Kentucky River Community Care

What Kentucky River Community Care does

Kentucky River Community Care (KRCC) is a non-profit community mental health center founded in 1979 and headquartered in Hazard, Kentucky, that provides a comprehensive continuum of behavioral health, substance use, developmental disability, housing, and primary-care services across eight Eastern Kentucky counties (Breathitt, Knott, Lee, Leslie, Letcher, Owsley, Perry, and Wolfe). Service delivery is built around eight county-based outpatient clinics offering individual, group, family therapy, and medication management; six Health and Wellness Centers for adults with serious mental illness; crisis infrastructure including 24/7 hotlines, the Crossroads Crisis Center, and The Rising Center; school-based therapists embedded in local schools; two homeless shelters (Haven House, East KY House of Hope); recovery residences (Juneberry, Winterberry, Hollyberry, Hickory Hill); over 200 rental housing units; the Winding River Autism Center of Excellence; Mountain View Health rural clinic; and the Regional Prevention Center operating 12 community coalitions.

The organization's core technology stack is limited to a third-party client portal (healow.com via CredibleBehavioral) and a website; no proprietary software, AI/ML systems, or public APIs are documented. Operations rely on licensed clinical staff (therapists, case managers, psychiatrists, peer support specialists, three Certified Prevention Specialists) coordinated through state-recognized CMHC designation and multiple Medicaid waiver programs (Michelle P. Waiver, Supports for Community Living, First Steps).

Revenue is generated primarily through Medicaid and Medicare fee-for-service reimbursement, with a private-insurance tail and a sliding-scale self-pay component. KRCC states no client is denied service due to inability to pay, with discounts based on family size and income. The organization is independently operated as a private 501(c)(3)-style non-profit, with no parent company, PE, or VC ownership identified. Leadership is headed by CEO Mary Meade-McKenzie with CFO Marcia Adams, CIO Charles Boggs, and Compliance Officer Mike Kadish, supported by an extensive director/division-director structure across clinical, prevention, and operational domains. Customer acquisition occurs through walk-in Open Access appointments, community referrals, school partnerships, crisis line inbound, and cross-agency referral networks rather than traditional marketing.

Name

Kentucky River Community Care

Legal name

Kentucky River Community Care

Website

https://krccnet.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Kentucky River Community Care is a non-profit community mental health center providing behavioral health, substance use, developmental disability, housing, and primary-care services across eight Eastern Kentucky counties, funded primarily through Medicaid and Medicare.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Residential Mental Health and Substance Abuse Facilities (623220), Community Housing Services (62422), Health Care and Social Assistance (62)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Community Centers & Neighborhood Support Services (BPAGAEAL), Public/County Primary Care Clinics (HLAFAGAI)

Keywords

• Community mental health
• Behavioral health services
• Substance abuse treatment
• Developmental disability services
• Crisis intervention services

Headquarters

HQ city

Hazard

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Medicaid/Government Healthcare: KRCC receives reimbursement through Medicaid and government healthcare programs for mental health, substance abuse, developmental disability services, and related care provided to eligible individuals.
2. Medicare: Medicare coverage accepted for eligible beneficiaries receiving behavioral health and related services.
3. Private Insurance: Most private insurance plans accepted with copays collected at time of service.
4. Sliding Scale/Self-Pay: Discounts offered based on family size and income. No one denied access due to inability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Kentucky River Community Care is a nonprofit community mental health center that delivers behavioral health, substance use, developmental disability, crisis intervention, and housing services across eight Eastern Kentucky counties. Services are provided through county-based outpatient clinics, school-based therapy, 24/7 crisis lines, recovery housing, homeless shelters, and integrated healthcare (Mountain View Health rural clinic), with reimbursement from Medicaid, Medicare, and private insurance on a sliding scale.

Product overview

Kentucky River Community Care operates as a community mental health center providing a comprehensive system of behavioral health, substance abuse, and developmental disability services across eight Eastern Kentucky counties. The organization offers a unified portfolio of services organized into major categories: Crisis Services (24-hour crisis lines and crisis centers), Outpatient Therapy (individual, group, family, and medication management), Substance Use Services (treatment programs and recovery housing), Children's Services (school-based therapy, autism screening, youth drop-in centers), Adult Services (case management, health and wellness centers, Assertive Community Treatment), Developmental and Intellectual Disabilities Services (residential supports, day habilitation, waiver programs), Regional Prevention Center (prevention education), and Housing Services (rental properties and homeless shelters). Key programs include The Willow Center for families with severely emotionally disabled children, Mountain View Health rural clinic, The Sapling Center youth drop-in centers, Path to Promise homeless youth assistance, and recovery housing programs (Juneberry and Winterberry). The organization integrates healthcare through Mountain View Health which combines medical and mental health services in one location. Services are accessible through outpatient clinics in each county and through Open Access walk-in appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Therapy
• Crisis Services
• Substance Use Services
• Children's Services
• Adult Services
• Developmental and Intellectual Disabilities Services
• Regional Prevention Center
• Mountain View Health
• Housing Services
• The Willow Center
• Assertive Community Treatment Teams (ACT)
• Health and Wellness Centers
• Haven House Homeless Shelter
• East KY House of Hope
• Moving Beyond Depression
• School-Based Therapy
• Winding River Autism Center of Excellence
• The Sapling Center
• Path to Promise
• Juneberry
• Winterberry
• The Rebound Center
• First Steps
• Supported Employment SMI
• Early Childhood Mental Health Program
• Open Access
• Restore Hope Partnership

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Restore Hope PartnershipcoreStrategic or Co-development PartnerRestore Hope is a partnership initiative aimed at supporting the Eastern Kentucky community. The initiative brings together behavioral health, law enforcement, and safety net providers to intervene earlier in the legal process. The program provides diversion programs, outreach and assessment, housing solutions, evidence-based treatment, and job training to serve veterans facing housing insecurity, youth aging out of foster care, and individuals at high risk of criminal justice involvement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Vista (formerly Bluegrass Regional Mental Health-Mental Retardation Board): Kentucky-based nonprofit community mental health center serving multiple counties with behavioral health, substance abuse, and developmental disability services. Directly comparable as a regional CMHC operating outpatient clinics, crisis services, and housing across a multi-county catchment.
• Seven Counties Services (Centerstone Kentucky): One of the largest CMHCs in Kentucky providing behavioral health, substance use, and intellectual/developmental disability services across multiple counties. Comparable in integrated service portfolio, Medicaid dependence, and outpatient-plus-residential model.
• Comprehend Inc. Regional community mental health center serving Bracken, Fleming, Lewis, Mason, and Robertson counties in Kentucky. Highly comparable rural multi-county CMHC with outpatient, crisis, and substance abuse services.
• NorthKey Community Care: Northern Kentucky community mental health center providing outpatient behavioral health, substance use, and developmental disability services across multiple counties. Comparable CMHC model with sliding-scale fees and Medicaid reimbursement.
• Pathways Inc. Kentucky-based community mental health center serving Bath, Menifee, Montgomery, Morgan, and Rowan counties. Comparable rural CMHC offering outpatient, crisis, substance abuse, and developmental disability services.

Regional players

• Kentucky Mountain Health Alliance: Regional collaborative in Appalachian Kentucky focused on rural health access. Comparable as a rural Appalachian Kentucky healthcare provider but operates as an alliance rather than a CMHC.
• Cumberland River Behavioral Health: Kentucky community mental health center serving Bell, Clay, Harlan, Jackson, Knox, Laurel, Rockcastle, and Whitley counties. Directly comparable rural multi-county CMHC in Appalachian Kentucky.
• HealthFirst Bluegrass: Federally qualified health center serving Lexington and central Kentucky with integrated primary care, behavioral health, and substance use services. Comparable in integrated primary-care-plus-behavioral-health delivery in Kentucky.

Emerging players

• BrightView Health: Outpatient addiction treatment provider operating across multiple states with medication-assisted treatment and intensive outpatient programs. Comparable in substance abuse treatment focus, though operates a more commercial/PE-backed model.

Broad incumbents

• Volunteers of America Mid-States: Large nonprofit providing behavioral health, housing, and reentry services across Kentucky and surrounding states. Comparable in scope of housing, behavioral health, and vulnerable-population programs, but operates at broader geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KYRiverCC
• Facebookfacebook.com/KentuckyRiverCommunityCare
• LinkedInlinkedin.com/company/kentucky-river-community-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kentucky River Community Care