Vitabri

What Vitabri does

Vitabri SAS is a privately held French manufacturer, founded in 1997 and headquartered at 22 rue La Fayette in Besançon, operating from two sites in the Besançon area with 55 employees. The company designs, engineers, and produces professional folding and inflatable tents — five core aluminum folding lines (V2, V3 PRO, V5, T3, T5) plus the R1 and R2 inflatable series — using proprietary deployment mechanisms (gas struts, telescopic crossbars) and M2-rated waterproof, fire-resistant technical fabrics. Manufacturing is fully in-house, including CNC machining, a digital printing workshop with 320cm-wide sublimation printers, a 6×3.2m digital cutting table, sewing, and assembly, supported by 28 years of R&D and 10 deposited patents. Vitabri produces roughly 3,700 barnums per year and prints approximately 40,000 m² of tent fabric annually.

Vitabri sells directly to customers across France, the UK, Germany, and Switzerland via country-specific websites and an in-house sales team, with a rental service (over 300 tents) available for short- and long-term needs. Revenue is generated through three streams: one-time sales of folding and inflatable tents, usage-based rental, and professional-services customization including custom dimensions, colors, materials, and high-definition graphics. Pricing is quote-based; no public price list is published. The product surface is augmented by accessories (shelving, counters, wardrobes, radiant heating, LED lighting, junction collars, reinforcement bars, banners) and a custom-made tent offering for non-standard requirements.

The customer base spans eight primary use cases led by sport and paddock (cycling, motorsport, football, rugby), with additional exposure to event and advertising, market traders, emergency services and rescue, military and police, building and public works, cafés/hotels/restaurants, and local authorities. Named reference customers include Bosch, Carglass, Enedis, Loxam, Michelin, Moustache, Protection Civile, RAID, Sarrazin Motorsport, Ville de Lyon, the Fédération Française de Cyclisme, ASM Clermont Auvergne, Premiers de Cordée, and Giro d'Italia. The company holds ISO 9001, Origine France Garantie, Imprim'Vert, La French Fab, and Bpifrance Excellence certifications, and is led by President Emmanuel Musner.

Name

Vitabri

Legal name

VITABRI SAS

Website

https://vitabri.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitabri SAS is a French manufacturer founded in 1997 that produces professional aluminum folding and inflatable tents with integrated digital printing, serving sports, events, emergency services, defense, and commercial buyers across France, the UK, Germany, and Switzerland via direct factory sales, customization, and rental.

Ownership category

akta.pro rank

Product category

Professional Folding Tents

NAICS

Textile Bag and Canvas Mills (314910)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Coated & Laminated Industrial Fabrics (Tarpaulins/Awnings/Inflatables/Architectural Membranes) (IMAOADAI)

akta.pro secondary industry

Tent & Canopy Rentals (HSACAFAA)

Keywords

• Folding tents
• Inflatable tents
• Event shelters
• Outdoor structures
• Tent manufacturer

Headquarters

HQ city

Besançon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Barnum/tent product sales: Direct sales of professional folding tents and inflatable tents. Products include V2, V3, V5, T3, T5 models and accessories. Sold directly to professionals and organizations.
2. Rental services: Short-term rental of folding tents (3x3 and 3x4.5 models available) with optional delivery to customer locations. Long-term rental also available.
3. Customization and printing services: Custom printing, branding, and personalization services for tents. Additional charges for custom dimensions, materials, colors, and graphic printing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vitabri designs, manufactures, and sells professional folding tents (V2, V3 PRO, V5), flat-sloped roof stands (T3, T5), and inflatable tents (R1, R2) made from aluminum frames and waterproof, fire-resistant (M2) technical fabrics. The company offers custom printing, branding, accessories, custom-made tents, and short- and long-term rental services, all produced in-house at its Besançon factory in France.

Product overview

Vitabri is a French manufacturer (SAS) producing professional folding tents, inflatable tents, and promotional structures. Founded in 1997 in Besançon, the company offers five main product lines: V2 (high-end with gas strut deployment), V3 PRO (lightweight best-seller), V5 (premium balance), T3/T5 (flat-sloped roof stands), and R1/R2 (inflatable tents). Products range from 2x2m to 5x5m and include custom-made options. The company also provides rental services, accessories (shelving, counters, heating, lighting), and personalization through digital printing. All products are certified Origine France Garantie.

Differentiator

Problem solved

Functional benefit

Products and services

• Barnum pliant V2 High-end professional folding tent featuring patented gas-strut deployment assistance, designed for permanent or semi-permanent installation with superior robustness and aesthetics. Available in 4 dimensions starting from 3x3m, with aluminum frame engineered for wind resistance up to 100 km/h and waterproof, fire-resistant (M2) technical fabrics.
• Barnum pliant V3 PRO Lightweight professional folding tent and Vitabri's best-seller, optimized for frequent assembly/disassembly with excellent weight-to-resistance ratio. Available in 20 dimensions from 2x2m to 5x5m plus 3x4.5, 3x6, and 4x6 formats, with 30-second deployment and compact storage under 1 m².
• Barnum pliant V5 Premium folding tent combining robustness, lightness, and aesthetics with patented gas-strut deployment assistance. Available in 3 dimensions (9-16 m²), positioned as the optimal balance between V2 and V3 models.
• Stand pliant T3 Flat-sloped roof folding stand with patented telescopic crossbar system allowing roof inclination. Dimensions 2x4m, designed to integrate seamlessly with building facades or under trees for event and brand activation use.
• Stand pliant T5 Flat-sloped roof folding stand with deployment assistance and patented telescopic crossbar system. Dimensions 2x4m with 4x0.3m marking surface and optional 4x0.7m marquee, suited for promotional and signage applications.
• Tente gonflable R2 Professional inflatable tent featuring Michelin Inflatable Solutions membrane technology, available in 3 dimensions (3-25 m²). Provides rapid inflation, weather resistance, and UV protection for long-term outdoor use, with custom printing available.
• PLV gonflables (Inflatable POS displays) Inflatable promotional point-of-sale displays for advertising and brand visibility at events and in retail environments.
• Barnum sur mesure (Custom-made tents) Custom-designed tents manufactured to specific dimensions and requirements for unique or specialized use cases not covered by standard V/T/R product lines, with full integration of Vitabri's frame engineering and digital printing capabilities.
• Location (Tent rental service) Rental service offering folding tents in 3x3 and 3x4.5 dimensions, with over 300 tents available for short-term rental and long-term rental options. Includes pickup at the Besançon depot and delivery to customer locations.

Quantifiable outcome

• 3,700 barnums sold per year
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Cross National des Sapeurs-PompiersminorStrategic or Co-development Partner · 1 January 2025Partnership for the 64th national fire brigade cross event. Event held at Malcombe site in Besançon.
• Giro d'ItaliacoreStrategic or Co-development Partner · 1 January 2025Equipment supplier for the 108th edition of the Giro d'Italia (Tour of Italy), providing personalized V2 folding tents.
• ASM Clermont AuvergneminorGTM or Marketing Partner · 1 January 2025Rugby club equipped with V2 tents for match day merchandise boutiques to expand sales area.
• Fédération Nationale des Marchés de FranceminorStrategic or Co-development Partner · 1 January 2025Partnership supporting market traders and organizing children's market education programs across France.
• Magazine Fait en FranceminorGTM or Marketing Partner · 1 January 2025Featured in spring-summer 2025 issue (issue 23) among other Origine France Garantie certified products, gaining national media exposure.
• Racing BesançonminorStrategic or Co-development Partner · 1 January 2024Partnership with local football club, providing V3 PRO tents for public reception, VIP areas, and event coverage.
• Michelin Inflatable SolutionscoreTechnology or Integration · 1 January 2024Partnership for inflatable tent technology. Michelin provides the inflatable membrane for the R2 tent, while VITABRI manufactures the final product.
• Brasserie Gangloff and Reele EventusminorGTM or Marketing Partner · 1 January 2024Partnership with artisanal brewery and event company for Bezak Chope Festival, sharing eco-manifestation labeling values.
• Cargo Bike FestivalminorStrategic or Co-development Partner · 1 January 2024Provided 95 3x3 tents for the Lyon Cargo Bike Festival at Place Bellecour.
• Verbier E-Bike FestivalminorStrategic or Co-development Partner · 1 January 2024Technical partner providing tents for supply stations, exhibitors, and event management.
• Team FRACASminorGTM or Marketing Partner · 1 January 2024Amateur sports support partnership for soapbox racing team competing in French and European championships.
• Premiers de CordéeminorStrategic or Co-development Partner · 1 January 2023Charity partnership equipping sports discovery events for ill and disabled children. Nearly 4,000 children participated in the 11th edition at Stade de France.
• RAIDcoreStrategic or Co-development Partner · 1 January 2023Technical supplier providing professional tents to the French police special forces unit. Emmanuel Musner received the medal of partners circle from RAID command.
• Tour de l'AvenirminorStrategic or Co-development Partner · 1 January 2023Equipment supplier for the Tour de l'Avenir cycling race, both men's and women's editions.
• Fédération Française de CyclismecoreStrategic or Co-development Partner · 1 January 2022Technical supplier partnership since 2022. VITABRI provides folding tents for cycling events, sharing values of teamwork, performance, innovation, and international reach.
• Centre-Ville en MouvementminorStrategic or Co-development Partner · 1 January 2022Partnership with association for city center managers, equipment provider for innovation exhibitions.
• Association des Maires Ruraux de Haute-SaôneminorStrategic or Co-development Partner · 1 January 2022Partnership supporting rural mayors and local communities with versatile event solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pro-Tent: Swiss/German folding tent manufacturer offering modular aluminum folding tents for events, sport, and trade shows. Directly comparable product positioning to Vitabri's premium folding ranges.
• Airquee: UK-based manufacturer of inflatable tents, structures, and promotional products. Directly comparable to Vitabri's R1/R2 inflatable tent line and PLV gonflables offerings.
• Tentnology: Canadian manufacturer of custom and standard folding structures, tensile tents, and event shelters. Directly comparable to Vitabri on custom folding structures and event/paddock use cases.
• Mastertent: Austrian manufacturer of professional folding tents and event structures with comparable aluminum-frame product lines (S1/S2/S3 series). Most direct European competitor to Vitabri's V2/V3/V5 range in the folding-tent category.
• FS Event: German folding-tent and event-furniture manufacturer serving events, sport, and B2B customers. Closely matches Vitabri's customer-segment approach and product positioning.

Emerging players

• Tentipi: Swedish premium tent manufacturer (Nordic tipi-style shelters) with strong brand in outdoor/camping segment. Comparable to Vitabri in premium positioning and quality focus, though focused on a different shape/use case.
• Inflatable Design Group: International manufacturer of inflatable tents, structures, and brand-activation products. Comparable to Vitabri's R-series inflatable tents and PLV gonflables for events and brand activations.

Regional players

• Partyspace: French event-rental specialist offering tents, furniture, and event infrastructure across France. Overlaps with Vitabri on the rental and event-tent use cases within the French market.

Broad incumbents

• Röder HTS tentiQ: One of Europe's largest event-structure manufacturers offering folding tents alongside larger temporary halls. Overlaps with Vitabri in folding and lightweight event tents but operates at significantly larger scale and broader portfolio.
• Losberger De Boer: Global provider of temporary and semi-permanent event structures including folding tents, halls, and pavilions. Comparable to Vitabri on event and emergency-deployable structures but at much larger scale and broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VitabriFrance
• Facebookfacebook.com/Vitabri
• LinkedInlinkedin.com/company/vitabri
• Instagraminstagram.com/vitabri.france
• Xx.com/vitabri

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitabri