Out There Productions

What Out There Productions does

Out There Productions, operating under the DBA "The Out There Group," is an Australian event management and sport presentation agency founded in 1996 and headquartered in Kingscliff, New South Wales. The company delivers full-service event production for sporting, government, and corporate clients across three service lines: Sports Presentation (covering rugby league, cricket, soccer, and netball tournaments), Public Events (large-scale celebrations, festivals, fireworks, and concerts in challenging outdoor environments), and Corporate and Not for Profit Events (brand activations, awards ceremonies, dinners, and exhibitions). The agency has produced marquee events including World Youth Day Sydney 2008 (900,000 audience), Rugby League World Cup 2017 across Australia, New Zealand, and PNG (750,000 audience), and AFC Asian Cup 2015 (650,000 audience), and holds long-term multi-year engagements with Big Bash League cricket teams, Summernats, and Australia Day government celebrations.

The company operates a project-based professional services revenue model, generating fees through direct client engagements for event management and sports presentation services. A notable differentiator is that the company also owns and promotes its own events, which it claims provides unique commercial insight into client needs. Customer acquisition is direct and relationship-driven, with the company's portfolio of high-profile projects serving as the primary marketing asset. The firm has a small team of 11-50 employees and operates across all Australian states plus New Zealand and Papua New Guinea, with no disclosed external funding or institutional investment.

The underlying technology is standard event management and production tooling with no proprietary software product, API, or digital platform. The company's value proposition rests on decades of accumulated expertise in live event production, creative direction, and project management rather than on technology differentiation. Out There Productions maintains minimal direct AI/ML capabilities, and its competitive moat is built primarily on talent, brand reputation, and established client relationships in the Australian and Oceania event management market.

Name

Out There Productions

Legal name

Out There Productions

Website

https://outthereproductions.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Out There Productions is an Australian event management and sport presentation agency, founded in 1996, serving sporting organizations, government agencies, and corporate clients across Australia, New Zealand, and Papua New Guinea with project-based event production services.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Spectator Sports (7112), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Awards Ceremonies & Recognition Events (MPAGAHAF), General Consumer Expos & Trade Shows (MPAGAFAA), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

Keywords

• Event management services
• Sport presentation services
• Public event production
• Corporate event services
• Brand activation events

Headquarters

HQ city

Kingscliff

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Management Services: Project-based fee structure for delivering event management and sports presentation services to sporting, government, and corporate clients. The company produces major public events and owns/promotes events, generating revenue through service fees and event ownership/commercialization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Out There Productions is an Australian event management and sport presentation agency that produces major public events for sporting, government, and corporate clients. The agency delivers sports presentation services for tournaments and fan engagement experiences, large-scale public celebrations such as Australia Day fireworks and concerts, and brand activations/awards/dinners for corporate and not-for-profit clients, combining project management with creative and technical direction.

Product overview

Out There Productions operates as a single unified service offering: a full-service event management and sport presentation agency. The company offers three interconnected service lines — Sports Presentation (handling sporting events and tournaments), Public Events (large public celebrations and festivals), and Corporate and Not for Profit Events (brand activations, awards, and exhibitions) — unified under one project management and technical direction capability. The company owns and promotes its own events, giving it a unique commercial perspective for serving client needs. Established in 1996, the agency produces major public events for sporting, government, and corporate clients across Australia and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Presentation Specialized end-to-end management of sports presentation and tournament delivery across multiple codes (rugby league, soccer, cricket, netball), including complete management of international tournaments, fan engagement experiences, and sporting event production across multiple venues in Australia and overseas.
• Public Events Creation and delivery of large-scale public celebrations including Australia Day celebrations, festivals, concerts, and outdoor events often in challenging environments, with audiences ranging from thousands to hundreds of thousands.
• Corporate + NFP Events Brand activations, awards ceremonies, dinners, and exhibitions for corporate and not-for-profit organizations seeking professional event execution and memorable brand experiences.
• Event Management Services Full-service event management offering encompassing project management, creative direction, and technical production to deliver memorable events on time and on budget for sporting, government, and corporate clients at scale.

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IMG (Endeavor): Global leader in sports presentation, event management, and media rights. Directly comparable as the largest-scale sports event production peer, with broader capabilities across talent, licensing, and broadcast.
• Octagon: Global sports marketing agency with deep event and sponsorship activation expertise. Comparable for sports presentation and event management work for federations and brands, though operates at much larger scale.
• Jack Morton Worldwide: Global brand experience agency producing large-scale events, activations, and ceremonies. Comparable in corporate/NFP event execution and brand activation.
• Gravity Global: International sports and entertainment marketing agency with event and sponsorship capabilities. Comparable for sports federation and large-event client work.

Direct peers

• George P. Johnson Experience Marketing (GPJ): Large experiential marketing agency producing brand experiences, conferences, and major events. Direct peer in corporate event production and experiential marketing for enterprise clients.
• TLA Australia (The Leading Agency): Australian event management and experiential agency serving corporate, government, and consumer clients. Closest direct domestic peer based on geography and service line overlap.
• Astral Creative: Australian event production and management firm specializing in corporate, public, and sports events. Comparable in market, service mix, and customer segment focus.
• Encore Event Technologies (APAC): Event technology and production services company operating across Australia and Asia-Pacific. Comparable for large-scale event production, AV/staging, and venue-based event delivery.

Regional players

• AVPartners: Australian in-venue event production partner providing AV, lighting, and staging for premium venues. Comparable in event technical production though primarily venue-embedded.
• Scene Change: Australian event production and technical services provider for corporate and public events. Comparable in technical event production scope within the same geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OutThereProductionsAustralia
• LinkedInlinkedin.com/company/outthereproductionsaustralia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out There Productions