channels.

Broad incumbents

• Deere & Company: Deere & Company is cited as a key peer in Worx's own robotic mower market sizing. Through John Deere and Sabo/Murray brands, it competes in residential mowing and is increasingly extending into robotic and battery platforms relevant to Landroid.
• Honda Power Equipment: Honda is named by Worx's own market sizing as a key robotic mower peer. Honda's Miimo line competes with Landroid and its broader engine-based equipment franchise gives it incumbency benefits as the category transitions to cordless.
• Robert Bosch (Power Tools and Garden): Bosch is a diversified power tools and garden equipment major; its 18V 'Power for All' and 36V garden platforms compete with Worx PowerShare across both DIY and prosumer segments and across global markets.
• STIHL: STIHL is a global leader in professional and consumer chainsaws and outdoor power equipment, with a growing cordless lineup (AK System, AP System). It overlaps with Worx on chainsaws, blowers, and battery platforms, though STIHL skews to pro/dealer channels rather than mass retail.

Emerging players

• Mammotion: Mammotion is an emerging robotic mower brand (Luba, LUBA 2 AWD) using RTK and AI vision, directly attacking Worx's Landroid Vision Cloud positioning in wire-free autonomous mowing. Comparable as a category disruptor but smaller scale and channel presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/worxtools
• YouTubeyoutube.com/user/WorxTools
• Facebookfacebook.com/worxus
• Instagraminstagram.com/worxtools
• Pinterestpinterest.com/worxtools
• TikToktiktok.com/@worxtools

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worx