Cookie Box
Barcelona-based gamification and serious games consultancy that designs video game-based training experiences for enterprise, healthcare, and education clients, powered by a proprietary AI trained on 1,500+ projects and delivered through the Culture Builder Games platform.
- Company typePrivate
- Founded2007
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cookie Box does
Cookie Box S.L. is a Barcelona-headquartered gamification and serious games consultancy founded in 2007 that designs video game-based training experiences to develop professional decision-making criteria for organizations. Its core offering, the Culture Builder Games© platform, delivers four-phase experiences (narrative introduction, dilemma simulation, reflection via "Cartas del Cambio," and measurement/feedback) built on HTML and Unity, powered by a proprietary AI trained on 18+ years and 1,500+ projects. The portfolio spans productized Culture Builder Game modules for compliance, cybersecurity, and ESG; health-focused products (GamifiHealth, My Way Up, Oxigenoterapia, Teleasistencia Sanitaria); experiential formats (The CaseRoom escape rooms, Código Compliance TV-series format); and diagnostic tools (UET and PET).
Cookie Box firmographics
Firmographics- Name
- Cookie Box
- Legal name
- COOKIE BOX S.L
- Website
- https://cookiebox.es
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Barcelona-based gamification and serious games consultancy that designs video game-based training experiences for enterprise, healthcare, and education clients, powered by a proprietary AI trained on 1,500+ projects and delivered through the Culture Builder Games platform.
- Ownership category
- akta.pro rank
Cookie Box industry classification
Industry- Product category
- Gamification and Serious Games Consulting
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
- akta.pro secondary industry
- Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM)
Keywords
Where Cookie Box is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Cookie Box business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Gamification Consulting & Development: Project-based consulting and custom development of gamification solutions, Serious Games, Culture Builder Games, and training experiences. Projects are co-created with clients and tailored to specific organizational needs.
- Licensed Products (GamifiHealth): Pre-built gamified health training products offered under license, including GamifiHealth for health sector training and sensitization.
- Escape Room Experiences (The CaseRoom): On-site gamified escape room experiences for corporate training, compliance, and skill development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Cookie Box product offering
Product offeringCore offering
Cookie Box designs and produces custom video game-based training experiences, called Culture Builder Games, that develop professional decision-making criteria for real-world situations. The company co-creates these experiences with clients across sectors such as healthcare, compliance, education, HR, and tourism, using a proprietary AI platform built on HTML, Unity, and multimedia. It also licenses pre-built products (e.g., GamifiHealth) and delivers formative escape room experiences (The CaseRoom) and diagnostic engagement tools.
Product overview
Cookie Box is a Gamification and Serious Games consultancy offering a portfolio of products centered on Culture Builder Games—video game-based training experiences that develop professional decision-making criteria. The core offering includes the Culture Builder Games Platform, a proprietary technology platform built with HTML, Unity, and multimedia that powers video game-based experiences for organizational behavior training. The product portfolio encompasses specific Culture Builder Games for compliance (Compliance Culture Game), cybersecurity (Cibersecurity Culture Game), and ESG (ESGame); experiential training products like The CaseRoom (escape room format) and Código Compliance, la Serie (TV series format); health-focused GamifiHealth solutions including My Way Up, Oxigenoterapia, and Teleasistencia Sanitaria for various healthcare institutions; and diagnostic tools including the User Engagement Test (UET) and Patient Engagement Test (PET) for measuring engagement gaps. The company also offers analog products (films, board games, comics) alongside digital experiences, serving sectors including Health, Education, Human Resources, Tourism, and Startups across 1,200,000+ impacted individuals with 18 years of experience and 1,500 projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Culture Builder Games
Quantifiable outcome
- VASS Código Compliance: 95% participation rate, 86.46/100 average learning score, 92/100 experience rating
- +2 more outcomes
Companies that use Cookie Box
Customer profileNamed customers32 records
Segments5 records
Ideal customer profiles4 records
Cookie Box technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Cookie Box partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- European Commission (i-Game Consortium)coreCookie Box is a reference partner for gamification and serious games in HORIZON Europe project i-Game, working with 11 other organizations (CERTH, KEPA, Raising the Floor, Nurogames, MuseoSpace Foundation, KU Leuven, Open Impact, Museo del Tessuto, Uni Systems, Estonian National Museum) to create an accessible open-source platform for co-creating games in cultural and creative industries.
- ENTI (Escuela de Nuevas Tecnologías Interactivas, Universidad de Barcelona)corePartnership for hosting i-Game project meetings and collaboration on game design, gamification, and community building methodologies.
- MPD (Modelo de Prevención de Delitos)corePartnership for developing Código Compliance, a gamified compliance training solution combining Cookie Box's gamification expertise with MPD's criminal prevention methodology.
- Sociodrogalcohol (Sociedad Científica Española de Estudios sobre el Alcohol)minorPartnership for designing and developing adsalud.eu application - a gamified tool for healthcare professionals to access reliable information on addictions.
- Harvard Medical School (via Yuri Quintana, co-author)minorAcademic partnership through co-authorship of 'Serious Games for Health' book with Yuri Quintana, Professor at Harvard Medical School.
- Cookie Box ChileminorRegional partner office in Chile, operated by Playcap.
- Playcap (Chile)minorContact partner for Cookie Box operations in Chile.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cookie Box competitors and assessment
Company assessmentDirect peers
- SweetRush: Custom learning solutions and gamification studio serving Fortune 500 clients; comparable as a B2B serious-games and gamified-learning consultancy with a similar custom-project + productized offering mix.
- Centrical: Employee engagement and gamification platform for enterprises; comparable as a SaaS-based gamification solution targeting the same corporate training and culture-transformation use cases.
- Octalysis Group: Gamification design and consulting firm built around the Octalysis Framework; comparable as a methodology-led gamification consultancy offering both advisory and productized engagement tools.
- Talespin: Developer of immersive and game-based learning experiences for workforce upskilling and corporate training; comparable as a custom serious-games and XR learning provider targeting enterprise L&D.
- Gamelearn: Vendor of game-based corporate training courses (serious games for soft skills, compliance, leadership); comparable as a productized serious-games vendor competing for similar enterprise L&D budgets.
Broad incumbents
- Kahoot!: Game-based learning platform used in education and corporate training; comparable technology category (game-driven learning) but at much greater scale and with a self-serve product model rather than custom builds.
- Bunchball (now BI WORLDWIDE Gamification): Pioneer enterprise gamification platform (originally Bunchball), now part of BI WORLDWIDE; comparable as an established gamification vendor serving enterprise engagement, sales motivation, and training use cases.
- SAP Litmos: Enterprise LMS with gamification features (points, badges, leaderboards) widely used for compliance and sales training; comparable as a large-scale incumbent competing for the same corporate training wallet.
Emerging players
- Mambo.io: Gamification platform for enterprise engagement and behavioral change; comparable in target use cases (engagement, training) but with a more software-led, less consulting-heavy model.
- TwoTales: European gamification agency designing game-based experiences for brands and corporate clients; comparable as a boutique gamification studio with a similar custom-build service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cookie Box social profiles
Digital presenceCookie Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cookie Box leadership team
Management profileNumber of profiles
Profiles8 records
Cookie Box subsidiaries and ownership
Company hierarchySubsidiaries3 records
Cookie Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cookie Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cookie Box
What does Cookie Box do?
Cookie Box designs and produces custom video game-based training experiences, called Culture Builder Games, that develop professional decision-making criteria for real-world situations. The company co-creates these experiences with clients across sectors such as healthcare, compliance, education, HR, and tourism, using a proprietary AI platform built on HTML, Unity, and multimedia. It also licenses pre-built products (e.g., GamifiHealth) and delivers formative escape room experiences (The CaseRoom) and diagnostic engagement tools.
Is Cookie Box a public or private company?
Cookie Box is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cookie Box founded?
Cookie Box was founded in 2007. It employs 11 to 50 people.
Where is Cookie Box based?
Cookie Box is headquartered in Barcelona, Spain, in the Europe region.
How does Cookie Box make money?
Three revenue lines are on record. Custom Gamification Consulting & Development is the primary driver. The others are licensed Products (GamifiHealth) and escape Room Experiences (The CaseRoom).
Who are Cookie Box's main competitors?
Direct peers on record are SweetRush, Centrical, Octalysis Group, Talespin and Gamelearn. Broad incumbents are Kahoot!, Bunchball (now BI WORLDWIDE Gamification) and SAP Litmos. Emerging players are Mambo.io and TwoTales.
Does Cookie Box have an API?
No public API is recorded for Cookie Box.
What industry is Cookie Box in?
Cookie Box's product category is Gamification and Serious Games Consulting. Its primary akta.pro industry code is HSACACAJ, Party Games, Activities & Interactive Entertainment, with a secondary code of CRALALAM, Escape Room Games & Mystery Puzzle Boxes Retail. Its SIC code is 7900.