Igloo Cellulose

What Igloo Cellulose does

Igloo Cellulose is a private manufacturer of cellulose-based building insulation, operating as part of Iso Green Group. The company produces loose-fill cellulose insulation and complementary products at a manufacturing facility located at 700 Silver St, Agawam, Massachusetts (the US entity, Igloo Cellulose USA), with the parent group headquartered in Dorval, Canada. The firm was founded in 1978 and operates with a headcount of 11–50 employees.

The company's product portfolio is focused on three lines: (1) Igloo Cellulose loose-fill insulation, the core thermal and acoustic insulation product for residential and commercial buildings; (2) loose insulation machines, which are installation equipment used by contractors; and (3) accessories and sealing products (Les accessoires & l'étanchéité) that support proper air sealing and insulation performance. The company supports these products with published Technical Data Sheets and an Environmental Product Declaration (EPD), positioning the offering for code-compliant and green-building specification.

Igloo Cellulose generates revenue through one-time product sales to a distributed network of professional installers and, indirectly, to residential homeowners via those installers. Go-to-market is primarily channel-led: the website provides a 'Find an installer' tool and 'Get a quote' functionality, while pricing is quote-based and project-specific rather than publicly listed. Customer segmentation is hybrid — professional insulation contractors (primary) and homeowners (secondary, via the Espace Propriétaires section) — with no named anchor accounts or enterprise concentration disclosed.

Name

Igloo Cellulose

Legal name

Igloo Cellulose USA

Website

https://cellulose.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Igloo Cellulose manufactures loose-fill cellulose insulation and complementary installation equipment for residential and commercial buildings, selling through a network of professional installers under the Iso Green Group umbrella.

Ownership category

akta.pro rank

Product category

Building Insulation Materials

NAICS

Nonwoven Fabric Mills (31323)

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Cellulose (Recycled Fiber) Insulation (IMADAGAC)

akta.pro secondary industry

Blown-In/Loose-Fill Insulation Systems (IMADAGAK)

Keywords

• Cellulose insulation
• Building insulation materials
• Loose-fill insulation
• Thermal acoustic insulation
• Insulation accessories

Headquarters

HQ city

Dorval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cellulose Insulation Products: Igloo Cellulose manufactures and sells cellulose insulation products including loose-fill insulation and accessories. The revenue is generated through product sales to professional installers and potentially directly to homeowners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Igloo Cellulose manufactures, supplies, and distributes cellulose-fiber insulation products for residential and commercial buildings. The portfolio centers on loose-fill Igloo Cellulose insulation, supplemented by loose-fill insulation machines for installation, and accessories and sealing products that support complete insulation installations for new construction and retrofit applications.

Product overview

Igloo Cellulose USA offers a focused product portfolio centered on cellulose-based insulation solutions. The core offering is Igloo Cellulose insulation, supplemented by loose insulation machines for installation and a range of accessories and sealing products. This three-part portfolio enables complete insulation solutions for buildings, from the primary insulation material through installation equipment to necessary sealing accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Igloo Cellulose Insulation

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Iso Green GroupcoreOthersIso Green Group is the parent company of Igloo Cellulose USA. The company website is linked to isogreen-group.com, indicating that Igloo Cellulose operates as part of the Iso Green Group corporate family. Igloo Cellulose is shown as part of the 'Compagnie' (Company) section with a link to Iso Green Group's website.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Knauf Insulation: Knauf Insulation is a global manufacturer of fiberglass and mineral wool insulation with a North American footprint, providing broad product competition to Igloo's loose-fill cellulose.
• Owens Corning: Owens Corning is a global insulation heavyweight with the PINK Fiberglas brand, dominating the loose-fill and batt categories that overlap with Igloo's cellulose offerings.
• Johns Manville: Johns Manville (Berkshire Hathaway) is a broad-line insulation producer with fiberglass, mineral wool, and spray polyurethane foam—competing across all of Igloo's residential and commercial segments.
• Icynene-Lapolla (Huntsman): Icynene (now part of Huntsman Building Solutions) is a leading spray-foam insulation brand, representing the premium-performance alternative competing with cellulose in retrofit applications.
• Thermafiber (Owens Corning): Thermafiber, now part of Owens Corning, is a major mineral-wool insulation manufacturer serving commercial and residential markets; an adjacent insulation category competitor with vastly greater scale.
• CertainTeed (Saint-Gobain): CertainTeed Insulation offers fiberglass batts, blown-in, and spray foam, and is a top-of-mind builder specification brand that overlaps directly with Igloo's installer-driven value proposition.

Direct peers

• GreenFiber: GreenFiber is a US manufacturer of cellulose (recycled paper) loose-fill and spray-applied insulation—Igloo's closest direct competitor, serving the same professional installer channel with comparable product specifications.
• Applegate Insulation: Applegate produces cellulose insulation for walls, attics, and floors, serving similar professional installer and homeowner retrofit segments as Igloo.
• National Fiber: National Fiber manufactures cellulose insulation from recycled newsprint, supplying both loose-fill and spray-applied products through insulation contractors in North America—closely comparable in product and channel.
• Nu-Wool: Nu-Wool is a US cellulose insulation manufacturer producing wall-spray and blown-in products for residential and commercial buildings, directly competing with Igloo on installer-driven sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Igloo Cellulose