What Powershift does

Powershift (legally Powershift Media Limited) is a UK B2B marketing agency that helps investment-backed mid-market companies achieve accelerated, event-driven revenue growth. Founded in 2005 and headquartered in Birmingham (with a Leamington Spa presence), the firm targets investors, CEOs, executives, and marketing teams at UK investment-backed B2B companies — typically those preparing for a financial event such as an exit, refinancing, or value-creation milestone. Its central thesis is that "step growth" requires methodology rather than incremental marketing optimisation, distinguishing it from generalist B2B agencies.

The agency's core asset is the trademarked StepIQ™ framework, a proprietary growth measurement methodology structured across three dimensions — Speed, Strength, and Direction — encompassing ten growth elements scored on a 1-10 rubric. StepIQ™ is delivered as a free self-service online assessment tool (stepiq.powershift.co.uk), which functions as both a diagnostic product and a lead-generation mechanism. Around StepIQ™ the firm layers custom growth strategy development and execution services spanning value proposition development, brand development, lead generation, CRM implementation, social selling, and campaign planning and execution. The technology stack is a web-based scoring application with no public API, SDK, or third-party integrations documented; StepIQ™ is a methodology product rather than a software platform.

Powershift generates revenue through professional-services engagements priced on a quote basis (not publicly disclosed), with StepIQ™ offered free as a top-of-funnel lead generator. The customer base mixes enterprise logos (Tesco, Royal Mail, Hilton, CDW, SAP) with mid-market clients (Cinesite, Adler and Allan, Penfold Golf, Causeway, Meter Provida). The company is privately held with no disclosed external investment, no parent entity, no subsidiaries, and no documented M&A activity; ownership appears founder/operator-controlled. Operations are UK-only with no international footprint claimed.

Name

Powershift

Legal name

Powershift Media Limited

Website

https://powershift.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Powershift is a UK B2B marketing agency that helps investment-backed mid-market companies achieve accelerated, event-driven growth using its proprietary StepIQ™ framework, combining a free growth diagnostic tool with strategy and execution services.

Ownership category

akta.pro rank

Product category

B2B Marketing Consulting Services

NAICS

Business Support Services (5614)

SIC

Services-Management Services (8741)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B marketing services
• Growth strategy consulting
• Value proposition development
• Step growth acceleration
• Due diligence support

Headquarters

HQ city

Leamington Spa

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketing Strategy and Consulting Services: Powershift provides marketing agency services specializing in accelerating growth for investment-backed B2B companies. Services include value proposition development, brand development, lead generation, sales and marketing alignment, CRM implementation, and campaign planning and execution. Revenue is generated through professional service engagements with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Powershift is a B2B marketing agency that accelerates step growth for investment-backed companies preparing for financial events. Its service offering spans value proposition development, brand development, lead generation, sales and marketing alignment, CRM implementation, and campaign planning and execution. Its proprietary StepIQ™ framework scores companies across 10 growth dimensions (Speed, Strength, Direction) and underpins both a free self-assessment tool and paid strategy and execution engagements.

Product overview

Powershift is a marketing agency specializing in accelerating growth for investment-backed B2B companies. The core product is StepIQ™ — a free online growth analysis tool that scores companies on 10 growth dimensions organized into Speed, Strength, and Direction. The tool feeds into a service offering that includes custom growth strategy development and execution services encompassing brand development, value proposition development, lead generation, CRM implementation, social selling, and campaign execution. Value Proposition Development is also offered as a standalone strategic consulting service.

Differentiator

Problem solved

Functional benefit

Brands

• StepIQ: A growth analysis tool that measures a company's growth potential across 10 dimensions (Speed, Strength, Direction). Free tool for B2B companies to analyse and chart their progress toward step growth capability.

Products and services

• StepIQ™ Online Assessment Tool A free online growth analysis tool for B2B companies that scores growth potential across 10 dimensions organised into three growth dimensions: Speed, Strength, and Direction. Users answer scored questions to receive an overall IQ score between 0-100, enabling companies to identify strengths and weaknesses in their growth capability. Available to executive management teams and investors for single businesses or portfolios.
• StepIQ™ Growth Strategy Development Custom growth strategy development based on StepIQ assessment results. The service evaluates a company's position against their business plan, ambitions, and market benchmarks, then creates a tailored strategy to improve specific growth dimensions.
• StepIQ™ Execution Services Jointly created execution plans delivering tangible results including intangible value services (B2B brand development, vision development, value proposition development, training, reputation management) and lead generation services (creative communications, CRM implementation, market outreach, campaign planning and execution).
• Value Proposition Development Strategic consulting service to develop clear value propositions that provide compelling customer benefits, unite companies around a common cause, and form the basis for differentiated positioning in the market.

Quantifiable outcome

• 20X average revenue per customer increase for clients shifting to high-value integrated solutions
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Stein IAS: B2B creative and content agency owned by the IPG network, with deep experience serving B2B brands across verticals. Comparable in B2B focus and integrated campaign execution, though larger and network-affiliated.
• The Marketing Practice: UK-headquartered B2B marketing agency focused on technology and B2B clients, with similar enterprise and mid-market client profile. Directly comparable in customer segment, geographic footprint, and service mix (strategy, demand generation, content, ABM).
• Velocity Partners: B2B marketing agency serving technology and B2B clients, with a similar focus on long-form content, ABM, and sales enablement. Comparable in target customer (B2B/tech) and integrated strategy-to-execution model.
• B2B International: B2B-focused research and marketing agency with a specialization in industrial, technology, and B2B sectors. Comparable in B2B customer segment and strategic/research-driven approach to marketing engagements.

Broad incumbents

• Bray Leino: UK-based integrated marketing agency with a broader portfolio of services (advertising, digital, brand, comms). Comparable in UK market focus and enterprise/mid-market client base, but more diversified across B2B and B2C.
• Ogilvy: Global marketing and communications network with a large B2B practice. Comparable in offering B2B strategy, brand, and demand generation services, but at much greater scale and across many more verticals and geographies.
• Kantar: Global data-driven marketing and insights consultancy. Comparable in serving B2B brands with research, brand, and growth strategy, though Kantar operates at vastly greater scale and with a heavier data/analytics tilt.

Emerging players

• RAIN Group: B2B sales and marketing consultancy specializing in sales training, enablement, and lead conversion. Comparable in targeting B2B companies seeking growth, with overlapping offerings in sales-marketing alignment and demand generation.
• Demandbase: B2B account-based marketing (ABM) and demand generation technology platform. Comparable in serving B2B companies with demand generation and ABM motions, though Demandbase is a SaaS platform rather than an agency.
• Mcorp Partners: B2B-focused digital transformation and marketing consultancy. Comparable in B2B customer segment and consulting-led approach, though US-headquartered and focused more on digital experience and CX than financial-event growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PowershiftMedia
• LinkedInlinkedin.com/company/powershift

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powershift