Ryobi Power Tools
Ryobi Power Tools is a consumer cordless power tool and outdoor equipment brand, operated by TTI Consumer Power Tools under license from RYOBI Limited, sold exclusively at The Home Depot in the U.S. and serving DIY homeowners and light-trade professionals across five battery platforms.
- Company typePrivate
- Founded1983
- HeadquartersAnderson, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ryobi Power Tools does
Ryobi Power Tools is the U.S. consumer-facing brand of TTI Consumer Power Tools, Inc., operating under license from RYOBI Limited. The company manufactures and distributes cordless power tools, outdoor power equipment, cleaning products, and modular storage solutions primarily for DIY homeowners and, secondarily, light-duty trade professionals. Its product architecture is built on a multi-voltage lithium-ion battery platform strategy spanning the 18V ONE+ system (over 300 compatible products with 30 years of backward battery compatibility), 40V and 80V outdoor power platforms, a compact USB Lithium line, and the LINK modular storage ecosystem. Sub-brands HP (High-Performance brushless) and WHISPER SERIES (low-noise equipment) extend the portfolio across performance and noise-sensitive use cases.
The business operates an exclusive U.S. retail distribution partnership with The Home Depot, with secondary presence through Direct Tools Factory Outlet stores and dedicated branded e-commerce sites serving Australia, Canada, Europe, and Mexico. Ryobi monetizes primarily through unit-priced hardware sales — both tool-only (bare-tool) SKUs that leverage existing consumer battery inventories and bundled combo kits that include battery and charger. Pricing spans from sub-$20 small-format tools to $349 six-tool combo kits, with HP-brushless tier products commanding premiums over standard equivalents. The Home Depot relationship drives promotional cadence through seasonal RYOBI Days campaigns offering free tools with qualifying purchases, supplemented by social media presence on Instagram, TikTok, YouTube, Facebook, and Pinterest, email/SMS marketing, and a MyRYOBI mobile app for product registration and warranty management.
The company is a wholly-owned brand within TTI (Techtronic Industries), a Hong Kong-listed conglomerate (669.HK), and operates from its Anderson, South Carolina headquarters. Ryobi's strategic positioning is anchored by ecosystem breadth — the 18V ONE+ battery interoperability across 300+ SKUs and exclusive Home Depot shelf access — rather than professional-grade performance, where competitors DeWalt and Milwaukee hold stronger brand equity. The absence of disclosed revenue figures, AI/ML capability, software platforms, or third-party integrations reflects Ryobi's identity as a hardware-first consumer brand rather than a technology-software hybrid.
Ryobi Power Tools firmographics
Firmographics- Name
- Ryobi Power Tools
- Legal name
- TTI Consumer Power Tools, Inc.
- Website
- https://ryobitools.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ryobi Power Tools is a consumer cordless power tool and outdoor equipment brand, operated by TTI Consumer Power Tools under license from RYOBI Limited, sold exclusively at The Home Depot in the U.S. and serving DIY homeowners and light-trade professionals across five battery platforms.
- Ownership category
- akta.pro rank
Ryobi Power Tools industry classification
Industry- Product category
- Consumer Power Tools
- NAICS
- Battery Manufacturing (33591), Small Electrical Appliance Manufacturing (335210)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)
- akta.pro secondary industries
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)
Keywords
Where Ryobi Power Tools is headquartered
LocationHeadquarters
- HQ city
- Anderson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ryobi Power Tools business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Power Tools and Hardware Sales: Ryobi generates revenue primarily through the sale of cordless power tools, outdoor power equipment, cleaning appliances, and storage solutions to individual consumers and DIY enthusiasts. Products are sold as both individual tools (tool-only) and in combo kits that bundle batteries and chargers. The company operates a direct-to-consumer e-commerce storefront alongside its exclusive Home Depot retail partnership, selling a catalog of over 300 products spanning the 18V ONE+, 40V, and 80V battery platforms, as well as the USB Lithium and LINK storage systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tool-only (bare tool, no battery or charger) |
| Unit Pricing | Pay-as-you-go | Combo kits (tool + battery + charger) |
| Unit Pricing | Pay-as-you-go | Standard vs. HP (High-Performance) tier pricing |
| Unit Pricing | Pay-as-you-go | LINK Storage individual products and kits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Ryobi Power Tools product offering
Product offeringCore offering
Ryobi Power Tools designs, manufactures, and sells cordless power tools, outdoor power equipment, cleaning appliances, and modular storage solutions built around its proprietary lithium-ion battery platforms (18V ONE+, 40V, 80V, and USB Lithium). Products are sold as standalone tools, tool-only (bare tool), and combo kits bundled with batteries and chargers, with sub-brands HP (High-Performance brushless) and WHISPER SERIES (low-noise) addressing premium and noise-sensitive use cases. The 18V ONE+ ecosystem alone spans over 300 compatible products with 30 years of battery backward compatibility.
Product overview
Ryobi Power Tools is a consumer power tools brand offering a diversified portfolio of cordless power tools, outdoor power equipment, and storage solutions. The company operates on a multi-platform system architecture centered around five distinct battery systems: 18V ONE+ (the flagship platform with 300+ products offering 30 years of compatibility), 40V (high-performance outdoor power), 80V (professional-grade outdoor), USB Lithium (compact portable tools), and LINK Storage (modular organization system). The product lineup spans power tools (drills, saws, grinders, nailers, multi-tools), outdoor equipment (lawn mowers, trimmers, chainsaws, leaf blowers), recreation and cleaning products. Key sub-brands include HP (High-Performance brushless tools) and WHISPER SERIES (low-noise equipment). Products are sold primarily through The Home Depot with a proprietary e-commerce platform and mobile application for product registration and management.
Differentiator
Problem solved
Functional benefit
Brands
- 18V ONE+ System: The 18V ONE+ battery system offering over 300 innovative products with 30 years of compatibility.
- 40V System
- 80V System
- USB Lithium
- LINK Storage System
- WHISPER SERIES
Products and services
- 18V ONE+ System Ryobi's flagship cordless power tool battery platform offering over 300 compatible products including drills, drivers, saws, grinders, blowers, and outdoor equipment, with 30 years of battery backward compatibility. Targeted at DIY homeowners and value-oriented users.
- 40V System High-performance 40V cordless outdoor power equipment line including leaf blowers, chainsaws, string trimmers, and lawn mowers, designed for demanding yard work with brushless motor technology.
- 80V System Professional-grade 80V cordless outdoor power equipment providing gas-comparable performance with electric convenience for commercial landscaping and heavy-duty yard work.
- USB Lithium System Compact, portable USB-rechargeable lithium tool platform designed for light-duty tasks and on-the-go use, including handheld fans, inflators, and hobby tools.
- RYOBI LINK Storage System Modular wall-mounted and mobile storage solution enabling users to organize, access, and transport tools and equipment, including wall cabinets, drawer toolboxes, bins, hooks, rails, and mobile workstations with IP65-rated organizers.
- WHISPER SERIES Noise-reduced power tools and outdoor equipment featuring brushless motor technology, including leaf blowers and fans with significantly reduced decibel levels for residential and noise-sensitive environments.
- HP (High-Performance) Series High-performance brushless motor tools featuring up to 30% faster cutting or operation speeds, including HP brushless drills, circular saws, angle grinders, and multi-tools, positioned as a premium tier.
- 18V ONE+ HP Brushless 1/2" Drill/Driver Kit High-performance brushless cordless 1/2-inch drill/driver kit featuring 18V ONE+ battery compatibility, sold with 1.5Ah battery and charger, for DIY homeowners and light-duty professionals.
- 18V ONE+ HP Brushless 7-1/4" Circular Saw High-performance brushless cordless 7-1/4-inch circular saw delivering up to 30% faster cutting with HP brushless motor technology, for wood cutting applications.
- 18V ONE+ HP Brushless 4-1/2" Angle Grinder/Cut-Off Tool High-performance brushless cordless 4-1/2-inch angle grinder featuring HP Technology for up to 30% faster cutting and tool-free wheel and guard adjustment for quick accessory changes.
- 40V HP Brushless WHISPER SERIES 650 CFM Leaf Blower 40V HP brushless cordless leaf blower delivering 650 CFM air volume and 160 MPH air speed with WHISPER SERIES reduced-noise operation, sold with 4.0 Ah battery and charger.
- 40V HP Brushless 16" Chainsaw Kit 40V HP brushless cordless chainsaw with 16-inch bar and chain, providing gas-equivalent cutting performance for yard and tree maintenance.
- 18V ONE+ Multi-Tool Kit Cordless oscillating multi-tool with up to 20,000 OPM cutting speed and lowest vibration in its class, including variable speed dial, LED worklight, and on-board hex key storage.
- 18V ONE+ AIRSTRIKE Brad Nailer Pneumatic-style cordless 18-gauge brad nailer featuring AIRSTRIKE technology that eliminates hoses and compressors, designed for finish carpentry and trim work.
- 18V ONE+ 6-Tool Combo Kit Six-tool combo kit including drill/driver, impact driver, circular saw, reciprocating saw, LED worklight, and handling, bundled with batteries and charger for entry-level DIY adopters.
- RYOBI Mobile App Official Ryobi mobile application available on iOS and Android for product registration, warranty management, account handling, and tool information access.
Quantifiable outcome
- 30% faster cutting with 18V ONE+ HP brushless technology
- +1 more outcomes
Companies that use Ryobi Power Tools
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Ryobi Power Tools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ryobi Power Tools partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Home DepotcoreThe Home Depot is the exclusive national retail partner for Ryobi consumer power tools and outdoor equipment in the United States. Ryobi products are only available at The Home Depot (both in-store and online at homedepot.com) and Direct Tools Factory Outlet stores. This exclusive distribution partnership is a defining feature of Ryobi's go-to-market strategy, providing dominant shelf presence, retail marketing support, and access to Home Depot's massive DIY consumer base. Home Depot actively promotes Ryobi through seasonal RYOBI Days events and exclusive bundled offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ryobi Power Tools competitors and assessment
Company assessmentDirect peers
- Craftsman: Craftsman, owned by Stanley Black & Decker, offers cordless power tools with the V20 and XCP battery platforms at consumer-friendly price points. It is a direct DIY-tier competitor to Ryobi across drills, saws, and outdoor equipment, sold through Lowe's, Ace Hardware, and Amazon.
- Makita: Makita is a global cordless power tool manufacturer with the LXT 18V platform covering 300+ products, directly comparable to Ryobi's ONE+ system. It serves both professional and DIY customers with broad product categories including drills, saws, outdoor power, and accessories.
- DeWalt: DeWalt, owned by Stanley Black & Decker, is a leading cordless power tool and outdoor equipment brand operating 20V MAX and related battery platforms with strong pro and DIY positioning. It competes directly with Ryobi across drills, saws, outdoor power, and combo kits, and is anchored by broad U.S. retail distribution including Home Depot rival Lowe's.
- Milwaukee Tool: Milwaukee Tool, also owned by TTI (Techtronic Industries), operates the M18 and M12 cordless platforms spanning 300+ products and is a direct corporate sibling and competitor. It targets professional trades with premium pricing and overlapping product categories, competing against Ryobi particularly in the prosumer and HP-tier segments.
- Bosch Power Tools: Bosch Power Tools, part of the Bosch Group, offers the 18V and 12V cordless platforms with broad DIY and professional tool coverage. It competes head-to-head with Ryobi in drills, saws, grinders, and outdoor power equipment across U.S. retail channels.
- Kobalt: Kobalt is Lowe's house brand of cordless power tools and outdoor equipment with 40V and 80V platforms that compete directly with Ryobi's 40V and 80V systems. The exclusive Lowe's distribution parallels Ryobi's Home Depot exclusivity, making it a structurally comparable channel-aligned competitor.
- EGO (Chervon): EGO Power+ by Chervon is a leading battery-powered outdoor equipment brand with 56V ARC Lithium platform covering mowers, leaf blowers, chainsaws, and trimmers. It is a direct peer to Ryobi's 40V and 80V outdoor systems and competes for premium cordless outdoor share at Home Depot and other channels.
Broad incumbents
- Black+Decker: Black+Decker, part of Stanley Black & Decker, is a broader consumer power tool incumbent with the 20V MAX platform and a wide range of DIY products. It overlaps with Ryobi across cordless drills, outdoor equipment, and cleaning appliances, with broader portfolio reach across home and garden.
Emerging players
- Hart Tools: Hart Tools is a Walmart-exclusive consumer cordless power tool and outdoor equipment brand with a 20V platform offering drills, saws, and outdoor tools. It competes with Ryobi's DIY-tier positioning at a different retail anchor, providing a comparable value-priced alternative for budget-conscious consumers.
- Greenworks: Greenworks offers a broad range of battery-powered outdoor and DIY tools across 40V, 60V, and 80V platforms at value price points. It competes with Ryobi in outdoor power equipment and increasingly in cordless power tools, with growing retail presence at Home Depot, Lowe's, and Amazon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Ryobi Power Tools social profiles
Digital presenceRyobi Power Tools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ryobi Power Tools leadership team
Management profileNumber of profiles
Profiles1 record
Ryobi Power Tools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ryobi Power Tools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ryobi Power Tools
What does Ryobi Power Tools do?
Ryobi Power Tools designs, manufactures, and sells cordless power tools, outdoor power equipment, cleaning appliances, and modular storage solutions built around its proprietary lithium-ion battery platforms (18V ONE+, 40V, 80V, and USB Lithium). Products are sold as standalone tools, tool-only (bare tool), and combo kits bundled with batteries and chargers, with sub-brands HP (High-Performance brushless) and WHISPER SERIES (low-noise) addressing premium and noise-sensitive use cases. The 18V ONE+ ecosystem alone spans over 300 compatible products with 30 years of battery backward compatibility.
Is Ryobi Power Tools a public or private company?
Ryobi Power Tools is a private company. It is classified as corporate owned and is currently operating.
When was Ryobi Power Tools founded?
Ryobi Power Tools was founded in 1983. It employs 11 to 50 people.
Where is Ryobi Power Tools based?
Ryobi Power Tools is headquartered in Anderson, United States, in the North America region.
How does Ryobi Power Tools make money?
One revenue line is on record: consumer Power Tools and Hardware Sales.
Who are Ryobi Power Tools's main competitors?
Direct peers on record are Craftsman, Makita, DeWalt, Milwaukee Tool, Bosch Power Tools, Kobalt and EGO (Chervon). Black+Decker is listed as a broad incumbent. Emerging players are Hart Tools and Greenworks.
Does Ryobi Power Tools have an API?
No public API is recorded for Ryobi Power Tools.
What industry is Ryobi Power Tools in?
Ryobi Power Tools's product category is Consumer Power Tools. Its primary akta.pro industry code is CRACATAG, Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs), with a secondary code of CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs). Its NAICS code is 33591 and its SIC code is 3600.