Verdae Development

What Verdae Development does

Verdae Development Inc. is a private real estate master developer stewarding the 1,100-acre Verdae master-planned community in Greenville, South Carolina. Founded in 2004 as a subsidiary of Hollingsworth Funds Inc. — a philanthropic foundation endowed with approximately $290 million from the estate of John D. Hollingsworth Jr. — the company orchestrates integrated residential, commercial, and recreational development with proceeds directed to benefit the people of Greenville County. Its core product portfolio includes Hollingsworth Park (planned for 950+ homes), Legacy Square (13-acre mixed-use town center), Legacy Park (20-acre recreational centerpiece), The Preserve at Verdae (Greenville's only public 18-hole golf course), and the forthcoming Bolden Street District (90-acre mixed-use redevelopment along Laurens Road).

The business model centers on monetizing a single large-scale land asset through three revenue streams: one-time land lot sales to a diversified base of residential builders (11+ named builder relationships), commercial site leasing and transaction fees in Legacy Square and adjacent districts, and community development proceeds tied to the foundation's philanthropic mission. The company operates a sales-led, direct-distribution model through a corporate sales office at 340 Rocky Slope Road with dedicated phone lines for commercial and residential inquiries. Customer segments span residential homebuyers (single-family to senior living), commercial tenants, and multi-family developers. The community currently supports over 8,200 residents, 160 businesses, and 5,200+ jobs, with strategic expansion underway via the Bolden Street District, ULI-informed visioning, and a refreshed hospitality partnership at The Preserve at Verdae.

Name

Verdae Development

Legal name

Verdae Development Inc.

Website

https://verdae.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Verdae Development Inc. is a Greenville, SC-based real estate master developer stewarding a 1,100-acre mixed-use community. A subsidiary of Hollingsworth Funds, it monetizes residential land sales, commercial leasing, and recreational assets to fund philanthropic community impact.

Ownership category

akta.pro rank

Product category

Master-Planned Community Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Master-Planned Community & POA Management (BPAJAHAD)

Keywords

• Master-planned community development
• Mixed-use real estate
• Commercial site leasing
• Residential lot sales
• Community development services

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Land Sales to Residential Builders: Sale of residential lots to homebuilders for construction of single-family and multi-family dwellings within the Verdae master plan. Hollingsworth Park central residential district planned for 950+ homes.
2. Commercial Site Leasing: Leasing of commercial sites to businesses throughout the mixed-use development. Legacy Square comprises 13 acres of quality mixed-use development with various retail, office, and service establishments.
3. Community Development Proceeds: As a subsidiary of Hollingsworth Funds, proceeds from Verdae development benefit the people of Greenville County. The company stewards philanthropic mission through strategic real estate development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Verdae Development is the master developer of the 1,100-acre Verdae master-planned community in Greenville, SC. The company sells entitled residential lots to homebuilders (with plans for 950+ homes in Hollingsworth Park) and leases commercial sites within Legacy Square and other districts to retail, office, and service tenants. It also stewards long-term community infrastructure including Legacy Park (20 acres), The Preserve at Verdae golf course, and the Verdae YMCA.

Product overview

Verdae Development is a real estate development company that serves as the master developer for the 1,100-acre Verdae master-planned community in Greenville, SC. The company operates as a subsidiary of Hollingsworth Funds and offers a portfolio of interconnected products: Hollingsworth Park (central residential district with 950+ homes), Legacy Square (13-acre mixed-use town center), Legacy Park (20-acre recreational park), The Preserve at Verdae Golf Club (public 18-hole golf course), and the Bolden Street District (90-acre mixed-use redevelopment). The overall offering is a unified master-planned community combining residential, commercial, recreational, and hospitality elements.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Purple Horse HospitalitycoreStrategic or Co-development Partner · 1 February 2026Verdae selected Greenville-based Purple Horse Hospitality as the new operating partner for The Preserve at Verdae, the City of Greenville's only public, regulation-length golf course. Purple Horse Hospitality assumed operations on February 1, 2026. The partnership preserves public play while enhancing food, beverage and community experience. Purple Horse is known for innovative golf, food and social experiences including its 3's golf concept.
• Atrium HospitalityminorOthers · 31 January 2026Previous operator of The Preserve at Verdae golf course. Atrium decided to exit the golf course business in South Carolina as part of a broader strategic shift, prompting Verdae to seek a new operator. Atrium continues day-to-day operations through January 31, 2026.
• Urban Land InstituteminorStrategic or Co-development PartnerHollingsworth Funds partnered with an advisory panel of experts from the Urban Land Institute to explore transformative redevelopment of Laurens Road, which led to the Bolden Street District concept. ULI advisory panel contributed to the vision for the 90-acre community node.
• Legacy Park FriendsminorStrategic or Co-development PartnerLegacy Park Friends organization supplements City funding and provides volunteers for Legacy Park recreational endeavors. This nonprofit organization supports the maintenance and programming of the 20-acre Legacy Park, Verdae's recreational centerpiece.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Newland Communities: One of the largest private master-planned community developers in the US, operating dozens of mixed-use communities across multiple states. Directly comparable to Verdae in business model — subdivides land, sells lots to homebuilders, anchors communities with commercial and amenity components.
• Five Point Holdings: NYSE-listed owner/developer of three large master-planned communities in California and Florida. Comparable to Verdae in managing the full lifecycle of a master-planned community from land development through commercial leasing and amenity operations.
• Crescent Communities: Diversified real estate developer with a master-planned community division building mixed-use developments across the Southeast. Closely comparable in geography (Southeast US) and integrated live-work-play master-planning approach.
• Shea Homes: Large private homebuilder with a significant master-planned community development arm in the Western and Southeastern US. Comparable in delivering residential product within master-planned communities; Verdae is a lot seller/developer while Shea is also a builder.

Regional players

• The Cliffs Communities: South Carolina-based master-planned mountain/lake community developer. Comparable in geography and master-planned model, but focused on luxury mountain/lake product with a private club concept rather than the urban live-work-play model Verdae pursues.
• Hughes Investments: Greenville, SC-area real estate investment and development firm. Most direct local geographic peer — operates commercial and residential developments in the same Greenville market as Verdae.

Broad incumbents

• Toll Brothers: NYSE-listed luxury homebuilder that also develops and operates master-planned communities. Comparable in residential product and master-planning expertise, but at much larger national scale and as a for-profit public company rather than mission-driven foundation subsidiary.
• D.R. Horton: Largest US homebuilder by volume, active across most major MSAs including the Southeast. Comparable as a builder-buyer of lots in master-planned communities and a major counterparty for developers like Verdae.

Emerging players

• Wood Partners: National multifamily developer with mixed-use and master-planned community projects. Comparable in building multi-family and mixed-use product within master-planned communities like those at Verdae (Velo, Trailside, Cascades, etc.).

Others

• Hughes Commercial / Hughes Properties: Greenville-based commercial real estate services firm. Comparable as a local commercial real estate intermediary in the same market, though operating in a brokerage/services capacity rather than master development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VerdaeGreenville
• Xx.com/verdaedev
• LinkedInlinkedin.com/company/verdae-development-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdae Development